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Social Marketing Strategy
Using social media to extend traditional marketing campaigns.
Curated by Witmer Group
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Social Media Increasingly Important for B-to-B Marketers: Study

Social media is set to become the single most important source of content for IT buyers during decision-making process.

Via Baochi
Witmer Group's insight:

Love this line from the article, "...buyers engaging on social networks are far more interested in educational content as opposed to transactional and promotional content. That suggests that, while increasingly important, it's not yet the place to seal the deal."

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How Social Media Influence Businesses | Visual.ly

How Social Media Influence Businesses | Visual.ly | Social Marketing Strategy | Scoop.it
Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business

Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com, Lauren Moss
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TheSoulfulEMU's curator insight, August 14, 2013 3:47 AM

Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.

TheSoulfulEMU's comment, August 14, 2013 3:48 AM
Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.
Gwen Khalfa's comment, August 14, 2013 4:36 AM
Yes, the lead conversion rate is particularly impressive. We should never undermine the power of social media. thx for the good comments.