Health promotion....
Follow
Find
7.1K views | +1 today
 
Rescooped by Giuseppe Fattori from SEO and Social Media Marketing
onto Health promotion. Social marketing
Scoop.it!

Combining Social Media and SEO

Combining Social Media and SEO | Health promotion. Social marketing | Scoop.it

If you’re an online marketer, you may already be fully aware of the importance of SEO and social media as powerful online marketing strategies. But with all the talk going on about Social SEO, do you know how to make SEO and social media work together effectively?

 

 Read more: http://www.audiencebloom.com/2013/02/combining-social-media-and-seo/


Via Antonino Militello
more...
E-Strands Ltd's curator insight, February 11, 2013 7:32 AM

If you’re an online marketer, you may already be fully aware of the importance of SEO and social media as powerful online marketing strategies. But with all the talk going on about Social SEO, do you know how to make SEO and social media work together effectively?

2DiFore Marketing Solutions's curator insight, February 11, 2013 8:21 AM

Making sure that your brand is connected to all of your marketing intiatives is extremely important!

Philippe Trebaul's curator insight, February 20, 2013 7:49 AM
La combinaison des médias sociaux et SEO

"Si vous êtes un acheteur en ligne, vous pouvez déjà être pleinement conscient de l'importance des médias SEO et sociaux puissants stratégies de marketing en ligne. Mais avec tous les discours se passe à propos de Social SEO, savez-vous comment faire SEO et médias sociaux de travailler ensemble de manière efficace?

 

 Lire la suite:  http://www.audiencebloom.com/2013/02/combining-social-media-and-seo/"


Combining Social Media and SEO via @amisant http://sco.lt/...


Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
Your new post is loading...
Your new post is loading...
Scooped by Giuseppe Fattori
Scoop.it!

Social marketing guide for public health managers and practitioners - Edizione italiana- Parte 1

L’ European Centre for Disease Prevention and Control (ECDC) con “Social marketing guide for public health programme managers and practitioners” fornisce ai responsabili dei programmi di salute pubblica una sintesi dei principali concetti e approcci del marketing sociale nelle attività di prevenzione delle malattie e promozione della salute.

Il Marketing sociale è una disciplina che integra i concetti del marketing commerciale con altri tipi di approcci per influenzare i comportamenti a beneficio degli individui e delle comunità. 

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Supervised Walking Groups to Increase Physical Activity in Type 2 Diabetic Patients

Supervised Walking Groups to Increase Physical Activity in Type 2 Diabetic Patients | Health promotion. Social marketing | Scoop.it

To evaluate the impact of an exercise program organized into supervised walking groups in subjects with type 2 diabetes.

RESEARCH DESIGN AND METHODS

Fifty-nine diabetic subjects were randomized to a control group receiving standard lifestyle recommendations or an intervention group assigned to three supervised walking sessions per week and counseling. Changes in metabolic features, weight, 6-min walk test, prescription of antidiabetic medications, and overall physical activity were assessed.

RESULTS

Functional capacity and overall physical activity were higher in the intervention group, whereas metabolic changes were not different between groups after 4 months. However, in subjects who attended at least 50% of scheduled walking sessions, changes in A1C and fasting glucose were greater than in control subjects. Discontinuation or reduction of antidiabetic drugs occurred in 33% of these patients versus 5% of control subjects (P < 0.05).

CONCLUSIONS

Supervised walking may be beneficial in diabetic subjects, but metabolic improvement requires adequate compliance.

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Gait Speed and Survival in Older Adults

Gait Speed and Survival in Older Adults | Health promotion. Social marketing | Scoop.it
Context

Survival estimates help individualize goals of care for geriatric patients, but life tables fail to account for the great variability in survival. Physical performance measures, such as gait speed, might help account for variability, allowing clinicians to make more individualized estimates.

Objective

To evaluate the relationship between gait speed and survival.

Design, Setting, and Participants

Pooled analysis of 9 cohort studies (collected between 1986 and 2000), using individual data from 34 485 community-dwelling older adults aged 65 years or older with baseline gait speed data, followed up for 6 to 21 years. Participants were a mean (SD) age of 73.5 (5.9) years; 59.6%, women; and 79.8%, white; and had a mean (SD) gait speed of 0.92 (0.27) m/s.

Main Outcome Measures

Survival rates and life expectancy.

Results

There were 17 528 deaths; the overall 5-year survival rate was 84.8% (confidence interval [CI], 79.6%–88.8%)and 10-year survival rate was 59.7% (95%CI, 46.5%–70.6%). Gait speed was associated with survival in all studies (pooled hazard ratio per 0.1 m/s, 0.88; 95% CI, 0.87–0.90; P<. 001). Survival increased across the full range of gait speeds, with significant increments per 0.1 m/s. At age 75, predicted 10-year survival across the range of gait speeds ranged from 19% to 87% in men and from 35% to 91% in women. Predicted survival based on age, sex, and gait speed was as accurate as predicted based on age, sex, use of mobility aids, and self-reported function or as age, sex, chronic conditions, smoking history, blood pressure, body mass index, and hospitalization.

Conclusion

In this pooled analysis of individual data from 9 selected cohorts, gait speed was associated with survival in older adults.

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Tobacco smoking and all-cause mortality in a large Australian cohort study: findings from a mature epidemic with current low smoking prevalence

Tobacco smoking and all-cause mortality in a large Australian cohort study: findings from a mature epidemic with current low smoking prevalence | Health promotion. Social marketing | Scoop.it
The smoking epidemic in Australia is characterised by historic levels of prolonged smoking, heavy smoking, very high levels of long-term cessation, and low current smoking prevalence, with 13% of adults reporting that they smoked daily in 2013. Large-scale quantitative evidence on the relationship of tobacco smoking to mortality in Australia is not available despite the potential to provide independent international evidence about the contemporary risks of smoking.
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Physical activity in the mass media: an audience perspective

Physical activity’s role in promoting health is highlighted in public health campaigns, news and current affairs, reality television and other programs. An investigation of audience exposure, beliefs and reactions to media portrayals of physical activity offers insights into the salience and influence of this communication. An audience reception study was conducted involving in-depth interviews with 46 adults in New South Wales, Australia. The sample was stratified by gender, age group, area of residence and body mass index. Most respondents could only recall media coverage of physical activity with prompting. Television was the primary channel of exposure, with reality television the dominant source, followed by news programs and sports coverage. The messages most readily recalled were the health risks of inactivity, especially obesity, and the necessity of keeping active. Physical activity was regarded as a matter of personal volition, or for children, parental responsibility. Respondents believed that the media had given physical activity inadequate attention, focused too heavily on risks and not provided practical advice. In Australia, there is a need to counter the framing of physical activity by reality television, and engage the media to generate understanding of the socioecological determinants of inactivity. Physical activity campaigns should deliver positive and practical messages.

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

I media e la percezione dei rischi: il caso Ebola - Giuseppe Fattori

Airespa School 2014 Bologna, 22-25 ottobre 2014 @ SAV Hotel, Bologna Fiera - Via Parri, 9 - Bologna Tavola rotonda dal tema I MEDIA E LA PERCEZIONE DEI RISCH...
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Health promotion in the digital era: a critical commentary

A range of digitized health promotion practices have emerged in the digital era. Some of these practices are voluntarily undertaken by people who are interested in improving their health and fitness, but many others are employed in the interests of organizations and agencies. This article provides a critical commentary on digitized health promotion. I begin with an overview of the types of digital technologies that are used for health promotion, and follow this with a discussion of the socio-political implications of such use. It is contended that many digitized health promotion strategies focus on individual responsibility for health and fail to recognize the social, cultural and political dimensions of digital technology use. The increasing blurring between voluntary health promotion practices, professional health promotion, government and corporate strategies requires acknowledgement, as does the increasing power wielded by digital media corporations over digital technologies and the data they generate. These issues provoke questions for health promotion as a practice and field of research that hitherto have been little addressed.

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Oms Europa,basta a spot cibo spazzatura contro obesità bimbi - Sanità - Salute e Benessere

Oms Europa,basta a spot cibo spazzatura contro obesità bimbi - Sanità - Salute e Benessere | Health promotion. Social marketing | Scoop.it
E' questa la via per proteggere i bambini dall'aggressività del marketing proposta dalla sezione
europea dell'Oms, che ha pubblicato le nuove tabelle per capire quali cibi è possibile promuovere
sulla base delle sostanze, dai grassi al sale, che contengono

(ANSA)
more...
No comment yet.
Rescooped by Giuseppe Fattori from Pharma
Scoop.it!

Communicating health messages: assess, do, describe

Communicating health messages: assess, do, describe | Health promotion. Social marketing | Scoop.it

Click here to edit the title


Via Andrew Spong
more...
Andrew Spong's curator insight, February 19, 11:14 AM

Excerpted from the World Innovation Summit for Health 2015 report (pp.14-15), available as a free download (without a data scrape) here:

 

http://dpnfts5nbrdps.cloudfront.net/app/media/1426

 

See also #WISH2015

Sunnie Southern's curator insight, February 20, 2:15 PM

Appreciate this insight graphic.  If we expect patient outcomes to improve with education then we need to be more strategic about our approach to how we educate and what we educate with! Thanks Andrew!

Rescooped by Giuseppe Fattori from Marketing Sociale - Newsletter 130
Scoop.it!

The effectiveness of community engagement i public health interventions for disadvantage groups: a meta-analysis

more...
No comment yet.
Rescooped by Giuseppe Fattori from Digital marketing pharma
Scoop.it!

Dr. Google steps up its medical search game again

Dr. Google steps up its medical search game again | Health promotion. Social marketing | Scoop.it

By better leveraging its Knowledge Graph smart search algorithm, Google is giving its health-related search functions a shot in the arm.


Via Olivier Delannoy
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Sugar’s web of influence: Why the responsibility deal is a “dead duck” for sugar reduction

New evidence suggests that food companies are unlikely to meet a pledge under the government’s voluntary scheme to reduce the calories in their products by 5%. So what hope is there for the campaign to reduce sugar by 40% without regulation, asks Jonathan Gornall?

Since its launch in March 2011, the voluntary “responsibility deal” with industry has been the mainstay of the government’s public health policy in England. It has also been one of the most valuable tools at the disposal of a sugar industry keen to persuade would be regulators that it is a good corporate neighbour that can keep its own house in order.

Under the umbrella of the deal’s food network, all the major supermarkets and key manufacturers—including Coca-Cola, PepsiCo, and leading confectionery companies—have signed up to one or more of nine collective “pledges.” These have included commitments to introduce front of pack nutrition labelling and remove trans fats from products. But the main initiative, inspired by the government’s 2011 “Call to action” over obesity, has been calorie reduction.

Thirty nine companies signed up to “support and enable our customers to eat and drink fewer calories through actions such as product/menu reformulation, reviewing portion sizes, education and information, and actions to shift the marketing mix towards lower calorie options.”

Whether any of this has had any meaningful impact on public health will remain unclear until at least late 2015, when the Department of Health says it plans to publish the findings of an independent evaluation of the deal it has commissioned from the London School of Hygiene and Tropical Medicine.

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Research Misconduct Identified by the US Food and Drug Administration

Research Misconduct Identified by the US Food and Drug Administration | Health promotion. Social marketing | Scoop.it
Importance 
Every year, the US Food and Drug Administration (FDA) inspects several hundred clinical sites performing biomedical research on human participants and occasionally finds evidence of substantial departures from good clinical practice and research misconduct. However, the FDA has no...
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Comparative efficiency of healt systems, corrected for selecte lifestyle factors. Final report

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Pharmacological Treatment of Disruptive Behavior in Children with Fetal Alcohol Spectrum Disorder - Online First - Springer

Pharmacological Treatment of Disruptive Behavior in Children with Fetal Alcohol Spectrum Disorder - Online First - Springer | Health promotion. Social marketing | Scoop.it

Fetal alcohol spectrum disorder (FASD) is considered to be the most common cause of developmental disability, affecting more than 1 % of the general population in North America.Inattention, hyperactivity, and impulsivity afflict 50–90 % of children with FASD and are 3–9 times more common than in the general population. Of importance, a large proportion of children with FASD are affected by oppositional defiant/conduct disorder (ODD/CD), including lack of social judgment and failure to learn from experience. These devastating numbers are contrasted by almost no pharmacological research into treatment of these pervasive conditions in FASD. This review focuses on analyzing the published evidence on the effectiveness and safety of therapy for disruptive behaviors in FASD. Often, the child afflicted by FASD will not be allowed to participate in class activities without such therapies, which makes such analysis critical.

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Lung Cancer Screening Guidelines Exclude Patients | Diagnostic Imaging

Lung Cancer Screening Guidelines Exclude Patients | Diagnostic Imaging | Health promotion. Social marketing | Scoop.it
Changing smoking habits may require more sensitive lung cancer screening criteria to include as many high-risk individuals as possible.
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Breast Cancer Prevention (PDQ®). Who Is at Risk?

Besides female sex, advancing age is the biggest risk factor for breast cancer. Reproductive factors that increase exposure to endogenous estrogen, such as early menarche and late menopause, increase risk, as does the use of combination estrogen-progesterone hormones after menopause. Nulliparity and alcohol consumption also are associated with increased risk.

Women with a family history or personal history of invasive breast cancer, ductal carcinoma in situ or lobular carcinoma in situ, or a history of breast biopsies that show benign proliferative disease have an increased risk of breast cancer.

Increased breast density is associated with increased risk. It is often a heritable trait but is also seen more frequently in nulliparous women, women whose first pregnancy occurs late in life, and women who use postmenopausal hormones and alcohol.

Exposure to ionizing radiation, especially during puberty or young adulthood, and the inheritance of detrimental genetic mutations increase breast cancer risk.

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Twitter campaign highlights top women in global health - The Lancet

Twitter campaign highlights top women in global health - The Lancet | Health promotion. Social marketing | Scoop.it

A social media campaign asking people to nominate leading women in global health is underway with 100 women nominated so far. Sharmila Devi reports.

list of leading women working in global health is being compiled by people around the world who are nominating their choices via Twitter as part of an effort to showcase female leadership.

A preliminary list of 100 women has been created and the list is now being expanded to 200 women, said Ilona Kickbusch, director of the Global Health Programme at the Graduate Institute of International and Development Studies in Geneva.

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Heart Health After Cancer: A Growing Concern

Heart Health After Cancer: A Growing Concern | Health promotion. Social marketing | Scoop.it
It’s the kind of problem a person who’s had cancer, or a doctor who’s prescribed generally helpful treatment, may not want to think about.
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

CONTRACCEZIONE: LE UNDER 30 SI INFORMANO SOLO SUL WEB AL VIA LA CAMPAGNA SIGO SUL CORRETTO USO DI INTERNET - Medinews - Agenzia di stampa medico scientifica

CONTRACCEZIONE: LE UNDER 30 SI INFORMANO SOLO SUL WEB AL VIA LA CAMPAGNA SIGO SUL CORRETTO USO DI INTERNET - Medinews - Agenzia di stampa medico scientifica | Health promotion. Social marketing | Scoop.it
Il sito mette a disposizione, comunicati e cartelle stampa, newsletter, riviste, opuscoli e libri sui temi della salute e della comunicazione medico scientifica, il progetto è curato dall'agenzia Intermedia.
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Health Promotion: Planning & Strategies: Jackie Green, Keith Tones, Ruth Cross, James Woodall

Health Promotion: Planning & Strategies: Jackie Green, Keith Tones, Ruth Cross, James Woodall | Health promotion. Social marketing | Scoop.it

The definitive text on health promotion, this book covers both the knowledge-base and the process of planning, implementing and evaluating successful health promotion programmes. This new edition features a companion website developed with an international team of contributors to support teaching and enhance learning.

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Don't rely on apps for melanoma checks: expert - Health

Don't rely on apps for melanoma checks: expert - Health | Health promotion. Social marketing | Scoop.it
A world-leading melanoma expert is warning Kiwis not to rely on a raft of new smartphone apps that claim to detect the potentially deadly skin cancer. - New Zealand Herald
more...
No comment yet.
Rescooped by Giuseppe Fattori from Disease mongering
Scoop.it!

Analysis of Pharma Engagement on Twitter – Pfizer, Sanofi and Novartis lead the race

Analysis of Pharma Engagement on Twitter – Pfizer, Sanofi and Novartis lead the race | Health promotion. Social marketing | Scoop.it
While Pfizer leads in followers, Sanofi US leads the way # of tweets and Novartis leads in engagement on Twitter

It is quite an obvious f

Via Philippe Marchal/Pharma Hub, Lionel Reichardt / le Pharmageek, Giuseppe Fattori
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Are some diets “mass murder”? Mediterranean diet is not to blame for increased carbohydrate intake

Smith implied that much of the blame for the harmful increase in carbohydrate intake was attributable to Ancel Keys’s promotion of the Cretan Mediterranean diet.1

However, this diet is not a low fat one, being high in beneficial fat (~40% of calories from fat, mainly olive oil)2; low in harmful animal fat and cholesterol; and high in fruits, …

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Sida: le Brésil fait de la prévention masquée sur Tinder

Sida: le Brésil fait de la prévention masquée sur Tinder | Health promotion. Social marketing | Scoop.it
Le ministère de la Santé a alerté les jeunes sur les dangers des rapports sexuels non protégés via de faux profils sur deux applications de rencontres amoureuses.
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr | Health promotion. Social marketing | Scoop.it

A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms.

This article shows how different social media sites make use of hashtags. Most importantly, it shares some insight into how you can make the most effective use of hashtags for your brand.

more...
No comment yet.