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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Bill's Story - Tips From Former Smokers

Bill's Story - Tips From Former Smokers | Health promotion. Social marketing | Scoop.it
The story of Bill, a former smoker who has diabetes, had his leg amputated, and suffered kidney failure.
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• CORPORATE REPUTATION OF PHARMA IN GERMANY, ITALY, UK AND USA

•  CORPORATE REPUTATION OF PHARMA IN GERMANY, ITALY, UK AND USA | Health promotion. Social marketing | Scoop.it
PatientView's latest PatientView Plus reports

In January 2013, PatientView published ‘The Corporate Reputation of Pharma—the Patient Perspective', based on the opinions of 600 patient groups worldwide. PatientView is now releasing four reports on the performance of major pharma companies in Germany, Italy, UK and USA.

Surprisingly, the corporate reputation of pharma, and the rankings of each of the pharma companies, varies significantly between the four countries.

In 2012, 40% of 600 respondent patient groups believed that the corporate reputation of pharma had declined worldwide. However, patient groups' attitude to pharma varies significantly across the four countries analysed.

Pharma in the USA stands out as worst among the four countries: 

63% of  respondent US patient groups believe that the corporate reputation of the pharma industry declined in 201240% of respondent UK patient groups believe that the corporate reputation of the pharma industry declined in 201237% of respondent Italian patient groups believe that the corporate reputation of the pharma industry declined in 201233% of respondent German  patient groups believe that the corporate reputation of the pharma industry declined in 2012

Top pharma performers for 2012

Companies ranking top for corporate reputation in the different countries: Germany: JanssenItaly: PfizerUK: PfizerUSA: Bayer



Via rob halkes
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rob halkes's curator insight, April 8, 2013 2:26 PM

As it looks to me, those companies that rate best, will be the ones that show the most health care oriented behaviours, other than just "pill deliveries" . Pharma could best come forward in its maret position and it is revenues as it sees itself as a care for health partner.

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The Wrong Way to Promote Employee Wellness

The Wrong Way to Promote Employee Wellness | Health promotion. Social marketing | Scoop.it
Let’s start with an uncomfortable truth — there is not one corporation that cares about its workers’ health.

Via Pharmacomptoir / Corinne Thuderoz
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Il marketing sociale come strumento per indurre politiche che sostengono l'attività fisica

Il marketing sociale come strumento per indurre politiche che sostengono l’attività fisica Giuseppe Fattori
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Annulling competition rules is the most important NHS battleground

Annulling competition rules is the most important NHS battleground | Health promotion. Social marketing | Scoop.it
The government may have hoped new health service regulations on competition could be quietly ushered in, but healthcare professionals and more than 250,000 patients have called for their withdrawal, says Bob Hudson...
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Public Health Champion Awards - About us - Toronto Public Health

Providing leadership in efforts to reduce health inequalities. For example:
  • advocating for public policies that address determinants of health
  • contributing to the expansion of public health evidence and knowledge base
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Who's To Blame For Our Rising Healthcare Costs? - Forbes

Who's To Blame For Our Rising Healthcare Costs? - Forbes | Health promotion. Social marketing | Scoop.it
Doctors are not necessarily the principal beneficiaries of healthcare spending.
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External Development & Global Health

External Development & Global Health | Health promotion. Social marketing | Scoop.it

Let’s focus on an example, if I pay 64 cents for a cigarette, and believe the pleasure I get from smoking it outweighs the price, then I might choose to smoke it, ignoring other factors such as advertising or addiction. But there are more than non-financial costs at play here such as the health costs that may occur as a result of smoking. However, cigarette manufacturers don’t pay for any of the non-financial costs, so there is no need for them to raise prices to cover a financial (a.k.a. health) burden. The smoker, or the health system, will pick up these health and other non-financial costs.

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Pinterest Becoming Top Choice for Social Media in The Pharmaceutical Industry

Pinterest Becoming Top Choice for Social Media in The Pharmaceutical Industry | Health promotion. Social marketing | Scoop.it

Originating in 2009, the photo-based social media site Pinterest is quickly becoming a top choice for social media in the pharmaceutical industry


Via Philippe Marchal/Pharma Hub
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Art Jones's curator insight, April 3, 2013 1:07 PM

Is one picture really worth more than one thousand words?

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Public Health History

Public Health History | Health promotion. Social marketing | Scoop.it
The CDC is dedicated to protecting health & promoting quality of life through prevention and control of disease, injury, and disability.
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Effect of telehealth on quality of life and psychological outcomes over 12 months (Whole Systems Demonstrator telehealth questionnaire study): nested study of patient reported outcomes in a pragmat...

Effect of telehealth on quality of life and psychological outcomes over 12 months (Whole Systems Demonstrator telehealth questionnaire study): nested study of patient reported outcomes in a pragmat... | Health promotion. Social marketing | Scoop.it
AbstractObjective To assess the effect of second generation, home based telehealth on health related quality of life, anxiety, and depressive symptoms over 12 months in patients with long term conditions.
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Exploring the process of capacity-building among community-based health promotion workers in Alberta, Canada

Community capacity-building is a central element to health promotion. While capacity-building features, domains and relationships to program sustainability have been well examined, information on the process of capacity-building as experienced by practitioners is needed. This study examined this process as experienced by coordinators working within a community-based chronic disease prevention project implemented in four communities in Alberta (Canada) from 2005-2010 using a case study approach with a mixed-method design.

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Bye, Bye American Dream! U.S. Economic Inequality Is Permanent, Study Finds

Bye, Bye American Dream! U.S. Economic Inequality Is Permanent, Study Finds | Health promotion. Social marketing | Scoop.it
Analysis of two decades of income tax trends also find the rich consume more.
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Consumption Junction: Childhood Obesity Determined Largely by Environmental Factors, Not Genes or Sloth

Consumption Junction: Childhood Obesity Determined Largely by Environmental Factors, Not Genes or Sloth | Health promotion. Social marketing | Scoop.it

Although kids can typically adjust their energy intake by regulating their food, Temple University public health professor Jennifer Fisher says, their surroundings and options may change that equation for kids in the same way that it does in adult

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The Guide to Community Preventive Services (The Community Guide)

The Guide to Community Preventive Services (The Community Guide) | Health promotion. Social marketing | Scoop.it
The Community Guide is a resource for evidence-based Task Force recommendations and findings about what works to improve public health.

Via bacigalupe
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bacigalupe's curator insight, April 8, 2013 1:52 PM

The Guide to Community Preventive Services is a free resource to help you choose programs and policies to improve health and prevent disease in your community. Systematic reviews are used to answer these questions:

Which program and policy interventions have been proven effective?Are there effective interventions that are right for my community?What might effective interventions cost; what is the likely return on investment?
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Barilla Center for Food and Nutrition Highlights the Connections between Diet and Disease for World

Barilla Center for Food and Nutrition Highlights the Connections between Diet and Disease for World | Health promotion. Social marketing | Scoop.it
The Barilla Center for Food & Nutrition is offering a free download of their debut magazine issue in honor of World Heath Day.
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Producing Cochrane Reviews

The seventh installment of the Cochrane20 Video Series focuses on the core of The Cochrane Collaboration's work: the production of Cochrane Reviews, the peop...
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Bikes, Cities and Health: A Good Combination | safe, clean, affordable...

Bikes, Cities and Health: A Good Combination | safe, clean, affordable... | Health promotion. Social marketing | Scoop.it

As rising incomes in developing countries lead to more cars, traffic congestion, and air and noise pollution, perhaps it is time to learn about the wisdom of promoting walking and cycling as part of urban development and transport infrastructure initiatives, as well as of health promotion and disease prevention programs.  Supporting pedestrian-and bike-friendly policies, programs, and investments in cities of developed and developing countries alike would not only reduce traffic congestion and pollution, but also improve the health of the population at different age groups.  These approaches would bring together different sectors and disciplines, involve local communities, and help improve access to services, jobs, and education for disadvantaged groups.  The net result would be a more pleasant and healthy life for all citizens.

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The National Prevention Strategy: America’s Plan for Better Health and Wellness | HealthCare.gov

The National Prevention Strategy: America’s Plan for Better Health and Wellness | HealthCare.gov | Health promotion. Social marketing | Scoop.it
The National Prevention and Health Promotion Strategy is a comprehensive plan that will help increase the number of Americans who are healthy at every stage of life.  Created by the National Prevention, Health Promotion, and Public Health Council in consultation with the public and an Advisory Group of outside experts, the Strategy recognizes that good health comes not just from receiving quality medical care but from stopping disease before it starts.  Good health also comes from clean air and water, safe outdoor spaces for physical activity, safe worksites, healthy foods, violence-free environments and healthy homes.  Prevention should be woven into all aspects of our lives, including where and how we live, learn, work and play.  Everyone—businesses, educators, health care institutions, government, communities and every single American—has a role in creating a healthier nation.
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Is there hope for SMS health alerts? | Susannah Fox

Is there hope for SMS health alerts? | Susannah Fox | Health promotion. Social marketing | Scoop.it
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Does It Matter How In Shape Your Doctor Is?

Does It Matter How In Shape Your Doctor Is? | Health promotion. Social marketing | Scoop.it
Does your general practitioner know whether you’re a runner or a Zumba junkie? If your answer is no, your doc’s probably sedentary, according to a new study. Healthcare providers who are physically active are more likely to talk to their patients about exercising, finds recent research presented at a conference hosted by the American Heart Association a couple of weeks ago.
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Poverty in the U.S.A: Nearly 50 Million Americans on Food Stamps | Global Research

Poverty in the U.S.A: Nearly 50 Million Americans on Food Stamps | Global Research | Health promotion. Social marketing | Scoop.it

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Improving outcomes for people with or at risk of cardiovascular disease

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3 business skills doctors need to know

3 business skills doctors need to know | Health promotion. Social marketing | Scoop.it
Perhaps it is time to bring in local business leaders to our medical centers in order to educate residents in basic administrative tactics.
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GLOBAL ACTION PLAN FOR THE PREVENTION AND CONTROL OF NONCOMMUNICABLE DISEASES 2013-2020

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