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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Living With Cancer: The Good Patient Syndrome

Living With Cancer: The Good Patient Syndrome | Health promotion. Social marketing | Scoop.it
Being a submissive or dutiful patient doesn't always pay off. Who exactly was I being good for? Sometimes it's good to be bad.
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5 factors that can make or break a vending machine customer

5 factors that can make or break a vending machine customer | Health promotion. Social marketing | Scoop.it
A survey shows current food trends and accessibility show up on consumers' minds. But how important are they?
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“Citizens’ jury” disagrees over whether screening leaflet should put reassurance before accuracy | BMJ

“Citizens’ jury” disagrees over whether screening leaflet should put reassurance before accuracy | BMJ | Health promotion. Social marketing | Scoop.it
NotesCite this as: BMJ 2012;345:e8047
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The Effects of Statistical Information in Pharmaceutical Product Advertising

In the contexts of prescription drug (DTC) advertising, statistical information has been frequently used.
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Don’t legitimize the witch doctors | Full Comment | National Post

Don’t legitimize the witch doctors | Full Comment | National Post | Health promotion. Social marketing | Scoop.it
Why has the province of Alberta conferred its stamp of approval on naturopathy — a branch of ‘medicine’ that dispenses nothing more than placebos?
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Heart Attack – Signs & Symptoms of Heart Attack, Prevention Tips

Heart Attack – Signs & Symptoms of Heart Attack, Prevention Tips | Health promotion. Social marketing | Scoop.it
Heart Attack - Recognise the signs & symptoms of heart attack & act quick to save your HEART. Prevent heart attack in early stages by regular heart check-up.
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Why Women Drink and Drive | TIME.com

Why Women Drink and Drive | TIME.com | Health promotion. Social marketing | Scoop.it
The worst driving stereotypes have long been divided like a highway: women are ditzy and men are risky. But women are taking more risks than they used to on the road, at least when it comes to drinking and driving.
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5 Non-Obvious Questions Raised By Pew Internet's Health Online 2013 Study

5 Non-Obvious Questions Raised By Pew Internet's Health Online 2013 Study | Health promotion. Social marketing | Scoop.it

Pew’s research is very important to us, as it has had a major influence on digihealth pulse, our ongoing tracking study of active digital health consumers (and our previous digihealth pulse research on online moms and health providers).

While coverage of this study has been plentiful, there are a number of what I call non-obvious questions raised by Pew’s current and previous research that we have been investigating and thinking about for some time.

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Medical Education in the United State A New Frontier for Social Marketing?

Social marketing has a long and robust history in health education and public health. Social marketing strategies are designed to promote desired behaviors in high-priority health-related areas. Most prior initiatives have utilized an “orientation to consumer needs” in program design and delivery. Traditional social marketing campaigns have targeted patients or specific segments of the public, rather than physicians and other healthcare providers, to deliver health-related messages. This commentary explores an emerging opportunity for the social marketing and medical education communities to collaborate and influence social change of medical students, interns, and residents – an “undiscovered” but influential consumer market.

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Making Healthy Behaviors the Easy Choice for Employee A Review of the Literature on Environmental and Policy Changes in Worksite Health Promotion

As employers look for ways to reduce rising health care costs, worksite health promotion interventions are increasingly being used to improve employee health behaviors. An alternative approach to traditional worksite health promotion programs is the implementation of environmental and/or policy changes to encourage employees to adopt healthier behaviors. This review examines the evidence for the effectiveness of worksite health promotion programs using environmental and/or policy changes either alone or in combination with individually focused health behavior change strategies.

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Why did Italians protest against Berlusconi's sexist behaviour? The role of sexist beliefs and emotional reactions in explaining women and men's pathways to protest.

By taking advantage of the Italian protest in 2009 in reaction to the behaviour of then Prime Minister Berlusconi, in this research, we investigated the role of sexist beliefs (i.e., hostile sexism, complementary gender differentiation, protective paternalism, and heterosexual intimacy) and group-based emotional reactions (i.e., anger, humiliation, and sadness) to women's and men's action mobilization against public forms of sexism.
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GirlTrek. Take a walk. Join a movement.

GirlTrek. Take a walk. Join a movement. | Health promotion. Social marketing | Scoop.it
GirlTrek is a groundbreaking 2-year-old national nonprofit based in Washington, D.C. that aspires to mobilize 1 million Black women and girls to lead a walking
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Advancing our Knowledge of How Medical Decisions are Made

The research areas we have supported are varied, but have generally included one of the
following research goals:
1. To understand drivers of practice variation in medical care
2. To assess how decisions are being made and to develop measures of decision quality
3. To learn how best to convey medical information to patients
4. To learn how to activate patients to become informed and involved in decisions about their
health
5. To learn how to best facilitate productive interactions between patients and their doctors

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Social Cognitive Theory VS. Social Comparison Theory Examining the Relationship between Social Influence and Weight Loss

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Changing the Channel: Publi Health Communication in the 21st Century

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Are the poor kids really the fat ones?

Are the poor kids really the fat ones? | Health promotion. Social marketing | Scoop.it
Public Health Minister Anna Soubry has claimed you can tell who are the children from poorer backgrounds by looking at their weight. But is that actually true?
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How Social Media is Sparking Organizational Transformation - Brian Solis

How Social Media is Sparking Organizational Transformation - Brian Solis | Health promotion. Social marketing | Scoop.it
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21st-Century Hazards of Smoking and Benefits of Cessation in the United States — NEJM

21st-Century Hazards of Smoking and Benefits of Cessation in the United States — NEJM | Health promotion. Social marketing | Scoop.it
Smoking is a major cause of premature death worldwide.1-3 Despite substantial declines in the prevalence of smoking by adults, estimates based on extrapolation from studies in the 1980s suggest that for those between 35 and 69 years of age, smoking currently accounts for almost 200,000 deaths annually in the United States, or about one fourth of all deaths in this age group.4-6The prevalence of smoking peaked around 1960 among U.S. men and about two decades later among U.S. women.
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Monitoring the achievement of the health-related Millennium Development Goals

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Communication About Health Disparities in the Mass Media

Communication About Health Disparities in the Mass Media | Health promotion. Social marketing | Scoop.it
Abstract

A variety of scholars have explored the role of communication in reducing, maintaining, and even widening health disparities, but comparatively less attention has focused on the content and effects of communication about health disparities in the mass media. This article aims to summarize the current state of knowledge about these issues by identifying key outcomes and audiences for mass-mediated communication about health disparities, describing what is known about public opinion about health disparities, reviewing selected research on the content and effects of mass-mediated communication about health disparities, and identifying priorities for future research to better understand the role of communication in shaping public support and collective action to reduce health disparities.

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Condoms Don't Diminish Sexual Pleasure, Study Finds - U.S. News & World Report

Condoms Don't Diminish Sexual Pleasure, Study Finds - U.S. News & World Report | Health promotion. Social marketing | Scoop.it
New York Daily News
Condoms Don't Diminish Sexual Pleasure, Study Finds
U.S.
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“Citizens’ jury” disagrees over whether screening leaflet should put reassurance before accuracy | BMJ

“Citizens’ jury” disagrees over whether screening leaflet should put reassurance before accuracy | BMJ | Health promotion. Social marketing | Scoop.it
The leaflet is being rewritten after criticism that it conveyed a falsely optimistic message and in the light of the Marmot review of breast cancer screening, which found that women invited to mammographic screening were three times as likely to be “overdiagnosed” as they were to have their lives saved.
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Vive bien. Aprende cómo.

Vive bien. Aprende cómo. | Health promotion. Social marketing | Scoop.it
healthfinder.gov en español le ofrece la información más actualizada para que usted y sus seres queridos se mantengan saludables.
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