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Social Marketing Strategy
Using social media to extend traditional marketing campaigns.
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Rescooped by Witmer Group from Google+ ( Google Plus ) for Small Business
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Google+ Personal vs. Business Profiles?

Google+ Personal vs. Business Profiles? | Social Marketing Strategy | Scoop.it
When small business owners begin using Google+ to build their business, they are often wonder whether they should utilize a personal profile or a Google+ business page. In today's Marketing Monday article, Carolyn Capern of CT Social sheds light on the pros of both and how you can use them in harmony for ultimate Google+ success.

Via Peg Corwin
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Peg Corwin's curator insight, March 29, 2014 2:33 PM

Should you promote your Google+ business or personal page?


Pros for Business Page:

 - branding

 - tied to website and its SEO

 - can follow others

 - to grab the real estate

It can be used as a personal profile.


Pros for Personal Page:

 - people build relationships with people who are suspicious of brands

 - personal motivations not seen as business focused


 Quote: "An effective blend of professional branding with a personal touch is a winning recipe on Google+."


 If you like this scoop, would you consider a thumbs up or share?

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Your Brand Must Stand For Something: Vision and Values in Content Marketing | distilled

Your Brand Must Stand For Something: Vision and Values in Content Marketing | distilled | Social Marketing Strategy | Scoop.it
Witmer Group's insight:

I love how the author talks about building community around your brand, "Connecting with the right community is not about identifying them and then blasting them with offers. It’s about building trust over time by consistently adding value to ongoing conversations, making people’s lives easier, serving up some inspiration, and doing it all with your beliefs embroidered on both sleeves."

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Rescooped by Witmer Group from The Latest in Social Media
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How 7 Forward-Thinking Brands Are Engaging with Customers on Vine

How 7 Forward-Thinking Brands Are Engaging with Customers on Vine | Social Marketing Strategy | Scoop.it
While social networks can be great places to engage customers, many brands still haven't found their footing on Facebook, Twitter, and the like. Producing meaningful content that customers want to share poses a perennial problem.

Via DashBurst
Witmer Group's insight:

Love what these brands are doing on Vine!  So creative.  

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Brands should pay more attention to social, experts say

Brands should pay more attention to social, experts say | Social Marketing Strategy | Scoop.it
Companies increasingly understand the need for a comprehensive, well-resourced digital-marketing strategy, but many still focus on SEO to the detriment of their social media efforts, experts say.
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Rescooped by Witmer Group from Personal Branding World
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Curate Your Visual Appearance Across Social Media with the AP Social Media Image Maker

Curate Your Visual Appearance Across Social Media with the AP Social Media Image Maker | Social Marketing Strategy | Scoop.it

 

 


Via Robin Good
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migueltacoronte's curator insight, April 11, 2014 4:54 PM

"Mejora tu imagen de forma general con la aplicación Social Media Image Maker, ....Twitter, Flickr, Pinterest y más.

Maura Cannaviello's curator insight, May 30, 2014 4:40 AM

Curare i contenuti significa anche adattarli alle diverse piattaforme social. Ognuna delle quali ha le proprie regole di pubblicazione, comprensive di formato e peso.

Dopo aver scritto un buon contenuto, è quindi importante lavorare alla sua presentazione.

Content Curation


- Perché curare i contenuti e 4 tool utili --->
http://www.maura.it/tool-per-la-content-curation/

- Hootsuite e Scoop.it, due piattaforme per la cura dei contenuti a confronto --->
http://www.maura.it/differenze-tra-hootsuite-e-scoop/ ;

Antonella Pezzarossa's curator insight, May 31, 2014 4:18 AM

The tool we were missing..great for personal branding on #SocialMedia!