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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Microbes and Obesity Promote Liver Cancer

Microbes and Obesity Promote Liver Cancer | Health promotion. Social marketing | Scoop.it
OBESITY brings problems—notably heart disease, diabetes and cancer. It is not hard to understand its connection with heart disease and diabetes: excess fat clogs...

Via Graham Player Ph.D.
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Graham Player Ph.D.'s curator insight, June 28, 2013 2:00 AM

It may surprise some of you to learn that your body is home to microscopic organisms (microorganisms or microbes) that outnumber your 100 trillion human cells by 10 to 1. Microbiology is focused on the study of these microorganisms which are found in every life form on earth and are vital to humans and to the environment. These microorganisms, together with their genomes and interactions, are known by the term ‘microbiome’.

Microbiologists have been studying and researching microbiomes for many years and it is an emerging field gaining more importance in understanding human health and disease. By far, the largest part of the genetic information inside our body is contained in the microbes of our microbiome rather than in the human genome itself. There are many researchers today who believe that the microbiome exerts at least as much influence, and possibly more, on our health than the genes we inherit from our parents.

Research has implicated the microbiome as a contributor to many disease conditions. It has also been found that transplanting microbe communities from healthy people to sick people can be beneficial in treating disease. The Japanese Foundation for Cancer Research, in Tokyo has now found through their research experiments that the microbiome has been implicated in liver cancer.

This is an exciting filed of research and opens up possibilities for health and understanding disease that may have not yet been imagined.

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Inequality in society leads to poor health

Inequality is Unhealthy: Dr. Stephen Bezruchka on How Economic Inequality is Dangerous to our Health As lawmakers continue to debate healthcare proposals, we...
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quitnow - My QuitBuddy

quitnow - My QuitBuddy | Health promotion. Social marketing | Scoop.it
The Quit Now: My QuitBuddy is a personalised interactive app with quit tips, daily motivational messages, countdown to quitting reminders.
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The rich get richer, the poor get poorer and the coalition plays silly burgers

The rich get richer, the poor get poorer and the coalition plays silly burgers | Health promotion. Social marketing | Scoop.it
George Osborne's appetite for posh meat patties clearly suggests sinister links with the fate of the UK economy, says Stewart Lee
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Patients’ attitudes about the use of placebo treatments: telephone survey | BMJ

Patients’ attitudes about the use of placebo treatments: telephone survey | BMJ | Health promotion. Social marketing | Scoop.it
AbstractObjective To examine the attitudes of US patients about the use of placebo treatments in medical care.Design One time telephone surveys.Setting Northern California.Participants 853 members of Kaiser Permanente Northern California, aged...
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5 Ways to Bust Your Breast Cancer Risk

5 Ways to Bust Your Breast Cancer Risk | Health promotion. Social marketing | Scoop.it
Want to avoid breast cancer risk? Take charge of your breast health with our expert’s top tips. Get advice.
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A Framework for Disseminating Evidence-Based Health Promotion Practices - CDC

Abstract

Wider adoption of evidence-based, health promotion practices depends on developing and testing effective dissemination approaches. To assist in developing these approaches, we created a practical framework drawn from the literature on dissemination and our experiences disseminating evidence-based practices. The main elements of our framework are 1) a close partnership between researchers and a disseminating organization that takes ownership of the dissemination process and 2) use of social marketing principles to work closely with potential user organizations. We present 2 examples illustrating the framework: EnhanceFitness, for physical activity among older adults, and American Cancer Society Workplace Solutions, for chronic disease prevention among workers. We also discuss 7 practical roles that researchers play in dissemination and related research: sorting through the evidence, conducting formative research, assessing readiness of user organizations, balancing fidelity and reinvention, monitoring and evaluating, influencing the outer context, and testing dissemination approaches.

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Is Sugar the Most Toxic Substance in Our Diet?

Is Sugar the Most Toxic Substance in Our Diet? | Health promotion. Social marketing | Scoop.it
ASPEN, Colo. — Robert Lustig, the physician and YouTube sensation who once wrote that sugar should be regulated like alcohol, is on a new crusade to kill the sweetener.In a packed, standing
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Foot pronation is not associated with increased injury risk in novice runners wearing a neutral shoe: a 1-year prospective cohort study

Foot pronation is not associated with increased injury risk in novice runners wearing a neutral shoe: a 1-year prospective cohort study | Health promotion. Social marketing | Scoop.it

Conclusions The results of the present study contradict the widespread belief that moderate foot pronation is associated with an increased risk of injury among novice runners taking up running in a neutral running shoe. More work is needed to ascertain if highly pronated feet face a higher risk of injury than neutral feet.

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Dangers of Distracted Walking

Dangers of Distracted Walking | Health promotion. Social marketing | Scoop.it
A growing number of people who walk while talking or texting on a cellphone are ending up in the emergency room.
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il marketing pandemico

il marketing pandemico | Health promotion. Social marketing | Scoop.it

La parola Marketing in Italia incute serio terrore. Ogni volta che viene nominata suscita preoccupazione. Una accezione che squalifica un prodotto come a dire frutto di una comunicazione che intende truffare chi lo acquista.
Il termine quindi in Italia è soggetto a diversi errori e incomprensioni di fondo, frutto di visioni ideologiche sostanzialmente ostili al mercato.
Il primo errore eclatante è considerare il Marketing ed il prodotto che realizza come un semplice modo di estorsione di soldi.

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Good 50×70 2007 » Underdevelopment

Good 50×70 2007 » Underdevelopment | Health promotion. Social marketing | Scoop.it
Good 50x70 aim is to increase public opinion awareness of who fights to improve life across the worlds.
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Healthy chocolate? The growing evidence for cocoa flavanols

Healthy chocolate? The growing evidence for cocoa flavanols | Health promotion. Social marketing | Scoop.it
The meteoric emergence of cocoa flavanols as the new 'super ingredient' continues, with many new scientific publications focused on the potential health effects of these special compounds.

Via Edible News
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Edible News's curator insight, June 26, 2013 11:03 AM

great potential for cocoa flavonoids to positively impact our health...

Dion Taylor's curator insight, July 29, 2013 9:05 AM

Raw Cacao, God's gift to mankind...with super healing atioxidantial properties and flavanols (nitric oxide)...a/k/a really good stuff...found in our Cacao-Incan Berry Biscotti and our Banana-Walnut Granola...eat yourself to good health, it's ok, we've got your back!

Steve Kingsley's curator insight, August 17, 2013 12:26 PM

Here is some additional information, known for decades about epicathetin and flavanols in cocoa:  http://www.caffex.com/ChocoMallows_c_17.html

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10 Promising Practice to reduce social inequities in health What does the evidence tell us?

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HPOE.org - Checklists to Improve Patient Safety

HPOE.org - Checklists to Improve Patient Safety | Health promotion. Social marketing | Scoop.it
The Partnership for Patients Hospital Engagement Networks are designed to improve patient care across 10 areas of patient harm through the implementation a
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Quit SA - Quit Campaigns

Quit SA - Quit Campaigns | Health promotion. Social marketing | Scoop.it
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Why Declining Test Scores May Reflect Obsolete Standards, Not Lazy Doctors

Why Declining Test Scores May Reflect Obsolete Standards, Not Lazy Doctors | Health promotion. Social marketing | Scoop.it
The doctor of the future should have the humility to understand her own limitations, and know how to use technology productively to find what she needs.

Via Alex Butler, bacigalupe
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Health in all policies | BMJ

Health in all policies | BMJ | Health promotion. Social marketing | Scoop.it
Health in all policies” has become the catchphrase for taking account of health and equity in the policies of other sectors. Launched last month on the occasion of the eighth International Conference on Health Promotion in Helsinki, a new book intends to provide “practical workable solutions in a range of settings for a range of problems.”1 It aims at a broad audience of policy makers and implementers worldwide, with examples spanning the globe from highly developed welfare states (Finland), to both middle income (Thailand) and low income countries. A welcome feature is the attention given to the global action needed to tackle common problems that span borders—for example, in relation to trade policies. A chapter is included on how development assistance can become more effective through health in all policies.
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Tools for Implementing an Evidence-Based Approach in Public Health Practice - CDC

Increasing disease rates, limited funding, and the ever-growing scientific basis for intervention demand the use of proven strategies to improve population health.
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See why you should practice evidence-based marketing

See why you should practice evidence-based marketing | Health promotion. Social marketing | Scoop.it
Doctors use empirical knowledge to practice medicine. They reference lessons learned from peers and published studies to create effective treatment plans. They spend years studying their art and science, networking with peers to learn new practices in delivering care more effectively. They even go online to search for newest studies and results. And every time I show up in any of their offices with a new illness, I am glad they do—they can quickly and effectively take care of me. This is called practicing evidence-based medicine.
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Social inequalities in mental health and mortality among refugees and other immigrants to Sweden - epidemiological studies of register data

Social inequalities in mental health and mortality among refugees and other immigrants to Sweden - epidemiological studies of register data | Health promotion. Social marketing | Scoop.it
Social inequalities in mental health and mortality among refugees and other immigrants to Sweden - epidemiological studies of register data
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The pedagogy of regret: Facebook, binge drinking and young women

The pedagogy of regret: Facebook, binge drinking and young women | Health promotion. Social marketing | Scoop.it
This article introduces the idea of a ‘pedagogy of regret’ to illustrate some of the inadequacies in recent government policy initiatives which target young women's drinking practices. In the Australian context, the National Binge Drinking Campaign warned young women: ‘Don't turn a night out into a nightmare’. A similar British campaign advised individualized drinkers to ‘know their limits’. The rhetorical appeal of these campaigns hinges on the notion of regret: young women will lament the excesses of hedonistic indulgence the morning after given the inevitable consequences of risky behaviour. This paper shows the limitations of such an appeal through a ‘sympathetic online cultural studies’ approach, which we use to explore the nexus between contemporary drinking cultures and the social networking site Facebook.
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Proximity-Based Social Change - A look at how proximity-based social networking applications are providing connection, protection, and social change.

Proximity-Based Social Change - A look at how proximity-based social networking applications are providing connection, protection, and social change. | Health promotion. Social marketing | Scoop.it

The next revolution of the Internet is upon us, and not only is it continuing to shape the way we do things, it's changing the way our things do things. In 2008, the number of devices connected to the Internet surpassed the number of people on the planet, and just like people these "things" are talking to one another via the Internet and wirelessly now more than ever. Proximity-based social networking applications, which use geo-proximity as the main filter for discovering people and places, are instrumental in this online evolution, as our immediate needs are often dictated or affected by how near or far we are from something.

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Rescooped by Giuseppe Fattori from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Is Pinterest Pharma’s Channel on the Visual Web?

Is Pinterest Pharma’s Channel on the Visual Web? | Health promotion. Social marketing | Scoop.it
Intouch solutions recommends creating a content strategy focused on better visual content instead of jumping onto the Pinterest platform bandwagon. (As one of the newest social media contenders – is #Pinterest right for #pharma co’s?

Via Olivier Delannoy, eMedToday
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eMedToday's curator insight, June 26, 2013 10:45 PM

Clearly Pharma need to recognize that visual and video is where the action is.

 

"According to M Booth and Simply Measure, a social media analytics firm, we know that:

Videos on Facebook are shared 12 times more than links & text posts combined.Photos are liked 2 times more than text updates.100 million YouTube users are taking a social action, sharing, rating or commenting, on videos every week.Over 700 YouTube videos are shared on Twitter each minute.Pinterest users follow more brands than users on Facebook or Twitter"
Rowan Norrie's curator insight, June 28, 2013 4:55 AM

Intersting article of the rise of the visual web and whether Pinterest might have a role for pharma and other life science companies.

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Dictionary of Public Health Promotion and Education: Terms and Concepts

Dictionary of Public Health Promotion and Education: Terms and Concepts | Health promotion. Social marketing | Scoop.it
Dictionary of Public Health Promotion and Education: Terms and Concepts by Naomi Modeste. $28.21
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