Health promotion. Social marketing
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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Evidence based medicine: a movement in crisis? | BMJ

Evidence based medicine: a movement in crisis? | BMJ | Health promotion. Social marketing | Scoop.it
Distortion of the evidence based brandThe first problem is that the evidence based “quality mark” has been misappropriated and distorted by vested interests. In particular, the drug and medical devices industries increasingly set the research agenda. They define what counts as disease (for example, female sexual arousal disorder, treatable with sildenafil16 and male baldness, treatable with finasteride17) and predisease “risk states” (such as low bone density, treatable with alendronate).18 They also decide which tests and treatments will be compared in empirical studies and choose (often surrogate) outcome measures for establishing “efficacy.”19Furthermore, by overpowering trials to ensure that small differences will be statistically significant, setting inclusion criteria to select those most likely to respond to treatment, manipulating the dose of both intervention and control drugs, using surrogate endpoints, and selectively publishing positive studies, industry may manage to publish its outputs as “unbiased” studies in leading peer reviewed journals.20 Use of these kinds of tactic in studies of psychiatric drugs sponsored by their respective manufacturers enabled them to show that drug A outperformed drug B, which outperformed drug C, which in turn outperformed drug A.21 One review of industry sponsored trials of antidepressants showed that 37 of 38 with positive findings, but only 14 of 36 with negative findings, were published.22Evidence based medicine’s quality checklists and risk of bias tools may be unable to detect the increasingly subtle biases in industry sponsored studies.23 Some so called evidence based policies (such as dementia case finding for the over 75s and universal health checks for the over 40s in the UK) seem to be based largely on political conviction.24 25 Critics have condemned the role of the drug industry in influencing the policy makers who introduced them.26
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CDC - Library - National HIV Testing Day - Infographic Resources - HIV/AIDS

CDC - Library - National HIV Testing Day - Infographic Resources - HIV/AIDS | Health promotion. Social marketing | Scoop.it
Collection of resources presenting CDC’s HIV prevention information
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Effect of screening and lifestyle counselling on incidence of ischaemic heart disease in general population: Inter99 randomised trial | BMJ

Effect of screening and lifestyle counselling on incidence of ischaemic heart disease in general population: Inter99 randomised trial | BMJ | Health promotion. Social marketing | Scoop.it

AbstractObjective To investigate the effect of systematic screening for risk factors for ischaemic heart disease followed by repeated lifestyle counselling on the 10 year development of ischaemic heart disease at a population level.Design Randomised controlled community based trial.Setting Suburbs of Copenhagen, DenmarkParticipants 59 616 people aged 30-60 years randomised with different age and sex randomisation ratios to an intervention group (n=11 629) and a control group (n=47 987).

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Marketing sociale e comunicare salute. App & Game. Citizens included.

La promozione della salute con lo sviluppo del Web 2.0 diventa comunicazione, partecipazione, condivisione.
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Colon Cancer Screening Saves Lives

Colon Cancer Screening Saves Lives | Health promotion. Social marketing | Scoop.it
Widespread screening for colorectal cancer has helped prevent an estimated half-million cases of the disease since the mid- 1970s, a new study suggests.
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#eHealthPromotion: farmacie che promuovono la salute

#HealthPromotion: Farmacie che promuovono salute Giuseppe Fattori Programma “Promozione della salute” Modena
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Hiring a cancer survivor

Hiring a cancer survivor | Health promotion. Social marketing | Scoop.it
Today’s employment report from the U.S. Labor Department showed the job market remained tough in January. If it’s difficult for healthy individuals to get a job, what is it like for cancer survivors. I had not focused on what it would be like conducting a job search with cancer as my co-pilot until I read a recent LinkedIn post: “If you think it is tough finding work for the average Joe, imagine what it is like for the cancer survivor. How do you explain the gap in your resume? You lie of course.”
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Cycling is safer than you think (but not as safe as it should be) | Obesity Panacea

Cycling is safer than you think (but not as safe as it should be) | Obesity Panacea | Health promotion. Social marketing | Scoop.it

Last week there was a tragic and fatal bike accident here in Halifax.  As avid road cyclists, these sorts of accidents always hit home for my wife and I.  Even moreso in this case, as the cyclist’s description (an elementary-school teacher and cycling enthusiast in her early 30′s) is also an apt description for my wife.

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Chronic Pain, Addiction, and Zohydro — NEJM

Chronic Pain, Addiction, and Zohydro — NEJM | Health promotion. Social marketing | Scoop.it

The recent approval of the long-acting opioid Zohydro ER (hydrocodone bitartrate) by the Food and Drug Administration (FDA) has brought into sharp relief the tension between the twin challenges of chronic pain and addiction.

Chronic pain, which affects tens of millions of people in the United States, is associated with functional loss and disability, reduced quality of life, high health care costs, and premature death. U.S. physicians are now more likely to recognize and treat chronic pain than they have been historically, with the number of prescriptions written for opioids having increased 10-fold since 1990.1

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Study Examines Efficacy of Taxes on Sugary Drinks

Study Examines Efficacy of Taxes on Sugary Drinks | Health promotion. Social marketing | Scoop.it
A system that is based on calories rather than size would be fairer to consumers and could curb consumption, according to research financed by an organization that advocates the tax.
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Evaluation of safety of A/H1N1 pandemic vaccination during pregnancy: cohort study | BMJ

Evaluation of safety of A/H1N1 pandemic vaccination during pregnancy: cohort study | BMJ | Health promotion. Social marketing | Scoop.it

AbstractObjective To assess the risk of maternal, fetal, and neonatal outcomes associated with the administration of an MF59 adjuvanted A/H1N1 vaccine during pregnancy.Design Historical cohort study.Setting Singleton pregnancies of the resident population of the Lombardy region of Italy.Participants All deliveries between 1 October 2009 and 30 September 2010. Data on exposure to A/H1N1 pandemic vaccine, pregnancy, and birth outcomes were retrieved from regional databases. 

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Effect of intervention aimed at increasing physical activity, reducing sedentary behaviour, and increasing fruit and vegetable consumption in children: Active for Life Year 5 (AFLY5) school based c...

Effect of intervention aimed at increasing physical activity, reducing sedentary behaviour, and increasing fruit and vegetable consumption in children: Active for Life Year 5 (AFLY5) school based c... | Health promotion. Social marketing | Scoop.it

Conclusion The findings suggest that the AFLY5 school based intervention is not effective at increasing levels of physical activity, decreasing sedentary behaviour, and increasing fruit and vegetable consumption in primary school children. Change in these activities may require more intensive behavioural interventions with children or upstream interventions at the family and societal level, as well as at the school environment level. These findings have relevance for researchers, policy makers, public health practitioners, and doctors who are involved in health promotion, policy making, and commissioning services.

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Liliana Gomes: How dirty is your QWERTY?

Liliana Gomes: How dirty is your QWERTY? | Health promotion. Social marketing | Scoop.it
It all started a few weeks ago in my communicable diseases module at the London School of Hygiene and Tropical Medicine. During a group brai
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How are the environment and our well-being and health connected? — European Environment Agency (EEA)

How are the environment and our well-being and health connected? — European Environment Agency (EEA) | Health promotion. Social marketing | Scoop.it
Natural resources fuel our production and consumption, and create wealth and jobs, contributing to our quality of life and well-being. But our level of resource consumption is undermining our ecosystems’ capacity to provide for us in the future.
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La nuova strategia delle aziende sui social? Twittarsi a vicenda

La nuova strategia delle aziende sui social? Twittarsi a vicenda | Health promotion. Social marketing | Scoop.it
In principio era Facebook. Poi arrivò Twitter. Adesso Instagram e domani chissà. Essere su questi social network è oggi un obbligo per tutte le imprese. Quanto poi le imprese riescano effettivamente a sfruttare tale presenza per creare valore per la propria marca è un’altra questione. La sfida...
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'Social Marketing' is NOT 'Social Media Marketing'

Social. SoMe. SocMed. Whatever you shorten it to, as professionals in its application, we know what you’re talking about: social media. But how often do we see in posts, articles and titles ‘Social
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Indicatori per il monitoraggio dei percors diagnostico-terapeutici del tumore della mammella

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Brasile e India ci superano, Italia ottava fra Paesi produttori

Brasile e India ci superano, Italia ottava fra Paesi produttori | Health promotion. Social marketing | Scoop.it
L'Italia, in sei anni, è passata dal quinto all'ottavo posto nella graduatoria internazionale dei maggiori Paesi produttori. È quanto si legge nel rapporto 'Scenari industriali' del Centro studi di Confindustria. "In sé - co...
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Ricordati di bere ogni ora: il tappo che ti avvisa - Repubblica Tv - la Repubblica.it

Ricordati di bere ogni ora: il tappo che ti avvisa - Repubblica Tv - la Repubblica.it | Health promotion. Social marketing | Scoop.it
Una soluzione pratica per ricordarsi di bere almeno ogni ora. Il tappo della bottiglia è un timer che scatta quando arriva il momento di bere (60...
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Why Labeling Obesity As A Disease Is A Big Mistake, Part II

Why Labeling Obesity As A Disease Is A Big Mistake, Part II | Health promotion. Social marketing | Scoop.it
The problem of obesity is so complex from a scientific standpoint and so highly-charged in the public discussion that it’s hardly surprising that there are divergent opinions. My article of last week prompted several responses arguing that “obesity” should be considered a “disease.” But let’s leave this question aside for the moment.
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Sustain or Die: The Rise of Public Health 2.0

Sustain or Die: The Rise of Public Health 2.0 | Health promotion. Social marketing | Scoop.it

It is a fairly simple concept that has been coming back into my mind especially after reading The Blue Sweater – a book about the journey of Jaqueline Novogratz, CEO of the Acumen Fund. If we don’t make public health integrated into people’s lives and sustainable – we will continue to fail.

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France experiments with paying people to cycle to work

France experiments with paying people to cycle to work | Health promotion. Social marketing | Scoop.it
PARIS (Reuters) - France has started a six-month experiment with paying people to cycle to work, joining other European governments in trying to boost bicycle use to boost people's health, reduce air pollution
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Why Labeling Obesity As A Disease Is A Big Mistake

Why Labeling Obesity As A Disease Is A Big Mistake | Health promotion. Social marketing | Scoop.it
An economic perspective suggests that obesity has increased in response to the “excess availability and affordability of all types of food.” It has become received wisdom that the increase in overweight and obesity in the U.S. over the past 3 decades is linked the following: • An increase in sedentary lifestyle and [...]
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Dietary fiber intake and mortality among survivors of myocardial infarction: prospective cohort study | BMJ

Dietary fiber intake and mortality among survivors of myocardial infarction: prospective cohort study | BMJ | Health promotion. Social marketing | Scoop.it
Abstract Objective To evaluate the associations of dietary fiber after myocardial infarction (MI) and changes in dietary fiber intake from before to after MI with all cause and cardiovascular mortality. Design Prospective cohort study. Setting Two large prospective cohort studies of US women and men with repeated dietary measurements: the Nurses’ Health Study and the Health Professionals Follow-Up Study. Participants 2258 women and 1840 men who were free of cardiovascular disease, stroke, or cancer at enrollment, survived a first MI during follow-up, were free of stroke at the time of initial onset of MI, and provided food frequency questionnaires pre-MI and at least one post-MI. Main outcome measures Associations of dietary fiber post-MI and changes from before to after MI with all cause and cardiovascular mortality using Cox proportional hazards models, adjusting for drug use, medical history, and lifestyle factors. Results Higher post-MI fiber intake was significantly associated with lower all cause mortality (comparing extreme fifths, pooled hazard ratio 0.75, 95% confidence interval 0.58 to 0.97). Greater intake of cereal fiber was more strongly associated with all cause mortality (pooled hazard ratio 0.73, 0.58 to 0.91) than were other sources of dietary fiber. Increased fiber intake from before to after MI was significantly associated with lower all cause mortality (pooled hazard ratio 0.69, 0.55 to 0.87). Conclusions In this prospective study of patients who survived MI, a greater intake of dietary fiber after MI, especially cereal fiber, was inversely associated with all cause mortality. In addition, increasing consumption of fiber from before to after MI was significantly associated with lower all cause and cardiovascular mortality.
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Effectiveness of a Web-Based Tailored Intervention (E-health4Uth) and Consultation to Promote Adolescents’ Health: Randomized Controlled Trial

Effectiveness of a Web-Based Tailored Intervention (E-health4Uth) and Consultation to Promote Adolescents’ Health: Randomized Controlled Trial | Health promotion. Social marketing | Scoop.it
Conclusions: Findings from this study support the use of the E-health4Uth and consultation intervention in promoting the well-being of adolescents at risk of mental health problems. Future research is needed to further evaluate the effects of the consultation as a standalone intervention, and the dual approach of further tailored eHealth messages and a consultation.
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