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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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CDC Traveler's Health

CDC Traveler's Health | Health promotion. Social marketing | Scoop.it

Via M Dolores Solé Gómez
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M Dolores Solé Gómez's curator insight, June 27, 2014 2:44 PM

International business travel can present a variety of health risks to employees that can lead to economic consequences for employers.

Take advantage of CDC resources.

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danah boyd | apophenia » ‘Selling Out’ Is Meaningless: Teens live in the commercial world we created

danah boyd | apophenia » ‘Selling Out’ Is Meaningless: Teens live in the commercial world we created | Health promotion. Social marketing | Scoop.it

In the recent Frontline documentary “Generation Like,” Doug Rushkoff lamented that today’s youth don’t even know what the term “sell-out” means. While this surprised Rushkoff and other fuddy duddies, it didn’t make me blink for a second. Of course this term means nothing to them. Why do we think it should?


Via bacigalupe
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bacigalupe's curator insight, June 27, 2014 4:51 PM

My cohort grew up with the term “dude” with zero recognition that the term was originally a slur for city slickers and dandies known for their fancy duds (a.k.a. clothing). And even as LGBT folks know that “gay” once meant happy, few realize that it once referred to hobos and drifters. Terms change over time.

Even the term “sell-out” has different connotations depending on who you ask… and when you ask. While it’s generally conceptualized as a corrupt bargain, it was originally of political origins, equivalent to traitor. For example, it was used to refer to those in the South who chose to leave the Confederacy for personal gain. Among the black community, it took a different turn, referring to those African-Americans who appeared to be too white. Of course, the version that Rushkoff is most familiar with stems from when musicians were being attacked for putting commercial interests above artistic vision. Needless to say, those who had the privilege to make these decisions were inevitably white men, so it’s not that surprising that the notion of selling out was particularly central to the punk and alternative music scenes from the 1960s-1990s, when white men played a defining role. For many other musicians, hustling was always part of the culture and you were darn lucky to be able to earn a living doing what you loved. This doesn’t mean that the music industry isn’t abusive or corrupt or corrupting. Personally, I’m glad that today’s music ecosystem isn’t as uniformly white or male as it once was.

All that said, why on earth should contemporary adults expect today’s teens to use the same terms that us old fogies have been using to refer to cultural dynamics? Their musical ecosystem is extraordinarily different than what I grew up with. RIAA types complain about how technology undercut their industry, but I would argue that the core industry got greedy and, then, abusive. Today’s teens are certainly living in a world with phenomenally famous pop stars, but they are also experiencing the greatest levels of fragmentation ever. Rather than relying on the radio for music recommendations, they turn to YouTube and share media content through existing networks, undermining industrial curatorial control. As a result, I constantly meet teens whose sense of the music industry is radically different than that of peers who live next in the next town over. The notion of selling out requires that there is one reigning empire. That really isn’t the case anymore.

 
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Inform@zione a Modena.Concorso per comunicare la sicurezza sul lavoro.Scade il 30 giugno

Inform@zione a Modena.Concorso per comunicare la sicurezza  sul lavoro.Scade il 30 giugno | Health promotion. Social marketing | Scoop.it

La Rassegna Concorso Inform@zione è un'iniziativa nazionale promossa da Regione Emilia-Romagna, INAIL e Azienda USL di Modena, rivolta a tutti i soggetti, pubblici e privati, produttori di materiali informativi e formativi sulla salute e la sicurezza nei luoghi di lavoro. Dal 2002 il progetto ha visto la realizzazione e la diffusione di numerosi strumenti finalizzati alla prevenzione e alla promozione della cultura della salute e sicurezza tra cui il concorso biennale con assegnazione di premi ai prodotti più meritevoli, la Banca Dati nazionale, il catalogo disponibile in sei volumi ...continua

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Apple, Google, Samsung vie to bring health apps to wearables

Apple, Google, Samsung vie to bring health apps to wearables | Health promotion. Social marketing | Scoop.it

SAN FRANCISCO (Reuters) - For decades, medical technology firms have searched for ways to let diabetics check blood sugar easily, with scant success. Now, the world's largest mobile technology firms are getting in on the act.

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Infographic: Doctors Prescribing More Mobile Health Apps

Infographic: Doctors Prescribing More Mobile Health Apps | Health promotion. Social marketing | Scoop.it
According to the most recent industry data available, doctors are beginning to encourage patients to use mobile health apps in numbers that would have been
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Art Jones's curator insight, June 27, 2014 1:14 PM

Improving Health Outcomes

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Global causes of maternal death: a WHO systematic analysis : The Lancet Global Health

Background
Data for the causes of maternal deaths are needed to inform policies to improve maternal health. We developed and analysed global, regional, and subregional estimates of the causes of maternal death during 2003—09, with a novel method, updating the previous WHO systematic review.
Methods
We searched specialised and general bibliographic databases for articles published between between Jan 1, 2003, and Dec 31, 2012, for research data, with no language restrictions, and the WHO mortality database for vital registration data. On the basis of prespecified inclusion criteria, we analysed causes of maternal death from datasets. We aggregated country level estimates to report estimates of causes of death by Millennium Development Goal regions and worldwide, for main and subcauses of death categories with a Bayesian hierarchical model.
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The spirit of the intervention: reflections on social effectiveness in public health intervention research

The spirit of the intervention: reflections on social effectiveness in public health intervention research | Health promotion. Social marketing | Scoop.it
This paper suggests that public health intervention research would benefit from more thorough considerations of the social dynamics in which public health interventions are embedded. Rather than simply asking ‘What works?’, researchers should examine the social effectiveness of intervention programmes; i.e. (i) the creation of shared understandings among researchers and practitioners and (ii) the ways in which programmes reconfigure social relationships.
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How the case against the MMR vaccine was fixed | BMJ

How the case against the MMR vaccine was fixed | BMJ | Health promotion. Social marketing | Scoop.it
Wakefield’s “syndrome”Unknown to Mr 11, Wakefield was working on a lawsuit,7 for which he sought a bowel-brain “syndrome” as its centrepiece. Claiming an undisclosed £150 (€180, $230) an hour through a Norfolk solicitor named Richard Barr, he had been confidentially 8 put on the payroll two years before the paper was published, eventually grossing him £435 643, plus expenses.9Curiously, however, Wakefield had already identified such a syndrome before the project which would reputedly discover it. “Children with enteritis/disintegrative disorder [an expression he used for bowel inflammation and regressive autism10] form part of a new syndrome,” he and Barr explained in a confidential grant application to the UK government’s Legal Aid Board11 before any of the children were investigated.12 “Nonetheless the evidence is undeniably in favour of a specific vaccine induced pathology.”The two men also aimed to show a sudden-onset “temporal association”—strong evidence in product liability. “Dr Wakefield feels that if we can show a clear time link between the vaccination and onset of symptoms,” Barr told the legal board, “we should be able to dispose of the suggestion that it’s simply a chance encounter.”13 But child 11’s case must have proved a disappointment. Records show his behavioural symptoms started too soon. “His developmental milestones were normal until 13 months of age,” notes the discharge summary. “In the period 13-18 months he developed slow speech patterns and repetitive hand movements. Over this period his parents remarked on his slow gradual deterioration.”That put the first symptom two months earlier than reported in the Lancet, and a month before the boy received the MMR vaccination. And this was not the only anomaly to catch the father’s eye. What the paper reported as a “behavioural symptom” was noted in the records as a chest infection. “Please let me know if Andrew W has his doctor’s license revoked,” wrote Mr 11, who is convinced that many vaccines and environmental pollutants may be responsible for childhood brain disorders. “His misrepresentation of my son in his research paper is inexcusable. His motives for this I may never know.”The father need not have worried. My investigation of the MMR issue exposed the frauds behind Wakefield’s research. Triggering the longest ever UK General Medical Council fitness to practise hearing, and forcing the Lancet to retract the paper, last May it led to Wakefield and Walker-Smith being struck off the medical register.14 15 16 Wakefield, now 54, who called no witnesses, was branded “dishonest,” “unethical,” and “callous.”14 15 16 Walker-Smith, now 74, the senior clinician in the project, was found to have presided over “high risk”17 research without clinical indication or ethical approval. The developmentally challenged children of often vulnerable parents were discovered to have been treated like the doctors’ guinea pigs.18
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Amartya Sen, défenseur d’une économie du bien-être | Le Cercle Les Echos

Amartya Sen, défenseur d’une économie du bien-être | Le Cercle Les Echos | Health promotion. Social marketing | Scoop.it

Il détonne dans la sphère économique. A tel point que ses détracteurs le surnomment parfois « la mère Teresa de l’économie ». Les travaux d’Amartya Sen, économiste indien, sur la théorie du développement humain et du bien-être sont récompensés en 1998 par la plus haute distinction : le prix Nobel économie. Éclairage sur un économiste éclectique.

Le PIB, un mauvais indicateur économique
Ce professeur d’économie et de philosophie à Harvard considère que le PIB (produit intérieur brut) par habitant est très limité comme critère d’évaluation du bien-être, et ne donne en réalité peu ou pas d’informations sur cette question. Il ne reflète en aucun cas le niveau ou la de vie des habitants. « Utilisé seul c’est un désastre »| explique t-il.

Il prend l’exemple du Bangladesh et de l’Inde, pays dont il est originaire. Un PIB par habitant bien différent entre les deux pays. 3.425 dollars en Inde contre 1.417 dollars au Bangladesh selon les données de la Banque Mondiale. Et pourtant, qu’il s’agisse de l’espérance de vie ou encore du taux d’alphabétisation les deux pays sont proches. Pourtant, le PIB est censé être révélateur du niveau de vie d’un habitant… Il n’en est rien.


Via Camille Marguin, Claude Emond
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Philippe-Didier Gauthier's curator insight, June 21, 2014 2:37 PM

#DémarchePortfolio #Capabilité

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Blogging as Pedagogy: Facilitate Learning

Blogging as Pedagogy: Facilitate Learning | Health promotion. Social marketing | Scoop.it
Blogging should not be an add-on, not an isolated project, but should be seen as PEDAGOGY. Ann Davis shared a definition of Pedagogy beyond a  simple "method of teaching" (unfortunately I was not a...

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Javier Antonio Bellina's curator insight, June 9, 2014 7:05 PM

Los Blogs como herramienta pedagógica

Margarita Saucedo's curator insight, June 17, 2014 11:03 PM

Un buen medio de comunicación

Tina Jameson's curator insight, June 19, 2014 7:53 PM

If you are looking at 'blogging' as a possible classroom tool / strategy to use with students - then this infographic and accompanying 'blog' advice could be useful. 

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NATIONAL HIV TESTING DAY

NATIONAL HIV TESTING DAY | Health promotion. Social marketing | Scoop.it

National HIV Testing Day (NHTD) is an annual campaign to encourage people of all ages to "Take the Test, Take Control."

Too many people don't know they have HIV. In the United States, nearly 1.1 million people are living with HIV, and one in six don't know they are infected. Getting tested is the first step to finding out if you have HIV. If you have HIV, getting medical care and taking medicines regularly helps you live a longer, healthier life and also lowers the chances of passing HIV on to others.

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Digital Marketing For Doctors

Digital Marketing For Doctors | Health promotion. Social marketing | Scoop.it

As the ancient Greek philosopher, Heraclitus, is well known for saying, change is a central part of the universe. This idea is familiar to practicing physicians, since changes in medicine is an ongoing concern. Recently, one change has occurred that doctors seem in no hurry to try, namely the use social media and the Internet. 

Consider the statistics: Facebook sees more than one billion users, Twitter has more than 120 million users, and as many as 80 percent of patients use the Internet to search for health related information. In fact, if you do a Google search for yourself, you can see what your online footprint looks like—whether you like the results or not.


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Le 12 dimensioni del benessere equo e sostenibile

Le 12 dimensioni del benessere equo e sostenibile | Health promotion. Social marketing | Scoop.it

La piattaforma visualizza valori e andamenti degli indicatori in tre modalità: grafici, mappe e tabelle. E’ possibile inoltre scaricare le serie storiche, esportare i dati in xls o csv, eseguire confronti tra regioni e macroregioni su più indicatori. Si segnalano le funzionalità: Checkup che definisce stato di salute di una regione , Benchmarking che permette il confronto tre o più Regioni; Report che produce un file pdf con le informazioni degli indicatori presenti nelle dimensioni selezionate; Gap Analisi che mostra lo scostamento tra due regioni in riferimento agli indicatori di una dimensione.

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Should You Write Your Blog Posts For Google or Social Media?

Should You Write Your Blog Posts For Google or Social Media? | Health promotion. Social marketing | Scoop.it

You can write great content for Google or Social. But I am not really sure it is possible to do Google and Social well.


Google killed SEO and now it understands words so you can just write about any old thing and it will figure out you mean “entrepreneur marketing”, but a couple of minutes on the search engine will show you these kinds of results for your industry!


Read More: http://marketingartfully.com/2014/06/26/content-marketing-should-you-write-your-blog-posts-for-google-or-social/

 

 


Via Antonino Militello
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Tim O'Keefe's comment, June 27, 2014 4:55 PM
Write for both. If you social is syndicated right you can get seo love. for original post or syndicator
Sameep Shah's curator insight, June 28, 2014 1:32 PM

I'll have to agree since my google search is better then social traffic.

Próspero Morán's curator insight, July 2, 2014 1:21 PM

La difícil decisión que debemos tomar en #periodismo digital:

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L'altra faccia del doping. Gli atleti "grandi" consumatori di farmaci legali: dai fans agli integratori. La Relazione al Parlamento - Quotidiano Sanità

L'altra faccia del doping. Gli atleti "grandi" consumatori di farmaci legali: dai fans agli integratori. La Relazione al Parlamento - Quotidiano Sanità | Health promotion. Social marketing | Scoop.it
Sette atleti su dieci dichiarano di assumere regolarmente farmaci. I Fans i più usati (dal 40,9%). Fra i prodotti salutistici quelli maggiormente utilizzati sono gli integratori (62,3%) ed i Sali minerali (13,6 %). Nella relazione si sottolinea il rischio di reazioni avverse per via dell'attività atletica. Aumentate anche le preparazioni galeniche in farmacia. LA RELAZIONE
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Key Actions To Take as a Result of FDA Social Media Draft Guidance

Key Actions To Take as a Result of FDA Social Media Draft Guidance | Health promotion. Social marketing | Scoop.it

In the five years since the open public meeting on social media, the FDA has occasionally shared their thinking via letters and draft guidance. They provided more clarity on June 17, 2014 by simultaneously issuing draft guidance on two separate topics: “Internet/Social Media Platforms with Character Space 


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Erado Press's curator insight, June 27, 2014 7:55 AM

Guidance for prescription drugs (human and animal) and medical devices.

both refer specifically to prescription drugs (human and animal) and medical devices. - See more at: http://blog.wcgworld.com/2014/06/key-actions-to-take-as-a-result-of-fda-social-media-draft-guidance#sthash.muezgsJu.dpuf
Joel Finkle's curator insight, June 27, 2014 9:18 AM

Excellent article on the using paid search ads, twitter, responding to misinformation under the new FDA rules.

Art Jones's curator insight, June 27, 2014 1:10 PM

#HCSM #FDA

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Calculate and improve the economic impact of social media marketing on your business.

TrueSocialMetrics a social media analytics tool that solves the problem of Social Media ROI. And provides insights how to improve your social media presence.
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Engaging consumers - YouTube

The tenth in the Cochrane20 Video Series focuses on the importance of engaging consumers in The Cochrane Collaboration's work, to inform research agendas, im...
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10 Ways to use Twitter in Teaching

A collection of uses for Twitter to enhance learning and teaching
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Tweeting it off: characteristics of adults who tweet about a weight loss attempt.

The purpose of this study was to describe adults who use Twitter during a weight loss attempt and to compare the positive and negative social influences they experience from their offline friends, online friends, and family members.

MATERIALS AND METHODS:

Participants (N=100, 80% female, mean age=37.65, SD=8.42) were recruited from Twitter. They completed a brief survey about their experiences discussing their weight loss attempt with their online and offline friends and provided responses to open-ended questions on the benefits and drawbacks of discussing weight on Twitter, Facebook, and weight-specific social networks.

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NHS England » Revolution in mental health information is launched

NHS England » Revolution in mental health information is launched | Health promotion. Social marketing | Scoop.it

The launch of the new Mental Health Dementia and Neurology Intelligence Networks (MHDNIN) represents a “revolution in information”.

That is the view of Dr Geraldine Strathdee, NHS England’s National Clinical Director for Mental Health, who said: “I am absolutely delighted to be part of this launch which marks the culmination of many months of partnership working between the thirteen national agencies that provide mental health information.

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Dietary protein sources in early adulthood and breast cancer incidence: prospective cohort study | BMJ

Dietary protein sources in early adulthood and breast cancer incidence: prospective cohort study | BMJ | Health promotion. Social marketing | Scoop.it
AbstractObjective To investigate the association between dietary protein sources in early adulthood and risk of breast cancer.Design Prospective cohort study.Setting Health professionals in the United States.Participants 88 803 premenopausal women from the Nurses’ Health Study II who completed a questionnaire on diet in 1991.Main outcome measure Incident cases of invasive breast carcinoma, identified through self report and confirmed by pathology report.Results We documented 2830 cases of breast cancer during 20 years of follow-up. Higher intake of total red meat was associated with an increased risk of breast cancer overall (relative risk 1.22, 95% confidence interval 1.06 to 1.40; Ptrend=0.01, for highest fifth v lowest fifth of intake). However, higher intakes of poultry, fish, eggs, legumes, and nuts were not related to breast cancer overall. When the association was evaluated by menopausal status, higher intake of poultry was associated with a lower risk of breast cancer in postmenopausal women (0.73, 0.58 to 0.91; Ptrend=0.02, for highest fifth v lowest fifth of intake) but not in premenopausal women (0.93, 0.78 to 1.11; Ptrend=0.60, for highest fifth v lowest fifth of intake). In estimating the effects of exchanging different protein sources, substituting one serving/day of legumes for one serving/day of red meat was associated with a 15% lower risk of breast cancer among all women (0.85, 0.73 to 0.98) and a 19% lower risk among premenopausal women (0.81, 0.66 to 0.99). Also, substituting one serving/day of poultry for one serving/day of red meat was associated with a 17% lower risk of breast cancer overall (0.83, 0.72 to 0.96) and a 24% lower risk of postmenopausal breast cancer (0.76, 0.59 to 0.99). Furthermore, substituting one serving/day of combined legumes, nuts, poultry, and fish for one serving/day of red meat was associated with a 14% lower risk of breast cancer overall (0.86, 0.78 to 0.94) and premenopausal breast cancer (0.86, 0.76 to 0.98).Conclusion Higher red meat intake in early adulthood may be a risk factor for breast cancer, and replacing red meat with a combination of legumes, poultry, nuts and fish may reduce the risk of breast cancer.
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Social media use by community-based organizations conducting health promotion: a content analysis

Social media use by community-based organizations conducting health promotion: a content analysis | Health promotion. Social marketing | Scoop.it
Community-based organizations (CBOs) are critical channels for the delivery of health promotion programs. Much of their influence comes from the relationships they have with community members and other key stakeholders and they may be able to harness the power of social media tools to develop and maintain these relationships. There are limited data describing if and how CBOs are using social media. This study assesses the extent to which CBOs engaged in health promotion use popular social media channels, the types of content typically shared, and the extent to which the interactive aspects of social media tools are utilized.
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Utilizing Social Media for Non-Profits

This webinar will provide an overview of popular social media vehicles used by many non-profits. We will cover how to best utilize these sites to enhance your …
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Une politique de santé faite de demi-mesures

Une politique de santé faite de demi-mesures | Health promotion. Social marketing | Scoop.it
La loi sur la santé que Marisol Touraine va présenter jeudi matin devrait insister sur la prévention. Sur la question de la lutte contre le tabagisme, le document préparatoire du ministère ne contient ni augmentation du prix du tabac et ni paquet de cigarettes sans logo.

Via Stéphanie Chevrel
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