My excuse is that I’m not ‘arty’. I studied the history of art at university, I like to look at art but the creative side I like to leave to those who have the talent. As an audience member, I am firmly placed in my role as spectator. And this is why the In-Finite project appealed to me so much. There are people who are being creative with social media (that don’t feature on the first page of search results) and in doing so, are bringing the audience into their projects. Ijad Dance Company have been interpreting technology since the 90s and now it’s the turn of social media. And by using these opportunities of communication – instant, one-off exchanges that take less than 140 characters (or 6 seconds with my new love – Vine) – offer an alternative to staring, faceless audiences. The In-Finite project asks people to donate secrets (how anathemic to social media!) in order that a dancer might interpret it, all amounting to a performance, streamed all over the world. Audience participation which isn’t threatening, a marriage of new technology and creative, responsive, accessible art.
What: Have you found yourself lying awake at night, wondering, “What exactly is social and behavior change communication, and how does it differ from product promotion in social marketing? Which one will solve my behavior change challenges?” If so, wonder no more – the Bureau for Global Health has invited experts from both fields to share their thoughts on the similarities, differences, and untapped areas of synergy between the two disciplines. Senior technical specialists from PSI, Ogilvy PR, and JHU-CCP who are all part of the Health Communication Capacity Collaborative will offer their perspectives in a panel discussion that promises to be lively, surprising, and perhaps even a little contentious.
Even as the nation’s policy makers feud over fiscal deficits, they seem largely clueless about another shortfall: the nation’s large, and growing, health gap. A sobering report from the Institute of Medicine, U.S. Health in International Perspective, notes that US life expectancy is decidedly lower than that of at least 16 other countries that we might consider our global peers. What’s more, the report adds, the United States has “a longstanding pattern of poorer health” that is also “strikingly consistent and pervasive over the life course,” from birth to old age.
CES4Health.info peer reviews, publishes and disseminates products of community-engaged scholarship in forms other than journal articles, including training manuals, policy briefs, curricula, slide presentations, DVDs.
Not surprisingly, the wide publicity given to what is now called “evidence based medicine” has been greeted with mixed reactions by those who are involved in the provision of patient care.The bulk of the medical profession appears to be slightly hurt by the concept, suggesting as it does that until recently all medical practice was what Lewis Thomas has described as a frivolous and irresponsible kind of human experimentation, based on nothing but trial and error and usually resulting in precisely that sequence. On the other hand, politicians and those who administrate our health services have greeted the notion with enormous glee. T
How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas.
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