The number of people using e-cigarettes in the UK is expected to reach a million this year, but the electronic alternative to tobacco continue to divide medical opinion.
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Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Giuseppe Fattori
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Scooped by Giuseppe Fattori onto Social marketing. Health promotion |
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How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. Delete the scoop?
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When I was first asked to speak about this topic my initial reaction was… are they kidding? Is this for real? I always believed that social marketing was about the marketing of social issues and that they are equally important but playdifferent roles. I remember when we first hooked up with Philip Kotler in the eighties when we were trying to bring social marketing to Health Canada. Kotler explained: “we marketers need to think about applying marketing concepts to social problems” Delete the scoop?
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The prescription drug cost curve is bending…for the time being. Spending on medicines fell by 3.5% in 2012 and will continue to fall below overall health spending over the next five years to 2017. But different from general health spending, there’s a new game in town called specialty medicines, and they cost a whole lot more than the generics and the aging brands that bent the cost curve in 2012.
Via Richard Meyer, Lionel Reichardt / le Pharmageek Delete the scoop?
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Ever-growing waistlines could fuel a big increase in the number of people with dementia in the future, researchers have warned. Delete the scoop?
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Undergraduate perspective on Sports & Exercise Medicine - a BJSM blog series Delete the scoop?
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“We have always been clear that we do not see telemedicine options as an alternative to the establishment and maintenance of patient care delivered by primary care physicians,” said Slavin. “Rather, we see that telemedicine may complement the patient-physician relationship by making it easier for physicians to deliver care effectively and efficiently, facilitate communication with patients and help improve patient safety.” Via ehealthgr Delete the scoop?
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Experts in the field of social marketing were brought together by the California Office of Binational Border Health to share their knowledge and help your ag... Delete the scoop?
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Today, the advance of social and digital technologies, as well as the convergence of social software, mobile devices and data analytics, has led many organizations to pursue new strategies to connect with and educate consumers. More than ever, these organizations use gamification – the process of using game-related dynamics and thinking on apps and social networks to influence and reward behavior. Via Pekka Puhakka 
Torbjörn Ungvall's curator insight,
May 7, 2:20 AM
But isn't that the same thing, and a game that let you focus on other things while doing excercice without even noticing... Delete the scoop?
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Given its name, it’s not surprising the University of Iowa College of Public Health is keen on serving the public. One way it’s doing that is through an initiative called the Business Leadership Network. Delete the scoop?
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By: Rachael Rettner, MyHealthNewsDaily Senior Writer Published: 04/29/2013 04:04 PM EDT on MyHealthNewsDaily Children who move to the United States have a lower risk of allergies than kids born in this country, a new study suggests. Delete the scoop?
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Adolescence is an important time in life but for millions of girls in the poor countries, the onset of puberty begins a time of acute vulnerability, writes Annie Kelly Delete the scoop?
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Migrants' cost to the NHS is far smaller proportionally than Britons because they are younger, less likely to be ill or to have started a family. Delete the scoop?
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In recent years, even Healthcare in Italy reported a considerable application of the methods and techniques of social marketing, above all for health prevention and promotion. Recently the association for health promotion "Social marketing and health communication" has been established to promote an active dialogue between professionals of social marketing and public health communication, as well as among professionals in the field of communication of the companies involved in the "health sector" Delete the scoop?
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By Bryan Vartabedian, MD I recently co-organized Millennial Medicine, an international meeting on the future of medical education. The meeting, the speakers and the comraderie was amazing. But wh... Via bacigalupe Delete the scoop?
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Nearly 60 percent of moms said they believe giving birth is a natural process that should not be interfered with unless medically necessary, however the same women reported significant intervention when they were in labor, according to a new... Delete the scoop?
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Uno su quattro è under 40, sette su dieci utilizzano internet durante la visita e quattro su dieci il tablet. Ma anche i “senior” non sono da meno. Sono gli internisti Fadoi. Delete the scoop?
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Recent research linking soft drinks to type 2 diabetes reminds us, once again, that we are what we put in our mouths. Delete the scoop?
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Experts in the field were brought together by the California Office of Binational Border Health to share their knowledge and help your agency achieve success... Delete the scoop?
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The delivery of healthcare services through mobile devices, or mHealth, is fast becoming a global reality. As this stimulating video from PricewaterhouseCoop... Delete the scoop?
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Women may be more vulnerable to smoking-related diseases than men, studies suggest. Delete the scoop?
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CDC Vital Signs links science, policy, and communications with the intent of communicating a call-to-action for the public. CDC Vital Signs provides the most recent, comprehensive data on key indicators of important health topics. Delete the scoop?
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The U.S. has spent millions of dollars since the 1980s on anti-drug ads. But research shows that some of these older public service announcements might be counterproductive. Delete the scoop?
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