AbstractObjective To examine the attitudes of US patients about the use of placebo treatments in medical care.Design One time telephone surveys.Setting Northern California.Participants 853 members of Kaiser Permanente Northern California, aged...
Wider adoption of evidence-based, health promotion practices depends on developing and testing effective dissemination approaches. To assist in developing these approaches, we created a practical framework drawn from the literature on dissemination and our experiences disseminating evidence-based practices. The main elements of our framework are 1) a close partnership between researchers and a disseminating organization that takes ownership of the dissemination process and 2) use of social marketing principles to work closely with potential user organizations. We present 2 examples illustrating the framework: EnhanceFitness, for physical activity among older adults, and American Cancer Society Workplace Solutions, for chronic disease prevention among workers. We also discuss 7 practical roles that researchers play in dissemination and related research: sorting through the evidence, conducting formative research, assessing readiness of user organizations, balancing fidelity and reinvention, monitoring and evaluating, influencing the outer context, and testing dissemination approaches.
Conclusions The results of the present study contradict the widespread belief that moderate foot pronation is associated with an increased risk of injury among novice runners taking up running in a neutral running shoe. More work is needed to ascertain if highly pronated feet face a higher risk of injury than neutral feet.
La parola Marketing in Italia incute serio terrore. Ogni volta che viene nominata suscita preoccupazione. Una accezione che squalifica un prodotto come a dire frutto di una comunicazione che intende truffare chi lo acquista. Il termine quindi in Italia è soggetto a diversi errori e incomprensioni di fondo, frutto di visioni ideologiche sostanzialmente ostili al mercato. Il primo errore eclatante è considerare il Marketing ed il prodotto che realizza come un semplice modo di estorsione di soldi.
Health in all policies” has become the catchphrase for taking account of health and equity in the policies of other sectors. Launched last month on the occasion of the eighth International Conference on Health Promotion in Helsinki, a new book intends to provide “practical workable solutions in a range of settings for a range of problems.”1 It aims at a broad audience of policy makers and implementers worldwide, with examples spanning the globe from highly developed welfare states (Finland), to both middle income (Thailand) and low income countries. A welcome feature is the attention given to the global action needed to tackle common problems that span borders—for example, in relation to trade policies. A chapter is included on how development assistance can become more effective through health in all policies.
Doctors use empirical knowledge to practice medicine. They reference lessons learned from peers and published studies to create effective treatment plans. They spend years studying their art and science, networking with peers to learn new practices in delivering care more effectively. They even go online to search for newest studies and results. And every time I show up in any of their offices with a new illness, I am glad they do—they can quickly and effectively take care of me. This is called practicing evidence-based medicine.
This article introduces the idea of a ‘pedagogy of regret’ to illustrate some of the inadequacies in recent government policy initiatives which target young women's drinking practices. In the Australian context, the National Binge Drinking Campaign warned young women: ‘Don't turn a night out into a nightmare’. A similar British campaign advised individualized drinkers to ‘know their limits’. The rhetorical appeal of these campaigns hinges on the notion of regret: young women will lament the excesses of hedonistic indulgence the morning after given the inevitable consequences of risky behaviour. This paper shows the limitations of such an appeal through a ‘sympathetic online cultural studies’ approach, which we use to explore the nexus between contemporary drinking cultures and the social networking site Facebook.
The next revolution of the Internet is upon us, and not only is it continuing to shape the way we do things, it's changing the way our things do things. In 2008, the number of devices connected to the Internet surpassed the number of people on the planet, and just like people these "things" are talking to one another via the Internet and wirelessly now more than ever. Proximity-based social networking applications, which use geo-proximity as the main filter for discovering people and places, are instrumental in this online evolution, as our immediate needs are often dictated or affected by how near or far we are from something.
Intouch solutions recommends creating a content strategy focused on better visual content instead of jumping onto the Pinterest platform bandwagon. (As one of the newest social media contenders – is #Pinterest right for #pharma co’s?