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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Making childbirth safer and easier for women

Making childbirth safer and easier for women | Health promotion. Social marketing | Scoop.it
Why do some women have difficult, traumatic births and others don't? A new research centre in Liverpool is attempting to discover the answer.
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Diabetes warning over soft drinks

Diabetes warning over soft drinks | Health promotion. Social marketing | Scoop.it
Drinking one or more cans of sugary soft drinks a day is linked to an increased risk of diabetes in later life, a study suggests.
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Governance Challenges in Global Health — NEJM

Governance Challenges in Global Health — NEJM | Health promotion. Social marketing | Scoop.it
Global health is at the threshold of a new era. Few times in history has the world faced challenges as complex as those now posed by a trio of threats: first, the unfinished agenda of infections, undernutrition, and reproductive health problems; second, the rising global burden of noncommunicable diseases and their associated risk factors, such as smoking and obesity; and third, the challenges arising from globalization itself, such as the health effects of climate change and trade policies, which demand engagement outside the traditional health sector.1
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Food Marketing to Children and Youth: Threat or Opportunity? - Institute of Medicine

Food Marketing to Children and Youth: Threat or Opportunity? - Institute of Medicine | Health promotion. Social marketing | Scoop.it
The report provides the most comprehensive review to date of the scientific evidence on the influence of food marketing on diets and diet-related health of children and youth.

Via bacigalupe
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bacigalupe's curator insight, April 24, 2013 5:47 PM

Creating an environment in which U.S. children and youth can grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children and youth in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation.

Dietary patterns begin in childhood and shape the health of Americans, which result from an interplay of many factors--genetics and biology, culture and values, economics, physical and social environments, and commercial media environments. Ensuring that environments are supportive of good health is a fundamental responsibility, requiring leadership and action from all sectors.

How marketing influences children and youth is the focus of the IOM report, Food Marketing to Children and Youth: Threat or Opportunity? The report provides the most comprehensive review to date of the scientific evidence on the influence of food marketing on diets and diet-related health of children and youth. The study was requested by Congress and sponsored by the U.S. Centers for Disease Control and Prevention (CDC). 

The report finds that current food and beverage marketing practices puts children's long-term health at risk. If America's children and youth are to develop eating habits that help them avoid early onset of diet-related chronic diseases, they have to reduce their intake of high-calorie, low-nutrient snacks, fast foods, and sweetened drinks, which make up a high proportion of the products marketed to them.

The report provides recommendations for different segments of society to guide the development of effective marketing and advertising strategies that promote healthier foods, beverages, and meal options to children and youth. Recommendations are provided for

the food beverage, and restaurant industries;food retailers and trade associations;the entertainment industry and the media;parents and caregivers;schools; andthe government.

The report offers guidance on research activities necessary to chart the path of future improvements, and the capacity to monitor and track improvements in marketing practices that have an influence on children's and youth's diets and diet-related health. The recommendations reflect the current context and information in a rapidly changing environment, and should be implemented together as a package to support and complement one another.

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Tameside is UK heart disease capital

Tameside is UK heart disease capital | Health promotion. Social marketing | Scoop.it
There are "staggering inequalities" in deaths from heart disease in different parts of the UK, says a heart charity.
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"Italian social marketing coordination" - Web2health: from ethics to technical.

"Italian social marketing coordination" -  Web2health: from ethics to technical. | Health promotion. Social marketing | Scoop.it
E-patient, social Network, App, e-health literacy: come sta cambiando il ruolo dei cittadini e dei pazienti? Come si sta trasformando la comunicazione in rete? Che garanzie offre? Il workshop nasce dall'esigenza di condividere conoscenze, approcci e tecniche per fare chiarezza sulle opportunità del web, in particolare dei social media, e sui rischi giuridici che si celano dietro la rete. Aspetti giuridici, etici, tecnici e organizzativi per comunicare sui temi di salute sul web sono i principali temi affrontati dai relatori nel corso del convegno.
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Why exercise should be added to cancer treatment plans

Why exercise should be added to cancer treatment plans | Health promotion. Social marketing | Scoop.it
One in two men and one in three women will be diagnosed with cancer during their lifetime.
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On Social Marketing and Social Change: Getting Social Marketing Wrong in Health Behavior and Health Education

On Social Marketing and Social Change: Getting Social Marketing Wrong in Health Behavior and Health Education | Health promotion. Social marketing | Scoop.it
I often find myself asking “Where do people get these odd ideas about social marketing from?” You probably know some of them, such as – Social marketing programs take a lot of time to plan. Social marketing is expensive to...
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Harder Exercise, Not Longer, Best for Heart Health

Harder Exercise, Not Longer, Best for Heart Health | Health promotion. Social marketing | Scoop.it
Exercise that focuses on intensity rather than duration of activity can significantly lower the risk for the constellation of cardiovascular risk factors known as the metabolic syndrome, researchers f...
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Promoting health in prison | BMJ

Promoting health in prison | BMJ | Health promotion. Social marketing | Scoop.it
Health promotion in prisonThe first dedicated health promotion strategy for prisons in England and Wales was published in 2002.8 Because few resources have been invested in evaluating it, its impact is largely unknown.11 12 In 2008-09 Her...
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Dietary sugars and body weight: systematic review and meta-analyses of randomised controlled trials and cohort studies | BMJ

Dietary sugars and body weight: systematic review and meta-analyses of randomised controlled trials and cohort studies | BMJ | Health promotion. Social marketing | Scoop.it
AbstractObjective To summarise evidence on the association between intake of dietary sugars and body weight in adults and children.Design Systematic review and meta-analysis of randomised controlled trials and prospective cohort studies.Data...
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No If’s, ands or Butts – The American Approach to Social Marketing

No If’s, ands or Butts – The American Approach to Social Marketing | Health promotion. Social marketing | Scoop.it
Thornely & Hill is delighted to welcome Dr M. Elizabeth Bennett as a guest social marketing blogger (please call her Betsy!).  She is a psychologist who addresses industry challenges through th...
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Woman died of cancer after being refused test because she was 24 | The Times

Woman died of cancer after being refused test because she was 24 | The Times | Health promotion. Social marketing | Scoop.it
Becky Ryder died of cervical cancer after being refused a smear test because she was under the recommended age of 25
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10 Reflections on the 2013 World Social Marketing Conference

10 Reflections on the 2013 World Social Marketing Conference | Health promotion. Social marketing | Scoop.it

1.  Social change marketing, as I’m now referring to our discipline, is still brand challenged — most notably by the ever-growing confusion with “social media” and the fact that to some “marketing” is a bad word.  Yes, we need to do a better job of “marketing social change marketing.”  So let’s stop talking about it, and let’s start doing it.

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BMJ studies examine global health impact of salt reduction | Lexology

BMJ studies examine global health impact of salt reduction | Lexology | Health promotion. Social marketing | Scoop.it
Three research articles recently published in BMJ have reportedly concluded that reducing dietary salt consumption and increasing potassium intake…
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The Community Guide-Summary-Health Communication: Health Communication Campaigns That Include Mass Media & Health-Related Product Distribution

The Community Guide-Summary-Health Communication: Health Communication Campaigns That Include Mass Media & Health-Related Product Distribution | Health promotion. Social marketing | Scoop.it
Based on strong evidence of effectiveness for producing intended behavior changes, the Community Preventive Services Task Force recommends health communication campaigns that use multiple channels, one of which must be mass media, combined with...
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"Italian social marketing coordination" - The history

"Italian social marketing coordination" - The history | Health promotion. Social marketing | Scoop.it
Coordinamento Nazionale Marketing sociale
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Mobile Health Apps Guidance to be Released by FDA

Mobile Health Apps Guidance to be Released by FDA | Health promotion. Social marketing | Scoop.it
Last week 3 days of Congressional hearings on technology in healthcare, and mobile health apps concluded. The FDA will release final guidance by Oct 1, 2013
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Fitbug vs. Fitbit: activity trackers in trademark tussle

Fitbug vs. Fitbit: activity trackers in trademark tussle | Health promotion. Social marketing | Scoop.it
U.K.-based activity tracker Fitbug has filed a complaint against rival Fitbit, alleging trademark infringement.
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A Multifacete Social Norms Approach t Reduce High-Risk Drinking

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Physical Activity Guidelines for Americans Midcourse Report: Strategies to Increase Physical Activity Among Youth

Physical Activity Guidelines for Americans Midcourse Report: Strategies to Increase Physical Activity Among Youth | Health promotion. Social marketing | Scoop.it

In response to a desire from both federal and nonfederal stakeholders for the 2008 Physical Activity
Guidelines for Americans to be updated on a regular
basis, the U.S. Department of Health and Human
Services (HHS) Office of Disease Prevention and
Health Promotion (ODPHP), the President’s Council on
Fitness, Sports & Nutrition (PCFSN), the Centers for
Disease Control and Prevention (CDC), and the National
Institutes of Health (NIH) formed a federal steering
group to discuss this issue.

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The future role of research in mHealth | mHIMSS

The future role of research in mHealth | mHIMSS | Health promotion. Social marketing | Scoop.it

The recent story "mHealth's model: Moving from statistics to sustainability" caught my attention this week. As a young researcher who has just embarked on data collection, I can somewhat relate. The article highlights the growing irritation with pilotitis in the mHealth space as we face a transition in healthcare from quantity to quality.

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Domhnall MacAuley: No easy prescription for physical activity

Domhnall MacAuley: No easy prescription for physical activity | Health promotion. Social marketing | Scoop.it
April 6th was World Physical Activity Day—did you miss it? Probably good news. Best to keep doctors out of it. Let me explain: I believe passionately in the benefits of physical activity, have researched it, published, editorialised, practised, and promoted it at every opportunity. The benefits of physical activity are undisputed and physical activity is to be encouraged, supported and facilitated where ever possible. But I am not sure that doctors have a central role.
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