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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop

5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop | Health promotion. Social marketing | Scoop.it
Want to stay ahead of the curve in 2014? We’ve predicted the trends and technologies that will impact marketers this year. Check out our latest infographic, and learn how brands embrace new social media strategies to drive engagement and spark…Read more →

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 16, 2014 12:33 PM

Great Infographic

1. Consumer Becomes Content Marketers - Agree!
Yes consumers are a MUST now with Google's algorithm changes that demand social confirmation for content. Content without social confirmation is a website talking to itself about itself. This realization means we need to RETHINK content.


The days of boring services pages or other pages where marketers talk to themselves about themselves are over killed by Google's incorporation of social shares into the mix as a confirmation of Navneet Panda's revolutionary new faster spider.


2. Brands Get Social - Agree!
#1 leads directly to brands getting social. Brands must have a tribe of supporters and you can't create tribes without authenticity, sharing and great content.


Sure there is going to be a "content shock" where content marketing loses some of its punch, but don't ignore the "tribe creation" nature of content marketing. No one will share content with a website that doesn't share with confidence and authority.

3. Marriage of Email and Social - Agree!

Email is changing. Email will become so connected to social media marketing where one begins and the other ends will be hard to decipher. Email connected to Facebook, Twitter, GPlus, Scoop.it and other tools is less PUSH and more relevant community built on personas and segments.


Email and social media marketing are about to become indistinguishable from one another working hand in hand, using predictive analytics that mash Facebook, Twitter and Google Analytics data into BIG DATA actionable patterns.

4. Brands Figure Our Social ROI - Agree!

So much of social media marketing's ROI will come from ideas we can only imagine now. Intranets, customer service and HR are places SMM will thrive, help and change the nature of business. 2014 will see much less argument about social media and more experimentation and return.

5. Brands Will Run More Frequent Social Campaigns - Agree!
We will know brands are "getting" social media when their following numbers go up. I remember having a conversation with the last CEO I reported to who believed following few back was a statement of how elite and valuable his company was.


Just the opposite is the case. We should see a growing realization of what it takes to become a content marketing AUTHORITY online including FOLLOWING BACK a large number of followers. Following back makes communications easier and provides more input into a brand's content marketing engine.

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The Social Media Wars [INFOGRAPHIC]

The Social Media Wars [INFOGRAPHIC] | Health promotion. Social marketing | Scoop.it

Social media has become an essential part of our daily lives, but, with so many networks out there fighting for our attention which networks are we really using? Overall, 72% of adults over the age of 18 used a social network in 2012. Currently Facebook is still the most popular site with 62% of adult global Internet users actively logging in, with nearly half of these users active on Twitter too...


Via Lauren Moss
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Greg Bonsib's curator insight, January 15, 2014 9:26 AM

Big changes from 2005 to 2012.  Betting on bigger shifts in future years...

Harkrisyati Kamil's curator insight, January 20, 2014 10:29 PM

Make sure that you understand the target audience and i dentify the social media they prefer. In Indonesia, the total internet user reach 23,% out of the total population and mostly are young people, 15-19 years old.Recently, we have seen the growth of Twitter users . This is an opportunity for librarians to  a good opportunity for librarian to reach more audience

Siri Anderson's curator insight, January 26, 2014 2:20 PM

I find it interesting to note parallels and contrasts between use of social networks in f2f environments and online environments.  In some instances the online version works better for those who flounder in person. In some cases people who love the real world interactions disparage the online ones. But for most of us, there seems to be a parallel in our patterns and style it would seem. Where should children "learn" how to do this, or is that lesson beside the point at this time?

 

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An Infographic Guide To Color Psychology

An Infographic Guide To Color Psychology | Health promotion. Social marketing | Scoop.it

Have you ever had difficulty choosing colours for a new scheme or wondered why we associate some colours with good luck and others with danger? Welcome to The Complete Infographic Guide to Colour Psychology.

Discover all you ever needed to know about the psychology behind colours and why their meaning differs depending on which country you’re from…


Via Lauren Moss
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Authentis Formations's curator insight, August 27, 2013 9:52 AM

Influence des couleurs sur la psyché....

taniaATenthuse.me's comment, August 29, 2013 11:34 AM
Great infographic, thank you for sharing Lauren. It reminds us of the significant influence that society and cultural values have on so many different aspects of our lives.
taniaATenthuse.me's curator insight, August 29, 2013 11:59 AM

This Colour Psychology infographic reminds us of the significant influence that societal and cultural values have on so many different aspects of our lives. The implications are so many. This guide can be really useful for entrepreneurs and freelancers when they decide on logo and branding. 

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5 Infographics About Language

5 Infographics About Language | Health promotion. Social marketing | Scoop.it

A selection of five infographics about languages.


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Infographic: Marketing Success with Google+

Infographic: Marketing Success with Google+ | Health promotion. Social marketing | Scoop.it

Google+, the world’s second biggest social network, is changing the online landscape.

The Google+ Guide from Vocus provides everything you need to know in a step-by-step format, from setting up your page to engaging better and measuring success.


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IOANNIS APOSTOLOU's curator insight, September 13, 2013 9:12 AM

New statistics for google+!!!

Martin (Marty) Smith's curator insight, September 20, 2013 5:47 AM

Google plus remains the most disruptive social network. I do a lot of SOWT (Strengths, Opportunities, Weaknesses, Threats) analysis. One thing comes up over and over. Many competitors are killing each other on Facebook and or Twitter, but few seize the high ground that is Google plus.

Jean-Marc Trésor's curator insight, September 27, 2013 12:03 PM

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Renewable Energy + Clean Power in Europe [Infographic]

Renewable Energy + Clean Power in Europe [Infographic] | Health promotion. Social marketing | Scoop.it


In the continental context, the EU is preparing to release its latest communication on an integrated energy market ahead of a goal of operational integration it has set for 2014.

Read more about the European energy market at the article link...


Via Lauren Moss
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