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Customers Don’t Care About Us

Customers Don’t Care About Us | Social Marketing Media Strategy | Scoop.it
Image by vmcampos Let's talk about sales. Customers don't care about our online brand conversations.
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Social Marketing Media Strategy
Learning to navigate the new world in media
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Peter Guber and Brian Solis Discuss the Digital Future

Pivot Conference host Brian Solis sat down with the visionary Peter Guber during a dinner in Los Angeles on August 28, 2013. Hear what Peter has to say about...
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Simon Mainwaring on The True Meaning of a Social Business

Over the years, I've studied and written extensively about the evolution of social media and social business. My inspiration was drawn from the need to help ...
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Why Content for SEO & Role of Social Media in Search Engine

Why Content for SEO & Role of Social Media in Search Engine | Social Marketing Media Strategy | Scoop.it
Infographic on Why to use Social Media for Search Engine and use Content for Search Engine result position with viral marketing lessons from Google for business
Teri Conrad's insight:

Content content content!

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The Depressing State Of Social Media Marketing

The Depressing State Of Social Media Marketing | Social Marketing Media Strategy | Scoop.it
How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with Julien Smith of Trust Agents and The Impact Equation), laments the state of social media marketing in one of his...
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Insight From Massive Social Experiment Could Sway Voting, Spending and Other Behavior - Forbes

Insight From Massive Social Experiment Could Sway Voting, Spending and Other Behavior - Forbes | Social Marketing Media Strategy | Scoop.it
The results, announced today, of a massive social experiment involving 61 million Facebookers, led to the creation of an algorithm that, if used by either political party, might tip the scales of this presidential election.
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Social-Media Insights From Barack Obama, America's First Truly Social President

President Barack Obama and his team have leveraged the political power of social media since the Illinois Senator announced his intention to run for the top job in the White House in 2007.
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12 Simple Ways Marketers Can Humanize Their Brand | HubSpot

12 Simple Ways Marketers Can Humanize Their Brand | HubSpot | Social Marketing Media Strategy | Scoop.it

Excerpted from article:
"In an inbound marketing age where businesses are expected to get to know their target audience, develop personas, maintain an active social media presence, and be genuinely helpful to their leads and customers, it seems like there's room to develop a relationship between companies and consumers beyond just the transactional.

 

People do business with people they like and trust, and it's really, really hard to trust a company.

If your company comes off as cold, corporate, or faceless, it might be time to find a way to humanize your brand a little more. Here's how.

 

1) Write an 'About Us' page that's actually good.

2) Kill the business babble.

3) Inject a sense of humor into your content.

4) Publish photos of your team being themselves.

5) Introduce your community manager.

6) Sign your social updates.

7) Have conversations with fans, followers, and commenters.

8) Encourage employees to be social on behalf of your company.

9) Admit your mistakes.

10) Poke fun at yourself.

11) Sign your emails with your name. Like, your name.

12) Take off your marketer hat once in a while."

 

Each way is analyzed with detailed information. Read full interesting article here:
http://blog.hubspot.com/blog/tabid/6307/bid/33525/12-Simple-Ways-Marketers-Can-Humanize-Their-Brand.aspx

 

 


Via Giuseppe Mauriello
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'Not For Sale' Wants to End Modern Slavery

'Not For Sale' Wants to End Modern Slavery | Social Marketing Media Strategy | Scoop.it
On this episode of Revolution, David Batstone, co-founder and president of Not for Sale and professor at University of San Francisco, joins us to share his story and his vision for the future of causes and philanthropy.
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Why “marketing” needs to be re-branded | Emotional Branding Alliance

Why “marketing” needs to be re-branded | Emotional Branding Alliance | Social Marketing Media Strategy | Scoop.it

Time to broaden our thinking a what it means to market in today's social business world. ROI isn't just about the $!

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Smart Business, Social Business Brian Solis

Smart Business, Social Business Brian Solis | Social Marketing Media Strategy | Scoop.it
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Infographic Of The Day: Vizualize.me Instantly Turns Your Resume Into Charts | Co.Design

Infographic Of The Day: Vizualize.me Instantly Turns Your Resume Into Charts | Co.Design | Social Marketing Media Strategy | Scoop.it
...a startup like Vizualize.me was inevitable. Its algorithms and templates take your boring, vanilla C.V. and automagically transform it into a Feltron-esque personal infographic at the push of a button.
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LinkedIn Connects With Fortune’s Dan Roth

LinkedIn Connects With Fortune’s Dan Roth | Social Marketing Media Strategy | Scoop.it
LinkedIn wants to become more than a networking site for professionals: It has ambitions to become a sort of media company, too.

Now it's bringing in someone to help them pull that off.
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Social Media ROI: ROI Doesn’t Stand for Return on Ignorance Brian Solis

Social Media ROI: ROI Doesn’t Stand for Return on Ignorance Brian Solis | Social Marketing Media Strategy | Scoop.it
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Twitter / briansolis: Announcing This Year's Theme ...

Teri Conrad's insight:

WIcked!

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2013 Pivot Conference Preview

2013 Pivot Conference host Brian Solis and special guests share what makes the Pivot Conference so unique and why you need to attend. Hear why the top social...
Teri Conrad's insight:

Super pumped that I'll be there! #pivotcon @briansolis

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The Art Of

http://www.TheArtOf.com The Art Of is Canada's leading owner and producer of business conferences for professionals - presenting the most engaging live progr...
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SO looking forward to @TheArtOf Marketing next month!! #BestConference

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Why Mac-n-Cheese Is A Tastier Investment Than Facebook | Wired Business | Wired.com

Why Mac-n-Cheese Is A Tastier Investment Than Facebook | Wired Business | Wired.com | Social Marketing Media Strategy | Scoop.it
In the hype tsunami prior to Facebook's May IPO, I doubt anyone wrote these words: "Instead of social media, you should invest in macaroni and cheese." As it turns out, that's exactly what you should have done.
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Restaurant Owner Creates Fake Sex Site Profile for Patron Who Posted Negative Review Online

Restaurant Owner Creates Fake Sex Site Profile for Patron Who Posted Negative Review Online | Social Marketing Media Strategy | Scoop.it
An Ottawa restaurateur was found guilty yesterday of defamatory libel after she created a phony sex site profile for a patron who wrote a negative review of her restaurant.
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Customers Don’t Care About Us

Customers Don’t Care About Us | Social Marketing Media Strategy | Scoop.it
Image by vmcampos Let's talk about sales. Customers don't care about our online brand conversations.
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40 Year History of Social Media Infographic Poster

40 Year History of Social Media  Infographic Poster | Social Marketing Media Strategy | Scoop.it

Calling yourself a "Social Business" because you're on all the social platforms sort of misses the point.... Are you ACTUALLY social?? Are you still BROADCASTING your message?

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MUST ATTEND Conference of the Year! | Pivot Conference 2012

MUST ATTEND Conference of the Year! | Pivot Conference 2012 | Social Marketing Media Strategy | Scoop.it

So pumped to be an Ambassador for this year's Pivot Conference in NYC, October 15-16 with host and rock star Brian Solis (Principal at Altimeter Group). Theme is "From Social Brands to Social Business" examining the shift in biz and how to earn trust and engage with the connected consumer. Join the conversation on twitter and follow the hashtag #Pivotcon for updates :)

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The 5 basic rules of calculating the value of a Facebook ‘fan’

The 5 basic rules of calculating the value of a Facebook ‘fan’ | Social Marketing Media Strategy | Scoop.it
The 5 basic rules of calculating the value of a Facebook 'fan'
A question that routinely comes up in social media circles is what is the value of a Facebook fan? (The question also applies to the...
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The Real Role of Social Media in the Marketing Mix? - ScribeMedia.org

The Real Role of Social Media in the Marketing Mix? - ScribeMedia.org | Social Marketing Media Strategy | Scoop.it
Impact on attitudes & purchase intent of consumer exposure to any type of brand touchpoint including social media, traditional ads, news media, outdoor and conversations.
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Does Social Media Have A Return On Investment? | Fast Company

Does Social Media Have A Return On Investment? | Fast Company | Social Marketing Media Strategy | Scoop.it
#article-top-wrapper img { border:none; } THIS YEAR, AUDI RAN the first-ever Super Bowl commercial to feature a Twitter hashtag. Did you miss that watershed moment?
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Involver & Klout Team Up for Facebook App

Involver & Klout Team Up for Facebook  App | Social Marketing Media Strategy | Scoop.it
The Web's Most Trusted Social Marketing Platform...
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