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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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The mouse gave life to the mountain: Gramsci and health promotion

Health promotion and salutogenesis are embodied in people's everyday lives and in their stories. The assumptions of these scientific theories are similar to Gramsci's theory for better wellbeing in a community, where praxis and capacity building for reflective practice is the way forward for an equal global change. By explaining the road for transformation through narratives, particularly fables, Gramsci manages to reach people from all walks of life, from academics to children. One of these fables, the mouse and the mountain, is here presented as a trigger to health promotion action and as a metaphor for salutogenic thinking. The narrative paradigm for health promotion is the context within which the analogies among ‘the mouse's plan’, health promotion theory, the salutogenic model, empowerment as well as the practitioners’ opinions and experience are discussed and presented. In so doing, a ‘storytelling bridge’ is created between academics, practitioners and other stakeholders from the health, social and pedagogical arenas in knowledge construction environments. Hence, the article confers the possible contribution of Gramsci's educational perspective within health promotion by presenting a practical example of the use of narratives for capacity building. This is described through the interpretation of the same story in a hypothetical speech told by different storytellers, communicating their personal vision of the mouse's plan and so create a narrative-centered health promotion communication for meaning-making and for embracing theories among scholars and practitioners.

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Smoking Kid - Best of #OgilvyCannes 2012 / #CannesLions

2012 Cannes Award: Bronze Title: Smoking Kid Client: Thai Health Promotion Foundation Office: Ogilvy & Mather Bangkok Category: Outdoor Called by many "the b...
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Turismo, web e social marketing: Senigallia 2.0

Turismo, web e social marketing: Senigallia 2.0 | Health promotion. Social marketing | Scoop.it
Turismo, web e social marketing: Senigallia 2.0. La spiaggia di velluto ospita il primo appuntamento di TouringLab 2014 dedicato agli operatori turistici. Biblioteca Antonelliana, sala conferenze Senigallia ospita il primo ...
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S Health: app per la salute e benessere per Samsung Galaxy S III

S Health: app per la salute e benessere per Samsung Galaxy S III | Health promotion. Social marketing | Scoop.it
E' stata resa disponibile anche in Italia la Samsung S Health, un'applicazione che permette di monitorare le proprie condizioni fisiche se si è in possesso di.
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Does monetary poverty reflect caloric intake? - Bocoum &al (2014) - Food Security

Does monetary poverty reflect caloric intake? - Bocoum &al (2014) - Food Security | Health promotion. Social marketing | Scoop.it

The use of expenditure surveys to measure food insecurity is widely discussed. In this study, we investigate food insecurity in terms of monetary poverty.

 

Using a Malian survey that incorporates exceptionally detailed information on food consumption, we estimate that 35 % of the households are in a paradoxical situation, some poor households managing to cover their caloric requirements by eating cheap calories and some non-poor households not doing so because they consume expensive calories and/or face constraints such as the obligation to share meals with visitors and high expenditure on health care or transportation.

 

These findings highlight precautions that need to be taken when measuring food insecurity through monetary income or expenditure indicators.

 

http://dx.doi.org/10.1007/s12571-013-0318-0

 


Via Alexander J. Stein
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Alexander J. Stein's curator insight, February 13, 2014 5:26 PM

"some poor households managing to cover their caloric requirements by eating cheap calories" >> Unfortunately the article is behind a paywall, but calories is not everything -- "hidden hunger" (i.e. the lack of essential vitamins and minerals in the diet) affects billions of people, reducing their well-being, compromising their health and even shortening their lives... Hence, while these poor households might cover their energy requirements, they might still suffer from undernutrition. 

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Internet Use, Browsing, and the Urban Poor: Implications for Cancer Control

Conclusions Our data show that the availability of Internet can lead to significant increase in its use among low SEP groups. Low SEP members used the Internet for participation and engagement, but the sites visited differed by group. Harnessing the power of social networking sites and shareware sites may be a way to increase access to health information.

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Australian health promotion practitioners' perceptions on evaluation of empowerment and participation

Although participation and empowerment are hallmarks of the WHO vision of health promotion, it is acknowledged that they are difficult to evaluate. Devising adequate study designs, indicators and methods for the assessment of participation and empowerment should consider the experiences, concerns and constraints of health promotion practitioners. The aim of this study was to investigate health promotion practitioners' perspectives on general and methodological aspects of evaluation of empowerment and participation.

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Want to Enhance brand Visibility Smartly? Here's How you Can!

Want to Enhance brand Visibility Smartly? Here's How you Can! | Health promotion. Social marketing | Scoop.it
Infographic on Creating branding and authority business with smart business technique in making business branding with digital branding tools online
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10 Big, Recent Changes To Twitter, Facebook, Linkedin You Should Know

10 Big, Recent Changes To Twitter, Facebook, Linkedin You Should Know | Health promotion. Social marketing | Scoop.it

In search of a better social media strategy? Listen up: these changes will change the way you share.

 

Social media changes so fast that we often miss the small differences on each platform we use. Every now and then I find it really useful to do a roundup of what’s been changing on the big networks lately. Here are 10 changes I found that took place in the last couple of months, which could be useful for your social media strategy....


Via Jeff Domansky, malek, Martin (Marty) Smith
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Chevelle's curator insight, January 29, 2014 11:57 AM

Love the offline conversion metrics

Antoine Gravet's curator insight, January 31, 2014 3:03 AM

Vous suivez les actus de nos plus importants réseaux sociaux? Alors vous n'avez pas pu rater les plus gros changements qu'ils opèrent et vont opérer qui influenceront nos choix et nos comportements. Rappel.

Arianna Bejarano's curator insight, February 13, 2014 5:15 PM

The social media has changed the world today. Mostly everyone has a tweeter or even a Facebook but nobody nows the actually changes since tweeter and Facebook come out in the media. Well there are 10 bigs changes that make tweeter and Facebook one of the biggest social media today. 

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How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs - On Social Marketing and Social Change

How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs - On Social Marketing and Social Change | Health promotion. Social marketing | Scoop.it
How can social marketing be applied by social entrepreneurs to achieve more effective, efficient, equitable and sustainable outcomes in pursuit of their vision? For many social enterprises, the use of marketing may be limited to the products and services they...
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WHO | Better health for poor children

WHO | Better health for poor children | Health promotion. Social marketing | Scoop.it

This document describes the need to address the issue of relations between poverty and child health. In addition to the description of the problem, the document discuss the use of already available effective and affordable interventions, and the influence of socio-cultural context on children's nutrition, health and development. Finally it raises the question of the economic benefits of investing in child health and nutrition and calls for renewed efforts to provide a fair chance of survival and health growth and development to all children.

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The effectiveness of social marketing interventions for health improvement: What's the evidence?

Social marketing provides a very promising framework for improving health both at the individual level and at wider environmental and policy-levels. Problems with research design, lack of conceptual understanding or implementation are valid research concerns.

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Understanding health promotion - A short introduction

Health promotion is a rich area of ideas, approaches and research. Want the bite-size serve to begin understanding it?
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Social Inequalities in Children's Health: Ethical and Policy Implications

Dr. Blacksher reviews the impact of social determinant of health on child and adult health, and discusses the challenges and opportunities to address these h...
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Una App al giorno…. nuovi “approcci terapeutici” nell'era Health 2.0 ...

Una App al giorno…. nuovi “approcci terapeutici” nell'era Health 2.0 ... | Health promotion. Social marketing | Scoop.it
Articolo originale di Tiziano Galli Con un articolo interessante Leslie Kernisan ragiona su un aspetto curioso legato alla prescrizione terapeutica e all' "Health 2.0". Non so dire quanto frequente nella realtà alle nostre latitudini, ...
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Health 2.0 STAT Event: Lakshmi Grama_Managing Facebook Effectively

Lakshmi Grama presents on February 28, 2013, at Health 2.0 STAT event sponsored by Aquilent. The Aquilent Health 2.0 Meetups were founded to bring together t...
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Noam Chomsky on "Education and Creativity" (2013)


Via jean lievens
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Monica S Mcfeeters's curator insight, February 13, 2014 10:52 PM

Noam Chomsky always has a wise take on reality as he sees it.

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Diet-Beverage Consumption and Caloric Intake Among US Adults, Overall and by Body Weight

Diet-Beverage Consumption and Caloric Intake Among US Adults, Overall and by Body Weight | Health promotion. Social marketing | Scoop.it

Conclusions. Overweight and obese adults drink more diet beverages than healthy-weight adults and consume significantly more solid-food calories and a comparable total calories than overweight and obese adults who drink SSBs. Heavier US adults who drink diet beverages will need to reduce solid-food calorie consumption to lose weight.


Read More: http://ajph.aphapublications.org/doi/abs/10.2105/AJPH.2013.301556

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Regional HIV knowledge hubs: a new approach by the health sector to transform knowledge into practice

This study aims to introduce the knowledge hub (KH) as an initiative to facilitate transformation of knowledge into practice and to highlight the activity and limitations with this new policy. The study was conducted through a review of articles; expert views in this field were sought for further information. Regional human immunodeficiency virus (HIV) KHs were developed by the World Health Organization and GTZ. A series of activities including capacity building, development of training models, technical assistance, and application of studies are provided through these hubs. However, financial limitations are the main obstacle in achieving these aims. This piece of work introduces these HIV hubs in order to help countries, particularly developing countries, provide the support needed to fight the progression of HIV.
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Optimize Your Landing Page Design By Seeing What Your Users See with Eyequant

Optimize Your Landing Page Design By Seeing  What Your Users See with Eyequant | Health promotion. Social marketing | Scoop.it
EyeQuant instantly predicts how users look at your websites using technology developed by the world's top attention scientists at Caltech. No code required.

Via Robin Good
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Robin Good's curator insight, February 2, 2014 5:19 AM



Eyequant is a new web app which allows you to test and analyze instantly and web page design, landing or product page and to visualize for you the areas on the page that readers will pay most attention to.


The app does not require you to install any code or plugin on your site as it leverages scientific research data to evaluate, analyze and predict reader's behavior on any page without needing to use live traffic data.


Once you have submitted a web page by uploading it or by submitting its URL, Eyequant will be able to provide three different visual maps (attention map, hot spots, perception map) of your page showcasing the specific areas where reader's eyes will be drawn.


All visual maps produced by Eyequant can be easily exported to PDF, PPT and ZIP files. 


My comment: Excellent resource to gain valuabe insight into how to improve and optimize any web page. Definitely worth trying.



Free try out available (2 pages).


Try it out now: http://eyequant.com/ 


Pricing: http://eyequant.com/#!/pricing 





Valerie Demont's curator insight, February 5, 2014 2:00 AM

Testé : 2 analyses gratuites de vos landing pages. Ensuite, les price plan ne sont pas donnés.

 

Jim's curator insight, February 12, 2014 5:58 PM

Here is a quick way to test your web site on three different levels. It's a good way to better understand 

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Socially Networked Academic | Stephan Dahl

Socially Networked Academic | Stephan Dahl | Health promotion. Social marketing | Scoop.it

Being an academic obviously means writing … sometimes a lot of writing. Which, fortunately in some cases can be a lonely experience…  sometimes, a bit too lonely for me. Luckily there is always the lovely social web … So here are the sites that sometimes make my day a little less lonely – my “academic social media” if you so want:

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What If Dr House Used Twitter: My TEDxNijmegen Talk is Available!

What If Dr House Used Twitter: My TEDxNijmegen Talk is Available! | Health promotion. Social marketing | Scoop.it
I had the pleasure to give a talk at the recent amazing TEDxNijmegen event organized by the team of Lucien Engelen. I described how I used crowdsourcing in social media to find a diagnosis and what...
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Clinical practice handbook for safe abortion -WHO

Clinical practice handbook for safe abortion -WHO | Health promotion. Social marketing | Scoop.it
Oriented to providers who already have the requisite skills and training necessary to provide safe abortion and/or treat complications of unsafe abortion.
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