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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Five Steps to measuring real ROI from social | Marketing Blogged | Marketing Blogs

Five Steps to measuring real ROI from social | Marketing Blogged | Marketing Blogs | Health promotion. Social marketing | Scoop.it
Social media can be a powerful, integral pillar for marketing.

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Fruit consumption and risk of type 2 diabetes: results from three prospective longitudinal cohort studies | BMJ

Fruit consumption and risk of type 2 diabetes: results from three prospective longitudinal cohort studies | BMJ | Health promotion. Social marketing | Scoop.it

Conclusion Our findings suggest the presence of heterogeneity in the associations between individual fruit consumption and risk of type 2 diabetes. Greater consumption of specific whole fruits, particularly blueberries, grapes, and apples, is significantly associated with a lower risk of type 2 diabetes, whereas greater consumption of fruit juice is associated with a higher risk.

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Healthy obesity? Study says it is possible to be overweight but not at-risk 

Healthy obesity? Study says it is possible to be overweight but not at-risk  | Health promotion. Social marketing | Scoop.it
Given that the American Medical Association now considers obesity a disease, the phrase "healthy obesity" may seem like an oxymoron.

Via NY HealthScape
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Reducing Health Inequalities: the challenge of public health

Reducing Health Inequalities: the challenge of public health | Health promotion. Social marketing | Scoop.it

Despite medical advances across the NHS, inequalities in health in the UK are rising at a worrying pace. People from poorer socioeconomic groups experience worse health, die earlier and are more likely to engage in unhealthy behaviours than their richer peers.

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Heart Health - Health Matters

Heart disease is the leading cause of death and disability in men and women in the U.S. Fortunately, exciting discoveries and advances are continually being ...

Via Troy Mccomas (troy48)
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Will lung cancer screening CT become standard of care for smokers?

Will lung cancer screening CT become standard of care for smokers? | Health promotion. Social marketing | Scoop.it
Primary care physicians will likely soon begin recommend lung cancer screening CT en masse.
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Social Marketing and Public Relations: So Different?

Social Marketing and Public Relations: So Different? | Health promotion. Social marketing | Scoop.it
Looking at the similarities between the disciplines of Social Marketing and Public Relations. Are they so different?
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Prevent Heart Attacks and Strokes? Yes. It. Can. Be. Done.

Prevent Heart Attacks and Strokes? Yes. It. Can. Be. Done. | Health promotion. Social marketing | Scoop.it
When health care systems and their patients follow simple steps, they can lower blood pressure and save lives. Prevent many of the nearly 1,000 deaths a day in the U.S. as a result of high blood pressure?
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Should I stop using lipstick?

Should I stop using lipstick? | Health promotion. Social marketing | Scoop.it
Luisa Dillner: A story in the New York Times has warned that lipstick contains metals such as lead and aluminium. What should I do?
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Time to Rethink the War on Drugs | Marketing in the Public Sector

Time to Rethink the War on Drugs | Marketing in the Public Sector | Health promotion. Social marketing | Scoop.it

I recently watched PROHIBITION a documentary film series that tells the story of the rise, rule, and fall of the Eighteenth Amendment to the U.S. Constitution and the entire era it encompassed. 

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Hospitals As Health Nannies: Prescriptions for Fruits and Other Unusual Ways to Keep the Doctor Away | TIME.com

Hospitals As Health Nannies: Prescriptions for Fruits and Other Unusual Ways to Keep the Doctor Away | TIME.com | Health promotion. Social marketing | Scoop.it
Two New York City hospitals are getting serious about childhood obesity by writing prescriptions for fruits and vegetables. But they're not the only ones addressing the weighty problem in innovative ways.
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Why we use a social marketing approach | Global Action Plan

Why we use a social marketing approach | Global Action Plan | Health promotion. Social marketing | Scoop.it
GAP Partner Sonja Graham talks about social marketing, and the step-by-step approach we use to designing great behaviour change programmes.
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Why health-focused social networks are different, or should be if they want to affect behavior | mobihealthnews

Why health-focused social networks are different, or should be if they want to affect behavior | mobihealthnews | Health promotion. Social marketing | Scoop.it

Via Dan Baxter
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Andy Stafford's curator insight, September 3, 2013 7:30 AM

Pretty common sense really. 

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Why Your Social Marketing Strategy Isn't Working

Why Your Social Marketing Strategy Isn't Working | Health promotion. Social marketing | Scoop.it
Social media continues to be an important element of marketing and businesses are now spending time and resources to get the most attention on popular social sites and apps. The biggest challenge f...
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How To Spot The Best and Worst Content Marketing Strategies

How To Spot The Best and Worst Content Marketing Strategies | Health promotion. Social marketing | Scoop.it
Asking a marketer to describe their brand’s content strategy is like asking my wife what she wants for dinner.
You’ll hear 50 different answers that really only distill down to a handful of choices:

FORMAT – “We...
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The Randomized Registry Trial — The Next Disruptive Technology in Clinical Research? — NEJM

The Randomized Registry Trial — The Next Disruptive Technology in Clinical Research? — NEJM | Health promotion. Social marketing | Scoop.it
The randomized trial is one of the most powerful tools clinical researchers possess, a tool that enables them to evaluate the effectiveness of new (or established) therapies while accounting for the effects of unmeasured confounders and selection bias by indication. Randomized trials, especially huge megatrials, have transformed medical practice. Thanks to randomized trials, we no longer, for example, treat acute myocardial infarction with lidocaine and nitrates. Instead we use rapid revascularization, anticoagulants, and antiplatelet agents, and during long-term follow-up we routinely prescribe statins, beta-blockers, and angiotensin-converting–enzyme inhibitors. But the reputation of randomized trials has suffered of late,
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COPD By the Numbers - 7 prevention and lifestyle tips (Infographic)

COPD By the Numbers - 7 prevention and lifestyle tips (Infographic) | Health promotion. Social marketing | Scoop.it
It all adds up: Understanding chronic obstructive pulmonary disease. Conserving energy, breathing properly and eating the right way. Exercising and taking medic
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Social networks influence parents' vaccine decisions

Social networks influence parents' vaccine decisions | Health promotion. Social marketing | Scoop.it
I’ll often have a parent in the office decline a vaccine because of a spouse’s belief. Now I understand a bit more about why.
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“Fluoridated Water Is Public Murder On A Grand Scale” – Dr. Dean Burk

“Fluoridated Water Is Public Murder On A Grand Scale”  – Dr. Dean Burk | Health promotion. Social marketing | Scoop.it

Sodium fluoride, sodium silicofluoride and  hydrofluorosilicic acid are all used in dental offices, toothpaste and water fluoridation practices. They are toxic waste substances created from the creation processes in the fertilizer, steel, nuclear and aluminum industries. If you still think fluoride is good for your teeth, you might want to read this.


Via Hans Gruen
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An Infographic Guide To Color Psychology

An Infographic Guide To Color Psychology | Health promotion. Social marketing | Scoop.it

Have you ever had difficulty choosing colours for a new scheme or wondered why we associate some colours with good luck and others with danger? Welcome to The Complete Infographic Guide to Colour Psychology.

Discover all you ever needed to know about the psychology behind colours and why their meaning differs depending on which country you’re from…


Via Lauren Moss
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Authentis Formations's curator insight, August 27, 2013 9:52 AM

Influence des couleurs sur la psyché....

taniaATenthuse.me's comment, August 29, 2013 11:34 AM
Great infographic, thank you for sharing Lauren. It reminds us of the significant influence that society and cultural values have on so many different aspects of our lives.
taniaATenthuse.me's curator insight, August 29, 2013 11:59 AM

This Colour Psychology infographic reminds us of the significant influence that societal and cultural values have on so many different aspects of our lives. The implications are so many. This guide can be really useful for entrepreneurs and freelancers when they decide on logo and branding. 

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Cocaine 'rapidly changes the brain'

Cocaine 'rapidly changes the brain' | Health promotion. Social marketing | Scoop.it
Taking cocaine can change the structure of the brain within hours in what could be the first steps of drug addiction, according to US researchers.
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Want to Nudge Consumers to Waste Less? Make It Easy, Fun and Popular

Want to Nudge Consumers to Waste Less? Make It Easy, Fun and Popular | Health promotion. Social marketing | Scoop.it
Companies large and small are reducing their carbon footprints by making their operations, goods and services more environmentally sustainable.
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Retrieving Clinical Evidence: A Comparison of PubMed and Google Scholar for Quick Clinical Searches

Retrieving Clinical Evidence: A Comparison of PubMed and Google Scholar for Quick Clinical Searches | Health promotion. Social marketing | Scoop.it
Conclusions: For quick clinical searches, Google Scholar returns twice as many relevant articles as PubMed and provides greater access to free full-text articles.
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Why Social Marketing Is So Hard

Why Social Marketing Is So Hard | Health promotion. Social marketing | Scoop.it
Brands are spending a great deal of time and energy investing in platforms to get likes or pluses, and not really being social at all. It's been well over 15 years since the social era started. So many brilliant people...
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Social marketing strategy: Why you need one and how to design it

There are many conflicting beliefs about what makes a good social marketing strategy. Lena J. Weiner looks into differing approaches to social marketing and finds some key tips.
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