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CX Journey: Who Knows Your Brand Promise?

CX Journey: Who Knows Your Brand Promise? | Social Marketing Strategist | Scoop.it
What is a brand promise? It is a promise to your customers. Everything you do should reflect this promise. Consistency is key.
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Rescooped by Wendy Michele Heilig from Social Media and Business Intelligence
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5 Ways Social Media Will Change The Way You Work in 2013 - Forbes

5 Ways Social Media Will Change The Way You Work in 2013 - Forbes | Social Marketing Strategist | Scoop.it
Guest post written by Ryan Holmes Ryan Holmes is CEO of HootSuite, a social media management system with 5 million users.

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Rescooped by Wendy Michele Heilig from Modern Marketer
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9 Reasons Why Using Social Media For Business is Non Negotiable

9 Reasons Why Using Social Media For Business is Non Negotiable | Social Marketing Strategist | Scoop.it

The Internet has revolutionized almost every facet of our business and personal lives over the past 20 years. Today, we have entered another far-reaching revolution which has created new and different consumer behaviors.


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Philippe Trebaul's curator insight, January 4, 2013 3:38 AM

Bonjour.


Merci !


Pour vos articles aux contenus toujours aussi intéressants, pertinents, utiles, faciles à intégrer, et d'actualité.


And...#NewYear


Philippe TREBAUL


: 0)


33-6-42-97-88-47


@ TREBAULPhilippe


Hello.


Thank you!


For your articles in the contents always also interessants, relevant, useful, easy to integrate, and of current events.


And... #NewYear


Philippe TREBAUL


: 0)


33-6-42-97-88-47


@ TREBAULPhilippe

ben bernard's comment, January 10, 2013 12:05 AM
thanks for the follow :) uhmm my topics here http://www.scoop.it/t/direct-marketing-services
Steve Mattison's curator insight, January 16, 2013 2:22 PM

10 it works

 

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9 Things Businesses Shouldn't Do On Social Media @Forbes

9 Things Businesses Shouldn't Do On Social Media @Forbes | Social Marketing Strategist | Scoop.it

Use social media the right way, and you can attract new customers and boost your business. Use it the wrong way, and you can spark a backlash that’ll melt your reputation to a sticky puddle.


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Markose Abraham's curator insight, January 1, 2013 12:37 AM

Yes. Use Social media the right way.....

The Fish Firm's comment, January 1, 2013 9:13 PM
When we're transparent ~ it always works out! No matter what!
Philippe Trebaul's curator insight, February 20, 2013 9:12 AM
Les entreprises 9 choses ne devriez pas faire sur les médias sociaux @ Forbes

Utiliser les médias sociaux dans le bon sens, et vous pouvez attirer de nouveaux clients et booster votre business. Utilisez le mauvais sens, et vous pouvez déclencher une réaction qui va faire fondre votre réputation à une flaque collante.


9 Things Businesses Shouldn't Do On Social Media @Forbes http://sco.lt/...


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Investigating The Value Of "Like Us"

Investigating The Value Of "Like Us" | Social Marketing Strategist | Scoop.it

Only five years ago, there term “like” was just another word used to describe one’s preferences. In today’s digital universe, however, the notion of “liking” something has become ubiquitous. Liking is one of the primary ways people exert their tastes and preferences online, and it has created an entirely new type of conversation – one between consumers and brands.

Some have tried to calculate the ROI of a like for a brand, while others argue that the intrinsic value of a like can’t be quantified.

Lab42 asked 1000 social media respondents to identify what motivated (and prevented) them from showing their support for brands on Facebook. The results actually bring up a few new feature ideas Facebook should consider if it wants to keep business owners and marketers happy.
See for yourself to see what people are saying.

 

By Lab42. http://bit.ly/RXgwzm

Source. http://bit.ly/QEhoDL


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maxOz's comment, September 26, 2012 9:37 AM
Alessio xxx
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Social Media ROI, Is Social Media Marketing Effective?

The question of Social Media ROI and whether social media marketing is effective is one that is constantly on the forefront of businesses. I (Social Media ROI, Is Social Media Marketing Effective?
Wendy Michele Heilig's insight:

This is different for everyone - depends on how you measure the success of your social media presence.

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One Third Of Social Media Users Unfollowed A Brand Because They Made Too Many Updates [STUDY] - AllTwitter

One Third Of Social Media Users Unfollowed A Brand Because They Made Too Many Updates [STUDY] - AllTwitter | Social Marketing Strategist | Scoop.it
One Third Of Social Media Users Unfollowed A Brand Because They Made Too Many Updates [STUDY]
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Wendy Michele Heilig's comment, December 13, 2012 4:46 PM
Nobody wants to be overwhelmed by the same type content constantly....relevant, timely posts are the way to go!
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How to think outside the (Face)book / We Are Social

How to think outside the (Face)book / We Are Social | Social Marketing Strategist | Scoop.it
Marketing magazine recently published an article from me on rethinking social strategy.
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Rethinking Social Media's ROI - MediaPost Communications

Rethinking Social Media's ROI - MediaPost Communications | Social Marketing Strategist | Scoop.it
Entrepreneur (blog)Rethinking Social Media's ROIMediaPost CommunicationsHistorically, return on investment (ROI) has been predominantly based on financial considerations. This is changing as other parameters must be considered.
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Should your sales team follow up content marketing? | Valuable Content

Should your sales team follow up content marketing? | Valuable Content | Social Marketing Strategist | Scoop.it
Is it right for your sales team to follow up your content marketing efforts? What end-to-end business development approach works best today?
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What Marketers Need to Know About the New Foursquare Search

What Marketers Need to Know About the New Foursquare Search | Social Marketing Strategist | Scoop.it
Foursquare announced a redesign of their homepage this week with the emphasis on discovery by opening up Foursquare Explore for everyone to discover popular places to go, member or not.
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5 Key Characteristics Every Social Media Community Manager Should Have

5 Key Characteristics Every Social Media Community Manager Should Have | Social Marketing Strategist | Scoop.it
Learn everything you need to integrate the social media community manager role into your marketing department.
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Thanksgiving Recipe: Social Media Soup

Thanksgiving Recipe: Social Media Soup | Social Marketing Strategist | Scoop.it
Thanksgiving time in the US always yields an onslaught of new and tried and true recipes to help us prepare a memorable meal for our friends and family.
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CX Journey: Who Knows Your Brand Promise?

CX Journey: Who Knows Your Brand Promise? | Social Marketing Strategist | Scoop.it
What is a brand promise? It is a promise to your customers. Everything you do should reflect this promise. Consistency is key.
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Rescooped by Wendy Michele Heilig from Modern Marketer
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So You Think You Can Do Social Media Marketing? @socialmedia2day

So You Think You Can Do Social Media Marketing? @socialmedia2day | Social Marketing Strategist | Scoop.it
So, you think you can do Social Media marketing? Everyone can create a business Facebook page.  My friend admitted that her 19 year old neighbor created one for her father’s small business.

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Rémy LaBeau's comment, December 14, 2012 12:55 PM
Awesome, very informative! You have tons of great tips i have already began to utilize, keep up the work, for my sake please!
JoAnne Funch's comment, December 18, 2012 9:18 AM
great tips
JoAnne Funch's comment, December 18, 2012 9:18 AM
great tips
Rescooped by Wendy Michele Heilig from Modern Marketer
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9 Things Businesses Shouldn't Do On Social Media @Forbes

9 Things Businesses Shouldn't Do On Social Media @Forbes | Social Marketing Strategist | Scoop.it

Use social media the right way, and you can attract new customers and boost your business. Use it the wrong way, and you can spark a backlash that’ll melt your reputation to a sticky puddle.


Via The Fish Firm
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Markose Abraham's curator insight, January 1, 2013 12:37 AM

Yes. Use Social media the right way.....

The Fish Firm's comment, January 1, 2013 9:13 PM
When we're transparent ~ it always works out! No matter what!
Philippe Trebaul's curator insight, February 20, 2013 9:12 AM
Les entreprises 9 choses ne devriez pas faire sur les médias sociaux @ Forbes

Utiliser les médias sociaux dans le bon sens, et vous pouvez attirer de nouveaux clients et booster votre business. Utilisez le mauvais sens, et vous pouvez déclencher une réaction qui va faire fondre votre réputation à une flaque collante.


9 Things Businesses Shouldn't Do On Social Media @Forbes http://sco.lt/...


Rescooped by Wendy Michele Heilig from Online-Communities
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How Well Do You Know Your Customers?

How Well Do You Know Your Customers? | Social Marketing Strategist | Scoop.it
Gone are the days when businesses could rely on crafty salesman alone to sell their products and services: today's customer is only a click...

Today's customer is only a click away from obtaining a huge variety of information about your brand and the things that you sell.

This highly informed customer wants you to know as much about them as they know about you.

This is because great interactions with customers begins with knowing your customers wants and needs.

Given that you aren't able to meet each and every one of them, how can you achieve this?

The answer is through research: studies in social psychology and customer satisfaction reveal consistent patterns of human behavior and the thoughts that people hold about the brands they interact with.

Help Scout showcases in this Infographic, 10 of the most important things that your customers wish you knew about them

 

By Help Scout. http://bit.ly/Oq55cy

Source. http://bit.ly/PkskHl


Via maxOz
Wendy Michele Heilig's insight:

Great perspective on customer service and its importance - face to face or online.

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Five Effective Ways to be Exclusive

Five Effective Ways to be Exclusive | Social Marketing Strategist | Scoop.it
What's happened to exclusivity? It’s not exclusive anymore—and that, to me, is a bit of a problem. The trend among many companies and brands is to offer “exclusive” to everyone.

Everyone Can’t be a VIP

Even in our ultra-connected society, there is still room for exclusivity. In a good way. VIPs are actually Very Important People, as in, your most loyal customers and brand evangelists.

How many tweets or invites do you get via social media now that are obviously inviting everyone to become a VIP? Or to download something “exclusive” when you know it’s available to anyone with a computer and internet access?

Exclusivity can add value to your brand while directly targeting communication and perks to a select audience.


There’s an art to creating and being exclusive. Bryan Kramer shares these five points:

1) Give more than you get. People want to know what’s in it for them—basic human nature

If you’re offering something exclusive, be sure the perceived value outweighs the cost to the consumer

2) Make it special. Simply put, “exclusive” means there is no possibility of getting it elsewhere

 By targeting a particular segment for special perks or privileges—you can create your most loyal evangelists

3) Know what your VIPs need, then give it to them

The key to this is to 'Listen'

4) Create raving fans

Everyone that receives better than great customer service—the highest level possible—has the potential to become a raving fan

5) Give people bragging rights

Word of mouth is incredibly infectious and effective, and when you establish a special connection with your most loyal evangelists—and give them a brand experience worth talking about—then you’ve helped to create a desire to share their experience with everyone else

 

Key Takeaway: The amount of love you put into something is how much you’ll get back.

Remember: It’s the totality of the experience that makes someone value his or her true VIP status.

 

By Bryan Kramer. http://bit.ly/Pb48ql

Source. http://bit.ly/P7Td54


Via maxOz
Wendy Michele Heilig's insight:

Customer service is paramount

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Now This is What Social Media Marketing Should Look Like! | Business 2 Community

Now This is What Social Media Marketing Should Look Like! | Business 2 Community | Social Marketing Strategist | Scoop.it
People enjoy spending time on social media platforms because they love the interaction and conversations they find there. Brands love social media platforms (Now This is What Social Media Marketing Should Look Like!
Wendy Michele Heilig's insight:

Love this graphic!

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The new Facebook? No, the new Twitter! It's called Google+ - exploreB2B

The new Facebook? No, the new Twitter! It's called Google+ - exploreB2B | Social Marketing Strategist | Scoop.it
Google+ is like most of you know, the social network run by Google. Some articles last year wrote that Google+ (G+ from now on) was launched out of the blue in June 2011 in an attempt to steal ...
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Rescooped by Wendy Michele Heilig from Breakthrough Tech Developments
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First Details On Facebook’s “View Tags” Cookie Ad Tracking That Shows Sales From Impressions Not Just Clicks

First Details On Facebook’s “View Tags” Cookie Ad Tracking That Shows Sales From Impressions Not Just Clicks | Social Marketing Strategist | Scoop.it

Facebook's ad tracking program, “View Tags”, lets advertisers drop cookies on people who see their Facebook ads and track if they buy something later.  Results also show that up to 87% of conversions can come from views, rather than clicks.


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Mobile Device Management For Your Business - Resource Nation (blog)

Mobile Device Management For Your Business - Resource Nation (blog) | Social Marketing Strategist | Scoop.it
Mobile Device Management For Your BusinessResource Nation (blog)mobile device management Over the past few years, businesses have become increasingly dependent on having digital information like email and business applications accessible at all...
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The Simple Secret of Why People Share Your Content (or don’t share it)

The Simple Secret of Why People Share Your Content (or don’t share it) | Social Marketing Strategist | Scoop.it
I don’t remember having to look for which social stream button to click the first time I saw Charlie Bit My Finger.
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What the New Facebook Mobile Share Button Could Mean for Social Media Marketers – Salesforce Marketing Cloud

What the New Facebook Mobile Share Button Could Mean for Social Media Marketers – Salesforce Marketing Cloud | Social Marketing Strategist | Scoop.it
Facebook just announced they are implementing one of their most requested features: a share button for the mobile app. If you've ever been frustrated because you couldn't share content from your smart...
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Wendy Michele Heilig's comment, November 16, 2012 7:14 PM
You have to be where people are - and not many are away from their cellular devices for very long.
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Know Your Customers, Know Your Service Strategy

Know Your Customers, Know Your Service Strategy | Social Marketing Strategist | Scoop.it
John Tschohl is a recognized customer service expert drawing from years of experience sharing methodologies, tips and best practices. This is one in a series of articles from John that we will feature in the Expert Corner on the Desk.com blog.
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Pinterest and Instagram: 3 Simple Ways to Find Out if The Two are Actually Worth Your Time

Pinterest and Instagram: 3 Simple Ways to Find Out if The Two are Actually Worth Your Time | Social Marketing Strategist | Scoop.it
Considering joining Pinterest, Instagram or any other social media network? Here are three questions to ask yourself before jumping into it!

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