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« Le médicament ne peut pas être un marché ordinaire » - La Marseillaise

« Le médicament ne peut pas être un marché ordinaire » - La Marseillaise | Health promotion. Social marketing | Scoop.it
Edition internet du quotidien régional La Marseillaise, Suites judiciaires du Mediator, scandale des prothèses PIP, affaire des pilules de 3e et 4e générations… Moins d’un an après son lancement,...

Via EVELYNE PIERRON
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EVELYNE PIERRON's curator insight, March 18, 2013 6:02 PM

Transpparence et réactivité les maîtres mots du directeur général de l'ANSM

Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Rescooped by Giuseppe Fattori from Marketing Sociale - Newsletter 132
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Social marketing guide for public health programme managers and practitioners

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US Dietary Guidelines and Lifting the Total Dietary Fat Ban

US Dietary Guidelines and Lifting the Total Dietary Fat Ban | Health promotion. Social marketing | Scoop.it
Based on the Dietary Guidelines Advisory Committee’s recent recommendations, this Viewpoint urges the US Department of Agriculture and US Department of Health and Human Services to remove limits on total fat consumption in their 2015 Dietary Guideline to promote consumption of healthful fat.
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In England, children's exposure to second-hand smoke has declined by 79% since 1998

In England, children's exposure to second-hand smoke has declined by 79% since 1998 | Health promotion. Social marketing | Scoop.it

In England, children's exposure to second-hand smoke has declined by 79% since 1998, with continuing progress since smoke-free legislation in 2007. An emerging social norm in England has led to the adoption of smoke-free homes not only when parents are non-smokers, but also when they smoke.

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Eating chocolate may slightly lower your risk of stroke- NHS Choices

Eating chocolate may slightly lower your risk of stroke- NHS Choices | Health promotion. Social marketing | Scoop.it

“Two chocolate bars a day can SLASH the risk of heart disease and stroke,” the Daily Mirror reports.

The headline is prompted by the results from a large study involving Norfolk residents, investigating how chocolate is linked tocardiovascular diseases. These are diseases that affect the heart and blood vessels, such as coronary heart disease and stroke.

By comparing the highest chocolate consumers with complete chocolate abstainers, they found that chocolate was linked to a lower risk of stroke and cardiovascular disease. However, the risk for coronary heart disease was not statistically significant, so the aforementioned results could have been down to chance.

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SEPSY BACK: a medical parody music video aimed at spreading Sepsis awareness and promoting best practice.

A medical parody music video aimed at spreading Sepsis awareness and promoting best practice. Directed, shot, and edited by Imagin8r Produced by Joel Awerback What…
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ePatients and Trends Changing Health Care

ePatients and Trends Changing Health Care | Health promotion. Social marketing | Scoop.it

The concept of the ePatient - someone who is equipped, enabled and empowered by digital technology and social networks to make better decisions about their health care (and that of their loved ones) - is no longer a novelty. We have become increasingly familiar with the term and its leading proponents over the past few years.  What is perhaps more novel is the idea that the ePatient of the future will be the norm rather than the exception.

New technologies will enable all of us to monitor our health and gather sophisticated data which in turn will empower us to interact with our healthcare providers in a partnership.  Forced to increasingly take responsibility for our own care in a complex system, digitally savvy health consumers will combine information from doctors, the Web, electronic medical records and other sources to “hack” the health system to educate ourselves, navigate loopholes and ultimately get better, lower cost and faster care.

How this will come about is the subject of a new book by Rohit Bhargava (author of Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action) and healthcare futurist Fard Johnmar.  Featuring original research and stories of healthcare innovators from across the world, ePatient 2015: 15 Surprising Trends Changing Health Care acts as a guide to the rapid changes taking place in health. It shares 15 trends that are poised to fundamentally change the way health and medical care is delivered and received in the near future.

I recently interviewed Fard Johnmar on the main themes presented in the book. I started by asking him what he thinks is the biggest challenge facing health care today? 


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Ginny Dillon's curator insight, September 19, 2014 11:27 PM

Educated, Engaged, Empowered patients!

Ginny Dillon's curator insight, November 11, 2014 4:57 PM

Great information re epatient movement! I see a potential hurdle / challenge in the area of HIPPA, Privacy and Online Security. We're not there yet ... better solutions needed.

ryan ceynar's curator insight, December 13, 2014 8:09 PM

Does having electronic technology hinder professional ethics?

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Co-Creation. “Scommetti che smetti?”, l'Ausl di Modena premia gli ex fumatori

Co-Creation.  “Scommetti che smetti?”, l'Ausl di Modena premia gli ex fumatori | Health promotion. Social marketing | Scoop.it

Estratti a sorte fra tutti quelli che hanno partecipato al concorso indetto dell’Ausl. La premiazione al centro commerciale La Rotonda. È di Maria Grazia Mandreoli lo slogan che ha vinto “Le parole per smettere” indetto dalla Gazzetta.

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The glacial pace of change in scientific publishing

The glacial pace of change in scientific publishing | Health promotion. Social marketing | Scoop.it
Most journals have not yet published papers submitted to them last November while in the meantime, NASA have managed to send a rocket to Mars and beam back images. Michael Eisen writes that academi...
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Caffeine and energy drinks - Mentor ADEPIS

Caffeine and energy drinks - Mentor ADEPIS | Health promotion. Social marketing | Scoop.it

As a stimulant found in tea, coffee and chocolate, caffeine is part of everyday life in the UK. However, too much caffeine can cause problems such as sleep disturbance. Energy drinks containing high levels of caffeine are a more recent development.

This briefing paper sets out what schools need to know about caffeine use by children and young people. It includes case studies of two schools (primary and secondary) who found that caffeine and energy drinks use was a problem for their pupils and how they addressed this.

This briefing paper is part of a series produced by Mentor ADEPIS on alcohol and drug education and prevention, for teachers and practitioners.


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Cancer Prevention Fellowship Program Aims for High Marks | Division of Cancer Prevention

Cancer Prevention Fellowship Program Aims for High Marks | Division of Cancer Prevention | Health promotion. Social marketing | Scoop.it

For nearly 30 years, the NCI Cancer Prevention Fellowship Program (CPFP) has provided funding support for post-doctoral Fellows with a goal to train the future generation of researchers and leaders in the field.

"Our most important measure of success is the success of the people who finish our program," said CPFP Director David Nelson, MD, MPH. "We would really like them to think of these as some of the best years of their lives and very much something that helps them expand their opportunities and their ways of thinking. I'd like them to remember the experience of being a Cancer Prevention Fellow as being transformational for their careers."

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Evaluation of a Multilevel and Integrated Program to Raise Awareness of the Harmful Effects of Prenatal Alcohol Exposure in a Local Community

Evaluation of a Multilevel and Integrated Program to Raise Awareness of the Harmful Effects of Prenatal Alcohol Exposure in a Local Community | Health promotion. Social marketing | Scoop.it

Aims To evaluate a multilevel program to raise awareness of the risks of prenatal exposure to alcohol in the area of Treviso (Italy). The program started in 2008 and consists of an action-research experience involving health professionals of maternal–child services, and in the campaign ‘Mamma Beve Bimbo Beve’, targeted to the childbearing-aged population.

Methods A comparative study was carried out in 2013. Surveys using semi-structured self-report questionnaires were carried out among professionals and pregnant women in Treviso, and among control groups belonging to another local area of Italy (Verona). The questionnaires investigated awareness and opinions about alcohol and pregnancy, as well as sources and kind of information provided and received.

Results Health professionals in Treviso, who had been exposed both to the action-research experience and to the campaign, showed a more rational approach to alcohol than colleagues in the control group, and were more aware and sensitized about the risks of alcohol consumption during pregnancy. Physicians and midwives had a higher probability of having advised pregnant women to abstain from alcohol in Treviso. Pregnant women in Treviso, who had received information through the campaign and from professionals, had a higher probability of having received only correct advice about the issue of alcohol and pregnancy, but did not hold perceptions different to women in Verona.

Conclusions The multilevel program carried out in the Treviso area was effective in increasing awareness and improving attitudes towards the risks of alcohol use during pregnancy among local healthcare professionals, compared with the control group.

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Pain Medicine News - Expert: Nondrug Therapies May Be Most Effective Treatments for Fibromyalgia Pain

Pain Medicine News - Expert: Nondrug Therapies May Be Most Effective Treatments for Fibromyalgia Pain | Health promotion. Social marketing | Scoop.it
PALM SPRINGS, CALIF.—Given that fibromyalgia pain stems primarily from the central nervous system (CNS), nonpharmacologic therapies may provide greater benefits than opioids and narcotic analgesics, according to a presenter at the 2015 American Pain Society Annual Scientific Meeting.
 
Fibromyalgia, now largely considered a lifelong CNS disorder—and the second most common rheumatic disorder after osteoarthritis—is still widely misunderstood and can be difficult to diagnose, according to Daniel Clauw, MD, professor of anesthesiology at the University of Michigan, Ann Arbor.
 
“Fibromyalgia can be thought of both as a discreet disease and also as a final common pathway of pain centralization and chronification,” said Dr. Clauw during a plenary session on the neurologic basis for fibromyalgia. “The condition can be hard to diagnose if one isn’t familiar with classic symptoms because there isn’t a single cause and no outward signs.”
 
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Marketing Artists vs. Marketing Scientists - Blog About Infographics and Data Visualization - Cool Infographics

Marketing Artists vs. Marketing Scientists - Blog About Infographics and Data Visualization - Cool Infographics | Health promotion. Social marketing | Scoop.it

The Marketing Artists vs. Marketing Scientists infographic from Pardot highlights the assets of both kinds of marketers in the modern age. But the alliance between the two groups will create the best end product.

In a great article published last week, Stan Woods of Velocity Partners offered his thoughts on how fast marketing has developed over the past few months, and the new marketing roles this change has created.

In his closing paragraph, Woods distinguishes between the creative-driven and data-driven marketers by referring to them as “marketing artists” and “marketing scientists,” respectively. Although a slight oversimplification, these distinctions hold a lot of truth about the current divide that exists within many marketing departments.



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Pharma Guy's curator insight, June 23, 8:54 AM

How many marketers does it take to calculate ROI? 

None. There's a lot of talk about ROI, but no one's got the time, money or the inclination to do the math.

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Trends in Current Cigarette Smoking - Smoking & Tobacco Use - CDC

Trends in Current Cigarette Smoking - Smoking & Tobacco Use - CDC | Health promotion. Social marketing | Scoop.it
Data and Statistics Tables data on trends in current cigarette smoking.
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What will public health look like in 2030? - MedCity News

What will public health look like in 2030? - MedCity News | Health promotion. Social marketing | Scoop.it

Historical days like the 238th anniversary of American independence offer a chance to get some perspective of how far we have come in improving medical standards and access to healthcare. These articles, here and here offer some details if you want specifics. But a new report offers four potential scenarios that explore how public health will shake out in the next 16 years, from hugely optimistic to bitterly depressing.


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A Pordenone un ciclista viene colto da un attacco cardiaco. Ma l'intervento di una farmacista con il defibrillatore gli salva la vita - Quotidiano Sanità

A Pordenone un ciclista viene colto da un attacco cardiaco. Ma l'intervento di una farmacista con il defibrillatore gli salva la vita - Quotidiano Sanità | Health promotion. Social marketing | Scoop.it
Un semplice defibrillatore, utilizzato tempestivamente, può cambiare le sorti di un’esistenza, sospesa sul filo sottilissimo e delicato che divide vita e morte. Non è la trama di un cruento thriller americano, ma la lezione fornita da un episodio avvenuto sulla strada di Colto Alto (Pordenone) e per fortuna condito da un happy end. Un ciclista, 49 anni, esce con altri quattro corridori amatoriali, tra cui il fratello. All’altezza di Piancavallo, viene colto da un malore che causa una violenta caduta, tanto da piegare fortemente il manubrio della bici. Un amico allerta immediatamente il 118 e dalla sala operativa parte un’ambulanza, poiché l’elisoccorso è impegnato in un’altra operazione. Tuttavia l’attesa rischia di diventare fatale, in quanto l’ospedale più vicino dista circa 30 chilometri.
 
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Public health group calls for levy on tobacco firms to help fight smoking

Public health group calls for levy on tobacco firms to help fight smoking | Health promotion. Social marketing | Scoop.it

The government should impose a new levy on tobacco companies to help pay for the harm they cause, according to 120 public health organisations launching a proposed new strategy against smoking.

By 2035, the proportion of the population who smoke should be brought down from 18.5% to just 5%, says the group, which is led by Action on Smoking and Health (Ash), Cancer Research UK and the British Heart Foundation.

They hope their proposed five-year strategy document, Smoking Still Kills, will be taken up by government in the same way that their previous reports have informed government policy. In 2008, they published Beyond Smoking Kills, named after the Labour government’s 1998 white paper, Smoking Kills, which proposed many measures that later became law, such as the ban on tobacco displays in shops.

Smoking costs the NHS at least £2bn a year and a further £10.8bn in wider costs to society, including social-care costs of more than £1bn, says the document. With the public health budget now set to lose £200m a year, the group says that the tobacco industry should pay an annual levy to offset those costs and assist with the effort of stopping young people picking up the habit as well as helping smokers to quit.


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What makes health promotion research distinct?

Health promotion research can be broad in scope and can cover a vast array of topics, settings and populations.  As Co-Director of the Centre for Health Promotion Research at Leeds Beckett University, I can vouch for this diversity.  Just looking over the past few years, our Centre’s research portfolio includes studies focussing on prison health; volunteering and health; burnout in employees; e-cigarettes; physical activity in children; homelessness; mental health; condom distribution schemes; toothbrushing; self-care; poverty; climate change…..the list goes on.

While at first glance, these projects may seem completely disparate they all, in fact, constitute health promotion research.  For me, the litmus test is whether a research project gives us greater understanding of the determinants of health.  If a study has the potential to help understanding of health inequalities and (more importantly) potentially provide evidence-based policy and practice implications to reduce health inequalities in communities – then this, in my view, constitutes health promotion research.  Critics would argue that such a definition is useless as conceivably ‘anything’ and ‘everything’ can have impacts on health – but health promotion itself is a very broad-church, highly multidisciplinary, drawing on a range of academic disciplines.  Health promotion research, therefore, must mirror this.

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Strokes, behaviour change and austerity

May is National Stroke Awareness Month in the UK. The Stroke Association and NHS official data show that the number of middle aged people suffering a stroke increased dramatically last year. In England, men aged 40 to 54 saw a rise of 46% over the last fifteen years, from the year 2000 to now. That’s 4,260 men in 2000 to 6,221 last year. Women of the same age saw a 30% rise, and for all those aged 20-64, there was a 25% increase. So the message seems to be that people of working age are experiencing strokes, and that strokes are happening at younger ages. The reasons put forward for these rises – at least in the popular media and by the government – are obesity and sedentary lifestyles. The Stroke Association is quite right to point out the dangers of strokes, and to publish information so that people can educate themselves about risks and lifestyle. However, there is perhaps more to the statistics and more to the discussion of causes that needs to be interrogated.

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Global Public Goods: Too Little, but Not Too Late

Global Public Goods: Too Little, but Not Too Late | Health promotion. Social marketing | Scoop.it
Despite the growing prominence of global challenges, such as climate change, cross-border health threats, security risks, and financial crises, most development-oriented funds are spent on individual programs in single countries.
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U.S. Teen Trends In Sex, Bullying, Booze and More

U.S. Teen Trends In Sex, Bullying, Booze and More | Health promotion. Social marketing | Scoop.it
Good news: Today's teens experience notably low rates of bullying, drinking, pregnancy and unprotected sex

The latest statistics on teenagers paint a rosy portrait of American teens. They’re drinking, smoking and bullying less than they used to, and fewer are getting pregnant.

“Adolescence is an inherently risky time,” says Dr. Stephanie Zaza, the director of the U.S. Centers for Disease Control and Prevention’s (CDC) division of adolescent and school health. “They are stretching their wings. We can’t eliminate all risk, but we are seeing overall good trends in all areas.”

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A Prevention Prescription for Improving Health | Bipartisan Policy Center

A Prevention Prescription for Improving Health | Bipartisan Policy Center | Health promotion. Social marketing | Scoop.it

In 2014, the Bipartisan Policy Center (BPC) convened a Prevention Task Force to focus on opportunities for investing in prevention as a way to improve health outcomes and reduce health care costs. The task force included a diverse group of experts to review the evidence on prevention and to frame a strategy for better integrating prevention in the nation’s approach to health and health care.

Fundamentally, there is growing recognition that prevention—delivered correctly—holds vast potential to improve health at the individual and population level, while also reducing national spending on health care. Better health is an important goal in and of itself, with benefits—in productivity, longevity, wellbeing, and quality of life—that extend to all levels of society, from individuals and families to communities, businesses, and government. Of course, not all prevention strategies will be effective, and not all health improvements will result in cost savings. But prevention clearly has a role to play in advancing several widely shared objectives of current health care reform efforts.

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IMS Health to offer app prescribing to Quantia’s online physician network | mobihealthnews

IMS Health to offer app prescribing to Quantia’s online physician network | mobihealthnews | Health promotion. Social marketing | Scoop.it

Danbury, Connecticut-based IMS Health, a multinational big data and analytics company, has partnered with Quantia, developer of a web and mobile community for physicians. Through this partnership, Quantia will provide the 225,000 members on its network with access to IMS’ app curation platform, AppScript.

“QuantiaMD is designed to help physicians make better clinical decisions for their patients,” Quantia Executive Vice President Dan Malloy said in a statement. “We are thrilled to be partnering with AppScript, which will offer our active physician community easy access to a suite of over 65,000 healthcare-specific apps, backed by an organization they can trust. We believe members of our physician community – over half of which visit QuantiaMD from a mobile device – will understand and appreciate the value AppScript will bring to their practice, and to the health of the patients they serve.”

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Surviving an Alcoholic

Surviving an Alcoholic | Health promotion. Social marketing | Scoop.it
How did I become a widow? It began in our basement, where Robert holed up with his Dewar’s bottles.  

Meeting someone for the first time since my husband’s death is difficult. There are two groups: those who know about Robert’s death but haven’t seen me, and those who have no idea. I choose my version of the news carefully to avoid questions. But what can you expect when a seemingly healthy man who just turned 50 dies suddenly?

“How are you doing?” my periodontist asks.

My emotions get the better of me and I can feel my face scrunch up ugly, tears seeping out of the corners of my eyes. But the tears are running up, toward my scalp, because I’m fully reclined in a dentist’s chair. I can’t manage words, so I shake my head up and down as if to communicate, “I’m O.K.,” the inability to say so making it obvious that I’m not.

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