Health promotion....
Follow
Find
6.6K views | +5 today
Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
Your new post is loading...
Your new post is loading...
Scooped by Giuseppe Fattori
Scoop.it!

Continuing Education | Health Leadership & Learning Network | HLLN | York University

Continuing Education | Health Leadership & Learning Network | HLLN | York University | Health promotion. Social marketing | Scoop.it

"Online interventions can be twice as effective as traditional health behaviour change campaigns, with the average social marketing campaign impacting the behaviour of roughly 5% of the population, and online interventions, impacting roughly 10% .

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Five Things You’re Getting Wrong About Weight and Weight Loss | TIME.com

Five Things You’re Getting Wrong About Weight and Weight Loss | TIME.com | Health promotion. Social marketing | Scoop.it
If I'm thin then I'm healthy, right? Wrong. There are several misconceptions people have about weight, losing it and what's healthy. Here's the low-down on some myths we're better off busting.
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Online Interventions for Social Marketing Health Behavior Change Campaigns: A Meta-Analysis of Psychological Architectures and Adherence Factors

Online Interventions for Social Marketing Health Behavior Change Campaigns: A Meta-Analysis of Psychological Architectures and Adherence Factors | Health promotion. Social marketing | Scoop.it
Online Interventions for Social Marketing Health Behavior Change Campaigns: A Meta-Analysis of Psychological Architectures and Adherence Factors
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Healthy Heroes, Magic Meals and a Visiting Alien: Community-led-based Social Marketing Assets

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

General Information About Liver (Hepatocellular) Cancer

General Information About Liver (Hepatocellular) Cancer | Health promotion. Social marketing | Scoop.it
Expert-reviewed information summary about factors that may influence the risk of developing hepatocellular cancer and about research aimed at the prevention of this disease.
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Too Big to Cocktail? Judge Upholds Weight Discrimination in the Workplace | TIME.com

Too Big to Cocktail? Judge Upholds Weight Discrimination in the Workplace | TIME.com | Health promotion. Social marketing | Scoop.it
A ruling allowing an Atlantic City casino to fire "Borgata Babes" if they put on pounds could have a plus-sized effect
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Break It Off social media campaign for youth smoking cessation

Presentation delivered at the Canadian Evaluation Society Conference in Toronto in June 2013. The results and process behind the development evaluation and outc
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Vienna Declaration on Nutrition and Noncommunicabl Diseases in the Context of Health 2020

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Online Prevention Aimed at Lifestyle Behaviors: A Systematic Review of Reviews

Online Prevention Aimed at Lifestyle Behaviors: A Systematic Review of Reviews | Health promotion. Social marketing | Scoop.it
Results: According to health priorities, interventions are largely targeted at weight-related behaviors, such as physical activity and dietary behavior. Evaluations are predominantly effect-focused and overall effects are small, variable, and not sustainable. Determinants of effectiveness are unclear; effectiveness cannot yet be unambiguously attributed to isolated elements. Actual reach of interventions is undiversified, mostly reaching participants who are female, highly educated, white, and living in high-income countries. One of the most substantial problems in online prevention is the low use of the interventions, a phenomenon seen across all behavior domains.
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

The Role of Marketing in Change Programs - Marketing for Change

The Role of Marketing in Change Programs - Marketing for Change | Health promotion. Social marketing | Scoop.it
The Role of Marketing in Change Programs provides an overview of ways in which marketing, and especially social marketing has been used to deliver change.
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Trading off dietary choices, physical exercise and cardiovascular disease risks

Despite several decades of decline, cardiovascular diseases are still the most common causes of death in Western societies. Sedentary living and high fat diets contribute to the prevalence of cardiovascular diseases. This paper analyses the trade-offs between lifestyle choices defined in terms of diet, physical activity, cost, and risk of cardiovascular disease that a representative sample of the population of Northern Ireland aged 40–65 are willing to make. Using computer assisted personal interviews, we survey 493 individuals at their homes using a Discrete Choice Experiment (DCE) questionnaire administered between February and July 2011 in Northern Ireland. Unlike most DCE studies for valuing public health programmes, this questionnaire uses a tailored exercise, based on the individuals' baseline choices.

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Plain cigarette packets 'will work'

Plain cigarette packets 'will work' | Health promotion. Social marketing | Scoop.it
Anti-smoking campaigner Deborah Arnott from ASH believes plain packets will stop children taking up the habit.
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

What can we learn from the Polio Social Marketing Campaign

What can we learn from the Polio Social Marketing Campaign | Health promotion. Social marketing | Scoop.it
During our travels in the South, specifically New Orleans, we came across this billboard regarding polio. It states "we are this close to ending polio." It is somewhat shocking to see this ad becau...
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

GSK and Pfizer extend vaccine access programme - PMLiVE

GSK and Pfizer extend vaccine access programme - PMLiVE | Health promotion. Social marketing | Scoop.it

Two pharma companies have extended commitments to provide patients in poor areas with access to medicines.

GlaxoSmithKline (GSK) and Pfizer are both working with the GAVI Alliance to provide patients in developing nations with access to their respective pneumococcal vaccines.

The companies initially agreed a deal with the GAVI Alliance in March 2010, where each company committed to supply 30 million doses of vaccines every year for a 10-year period at a cost of $3.50 per vaccine.

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

How to Protect Your Skin from Sunlight - National Cancer Institute

How to Protect Your Skin from Sunlight - National Cancer Institute | Health promotion. Social marketing | Scoop.it

Did you know that sunburns and even suntans may increase your chance ofskin cancer?

Try to limit your time in the sun, and seek shade when you can. When you must be in the sun, choose clothing that covers your skin and wear sunscreen.

When used correctly, sunscreen products may help prevent some skin cancers, including melanoma.

Use a broad-spectrum sunscreen product that filters both UVB radiation and UVA radiation, and wear clothing that protects your skin.

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Don't Use Social Media to Attack; Use It To Influence! | HealthWorks Collective

Don't Use Social Media to Attack; Use It To Influence! | HealthWorks Collective | Health promotion. Social marketing | Scoop.it
In order to be an influencer, any social media strategist must recognize the need to understand how to cut through the clutter with apt usefulness, real-time information and yes, sometimes a wee bit of humility.
more...
No comment yet.
Rescooped by Giuseppe Fattori from Health & Ageing for Wide Bay
Scoop.it!

Why Adult Women Suffer From Eating Disorders - Huffington Post

Why Adult Women Suffer From Eating Disorders - Huffington Post | Health promotion. Social marketing | Scoop.it
Why Adult Women Suffer From Eating Disorders Huffington Post One of Maine's former patients, a 42-year-old woman who'd weathered almost a decade of disordered eating, was met with an enthusiastic reaction when her doctor noticed her dramatic weight...

Via Kirrina
more...
No comment yet.
Rescooped by Giuseppe Fattori from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
Scoop.it!

Why ‘Digital’ is still a top priority for pharma

Why ‘Digital’ is still a top priority for pharma | Health promotion. Social marketing | Scoop.it

Kay Wesley explores why digital is still so important to the pharma industry. Many pharmaceutical companies are changing their marketing model. At varying speeds they are focusing on placing patient outcomes at the centre of their strategy, and...


Via Olivier Delannoy, eMedToday
more...
eMedToday's curator insight, July 22, 2013 9:29 PM

the problem

 

However, this is missing three fundamentally important points:

1. 'Digital' is a revolution, not a channel

2. We (pharma) are not yet experts

3. Your organisation DOES need a digital strategy

Scooped by Giuseppe Fattori
Scoop.it!

Physical activity promotion in socially disadvantaged groups: principles for action

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Participatory Design in Healthcare: Patients and doctors can bridge critical information gaps | UX Magazine

Participatory Design in Healthcare: Patients and doctors can bridge critical information gaps | UX Magazine | Health promotion. Social marketing | Scoop.it

Born in Scandinavia in the mid-1960s under the moniker "cooperative design," what we now call participatory design went through a number of changes, and can be seen influencing urban design, architecture, community planning, and placemaking, as well as landscape design, product design, sustainability, graphic design, software design, and healthcare. The combination of the last two elements is the subject of this article.

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Study: Diet soda doesn't help you lose weight

Study: Diet soda doesn't help you lose weight | Health promotion. Social marketing | Scoop.it
A Purdue University study has found that diet sodas may be linked to a number of health problems from obesity to diabetes to heart disease, just like their more sugary counterparts.
more...
No comment yet.