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Social Marketing Strategy
Using social media to extend traditional marketing campaigns.
Curated by Witmer Group
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Google+ Personal vs. Business Profiles?

Google+ Personal vs. Business Profiles? | Social Marketing Strategy | Scoop.it
When small business owners begin using Google+ to build their business, they are often wonder whether they should utilize a personal profile or a Google+ business page. In today's Marketing Monday article, Carolyn Capern of CT Social sheds light on the pros of both and how you can use them in harmony for ultimate Google+ success.

Via Peg Corwin
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Peg Corwin's curator insight, March 29, 2014 2:33 PM

Should you promote your Google+ business or personal page?


Pros for Business Page:

 - branding

 - tied to website and its SEO

 - can follow others

 - to grab the real estate

It can be used as a personal profile.


Pros for Personal Page:

 - people build relationships with people who are suspicious of brands

 - personal motivations not seen as business focused


 Quote: "An effective blend of professional branding with a personal touch is a winning recipe on Google+."


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What is Google Authorship? Tips and Resources

What is Google Authorship? Tips and Resources | Social Marketing Strategy | Scoop.it
Last week, Scoop.it announced its integration with Google+ Pages and Google Authorship. As CEO Guillaume Decugis explained, “we actually believe curation is a form of creation.

Via Ally Greer
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Eric Chan Wei Chiang's curator insight, June 4, 2014 3:27 AM

 

Google Authorship is fast becoming an indispensable tool for blogging as well as personal branding.

 

Some social media gurus even wrote about how Google Authorship saved Google+ from becoming irrelevant.

 

Nonetheless, personal branding benefits both organizations ad institutions alike. More person branding tips here: http://sco.lt/4skttp

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This trick will allow you to easily track who shares your content on Google+

This trick will allow you to easily track who shares your content on Google+ | Social Marketing Strategy | Scoop.it
Those who have used Google+ for a while are aware of its powerful search functionality. With it, you can see posts shared on the Plus as well as trending content found elsewhere on the Internet.

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, January 23, 2014 8:56 PM


Monitoring conversations around your brand or name is very important. It does not only allow you to know your audience better, but it also helps build stronger relationships.


The Google+ Search functionality is very powerful for that particular purpose.


To help you leverage it, I have created a short tutorial on my blog. I hope you will find it useful!

Roy Sheridan's curator insight, January 24, 2014 12:42 PM

Never knew that!

Cendrine Marrouat - SocialMediaSlant.com's comment, February 1, 2014 4:29 AM
@Roy Sheridan Now you do! ;-)
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Google+ Must Be A Ghost Town

Google+ Must Be A Ghost Town | Social Marketing Strategy | Scoop.it
Many people come to Google+ expecting to find Google's version of Facebook or Twitter or Pinterest. They look for their friends or a specific experience and, finding none, consider it lost. But is it?
Witmer Group's insight:

Agree with the points in this article...Google+ is just different than Facebook and Twitter.  Good place to make NEW connections.  

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FAQs about Google Plus Tools, Circles, Pages, Hangouts and More

FAQs about Google Plus Tools, Circles, Pages, Hangouts and More | Social Marketing Strategy | Scoop.it
Here is a collection of some of the most common questions we tend to be asked in the PYB community, and some we think you would benefit is knowing too!

Via Peg Corwin
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Peg Corwin's curator insight, February 27, 2014 9:07 AM

Do you know about the Google Plus tools CircleCount.com, GplusData.com and Frends+Me?  Check them out and see other FAQs to learn more.


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Stephen Lovell's curator insight, March 7, 2014 9:54 AM

Promote your product or service to more people by using mobile marketing strategies like QR codes, SMS/text messaging and mobile sales pages. With mobile device usage exceeding computer usage in 2014 you cannot afford to loose the ever growing market of mobile users.

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How to Encourage Google+ Fans to Share Your Content |

How to Encourage Google+ Fans to Share Your Content | | Social Marketing Strategy | Scoop.it
Use Google+ Circles, Ripples and searches to identity, monitor and connect with your brand evangelists on Google+.

Via Wes Thomas
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5 Reasons Your Business Should Be On Google+ [INFOGRAPHIC]

5 Reasons Your Business Should Be On Google+ [INFOGRAPHIC] | Social Marketing Strategy | Scoop.it
With a clean interface, revelatory features like Ripples, Hangout, and Communities, and groundbreaking search integration, Google Plus is the place to be if you want your business to be ahead of the marketing arena.

Google+ is a huge game changer for the social media and search engine marketing world. With over 1 billion accounts and 540 million monthly active users, the network is in line to surpass Facebook and become the most widely used social network in the world.

 

Check out this latest infographic by SocialClinch and DIW, which delineates 5+ plus reasons your business should be on Google+.


Via Lauren Moss
Witmer Group's insight:

Google+ is a great avenue for engaging with industry or topic specific communities.  

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9Dotstrategies's curator insight, November 10, 2013 10:20 PM
Infographic: Reasons Your Business Should Be On Google+
Darius Douglass's curator insight, December 1, 2013 3:26 PM

This is more like an ad,  Social Clinch must have gotten paid or looking to gain favor.

Lori Wilk's curator insight, December 28, 2013 3:19 PM

Simple to understand visual