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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Mass media interventions: effects on health services utilisation.

Despite the limited information about key aspects of mass media interventions and the poor quality of the available primary research there is evidence that these channels of communication may have an important role in influencing the use of health care interventions. Although the findings of this review may be affected by publication bias, those engaged in promoting better uptake of research information in clinical practice should consider mass media as one of the tools that may encourage the use of effective services and discourage those of unproven effectiveness.
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7 case studies prove ROI of mobile for healthcare marketers

7 case studies prove ROI of mobile for healthcare marketers | Health promotion. Social marketing | Scoop.it

56% of US consumers prefer like the idea of remote healthcare (source: Price Waterhouse Cooper)41% prefer care delivered via mobile devices (PWC)40% of office visits could be replaced by eVisit (source: Mayo Clinic)30% of the 9000+ healthcare apps available are targeted at physicians at clinicians (PWC)900+ hospitals are actively using social networking tools to communicate with patients (MC)

 

Mobile marketing is defined as interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. Examples of “interactive wireless media” are smartphones, mobile websites, tablets (iPads), apps, SMS messaging and mobile social networking.

 

Does it generate value? The facts suggest mobile marketing should have transformation impact on healthcare. However, return on investment (ROI) in healthcare is accountable to multiple standards – profits and patient health outcomes.

 

Does mobile marketing “Show Me the Money.” Here are 8 case studies that prove the ROI of mobile for healthcare marketers.


Via Russ Merz, Ph.D.
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Parents urge ban on slim drug

Parents urge ban on slim drug | Health promotion. Social marketing | Scoop.it
Parents of Sarah Houston, a woman who died after taking slimming pills, speak out on the dangers and ask for a UK ban.
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Improving Health Outcomes in Low Socioeconomic Status Communities – Join Us in Promoting Health! | Disability.Blog

Improving Health Outcomes in Low Socioeconomic Status Communities – Join Us in Promoting Health! | Disability.Blog | Health promotion. Social marketing | Scoop.it
A blog about the latest disability-related news, information & trends. Disability.Blog features weekly guest bloggers from government agencies and nonprofit organizations.
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Is sugar the 'most dangerous drug?'

Is sugar the 'most dangerous drug?' | Health promotion. Social marketing | Scoop.it
University of Colorado professor Dr. Richard Johnson explains why sugar regulation could help tackle rising obesity rates.
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Online Patient Reviews | HealthWorks Collective

Online Patient Reviews | HealthWorks Collective | Health promotion. Social marketing | Scoop.it
I’m surprised that a patient advocate would be so quick to trash online reviews by fellow patients and accept as adequate what little information comes out of the medical profession and other official sources not completely committed to...
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The Educational Music Video about ACUTE ASTHMA MANAGEMENT

The Educational Music Video about ACUTE ASTHMA MANAGEMENT | Health promotion. Social marketing | Scoop.it
Winner of the British Thoracic Society Innovation in Education Award 2012. Winner of the NHS Expo/ Network Casebook II Innovation Award 2013. As seen on the ...
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Health literacy - The solid facts

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More than 100,000 Americans quit smoking due to national media campaign

More than 100,000 Americans quit smoking due to national media campaign | Health promotion. Social marketing | Scoop.it
An estimated 1.6 million smokers attempted to quit smoking because of the Centers for Disease Control and Prevention’s “Tips From Former Smokers” national ad campaign, according to a study released by the CDC.  As a result of the 2012 campaign, more than 200,000 Americans had quit smoking immediately following the three-month campaign, of which researchers estimated that more than 100,000 will likely quit smoking permanently.
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A Modena: Amare - Festival filosofia e Secondo HIV Test Days

A Modena: Amare  - Festival filosofia e Secondo HIV Test Days | Health promotion. Social marketing | Scoop.it

«I giovani vogliono sentire discorsi seri. Il festival della filosofia è dei giovani. E mette in moto tutto un mondo». Quando Tullio Gregory, i cui menù filosofici sono ormai un must, riduce in polvere il luogo comune che vuole i nostri ragazzi distratti e superficiali, sono le undici del mattino

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New electronic pump may increase heart failure survival

New electronic pump may increase heart failure survival | Health promotion. Social marketing | Scoop.it

Scientists have created a novel "electronic smart pump" that they say will "revolutionize" the treatment of patients suffering from chronic heart failure.


Researchers from the Nottingham Trent University and Nottingham University Hospitals NHS Trust in the UK say the smart aortic graft would be implanted in the patient's body and is entirely self-contained, eliminating the need for the patient to be hospitalized and wired to machinery.




Via nrip
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Feasibility and effectiveness of a low cost campaign on antibiotic prescribing in Italy: community level, controlled, non-randomised trial | BMJ

Feasibility and effectiveness of a low cost campaign on antibiotic prescribing in Italy: community level, controlled, non-randomised trial | BMJ | Health promotion. Social marketing | Scoop.it

Conclusions A local low cost information campaign targeted at citizens, combined with a newsletter on local antibiotic resistance targeted at doctors and pharmacists, was associated with significantly decreased total rates of antibiotic prescribing but did not affect the population’s knowledge and attitudes about antibiotic resistance.

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How Big Pharma Uses Social Media to Create Buzz

How Big Pharma Uses Social Media to Create Buzz | Health promotion. Social marketing | Scoop.it

For pharmaceutical companies, social media has always been a trickier game. On one hand, social media has emerged as a preferred medium of expression and communication all over the world. On the other hand, there are very strict regulations about what information can be shared by pharma companies.


Via Alexandre DUBOIS, Isabelle Delignière-Léglise
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Anne Canet's comment, September 15, 2013 11:42 PM
merci
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Calcio e cibo spazzatura: se la squadra del cuore perde si mangia di più per consolarsi, ma esistono altre soluzioni — Il Fatto Alimentare

Calcio e cibo spazzatura: se la squadra del cuore perde si mangia di più per consolarsi, ma esistono altre soluzioni — Il Fatto Alimentare | Health promotion. Social marketing | Scoop.it
Lo studio ha evidenziato le differenze tra il comportamento dei fan delle due squadre (la vincente e la perdente)

Il cibo è consolatorio, e più ci si
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Calls to give boys anti-cancer jab

Calls to give boys anti-cancer jab | Health promotion. Social marketing | Scoop.it
Schoolboys should be given the HPV vaccine to protect them developing mouth and throat cancers, according to public and sexual health bodies.
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How schools are tackling obesity

How schools are tackling obesity | Health promotion. Social marketing | Scoop.it
The government announced on Tuesday plans to provide a free hot meal to every infant pupil in England but schools are also using other methods to encourage healthy eating.
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Why maternal mental health should be a priority | The Descrier

Why maternal mental health should be a priority | The Descrier | Health promotion. Social marketing | Scoop.it
Dr. Sara Gorman from Columbia University discusses the importance of treating maternal mental illness.
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Licia Freeman's curator insight, April 1, 7:20 AM

Healthy mom, healthy baby! Why is maternal mental heath still being neglected?

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Why Social Marketing Is So Hard

Why Social Marketing Is So Hard | Health promotion. Social marketing | Scoop.it
Brands are spending a great deal of time and energy investing in platforms to get likes or pluses, and not really being social at all. It's been well over 15 years since the social era started. So ...
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Live Tobacco-Free – Toronto Public Health

Live Tobacco-Free – Toronto Public Health | Health promotion. Social marketing | Scoop.it
Information on quitting smoking, creating an environment free from second-hand smoke, and ways to support youth to remain tobacco-free.
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TEN TIPS WHEN THINKING ABOUT UNDERTAKING AN EVALUATION

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Preventable Deaths from Heart Disease & Stroke

Preventable Deaths from Heart Disease & Stroke | Health promotion. Social marketing | Scoop.it
Nearly 1 in 3 deaths in the US each year is caused by heart disease and stroke.
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Rowan Norrie's curator insight, September 16, 2013 4:02 AM

Useful article on background and statistics around how more could be done to prevent deaths from heart disease and stroke

 

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CDC’s Newborn Screening Program - Role of Laboratories

CDC’s Newborn Screening Program - Role of Laboratories | Health promotion. Social marketing | Scoop.it
When newborn screening started in the U.S. 50 years ago, many questioned whether it was even possible to test every baby born in every state. Today, all states screen babies for at least 29 disorders that can be detected through laboratory testing. In this podcast, Dr. Carla Cuthbert talks about CDC’s Newborn Screening Quality Assurance Program and the role laboratories play in keeping babies healthy. 
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Les dessous de la révolution du patient

«Let the patient revolution begin» est l’étrange titre d’un numéro et d’un éditorial du BMJ.[1] Etrange, car peut-on encore parler d’un commencement ?


Via Philippe Marchal/Pharma Hub, Geraldine GOULINET, Lionel Reichardt / le Pharmageek
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Data-Driven Marketing Step One: Get Smart, Get Strategic

Data-Driven Marketing Step One: Get Smart, Get Strategic | Health promotion. Social marketing | Scoop.it
“How should we get started?” I’m asked that question all the time. It’s clear that by now, most marketers recognize the link between data-driven marketing and business value.
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Big Data reveals big changes in public health

Big Data reveals big changes in public health | Health promotion. Social marketing | Scoop.it
Just as Big Data is transforming public health research, so too is it giving us new tools to explore the history of public health. One intriguing tool in this endeavor is of Google’s Ngram Viewer, ...
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