The research areas we have supported are varied, but have generally included one of the following research goals: 1. To understand drivers of practice variation in medical care 2. To assess how decisions are being made and to develop measures of decision quality 3. To learn how best to convey medical information to patients 4. To learn how to activate patients to become informed and involved in decisions about their health 5. To learn how to best facilitate productive interactions between patients and their doctors
Smoking is a major cause of premature death worldwide.1-3 Despite substantial declines in the prevalence of smoking by adults, estimates based on extrapolation from studies in the 1980s suggest that for those between 35 and 69 years of age, smoking currently accounts for almost 200,000 deaths annually in the United States, or about one fourth of all deaths in this age group.4-6The prevalence of smoking peaked around 1960 among U.S. men and about two decades later among U.S. women.
A variety of scholars have explored the role of communication in reducing, maintaining, and even widening health disparities, but comparatively less attention has focused on the content and effects of communication about health disparities in the mass media. This article aims to summarize the current state of knowledge about these issues by identifying key outcomes and audiences for mass-mediated communication about health disparities, describing what is known about public opinion about health disparities, reviewing selected research on the content and effects of mass-mediated communication about health disparities, and identifying priorities for future research to better understand the role of communication in shaping public support and collective action to reduce health disparities.
The worst driving stereotypes have long been divided like a highway: women are ditzy and men are risky. But women are taking more risks than they used to on the road, at least when it comes to drinking and driving.
Pew’s research is very important to us, as it has had a major influence on digihealth pulse, our ongoing tracking study of active digital health consumers (and our previous digihealth pulse research on online moms and health providers).
While coverage of this study has been plentiful, there are a number of what I call non-obvious questions raised by Pew’s current and previous research that we have been investigating and thinking about for some time.
Social marketing has a long and robust history in health education and public health. Social marketing strategies are designed to promote desired behaviors in high-priority health-related areas. Most prior initiatives have utilized an “orientation to consumer needs” in program design and delivery. Traditional social marketing campaigns have targeted patients or specific segments of the public, rather than physicians and other healthcare providers, to deliver health-related messages. This commentary explores an emerging opportunity for the social marketing and medical education communities to collaborate and influence social change of medical students, interns, and residents – an “undiscovered” but influential consumer market.