Health promotion. Social marketing
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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Balaji Ravichandran: Sugar is the new tobacco

Balaji Ravichandran: Sugar is the new tobacco | Health promotion. Social marketing | Scoop.it
Sugar is the new tobacco. It is dangerous, addictive, and toxic, and it cannot be controlled by education or legislation alone. This is a wa
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Marketing Vs. Organizational Goals: A Critical Distinction | Nonprofit Marketing | Getting Attention

Marketing Vs. Organizational Goals: A Critical Distinction | Nonprofit Marketing | Getting Attention | Health promotion. Social marketing | Scoop.it
Answer these 3 questions to define organizational goals--and marketing goals to make them happen.

Via Marie Ennis-O'Connor
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Marie Ennis-O'Connor's curator insight, March 17, 2013 10:20 AM

Nancy Schwartz helps explain the distinction between nonprofit marketing and organizational goals and why it’s important to know the difference.

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Let’s talk about the Arts and Social Media - IJAD Dance Company

Let’s talk about the Arts and Social Media - IJAD Dance Company | Health promotion. Social marketing | Scoop.it

My excuse is that I’m not ‘arty’. I studied the history of art at university, I like to look at art but the creative side I like to leave to those who have the talent. As an audience member, I am firmly placed in my role as spectator. And this is why the In-Finite project appealed to me so much. There are people who are being creative with social media (that don’t feature on the first page of search results) and in doing so, are bringing the audience into their projects. Ijad Dance Company have been interpreting technology since the 90s and now it’s the turn of social media. And by using these opportunities of communication – instant, one-off exchanges that take less than 140 characters (or 6 seconds with my new love – Vine) – offer an alternative to staring, faceless audiences.  The In-Finite project asks people to donate secrets (how anathemic to social media!) in order that a dancer might interpret it, all amounting to a performance, streamed all over the world. Audience participation which isn’t threatening, a marriage of new technology and creative, responsive, accessible art.


Via Susan Daniels
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Susan Daniels's curator insight, January 29, 2013 3:50 AM

This is an incredibly interesting article about how this dance company uses social media to create dance. Amazing concept!

Michelene O'Neil's curator insight, May 7, 2013 7:58 PM

Excellent!

 

Susan Daniels's comment, May 9, 2013 3:55 PM
I agree Michelene. Thank you for your comment. :)
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Social Marketing and Behavior Change Communication: Friends, Foes, or Collaborators? | HC3 Project

Social Marketing and Behavior Change Communication: Friends, Foes, or Collaborators? | HC3 Project | Health promotion. Social marketing | Scoop.it

What:  Have you found yourself lying awake at night, wondering, “What exactly is social and behavior change communication, and how does it differ from product promotion in social marketing? Which one will solve my behavior change challenges?”  If so, wonder no more – the Bureau for Global Health has invited experts from both fields to share their thoughts on the similarities, differences, and untapped areas of synergy between the two disciplines. Senior technical specialists from PSI, Ogilvy PR, and JHU-CCP who are all part of the Health Communication Capacity Collaborative will offer their perspectives in a panel discussion that promises to be lively, surprising, and perhaps even a little contentious.

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Primary Prevention of Cardiovascular Disease with a Mediterranean Diet — NEJM

Primary Prevention of Cardiovascular Disease with a Mediterranean Diet — NEJM | Health promotion. Social marketing | Scoop.it
Original Article from The New England Journal of Medicine — Primary Prevention of Cardiovascular Disease with a Mediterranean Diet

Via Flavio Bernardotti
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The Health Promoting School: Developing Indicators and an Evaluation Framework

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America’s Health Deficit: Dying From Policy Neglect

America’s Health Deficit: Dying From Policy Neglect | Health promotion. Social marketing | Scoop.it

Even as the nation’s policy makers feud over fiscal deficits, they seem largely clueless about another shortfall: the nation’s large, and growing, health gap. A sobering report from the Institute of Medicine, U.S. Health in International Perspective, notes that US life expectancy is decidedly lower than that of at least 16 other countries that we might consider our global peers. What’s more, the report adds, the United States has “a longstanding pattern of poorer health” that is also “strikingly consistent and pervasive over the life course,” from birth to old age.

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'Just say no' campaigns could have opposite effect - Telegraph

'Just say no' campaigns could have opposite effect - Telegraph | Health promotion. Social marketing | Scoop.it
"Just say no" public health campaigns aimed at stopping people drinking or smoking may in fact be having the opposite effect, researchers claim.
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CDC VitalSigns - Making Health Care Safer: Stop Infections from Lethal CRE Germs Now

CDC VitalSigns - Making Health Care Safer: Stop Infections from Lethal CRE Germs Now | Health promotion. Social marketing | Scoop.it
Stop Infections from Lethal CRE Germs Now
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Nutrition and Physical Activity Curriculum to Educate Promotores de Salud on Obesity Prevention and Healthy Lifestyles | CES4Health

CES4Health.info peer reviews, publishes and disseminates products of community-engaged scholarship in forms other than journal articles, including training manuals, policy briefs, curricula, slide presentations, DVDs.

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bacigalupe's curator insight, March 8, 2013 12:52 PM

Title: Nutrition and Physical Activity Curriculum to Educate Promotores de Salud on Obesity Prevention and Healthy Lifestyles

 

Abstract: In San Bernardino County (SBC), California, 42 percent of all deaths in the County are attributed to obesity-related causes (1). Equally alarming, 76 percent of Hispanic residents are overweight or obese (2). In order to address this public health concern, El Sol Neighborhood Educational Center (El Sol) and Loma Linda University School of Public Health (LLU SPH) graduate students collaborated to develop and implement a 24-hour nutrition and physical activity curriculum to promote healthy lifestyles, using Community Campus Partnerships for Health principles (3). The curriculum was designed as a resource for organizations that can train promotores de salud (community health workers) and other local leaders optimally positioned to be involved in obesity prevention efforts. Promotores are local leaders who utilize their understanding of their own community's culture and values to provide health education in various settings, including homes, community groups, schools, and churches. A participatory process was used to incorporate the shared knowledge and expertise of El Sol promotores, staff, LLU SPH graduate students, and faculty. The curriculum uses engaging and active approaches to adult learning to provide instruction about healthy lifestyles and advocacy, progressively building on previous modules. It addresses an existing gap in publicly available obesity prevention curricula targeting organizations working with the Hispanic community, which is essential to reducing the prevalence of obesity nationwide.

 

Type of Product: PDF document


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« Le médicament ne peut pas être un marché ordinaire » - La Marseillaise

« Le médicament ne peut pas être un marché ordinaire » - La Marseillaise | Health promotion. Social marketing | Scoop.it
Edition internet du quotidien régional La Marseillaise, Suites judiciaires du Mediator, scandale des prothèses PIP, affaire des pilules de 3e et 4e générations… Moins d’un an après son lancement,...

Via EVELYNE PIERRON
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EVELYNE PIERRON's curator insight, March 18, 2013 6:02 PM

Transpparence et réactivité les maîtres mots du directeur général de l'ANSM

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A Review of the Evidence: School-based Interventions to Address Obesity Prevention in Children 6-12 Years of Age

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WHO: Economic crisis threatens life expectancy in Europe

WHO: Economic crisis threatens life expectancy in Europe | Health promotion. Social marketing | Scoop.it
WHO's European Health Report 2012 reveals that while Europeans are living longer lives, the trend could be reversed due to the economic crisis forcing governments to cut spending on health.
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Calorie restriction and cancer prevention: a mechanistic perspective

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HHS on Pinterest | HHS.gov/DigitalStrategy

HHS on Pinterest | HHS.gov/DigitalStrategy | Health promotion. Social marketing | Scoop.it
Several HHS components are now launching Pinterest accounts to promote health issues. AIDS.gov and CDC are two examples of them.

Via Kelly Lieberman, Allison Tyler
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Philippe Trebaul's curator insight, March 5, 2013 7:57 AM
Poster sur:    TOUT SUR FACEBOOK AVEC PHILIPPE TREBAUL SUR SCOOP.IT  TOUT SUR Pinterest AVEC PHILIPPE TREBAUL SUR SCOOP.IT  TOUS DE GOOGLE PLUS AVEC PHILIPPE TREBAUL SUR SCOOP.IT  Architecture et Urbanisme - Construction Grands Projets de Paris et IDF  REJOIGNEZ-NOUS ET SCOOP.IT Suivez-moi sur SCOOP.IT  MONSTER.FR AVEC PHILIPPE TREBAUL  OPTIMISEUR PRÉSENCE SUR SA LIÉ DANS LA VIA SCOOP.IT ET PHILIPPE TREBAUL  Personal Branding et réseaux professionnels  Philippe TREBAUL sur SCOOP.IT - @ TREBAULPhilippe - MAJORS DE LA FILIERE BTP - WWW. COPTOS.COM  Quel Grand Paris?  Référencement et d'optimisation RANKING  START-UP et Réseaux sociaux - RÉSEAUX START-UP ET SOCIAL - @ TREBAULPhilippe  START-UP ET PROFESSIONNELS Réseaux sociaux - démarrage et réseaux sociaux professionnels - @ TREBAULPhilippe  SOLUTIONS D'IMPRESSION TECHNOLOGIQUES  WEB POUR IMPRIMER AVEC Coptos - www.coptos.com - 01 41 17 40 40 - ISSY-LES-MOULINEAUX   
HHS sur Pinterest | HHS.gov / DigitalStrat gie

"Plusieurs composants HHS sont en train de lancer des comptes Pinterest pour promouvoir les questions de santé. AIDS.gov et CDC sont deux exemples".



























HHS on Pinterest | HHS.gov/DigitalStrategy via @WTFPinterest http://sco.lt/...


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HOW TO READ A PAPER - The basics of evidence based medicine TRISHA GREENHALGH

Not surprisingly, the wide publicity given to what is now called
“evidence based medicine” has been greeted with mixed reactions
by those who are involved in the provision of patient care.The bulk
of the medical profession appears to be slightly hurt by the
concept, suggesting as it does that until recently all medical
practice was what Lewis Thomas has described as a frivolous and
irresponsible kind of human experimentation, based on nothing
but trial and error and usually resulting in precisely that sequence.
On the other hand, politicians and those who administrate our
health services have greeted the notion with enormous glee. T

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Craig Lefebvre - Social Marketing and Social Change: Strategies and Tools for improving on Health, Well-Being and the Environment

Craig Lefebvre - Social Marketing and Social Change: Strategies and Tools for improving on Health, Well-Being and the Environment | Health promotion. Social marketing | Scoop.it

How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas.

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Selling e-campaign behaviours like e-commerce products

Selling e-campaign behaviours like e-commerce products Brian Cugelman, Prof Mike Thelwall, Prof Phil Dawes University of Wolverhampton Statistical Cybermetri
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Ask Healthy Living: Do 3,500 Calories REALLY Equal A Pound Of Fat?

Ask Healthy Living: Do 3,500 Calories REALLY Equal A Pound Of Fat? | Health promotion. Social marketing | Scoop.it
Welcome to Ask Healthy Living -- in which you submit your most burning health questions and we do our best to ask the experts and get back to you. Have a question?
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Screening Tests for Women Slideshow: Mammogram, Pap Smear, and Bone Density

Screening Tests for Women Slideshow: Mammogram, Pap Smear, and Bone Density | Health promotion. Social marketing | Scoop.it
WebMD guides women through health screenings their doctor may recommend based on their age and risk factors. Screening tests may help find diseases or conditions like cancer or diabetes early, when they are easier to treat.
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Will plain packaging of cigarettes work? A look at the current evidence

Will plain packaging of cigarettes work? A look at the current evidence | Health promotion. Social marketing | Scoop.it
Suzi Gage: If tobacco companies are forced to sell all products in plain, standardised packets, will this deter young people from taking up the habit or result in small businesses losing money?
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