"Rand’s recent WBF about co occurrence was a real wake up call for those still transfixed with link building practices of old. While anchor text based links may still have some effect there is little arguing the fact that the factor’s importance is dwindling. In its place are things like social signals, link age and most importantly a growing reliance on relevancy and how that is deciphered.
For those that haven’t read it yet, I wrote a piece a few weeks ago about what I felt recent Google penalties are really trying to solve. My view is that Google is really trying to clear up the link graph and with it valueless links so that it can clearly understand relevance and associations again".
Evidence based healthcare has taken root as one of the central pillars of modern medicine. Arguably, the delivery of healthcare based on evidence has never been more important as we grapple with unexplained variations in practice and spiralling healthcare costs. But despite its widespread acceptance as a mechanism for rational decision making, evidence based healthcare remains in many ways an ideal rather than a fully fledged reality. On top of its well rehearsed limitations,1 new challenges are undermining its potential to improve healthcare outcomes.
The Association of the British Pharmaceutical Industry has issued a new guideline1 to promote collaboration with doctors. It urges health-care professionals not to be “tempted to accept the negative myths about cooperating with industry”. Endorsed by many, including the British Medical Association, the Academy of Medical Royal Colleges, and the Department of Health, among other major UK bodies, The Lancet's logo was used to support claims that “Industry plays a valid and important role in the provision of medical education” and that “Medical representatives can be a useful resource for healthcare professionals”
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