How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with Julien Smith of Trust Agents and The Impact Equation), laments the state of social media marketing in one of his...
The results, announced today, of a massive social experiment involving 61 million Facebookers, led to the creation of an algorithm that, if used by either political party, might tip the scales of this presidential election.
Excerpted from article: "In an inbound marketing age where businesses are expected to get to know their target audience, develop personas, maintain an active social media presence, and be genuinely helpful to their leads and customers, it seems like there's room to develop a relationship between companies and consumers beyond just the transactional.
People do business with people they like and trust, and it's really, really hard to trust a company.
If your company comes off as cold, corporate, or faceless, it might be time to find a way to humanize your brand a little more. Here's how.
1) Write an 'About Us' page that's actually good.
2) Kill the business babble.
3) Inject a sense of humor into your content.
4) Publish photos of your team being themselves.
5) Introduce your community manager.
6) Sign your social updates.
7) Have conversations with fans, followers, and commenters.
8) Encourage employees to be social on behalf of your company.
9) Admit your mistakes.
10) Poke fun at yourself.
11) Sign your emails with your name. Like, your name.
On this episode of Revolution, David Batstone, co-founder and president of Not for Sale and professor at University of San Francisco, joins us to share his story and his vision for the future of causes and philanthropy.
...a startup like Vizualize.me was inevitable. Its algorithms and templates take your boring, vanilla C.V. and automagically transform it into a Feltron-esque personal infographic at the push of a button.
In the hype tsunami prior to Facebook's May IPO, I doubt anyone wrote these words: "Instead of social media, you should invest in macaroni and cheese." As it turns out, that's exactly what you should have done.
So pumped to be an Ambassador for this year's Pivot Conference in NYC, October 15-16 with host and rock star Brian Solis (Principal at Altimeter Group). Theme is "From Social Brands to Social Business" examining the shift in biz and how to earn trust and engage with the connected consumer. Join the conversation on twitter and follow the hashtag #Pivotcon for updates :)