Social Marketing Media Strategy
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Social Marketing Media Strategy
Learning to navigate the new world in media
Curated by Teri Conrad
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A Simple Way to Calculate Social Media Return on Investment | Social Media Examiner

A Simple Way to Calculate Social Media Return on Investment | Social Media Examiner | Social Marketing Media Strategy | Scoop.it
Use this simple social media ROI formula (based on your return and your investment) to measure and compare marketing campaigns.
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10 Tips on How to Research Your Competition

10 Tips on How to Research Your Competition | Social Marketing Media Strategy | Scoop.it
Keeping tabs on your competition is a great strategy for growing your business. Follow these tips, from fellow small business owners, on which tools are best and how to get started.
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HOW TO: Use HootSuite as a Marketing Tool

HOW TO: Use HootSuite as a Marketing Tool | Social Marketing Media Strategy | Scoop.it
We spoke with Dave Olson, HootSuite's marketing director, for a primer on using HootSuite for social media marketing.
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Disqus Adds @mentions To Bring The Users Back

Disqus Adds @mentions To Bring The Users Back | Social Marketing Media Strategy | Scoop.it
If you're familiar with Twitter (or even Facebook these days), then you might recognize the new feature just released by real-time comment system Disqus: @mentions.
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Conversation Agent

Conversation Agent | Social Marketing Media Strategy | Scoop.it
Connecting ideas and people -- how talk can change our lives.
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Social Media Science: The Five W's of Twitter Marketing

Social Media Science: The Five W's of Twitter Marketing | Social Marketing Media Strategy | Scoop.it
Twitter is like a huge chat room with people talking about different things. Like all decision in business you must first identify your desire outcome before you jump in.
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PR Is Dead

PR Is Dead | Social Marketing Media Strategy | Scoop.it
In the traditional sense, PR is dead. It's time to move on to the new world of communications that blends the best of public relations, traditional media, marketing and digital strategies.
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Meet "Heidi," Nestle's Social Media Spokesmodel [VIDEO]

Meet "Heidi," Nestle's Social Media Spokesmodel [VIDEO] | Social Marketing Media Strategy | Scoop.it
Nestle, which has had an awkward time embracing social media, has launched a zany and suggestive web campaign with Heidi, a Bavarian lass.
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Ad.ly CEO Arnie Gullov-Singh on the Social Era of Celebrity Endorsements

Brian Solis talks with Arnie Gullov-Singh, CEO of Ad.ly. Arnie was previously an EVP at New Corp's Fox Audience Network and Fox Interactive Media. He was rec...
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The Real Cost of Social Media (Infographic)

With social media at the height of it's popularity, advertisers and companies find it an easy and trendy means of expanding their marketing campaigns. What is the real cost of social media?
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Twitter Users Are Way Bolder Than Facebook Users [INFOGRAPHIC]

Twitter Users Are Way Bolder Than Facebook Users [INFOGRAPHIC] | Social Marketing Media Strategy | Scoop.it
Research from Alterian and Sevans Strategy finds "follow me on Twitter" requests are way more popular than "friend me on Facebook" asks.
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Questions to Ask When Developing a Social CRM Strategy

Questions to Ask When Developing a Social CRM Strategy | Social Marketing Media Strategy | Scoop.it
Social CRM means different things to different people.  If you ask three people to explain social CRM chances are that you’ll get four different responses.
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Contant Curation-The digital trends in 2011 - jean-tauk BLOG-Business Intelligence Communication Marketing and Social Networks

Contant Curation-The digital trends in 2011 - jean-tauk BLOG-Business Intelligence Communication Marketing and Social Networks | Social Marketing Media Strategy | Scoop.it
jean-tauk BLOG- Buiness Intelligence google e-Marketing social Networks and New Technologies ...
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2011 Social Media Marketing Industry Report | Social Media Examiner

2011 Social Media Marketing Industry Report | Social Media Examiner | Social Marketing Media Strategy | Scoop.it
Get this free social media report to find out what over 3300 marketers have to say on social media marketing.
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Startup Analyzes 30 Billion Tweets To Measure Twitter Engagement [EXCLUSIVE] - Yahoo! News

Startup Analyzes 30 Billion Tweets To Measure Twitter Engagement [EXCLUSIVE] - Yahoo! News | Social Marketing Media Strategy | Scoop.it
Comment tracker turned social analytics platform BackType is unveiling BackTweets Pro, a new product that attempts to help marketers and publishers put a dollar value on engagement.
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Customer Service in the Age of Social Media: A Lesson from Hewlett Packard | Social Media Today

Customer Service in the Age of Social Media: A Lesson from Hewlett Packard | Social Media Today | Social Marketing Media Strategy | Scoop.it
Providing poor customer service has always been a dangerous proposition for brands. Failing to meet consumer expectations damages brands, but pre-2005 (before social media began to explode) the risks were relatively small.
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