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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Health Education: Critical perspectives - Taylor & Francis

Health Education: Critical perspectives - Taylor & Francis | Health promotion. Social marketing | Scoop.it
Health Education: Critical perspectives provides a socio-cultural and critical approach to health education. The book draws together international experts in the fields of health and education who deconstruct contemporary discourses and practices, and...
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Apple Wants The iWatch To Predict Heart Attacks

Apple Wants The iWatch To Predict Heart Attacks | Health promotion. Social marketing | Scoop.it
What if your wristwatch could tell you that you...

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Progetti Promozione Salute Luoghi di Lavoro (Work Health Promotion)

Progetti Promozione Salute Luoghi di Lavoro (Work Health Promotion) | Health promotion. Social marketing | Scoop.it
... Salute Luoghi di Lavoro (Work Health Promotion). Molte ASL hanno attuano progetti di azione di promozione della salute nei luoghi di lavoro (Work Health Promotion) , coinvolgendo aziende, lavoratori e medici competenti.
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IMS Health Mobile Health Apps - Making and Prescribing the Best Apps

For developers and doctors -- making and prescribing the best healthcare apps. Visit the mobile health section: http://imshealth.com/mhealth.
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Contralateral mastectomy and survival after breast cancer in carriers of BRCA1 and BRCA2 mutations: retrospective analysis | BMJ

Contralateral mastectomy and survival after breast cancer in carriers of BRCA1 and BRCA2 mutations: retrospective analysis | BMJ | Health promotion. Social marketing | Scoop.it

Conclusions This study suggests that women who are positive for BRCA mutations and who are treated for stage I or II breast cancer with bilateral mastectomy are less likely to die from breast cancer than women who are treated with unilateral mastectomy. Given the small number of events in this cohort, further research is required to confirm these findings.

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Digital media could work as tool to improve health

Digital media could work as tool to improve health | Health promotion. Social marketing | Scoop.it
NEW YORK (Reuters Health) - After a desperate mother in South Wales, UK, posted a video of her baby having a seizure on Facebook, one of her friends provided the diagnosis that had eluded the boy's doctor.The
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Using Google Adwords to recruit family ca... [Australas J Ageing. 2013] - PubMed - NCBI

Abstract
AIM:

Online advertising is a new frontier in research recruitment and Google Adwords (GA) is one method of online advertising. Only a handful of studies, however, have described its cost and effectiveness and none have focused on older adults. The aim of this paper is to describe a GA campaign used to recruit family carers of people with dementia and provide insight for researchers planning to use GA to recruit other older adults.

METHOD:

A GA campaign was used to recruit family carers of people with dementia to a cross-sectional study of wellbeing.

RESULTS:

The ads were viewed more than 450,000 times in a six-week period, but only 49 surveys were completed, at a cost of $122 per survey.

CONCLUSION:

GA has promise, but much remains to be understood about how to maximize its potential in ageing research. Recommendations for the design of future GA campaigns are provided.

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Medivizor » Nuns and Gaming: Boosting Brain Power

Medivizor » Nuns and Gaming: Boosting Brain Power | Health promotion. Social marketing | Scoop.it
Do you keep losing your keys?  Are words staying on the tip of your tongue a few moments longer than ...
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Choosing Wisely — The Politics and Economics of Labeling Low-Value Services — NEJM

Choosing Wisely — The Politics and Economics of Labeling Low-Value Services — NEJM | Health promotion. Social marketing | Scoop.it
With its Choosing Wisely campaign, the American Board of Internal Medicine (ABIM) Foundation boldly invited professional societies to own their role as “stewards of finite health care resources.”1 Beginning in 2009, the National Physicians Alliance, funded by the ABIM Foundation, guided volunteers from three primary care specialties through the development of “Top Five” lists — specialty-specific enumerations of five achievable practice changes to improve patient health through better treatment choices, reduced risks and, where possible, reduced costs.2
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Richard Smith: Teaching medical students online consultation with patients

Richard Smith: Teaching medical students online consultation with patients | Health promotion. Social marketing | Scoop.it
A first year medical student of today may well still be practising in 2070. We can't know how medicine will look then, but we can see some c

Via Philippe Marchal/Pharma Hub
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Birdsall y la desigualdad - Es un problema moral, pero además causa ineficiencias en la economía. ¿Cómo combatir las desigualdades?

Birdsall y la desigualdad - Es un problema moral, pero además causa ineficiencias en la economía. ¿Cómo combatir las desigualdades? | Health promotion. Social marketing | Scoop.it

Es un problema moral, pero además causa ineficiencias en la economía. ¿Cómo combatir las desigualdades? Escuche la respuesta de Nancy Birdsall, pionera mundial en la nueva lucha contra la pobreza

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The mouse gave life to the mountain: Gramsci and health promotion

Health promotion and salutogenesis are embodied in people's everyday lives and in their stories. The assumptions of these scientific theories are similar to Gramsci's theory for better wellbeing in a community, where praxis and capacity building for reflective practice is the way forward for an equal global change. By explaining the road for transformation through narratives, particularly fables, Gramsci manages to reach people from all walks of life, from academics to children. One of these fables, the mouse and the mountain, is here presented as a trigger to health promotion action and as a metaphor for salutogenic thinking. The narrative paradigm for health promotion is the context within which the analogies among ‘the mouse's plan’, health promotion theory, the salutogenic model, empowerment as well as the practitioners’ opinions and experience are discussed and presented. In so doing, a ‘storytelling bridge’ is created between academics, practitioners and other stakeholders from the health, social and pedagogical arenas in knowledge construction environments. Hence, the article confers the possible contribution of Gramsci's educational perspective within health promotion by presenting a practical example of the use of narratives for capacity building. This is described through the interpretation of the same story in a hypothetical speech told by different storytellers, communicating their personal vision of the mouse's plan and so create a narrative-centered health promotion communication for meaning-making and for embracing theories among scholars and practitioners.

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Happily ever after?

Happily ever after? | Health promotion. Social marketing | Scoop.it
AT THE beginning of the film Sideways, Miles, a wine lover, is asked why he is so fond of pinot noir. He replies that the grape is difficult to grow: it is...
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Social marketing: approach to cultural and contextual relevance in a community-based physical activity intervention.

We report the social marketing strategies used for the design, recruitment and retention of participants in a community-based physical activity (PA) intervention, Madres para la Salud (Mothers for Health). The study example used to illustrate the use of social marketing is a 48-week prescribed walking program, Madres para la Salud (Mothers for Health), which tests a social support intervention to explore the effectiveness of a culturally specific program using 'bouts' of PA to effect the changes in body fat, fat tissue inflammation and postpartum depression symptoms in sedentary Hispanic women. 
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Health 2.0: Social Network e Educazione alla Salute | Simbiosis Book

Health 2.0: Social Network e Educazione alla Salute | Simbiosis Book | Health promotion. Social marketing | Scoop.it
Quando ci si occupa di salute, si opera tentando di produrre cambiamenti che passano per l'apprendimento di nuove informazioni, utilizzate per creare nuove competenze, skills, che migliorano le strategie di fronteggiamento, coping, delle ...
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5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop

5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop | Health promotion. Social marketing | Scoop.it
Want to stay ahead of the curve in 2014? We’ve predicted the trends and technologies that will impact marketers this year. Check out our latest infographic, and learn how brands embrace new social media strategies to drive engagement and spark…Read more →

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 16, 2014 12:33 PM

Great Infographic

1. Consumer Becomes Content Marketers - Agree!
Yes consumers are a MUST now with Google's algorithm changes that demand social confirmation for content. Content without social confirmation is a website talking to itself about itself. This realization means we need to RETHINK content.


The days of boring services pages or other pages where marketers talk to themselves about themselves are over killed by Google's incorporation of social shares into the mix as a confirmation of Navneet Panda's revolutionary new faster spider.


2. Brands Get Social - Agree!
#1 leads directly to brands getting social. Brands must have a tribe of supporters and you can't create tribes without authenticity, sharing and great content.


Sure there is going to be a "content shock" where content marketing loses some of its punch, but don't ignore the "tribe creation" nature of content marketing. No one will share content with a website that doesn't share with confidence and authority.

3. Marriage of Email and Social - Agree!

Email is changing. Email will become so connected to social media marketing where one begins and the other ends will be hard to decipher. Email connected to Facebook, Twitter, GPlus, Scoop.it and other tools is less PUSH and more relevant community built on personas and segments.


Email and social media marketing are about to become indistinguishable from one another working hand in hand, using predictive analytics that mash Facebook, Twitter and Google Analytics data into BIG DATA actionable patterns.

4. Brands Figure Our Social ROI - Agree!

So much of social media marketing's ROI will come from ideas we can only imagine now. Intranets, customer service and HR are places SMM will thrive, help and change the nature of business. 2014 will see much less argument about social media and more experimentation and return.

5. Brands Will Run More Frequent Social Campaigns - Agree!
We will know brands are "getting" social media when their following numbers go up. I remember having a conversation with the last CEO I reported to who believed following few back was a statement of how elite and valuable his company was.


Just the opposite is the case. We should see a growing realization of what it takes to become a content marketing AUTHORITY online including FOLLOWING BACK a large number of followers. Following back makes communications easier and provides more input into a brand's content marketing engine.

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The role of perceived benefits and costs in patients’ medical decisions - Singer - 2011 - Health Expectations - Wiley Online Library

The role of perceived benefits and costs in patients’ medical decisions - Singer - 2011 - Health Expectations - Wiley Online Library | Health promotion. Social marketing | Scoop.it

Conclusion  The factors patients say are important in their medical decisions reflect a subjective weighing of benefits and costs and predict action/inaction although they do not necessarily indicate that patients are well informed. The greater the difference between the importance attached to benefits and costs, the greater patients’ confidence in their decision

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How to Promote Your mHealth Blog: To Do Checklist After You Post

How to Promote Your mHealth Blog: To Do Checklist After You Post | Health promotion. Social marketing | Scoop.it
Creating content for your mHealth blog is only half of what is needed to make your content marketing efforts work. You've done the
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Educating the Patient for Health Care Communication in the Age of the World Wide Web: A Qualitative Study

Educating the Patient for Health Care Communication in the Age of the World Wide Web: A Qualitative Study | Health promotion. Social marketing | Scoop.it
Purpose: Communication skills teaching in medical education has yet to acknowledge the impact of the Internet on physician–patient communication. The authors present a conceptual model showing the variables influencing how and to what extent physicians and patients discuss Internet-sourced health...
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When A Prescription For Pain Pills Becomes A Gateway To Addiction

When A Prescription For Pain Pills Becomes A Gateway To Addiction | Health promotion. Social marketing | Scoop.it
A construction worker with an aching back surprised his ER doctor by refusing a painkiller.
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Ace Cato's curator insight, April 14, 2014 1:45 AM

Exposure with pain pills such as percolate, Vicodin and the likes are really alarming. As my mom being a physician in the Philippines we used to hear stories about cases she encounter at the emergency room, but not so many pain pills related cases; since we don't really have this codeine based pills at home. as she works now in the pharmacy field she knows, and see how rampant the pain pills consumption here in Everett area was amazingly high. Reading this article made more aware of this things and be careful dealing with other teens who i know be at risk of this kind of hobbit.

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GE launches iPad app GE MIND to track neurological disorders

GE launches iPad app GE MIND to track neurological disorders | Health promotion. Social marketing | Scoop.it
GE Healthcare launched a new app and website this month called GE MIND, which stands for Make an Impact on Neurological Disorders.

Via Sam Stern
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Children living near fast food outlets in England are more likely to be overweight, study shows | BMJ

Children living near fast food outlets in England are more likely to be overweight, study shows | BMJ | Health promotion. Social marketing | Scoop.it

Children living in areas surrounded by fast food outlets are more likely to be overweight or obese, an England-wide study has shown.

Researchers analysed data from the National Child Measurement Programme, which records the height and weight of one million children at most English state schools each year. The study compared two years of weight data on children (2007-08 and 2009-10) with the availability of unhealthy food outlets in …

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The Advent Of Digital Health

The Advent Of Digital Health | Health promotion. Social marketing | Scoop.it

“ From strategy+business By Saptarshi Sinha In the Affordable Care Act environment, healthcare providers have a real opportunity to transform the way they treat people. The objective? Delivering a better patient experience, with improved results, at lower costs. The key to this transformation is digital health technology. For patients, digital health solutions include everything from [...]”


Via Nikos Papaioannou, eMedToday
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Understanding health promotion - A short introduction

Health promotion is a rich area of ideas, approaches and research. Want the bite-size serve to begin understanding it?
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