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Dr. Google: Tips for patients who diagnose online

Dr. Google: Tips for patients who diagnose online | Health promotion. Social marketing | Scoop.it
For practicing physicians, there’s a tricky balance in believing that the Internet can help save lives.
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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Rescooped by Giuseppe Fattori from Marketing Sociale - Newsletter 136
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Social marketing guide for public health programme managers and practitioners

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A Public Health Framework for Screening Mammography. Evidence-Based vs Politically Mandated Care

A Public Health Framework for Screening Mammography. Evidence-Based vs Politically Mandated Care | Health promotion. Social marketing | Scoop.it
In November 2009, in the midst of acrimonious congressional debates over the Affordable Care Act (ACA), the US Preventive Services Task Force (USPSTF) updated its breast cancer screening guidelines. The Task Force recommended biennial mammography screening for women of average risk aged 50 to 74 years, sparking a torrent of criticism. Although the ACA mandated insurance coverage for USPSTF-recommended preventive services, it went further for mammography screening. Instead of relying on the most recent USPSTF guidelines, Congress amended the ACA to require the Department of Health and Human Services (DHHS) to use its 2002 guidelines, which recommended screening every 1 to 2 years starting at age 40 years.
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La bici a Modena? Vale 50 milioni di km all’anno | wecity

La bici a Modena? Vale 50 milioni di km all’anno | wecity | Health promotion. Social marketing | Scoop.it

Che la bicicletta fosse un mezzo amato dai Modenesi di tutte le generazioni era cosa nota. Ma i primi risultati dello studio condotto per il Comune di Modena e l’AESS ci hanno piacevolmente sorpreso.

Secondo la stima realizzata, in città gli spostamenti in bicicletta ammontano ad almeno 50 milioni di km all’anno.Grazie alle bici si evitano così 8.000 tonnellate di CO2, 200 tonnellate di monossido di carbonio, 50 tonnellate di ossidi di azoto (NOx) e 3 tonnellate di PM10.

Dati che certificano chiaramente il contributo della bici al miglioramento della mobilità urbana e della qualità dell’aria.

Come siamo arrivati a questi numeri? Il fatto è che reperire dati organici sulla mobilità ciclistica di una città non è semplice.

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Step in the Right Direction: Workplace Wellness Moves Beyond Counting Steps

Step in the Right Direction: Workplace Wellness Moves Beyond Counting Steps | Health promotion. Social marketing | Scoop.it
Businesses are increasingly recognizing the holistic nature of employee health and that workplace wellness transcends simply keeping employees active.

This year’s 2016 Consumer Electronics Show (CES) brought some exciting developments in the area of workplace wellness. Progressive companies are increasingly recognizing the holistic nature of employee health and are realizing workplace wellness transcends simply keeping employees active. There is technology available today that can transform one’s workplace into an environment that contributes to improving employee well-being.

Changing Traditional Offices into Active Workspaces

Research in the field of ergonomics is suggesting that posture-altering workstations can help reduce musculoskeletal disorders and decrease fatigue. Prolonged standing or sitting can potentially be problematic, but alternating between two positions has been shown to be beneficial for health and productivity.

A study by Alicia Thorp, PhD, and her colleagues found that overweight workers who transitioned from sitting to standing every 30 minutes, experienced less back pain and were less tired compared to their more sedentary peers.
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'Smoker's cough' should not be ignored as it could be a sign of chronic lung disease

'Smoker's cough' should not be ignored as it could be a sign of chronic lung disease | Health promotion. Social marketing | Scoop.it

Health officials have urged people not to ignore “smoker’s cough” as it could be a sign of chronic obstructive pulmonary disease (COPD), which is incurable.

New figures from Public Health England (PHE) have revealedmore than one million people in the UK are living with COPD - the umbrella term for conditions such as chronic bronchitis and emphysema. It can cause breathlessness as well as difficulty doing everyday activities such as climbing the stairs.

Of the 25,000 deaths from the disease occurring in England each year, almost 90 per cent are caused by smoking. And between 2013 and 2014, COPD led to more than 113,000 emergency hospital visits, according to Health & Social Care Information Centre.

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Fat intake, diet variety and health promotion. - PubMed

Fat intake, diet variety and health promotion. - PubMed | Health promotion. Social marketing | Scoop.it
Different epidemiological studies indicated that the optimization of diet and nutrition combined with healthy life style can decrease the risk and even lead to amelioration of various noncommunicable diseases. Promising food-based dietary guidelines have been recommended in order to improve the nutritional and health status. One of the most popular recommendations is related to the amount (less fat and fat-rich foods) and type of the dietary fat component (less saturated, more polyunsaturated fatty acids, lower n-6:n-3 ratio). An overview on the nutrient intake among different age groups in Austria shows that the general consumption of some food groups--especially those rich in carbohydrates--is too low and that the intake of fat is far beyond the recommended amount of 30% of total energy (E%). The results of the 24-hour recall made among Austrian adults (n = 2,585) showed that about 18% of this population group had a fat intake of 30-35 E%, whereas 60% had an intake higher than 35 E%. Only 24% of the female and male adults had a fat intake lower than 30 E%. A result of this high proportion of fat--in the form of foods rich in fat--in the average total energy consumption is a too low intake of carbohydrates, and foods rich in carbohydrates, respectively. An increasing fat intake is associated with an increasing intake of some nutrients such as vitamin A, E, calcium and zinc, but a decreasing intake of other nutrients like vitamin C, folate, carotenoids and others. The diversity of foods consumed during a day increases with decreasing amount of fat in the diet of adults. People with a high amount of fat in their daily diet show a lower intake of vegetables and fruit, cereal products, carotenoids, folates and dietary fibers, but a higher intake of meat and meat products, milk and milk products, sweets and flummeries as well as saturated fatty acids (SFA) and cholesterol. Of course, a higher variety of food items in the daily diet should not be associated with a higher energy intake. Thus, foods with a high nutrient density (vegetables, fruits, low-fat milk products, whole grain cereals, legumes etc.) are recommended. Finally, it has to be annotated that a high diversity in the daily diet with reduced fat and SFA intake allows a sufficient nutrient intake and is an important approach for health promotion.
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Upstream is a movement to create a healthy society through evidence-based, people-centred ideas.

Upstream is a movement to create a healthy society through evidence-based, people-centred ideas. For more content and information about Upstream, visit www.f...
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Knowledge to Action – K2 Building a Stronger System o Workforce Development, Applied Research and Knowledge Exchange for Public Health in Ontari Final Report

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Rescooped by Giuseppe Fattori from Marketing Sociale - Newsletter 136
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An Interview with Professor Sir Michael Marmot

Article published: 09 September 2015 Read the full text at: http://www.thelancet.com/journals/lancet/article/PIIS0140-6736%2815%2900150-6/fulltext Michael Ma...
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Increased Cancer Risk Seen After False-Positive Mammograms

Increased Cancer Risk Seen After False-Positive Mammograms | Health promotion. Social marketing | Scoop.it

"Women with positive mammography screens ultimately judged to be false were still at significantly increased likelihood for developing invasive breast cancer within the next 10 years, a study involving 1.3 million women showed.

The 10-year breast cancer risk was higher by 39% in women who had false-positive mammograms and additional breast imaging as compared with women who had true-negative mammograms, Louise M. Henderson, PhD, of the University of North Carolina Lineberger Comprehensive Cancer Center in Chapel Hill, and co-authors reported in the December issue of Cancer Epidemiology, Biomarkers & Prevention."


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Susan Zager's curator insight, December 4, 2015 12:12 PM

After the new guidelines from the ACS in reference to mammograms comes this study about false-positives indicating odds of developing invasive breast cancer. To see the study go to: http://cebp.aacrjournals.org/content/early/2015/11/09/1055-9965.EPI-15-0623.abstract

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Your iPhone Is Ruining Your Posture — and Your Mood

Your iPhone Is Ruining Your Posture — and Your Mood | Health promotion. Social marketing | Scoop.it

THERE are plenty of reasons to put our cellphones down now and then, not least the fact that incessantly checking them takes us out of the present moment and disrupts family dinners around the globe. But here’s one you might not have considered: Smartphones are ruining our posture. And bad posture doesn’t just mean a stiff neck. It can hurt us in insidious psychological ways.

If you’re in a public place, look around: How many people are hunching over a phone? Technology is transforming how we hold ourselves, contorting our bodies into what the New Zealand physiotherapist Steve August calls theiHunch. I’ve also heard people call ittext neck, and in my work I sometimes refer to it as iPosture.

The average head weighs about 10 to 12 pounds. When we bend our necks forward 60 degrees, as we do to use our phones, the effective stress on our neck increases to 60 pounds — the weight of about five gallons of paint. When Mr. August started treating patients more than 30 years ago, he says he saw plenty of “dowagers’ humps, where the upper back had frozen into a forward curve, in grandmothers and great-grandmothers.” Now he says he’s seeing the same stoop in teenagers.


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Why we musn't assume smoking and drinking only leads to certain cancers

Why we musn't assume smoking and drinking only leads to certain cancers | Health promotion. Social marketing | Scoop.it

In a recent article in The Times Magazine, the notorious drug dealer Howard Marks talked about his terminal bowel cancer.

Howard Marks is sure about one thing: his lifestyle is not to blame for his predicament. ‘It quite clearly isn’t’, the 69-year-old says …

‘Just a bit of bad luck you know? Otherwise I’d have cancer of the lungs or cirrhosis – not cancer of the arse.’

This theorising raises an interesting issue, that when making sense of health and illness there is a tendency for people to assume a direct association between the pathological irritant, for example alcohol or smoking, and the part of the body affected.

In fact, the International Agency for Research on Cancer (IARC) has classified alcohol and smoking as causes of bowel cancer. Bowel cancer risk is 21% higher in people who drink around 1.5 to six UK alcohol units per day, compared with non or occasional drinkers, and 17-21% higher in current cigarette smokers compared with never-smokers. So the link is there, but is it clear? If people can’t make sense of the link between their lifestyle choices and the damage caused inside their bodies then they may not heed important health promotion messages.


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Final report of the Commission on Ending Childhood Obesity: Asia most affected by global epidemic

Final report of the Commission on Ending Childhood Obesity: Asia most affected by global epidemic | Health promotion. Social marketing | Scoop.it

On January 25 the Commission on Ending Childhood Obesity (ECHO) presented its final report to the World Health Organization (WHO) Director-General, culminating a two-year process to address the alarming levels of childhood obesity and overweight globally. The Commission consulted with over 100 WHO member states during the course of writing this report.

The study which was commissioned by WHO, found that the number of children who are overweight or obese has risen to 41 million, from 31 million in 1990. As of 2014, 48% of the overweight and obese children lived in Asia. These children are more likely to remain obese once they reach adulthood, which predisposes them to heart disease, type 2 diabetes, and asthma among other NCDs.


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Témoignage : La sexualité : parlons-en !

Témoignage : La sexualité : parlons-en ! | Health promotion. Social marketing | Scoop.it
Catherine Adler, psycho-onco-sexologue se prête à une interview exclusive pour Chaîne Rose.

C’est sans filtre et sans tabou qu’elle entre dans le vif du sujet de la sexualité pendant un cancer et encourage à EN parler, une des meilleures façons de rester dans la vie !

Pourquoi en parler dès lors que l’on vient d’apprendre que l’on a un cancer ? Quelle attitude adopter vis-à-vis du partenaire ? Voici ses premiers conseils.

Pourquoi est-il intéressant de pouvoir parler avec un sexologue à l’annonce d’un cancer ?

 

Je dirai que c’est plutôt le corps médical qui devrait aborder le sujet avant les traitements car, Lui, est sensé savoir que cela risque de poser des problèmes alors que la patiente ne sait pas encore très bien ce qui l’attend. Le problème étant que le corps médical ne le fait que rarement voir jamais.

 



Via catherine cerisey
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Integratori, farmaci e alimenti con lo stesso principio attivo

Integratori, farmaci e alimenti con lo stesso principio attivo | Health promotion. Social marketing | Scoop.it
Ricevo regolarmente e volentieri leggo la vostra newsletter, per questo mi permetto sottoporvi un dubbio sulla correttezza di un messaggio pubblicitario televisivo. Sono rimasto alquanto perplesso, guardando la pubblicità di Prostamol, nell’osservare, ben posta in evidenza, la dicitura “integratore alimentare”. Mi chiedo se sia corretto, dal momento che il prodotto in questione è a base di un principio attivo vegetale (ricavato dalla Serenoa repens), quindi un farmaco a tutti gli effetti; come tale fu infatti registrato parecchi anni fa dall’azienda farmaceutica Zambeletti, col nome commerciale Permixon ed è tuttora in vendita.
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Gli italiani amano la Nutella un prodotto con troppo zucchero, poche nocciole e troppo olio di palma. L’elenco di altre 58 creme preparate solo con ingredienti di qualità

Gli italiani amano la Nutella un prodotto con troppo zucchero, poche nocciole e troppo olio di palma. L’elenco di altre 58 creme preparate solo con ingredienti di qualità | Health promotion. Social marketing | Scoop.it
Criticare la Nutella è difficile, perché si tratta di un prodotto cult supportato da numerose campagne pubblicitarie venduto a un prezzo conveniente. Come accade per la  Coca-Cola, anche per la Nutella si parla di una ricetta misteriosa, ma si tratta di una leggenda metropolitana, perché è solo una semplice crema alla nocciola con tre ingredienti principali: zucchero, olio di palma e nocciole.
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Community-Based Prevention Marketing for Policy Development: A New Planning Framework for Coalitions

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Doctors could do a better job of breaking bad news: study

Doctors could do a better job of breaking bad news: study | Health promotion. Social marketing | Scoop.it

Less than half of German people who are told they have cancer through a set and accepted protocol for breaking bad news are satisfied with the conversation, according to a new study.

Researchers found that may be due to gaps in what patients considered important during that process and what they report actually happened when they got the news.

The study's lead author told Reuters Health that traditionally doctors thought they were aware of their patients' preferences and breaking bad news hadn't been a focus during their training.

"The idea was somehow that physicians will ‘naturally' have the ability to communicate," Dr. Carola Seifart wrote in an email.

She is from Philipps-University of Marburg in Marburg, Germany.

Doctors of all kinds break bad news to their patients, but it's especially common among oncologists, who diagnose and treat cancer, Seifart and her colleagues write in Annals of Oncology.


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Type 2 diabetes can be cured through weight loss, Newcastle University finds

Type 2 diabetes can be cured through weight loss, Newcastle University finds | Health promotion. Social marketing | Scoop.it

Millions of people suffering from Type 2 diabetes could be cured of the disease if they just lost weight, a new study suggests.

Scientists at Newcastle University have shown the disease is caused by fat accumulating in the pancreas and losing less than one gram from the organ can reverse the life-limiting illness and restore insulin production.

Type 2 diabetes affects 3.3 million people in England and Wales and, until now, was thought to be chronic. It can lead to blindness, stroke, kidney failure and limb amputation.

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McDonald’s revolutionary restaurant in Hong Kong might reveal the future of the brand

McDonald’s revolutionary restaurant in Hong Kong might reveal the future of the brand | Health promotion. Social marketing | Scoop.it
In Hong Kong, you can now visit a McDonald’s that is nearly unrecognizable from a traditional location of the burger chain, serving offerings like quinoa, asparagus, and crayfish. To celebrate McDonald’s 40th anniversary in Hong Kong, the burger franchise opened a hyper-modern location called McDonald’s Next, reportsBrandChannel.
The new location, located in shopping hub Admiralty, takes the chain’s Create Your Taste platform to another level of customization. While Create Your Taste allows customers to customize burgers and chicken sandwiches with touchscreen kiosks, McDonald’s Next additionally has a customizable salad option, with ingredients such as couscous, quinoa, asparagus, and crayfish.
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Public health looking 'upstream'

Public health looking 'upstream' | Health promotion. Social marketing | Scoop.it

What exactly is the difference between health care and public health?

Simply put, health care is about treating us when we are ill and public health is about preventing us from becoming ill. There are many more nuances (for example, health care professionals also work with patients to screen for and prevent disease and public health professionals ensure people are treated so they don’t infect others), but in general, health care works with patients and public health works with partners to support healthy people, communities and populations. Together, we are all part of the publicly funded health system charged with protecting and promoting health, and preventing and treating disease.

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Health Care Content Marketing: 5 Case Studies

Health Care Content Marketing: 5 Case Studies | Health promotion. Social marketing | Scoop.it
Some companies face tricky restrictions sometimes when it comes to health care content marketing, but in such a confusing and often emotional industry, content is a great way to build real connections with consumers. These five case studies highlight how to do content marketing and social right in the health care space.  Content marketing for

Via Marie Ennis-O'Connor
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5 ways to de-stress and help your heart - Harvard Health

5 ways to de-stress and help your heart - Harvard Health | Health promotion. Social marketing | Scoop.it

Constant stress — whether from a traffic-choked daily commute, unhappy marriage, or heavy workload — can have real physical effects on the body. It has been linked to a wide range of health issues, including mood, sleep, and appetite problems — and yes, even heart disease.

Doctors don’t know exactly how chronic stress affects the heart. Most likely, stress triggers inflammation, a known instigator of heart disease, but that hasn’t been proven. “I think the conventional opinion is that stress is bad for your heart, but the data are much murkier,” says Dr. Deepak Bhatt, director of the Integrated Interventional Cardiovascular Program at Brigham and Women’s Hospital.

Yet stress may influence heart disease in more subtle ways. “Stress does cause some people to act in ways that increase their risk for heart disease,” Dr. Bhatt says. For example, when stressed, people often eat unhealthy food and don’t have the energy or time to exercise. Stress can also lead us into other heart-damaging behaviors, such as smoking and drinking too much alcohol.


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FDA Wants To Ban Young Teens From Using These

FDA Wants To Ban Young Teens From Using These | Health promotion. Social marketing | Scoop.it

Anyone under the age of 18 would be barred from using indoor tanning equipment, under a federal proposal to help reduce skin cancer linked to the devices.

The Food and Drug Administration also wants to require tanning bed users to sign consent forms acknowledging the risks of the radiation-emitting devices. Tanning salons and other businesses would have to collect the forms from customers before their first tanning session and every six months thereafter.

Friday's announcement follows years of prodding by dermatologists and medical groups for bolder action on indoor tanning, citing rising rates of skin cancer among teens and people in their 20s, particularly women. The leading professional group for skin specialists applauded the news.

"Restricting teens' access to indoor tanning and educating all users about the dangers of tanning devices are critical steps to preventing skin cancer," said Dr. Mark Lebwohl, president of the American Academy of Dermatology, in a printed statement.


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New research supports graphic health warnings on alcohol bottles — including photos of diseased livers

New research supports graphic health warnings on alcohol bottles — including photos of diseased livers | Health promotion. Social marketing | Scoop.it

New research is adding fuel to the movement for graphic, cigarette-style health warnings on alcohol bottles — and at least one Canadian jurisdiction is reportedly poised to turn the contentious idea into reality.

A study to be published Thursday found that people’s perceptions of prominent wine, beer and liquor brands diminished significantly when the containers were adorned with an alert about liver cancer and a photo of a diseased organ.

That’s an indication such labels might help curb problem drinking, the study’s Halifax-based authors say.

A much larger Ontario government study recently tested a variety of graphic health labels, also finding they had a potent impact.

And Tim Stockwell, a prominent alcohol researcher in B.C., says he is working with an unnamed Canadian government on a plan to mandate labels that outline the number of drinks in a bottle, and safe drinking limits.

“I think it’s going to happen more and more,” he said. “We’re on the verge of seeing much more pointed and direct health information about risks of drinking on alcohol containers.”


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