Health promotion. Social marketing
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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Six chart toppers in social marketing for health - PSI Impact Blog

Six chart toppers in social marketing for health - PSI Impact Blog | Health promotion. Social marketing | Scoop.it
Does social marketing work? It's a question PSI often has to answer. That's why we created the Social Marketing Evidence Base. Now all that evidence is even more accessible, thanks to this new infographic document from PSI.
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Gamification in health – make the person the quarterback | Health Populi

Gamification in health – make the person the quarterback | Health Populi | Health promotion. Social marketing | Scoop.it

Games are part of peoples’ lives in the 20-teens. Gamification has been used in military and business training and now is a growing method to help change peoples’ behavior across a variety of issues — health, among them.

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Lionel Reichardt / le Pharmageek's curator insight, March 16, 2014 6:34 AM

Pharmageek partenaire de Interaction Healthcare à l'occasion de la conférence :

"Du serious game au Google glass, comment la simulation numérique peut changer la pratique du médecin et la vie du patient ?"

qui aura lieu

le 3 avril prochain à PARIS


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Activity trackers like Fitbit bring big data to US healthcare (Wired UK)

Activity trackers like Fitbit bring big data to US healthcare (Wired UK) | Health promotion. Social marketing | Scoop.it
Dr. Eric Topol, a cardiologist at the Scripps Clinic in San Diego, knows when his patients’ hearts are racing or their blood pressure is on the rise, even if they’re sitting at home

Via Celine Sportisse
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Core competencies per gli operatori della promozione della salute. Risultati del Progetto CompH. Giancarlo Pocetta, Patrizia Garista, Erika Maria Pace, Alessandra Sotgiu, Paolo Contu.

Schema delle competenze di base degli operatori della promozione della salute
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The gamification of weight loss | TED Blog

The gamification of weight loss | TED Blog | Health promotion. Social marketing | Scoop.it
In 2007, Mayor Mick Cornett put Oklahoma City on a diet, after the city made an appearance on a list of the most obese cities in the US.
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Health promotion. Are you ready for dance/change?

Are you ready for dance/change? Il “Programma Interdipartimentale Promozione della Salute” dell’Azienda USL di Modena: innovare l’organizzazione

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Guidelines for the Review of Social Marketing Papers

Guidelines for the Review of Social Marketing Papers | Health promotion. Social marketing | Scoop.it
Evidence, insights and opinions about the application of marketing and social technologies to health and social change.
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The State of Social Marketing 2014

The State of Social Marketing 2014 | Health promotion. Social marketing | Scoop.it

Socialbakers conducted a social media pulse check across 82 countries and 20 industries to discover what marketers are focusing on, and more importantly, what they’re not. 

 

Here's what over 500 of your peers had to say about the state of social media marketing: http://www.socialbakers.com/blog/2110-the-state-of-social-marketing-2014

 


Via Antonino Militello
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Luz dela Luz's curator insight, March 14, 2014 11:39 AM

Great info. I agree!

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Heart disease prevention: Mayo Clinic


Via IHEALTHLABS EUROPE, 27 Heart Disease, Shyam Kumar Chaturvedi
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When hospitals share patient records, emergency patients benefit, study suggests

When hospitals share patient records, emergency patients benefit, study suggests | Health promotion. Social marketing | Scoop.it
As hospitals and doctors' offices across the country race to join online systems that let them share medical information securely, a new study suggests that these systems may already be helping cut unnecessary care. Fewer emergency patients got repeated medical scans when they went to a hospital that takes part in a health information exchange,according to new findings.

Via HealthRx Corporation, Lionel Reichardt / le Pharmageek
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Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters

Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters | Health promotion. Social marketing | Scoop.it
People connect to form groups on Twitter for a variety of purposes. The networks they create have identifiable contours that are shaped by the topic being discussed, the information and influencers driving the conversation, and the social network structures of the participants.
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Mount Minutes - What is Social Marketing?

Mount St. Mary's University marketing professor Cyd Maubert explains the principles behind social marketing, its connection to social media, and how social m...
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Associations between exposure to takeaway food outlets, takeaway food consumption, and body weight in Cambridgeshire, UK: population based, cross sectional study | BMJ

Associations between exposure to takeaway food outlets, takeaway food consumption, and body weight in Cambridgeshire, UK: population based, cross sectional study | BMJ | Health promotion. Social marketing | Scoop.it

Exposure to takeaway food outlets in home, work, and commuting environments combined was associated with marginally higher consumption of takeaway food, greater body mass index, and greater odds of obesity. Government strategies to promote healthier diets through planning restrictions for takeaway food could be most effective if focused around the workplace.

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SOCIAL MARKETING CAN MAKE PEOPLE HEALTHIER: The Evidence That Social Marketing Works

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Combattre le cancer en lui disant « Fuck », avec le sourire - Le Monde

Combattre le cancer en lui disant « Fuck », avec le sourire - Le Monde | Health promotion. Social marketing | Scoop.it

Le Monde Combattre le cancer en lui disant « Fuck », avec le sourire Le Monde Fuck Cancer ne récolte pas de fonds pour financer la recherche, son credo est d'encourager un dépistage le plus tôt possible, en y associant les jeunes, « une population...


Via Giovanna Marsico
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Promoting Health? It's All In The Game

Promoting Health? It's All In The Game | Health promotion. Social marketing | Scoop.it

By Kate Kelland, Health and Science Correspondent LONDON (Reuters) - Meet - a feisty and fully-armed virtual nanobot. Billed as "medicine's mightiest warrior", she's fighting an epic battle deep inside the human body where she launches rapid-fire assaults on malignant cells. Or, if it's not cancer but diabetes you're fighting, why not join Britney and Hunter, two digital kids whose adventures to other worlds are spurred on by regular and timely updates of your blood sugar levels. 

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Lionel Reichardt / le Pharmageek's curator insight, March 16, 2014 6:34 AM

Pharmageek partenaire de Interaction Healthcare à l'occasion de la conférence :

"Du serious game au Google glass, comment la simulation numérique peut changer la pratique du médecin et la vie du patient ?"

qui aura lieu

le 3 avril prochain à PARIS


INSCRIVEZ VOUS

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Gli Stadi del Cambiamento: Storia, Teoria ed Applicazioni - Modello Transteorico di DiClemente e Prochaska - Quaderno di DORS, febbraio 2014

Rassegna sul Modello Transteorico degli stadi di cambiamento.
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Healthcare Gamification White Paper | Perficient, Inc.

With smart phone in hand, enabled patients are looking for ways to interact with and improve their health using mobile technology. This is resulting in demands for easier access to healthcare professionals, access to online medical information, and alternatives to contain costs and improve the quality of care.

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Ensuring access to condoms, contraceptives, and other essentials

Ensuring access to condoms, contraceptives, and other essentials | Health promotion. Social marketing | Scoop.it

What if a woman who did not want a baby couldn’t find birth control pills?

What if a man who wanted to protect his partner from infection wasn’t able to get a supply of condoms?

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Twitter in the Healthcare Industry - Zesty Blog

Twitter in the Healthcare Industry - Zesty Blog | Health promotion. Social marketing | Scoop.it
Twitter in the healthcare industry: how are Tweets from healthcare providers helping patients and how are Tweets from patients helping providers?
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4 Ways to Create Sticky Content

4 Ways to Create Sticky Content | Health promotion. Social marketing | Scoop.it

You’d be hard pressed to find a marketer — or a business owner or a CEO for that matter — who hasn’t been told their content needs to be sticky. Sticky Content, after all, is one of today’s most cost effective tools for capturing reader eyes, sending traffic to your page or store and driving home branding.


Via Brian Yanish - MarketingHits.com, Agnipravo Sengupta
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Comment le TwittMOOC motive…

Comment le TwittMOOC motive… | Health promotion. Social marketing | Scoop.it
Comment le TwittMOOC motive…

Via Michel Guillou
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An Introduction to Behavioural Economics for Health - Marketing for Change

An Introduction to Behavioural Economics for Health - Marketing for Change | Health promotion. Social marketing | Scoop.it
How is behavioural economics being applied to public health by practitioners and policy makers.
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Promoting Health With Enticing Photos of Fruits and Vegetables

Promoting Health With Enticing Photos of Fruits and Vegetables | Health promotion. Social marketing | Scoop.it
Bolthouse Farms, which produces things like juices and smoothies, has developed a playful website to promote nutritious food.
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