Health promotion. Social marketing
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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Social Media for the Promotion of Holistic Self-Participatory Care: An Evidence Based Approach. Contribution of the IMIA Social Media Working Group.

AbstractOBJECTIVES:

As health information is becoming increasingly accessible, social media offers ample opportunities to track, be informed, share and promote health. These authors explore how social media and holistic care may work together; more specifically however, our objective is to document, from different perspectives, how social networks have impacted, supported and helped sustain holistic self-participatory care.


Via Marie Ennis-O'Connor
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Australia's health at a glance: We're fat, depressed and battling cholesterol

Australia's health at a glance: We're fat, depressed and battling cholesterol | Health promotion. Social marketing | Scoop.it
AUSTRALIA has been warned of the urgent need to tackle the growing obesity crisis after we ranked as one of the fattest nations in the developed world.
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[Study] New game app improves adherence among diabetes patients

[Study] New game app improves adherence among diabetes patients | Health promotion. Social marketing | Scoop.it

A new mobile game app designed by CyberDoctor showed improvements in medication adherence, diet and exercise in diabetes patients, according to a study.

 

The company said that breakthrough clinical trial results for the game, called PatientPartner," documented for the first time the effectiveness of a story-driven game in changing health behavior and biomarkers. The study was conducted among 100 nonadherence patients at Hershey, Pa.-based Pinnacle Health Systems and presented at the Health2.0 Conference Wednesday in Santa Clara, Calif.


Via Alex Butler, ChemaCepeda
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Sven Awege's curator insight, October 8, 2013 4:10 AM

Looks convincing. Strange though that there has not been more engagement here from Pharma - could be that it still costs too much (time and money) for the lifecycle of a typical Pharma maketeer (tick the box and move to next position in less than 2 years)!

ebee's curator insight, November 11, 2013 7:41 AM

Study documenting effectiveness of story-driven game in decreasing blood sugar levels in diabetes patients.

Caresharing's curator insight, January 30, 2014 6:08 AM

Conclusion: Let diabetes patients play. :)

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Il 2014 del Social Media Marketing

Il 2014 del Social Media Marketing | Health promotion. Social marketing | Scoop.it
Come evolverà il Social Media Marketing nel 2014? http://t.co/iyMdY27RAu #SMM
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Sport, anche pochi minuti aiutano a dimagrire - Blogosfere (Blog)

Sport, anche pochi minuti aiutano a dimagrire - Blogosfere (Blog) | Health promotion. Social marketing | Scoop.it
Sport, anche pochi minuti aiutano a dimagrire
Blogosfere (Blog)
Ebbene, la nuova ricerca pubblicata sulle pagine dell'American Journal of Health Promotion sembra essere dedicata proprio a voi!
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International health app site launches

International health app site launches | Health promotion. Social marketing | Scoop.it
International health app site launches
PMLiVE (blog)
A pharma-backed website to help patients and the public find the most suitable mobile health apps has launched.

Via eMedToday, PatientView
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eMedToday's curator insight, November 20, 2013 7:59 PM

A pharma-backed website to help patients and the public find the most suitable mobile health apps has launched.

My Health Apps, which aims to help bring health apps into mainstream healthcare, promises to test every app it features for usability and trustworthiness.

It has been launched by patient research firm PatientView in partnership with GSK, Janssen, Novo Nordisk and telecoms companies O2/Telefonica Europe and Vodafone Foundation.

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myhealthapps: a peer and patient-association recommended directory of mobile health apps

myhealthapps: a peer and patient-association recommended directory of mobile health apps | Health promotion. Social marketing | Scoop.it

A directory of peer and patient-association recommended mobile health apps. Created by Patient View


Via Andrew Spong, Marie Ennis-O'Connor
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Andrew Spong's curator insight, November 20, 2013 2:04 AM

Some insight into whether the recommending bodies are associated with the apps in any way would be helpful -- particularly for those apps that are not free. Update: a clarification from my health apps here: https://twitter.com/my_health_apps/status/403140594886668288

PatientView's curator insight, November 20, 2013 7:53 AM

So we can live healthier lives—with the help of our smartphones

 

Why visit and trust myhealthapps.net?

 

}  All of the initial 307 apps appearing on the myhealthapps.net site have been selected by 456 distinct patient groups, disability groups or empowered consumers as their favourite apps. The reviews from these groups are supplied for each app, as well as weblinks to the groups themselves.

 

}  myhealthapps.net unique ‘heart’-rating system. The health apps on the site have been allocated ‘heart’ ratings, according to the extent that each app exhibits 5 consumer/patient needs (weighted according to level of importance). These 5 qualities are attributes that patients and the public look for from their health apps, as determined by a 2013 PatientView study of 250 patient, disability and consumer groups from 16 countries around the world. People’s requirements from health apps are: • Give people more control over their condition (or keep them healthy) • Easy to use • Can be used regularly • Allow networking with other people like them (or with people who understand them) • Trustworthy.[1] 27 of the 307 health apps included in the initial version of the website gain a top ‘heart’ rating of 5 out of 5.

 

}  myhealthapps.net is opening with 307 featured apps. This number will be increased every six months by several hundred other favourite apps from patient groups, disability groups or empowered consumers (press release to be available at the time).

 


[1]http://alexwyke.files.wordpress.com/2013/10/health-app-white-paper-to-go.pdf

 

Alexandre Gultzgoff's curator insight, November 22, 2013 8:09 AM

only 1 single app for vaccination, by a spanish IT company. Still a place for a European initiative from us....

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Digital literacy for all will advance preventative healthcare

People must improve their digital skills and confidence to interact online in order to manage their health, writes the Chief Executive of the Tinder Foundation.

Via Marie Ennis-O'Connor
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4th Annual Conference of the European Society for Prevention Research (with images, tweets) · andrewbrown365

The EUSPR is a society of prevention scientists and senior practitioners from across Europe and beyond. The 4th annual conference focused on trying to understand the differences in prevention outcomes - why do some interventions seem to work better for boys than girls etc.
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In Italia il sesso è ancora tabù

In Italia il sesso è ancora tabù | Health promotion. Social marketing | Scoop.it
Non se ne discute a scuola. Alle ragazze non ne parlano i ginecologi. Gli anticoncezionali costano troppo e i medici non sono preparati. Così l’ignoranza sessuale dilaga.
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Electronic Patient Portals: Evidence on Health Outcomes, Satisfaction, Efficiency, and Attitudes: A Systematic Review

Electronic Patient Portals: Evidence on Health Outcomes, Satisfaction, Efficiency, and Attitudes: A Systematic Review | Health promotion. Social marketing | Scoop.it

Conclusion: Evidence that patient portals improve health outcomes, cost, or utilization is insufficient. Patient attitudes are generally positive, but more widespread use may require efforts to overcome racial, ethnic, and literacy barriers. Portals represent a new technology with benefits that are still unclear. Better understanding requires studies that include details about context, implementation factors, and cost.

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Meno auto, più bici e bus: quanta salute? Il caso di Barcellona

Meno auto, più bici e bus: quanta salute? Il caso di Barcellona | Health promotion. Social marketing | Scoop.it
Cambiare i mezzi e le abitudini di trasporto locale in una grande città: le conseguenze spiegate da ricercatori che hanno scelto il capoluogo catalano come laboratorio a cielo aperto.
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Un ticket de métro gratuit contre 30 flections

Un ticket de métro gratuit contre 30 flections | Health promotion. Social marketing | Scoop.it

Via Stéphanie Chevrel
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#GlobalHealth: an open letter to the Healthcare Students of the World. | Translational Global Health

#GlobalHealth: an open letter to the Healthcare Students of the World. | Translational Global Health | Health promotion. Social marketing | Scoop.it

In his speech to the World Health Assembly this year, World Bank chief Dr Jim Kim boldly stated we are at a crossroads in global health.

“Together, we face a moment of decision,” he said, “The question is not whether the coming decades will bring sweeping change in global health, development and the fundamental conditions of our life on this planet. The only question is what direction that change will take.” And of course, who will lead us.

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Promoting health in the youth sector

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Salud Pública 2.0's curator insight, December 3, 2013 12:13 AM

This manual follows a time of significant change and development in both Health Promotion and the Youth Sector.
The publication of Healthy Ireland – A Framework for Improved Health and Well Being by the government  indicates a clear 

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Creare una social media strategy di successo: 8 errori da evitare

Cosa non fare sui social network: una guida in 8 punti per costruire la vostra Social Media Strategy di successo!
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L'ASL alle aziende: “promuovete la salute tra i vostri dipendenti” - LeccoNotizie.com

L'ASL alle aziende: “promuovete la salute tra i vostri dipendenti” - LeccoNotizie.com | Health promotion. Social marketing | Scoop.it
L'ASL alle aziende: “promuovete la salute tra i vostri dipendenti”
LeccoNotizie.com
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Social and mobile continue to converge in healthcare

Social and mobile continue to converge in healthcare | Health promotion. Social marketing | Scoop.it
I’ve been somewhat off the grid for yet another family health crisis lately, but I thought I’d at least surface to update this blog with something quick and easy. Healthcare Web and sof...

Via JP DOUMENG, Chanfimao, Caroline Crousillat, PatientView
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Pascal GIGOT's curator insight, April 9, 2013 4:00 AM

La convergence des réseaux sociaux et des mobiles dans le domaine de la santé, une nouvelle décade!

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Top Ten Medical Uses of the iPhone

Top Ten Medical Uses of the iPhone | Health promotion. Social marketing | Scoop.it
The iPhone has many uses and application in the field of medicine, to either have an original role as a medical device, or to amplify, or enpower another device
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The Cochrane Library - Remote and Web 2.0 Intervention for promoting physical activity

The Cochrane Library - Remote and Web 2.0 Intervention for promoting physical activity | Health promotion. Social marketing | Scoop.it

Svolgere attività fisica in quantità insufficiente comporta un aumento del rischio di malattie croniche, di problemi fisici e mentali. La pratica di un’attività fisica regolare dovrebbe essere un obiettivo per tutti gli adulti e può produrre benefici sia sul piano sociale, fisico ed emozionale. La maggioranza degli adulti non sono “attivi” ai livelli raccomandati. In questa revisione sono stati inclusi un totale di 11 studi, reclutanti 5862 adulti apparentemente in buona salute

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Social Marketing that Provokes

Social Marketing that Provokes | Health promotion. Social marketing | Scoop.it
To appeal to donors and build momentum behind missions, some nonprofits are using innovative and creative methods to get their message out.
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Le attività di prevenzione come elemento per la sostenibilità del SSN

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Social Determinants of Health - Investigating inequalities, research gaps and best practice

Social Determinants of Health - Investigating inequalities, research gaps and best practice | Health promotion. Social marketing | Scoop.it
Addressing the social determinants of health is the key to tackling the unfair health inequalities in the UK. Reforms in the Health and Social Care Act emphasised the need for an integrated approach to improving healthcare. This conference will examine the progress on integrated approaches to health, take stock of health inequalities in the UK, give an honest examination of the research gaps, and foster cross-sector collaboration
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Introduction to Social Marketing Planning « Centre of Excellence for Public Sector Marketing

Introduction to Social Marketing Planning « Centre of Excellence for Public Sector Marketing | Health promotion. Social marketing | Scoop.it
Awareness, awareness, awareness.  Are you getting tired of hearing that word? Don’t you want to move to something more substantial like changing people’s attitudes and behaviours? Surely it is time for non-profit organizations to move from public education and awareness campaigns to motivate people to get engaged and take action - See more at: http://cepsm.ca/products-page/social-marketing-planning/introduction-to-social-marketing-planning/#sthash.RRgjpIBL.dpuf
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Health Promotion & Prevention Social Media - Influencers And Hashtags

Health Promotion & Prevention Social Media - Influencers And Hashtags | Health promotion. Social marketing | Scoop.it
Health Promotion & Prevention thought-leaders and Health Promotion & Prevention related healthcare social media twitter hashtags. Discover who to follow and where the healthcare discussions are taking place.
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