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Oms, 1 paese su 2 'bocciato' in prevenzione e gestione dei tumori - Adnkronos Benessere

Oms, 1 paese su 2 'bocciato' in prevenzione e gestione dei tumori - Adnkronos Benessere | Health promotion. Social marketing | Scoop.it
Roma, 04 feb. (Adnkronos Salute) - L’Oms boccia in prevenzione e gestione dei tumori il 50% dei Paesi
 
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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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eHealth Promotion: Social media "Patient included"

#e-HealthPromotion: social media “Patient included” Giuseppe Fattori Laboratorio promozione della salute: organizzazione, nuovi media, indicatori.


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Repeated childhood CT scans increase risk of cancer in adulthood

Repeated childhood CT scans increase risk of cancer in adulthood | Health promotion. Social marketing | Scoop.it
Repeated CT scans during childhood can increase the risk of developing brain tumours or leukaemia in later life, research from the UK, US and Canada suggests.
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Interactive Games to Promote Behavior Change in Prevention and Treatment

Interactive Games to Promote Behavior Change in Prevention and Treatment | Health promotion. Social marketing | Scoop.it
Anyone who has observed someone deeply absorbed in a video game can appreciate that use of these games is a uniquely powerful interaction. For the player, time stands still and self-consciousness disappears. Csikszentmihalyi described this state as “flow.”1 His concept was exemplified by mountain climbers living in the moment of ascent or surgeons lost in a delicate and demanding task. He could just as well have been describing what happens when individuals engage with some of today's interactive games.
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White Paper The Food Syste a prism of present and future challenges for health promotion and sustainable developmen

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Online collaboration: Scientists and the social network

Online collaboration: Scientists and the social network | Health promotion. Social marketing | Scoop.it
In 2011, Emmanuel Nnaemeka Nnadi needed help to sequence some drug-resistant fungal pathogens. A PhD student studying microbiology in Nigeria, he did not have the expertise and equipment he needed. So he turned to ResearchGate, a free social-networking site for academics, and fired off a few e-mails. When he got a reply from Italian geneticist Orazio Romeo, an inter­national collaboration was born. Over the past three years, the two scientists have worked together on fungal infections in Africa, with Nnadi, now at Plateau State University in Bokkos, shipping his samples to Romeo at the University of Messina for analysis. “It has been a fruitful relationship,” says Nnadi — and they have never even met.
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Overweight and obesity are linked to 10 common cancers and more than 12 000 UK cases

Being overweight or obese increases the risk of developing 10 of the most common cancers, a large study using data from primary care has found.1

Every year more than 12 000 cases of these 10 types of cancer are attributable to high body mass index (BMI), the researchers calculated. And they estimated that, if the average BMI in the United Kingdom continues to increase, more than 3500 extra cancers could result every year.

Krishnan Bhaskaran, a postdoctoral fellow at the London School of Hygiene and Tropical Medicine who led the study, said, “The number of people who are overweight or obese is rapidly increasing, both in the UK and worldwide. It is well recognised that this is likely to cause more diabetes and cardiovascular disease. Our results show that, if these trends continue, we can also expect …

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Doctors say it should be illegal for EVERYBODY born after year 2000 to buy cigarettes

Doctors say it should be illegal for EVERYBODY born after year 2000 to buy cigarettes | Health promotion. Social marketing | Scoop.it
A new plan – proposed by top British Medical Association members and backed by unions – would mean raising the age limit by a year every year after 2018
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Five engagements defining the future of health

Five engagements defining the future of health | Health promotion. Social marketing | Scoop.it

Engaging the whole patient.

Engaging social supports.

Engaging economics and anthropology. 

Engaging federal, state, and local governments.

Doctor-patient engagement


Via Andrew Spong, eMedToday
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Andrew Spong's curator insight, August 4, 7:10 AM

The first, second, and fifth of these you'll be more than familiar with.

 

It's the third one that gets less attention, namely economics and anthropology. There's something of a tension between the two definitions as they appear in the article as I read it, with the former wishing to incentivise a positive, self-responsible individualism in health, and the latter (also the fourth item on the list) promoting the importance of institutions in supporting such an attitude, which could be said to contradict one another.

 

However, for all of its indeterminacy I'd argue that there are progressive ways to align these positions directly and indirectly; the theme merits more discussion.

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Awareness Is Overrated

Awareness Is Overrated | Health promotion. Social marketing | Scoop.it
It feels really good to raise awareness — it just doesn't accomplish all that much.
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Estate: l’attività fisica non va in vacanza

Estate: l’attività fisica non va in vacanza | Health promotion. Social marketing | Scoop.it
In Italia, grazie a tante iniziative low cost e accessibili, quest’anno si può coniugare relax e movimento.
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Australia's Physical Activity and Sedentary Behaviour Guidelines - Physiopedia, universal access to physiotherapy knowledge.

Australia's Physical Activity and Sedentary Behaviour Guidelines - Physiopedia, universal access to physiotherapy knowledge. | Health promotion. Social marketing | Scoop.it
Australias Physical Activity and Sedentary Behaviour Guidelines (2014) The latest Australian physical activity and sedentary behaviour guidelines have been released for 2014 by the Australian Government’s Department of Health[1]. These newly updated guidelines are supported by the most recent scientific evidence available[2][3][4]. In particular, special consideration has ...
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India’s Answer to Google Glass: The Smartshoe - India Real Time - WSJ

India’s Answer to Google Glass: The Smartshoe - India Real Time - WSJ | Health promotion. Social marketing | Scoop.it
While they can’t buy Google Glass in India yet, Indians will be the first in the world to get access to what could be the next big thing in wearable technology: the smartshoe.
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What is mHealth Evidence? | mHealth Evidence

mHealth is the use of mobile information and communication technologies for improving health. It can be used for a wide range of purposes, including health promotion and illness prevention, health care delivery, training and supervision, electronic payments, and information systems. 

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Science and society: vaccines and public health - Fine (2014) - Public Health

Science and society: vaccines and public health - Fine (2014) - Public Health | Health promotion. Social marketing | Scoop.it

Most public health research is devoted to the measurement of disease burdens and of the costs and effectiveness of control measures. The history of immunization provides many colourful examples of various ways in which such measurements are made, of how they have influenced policies, and of the importance of public perception of the magnitudes of the various burdens, benefits and risks. Improving the public's ability to evaluate evidence is itself an important aspect of public health... 

 

One might liken public health to a set of scales, weighing the magnitudes and costs of various ‘problems’ on one side, and balancing these against the effectiveness and costs of various ‘control interventions’ on the other. Everyone in public health is involved somewhere in this spectrum of relating problems to solutions, and insofar as we are doing it scientifically, this means quantifying them in various ways... it often means assumptions have to be made.

 

It is also important to consider the importance of public perceptions of the magnitude or cost of a problem, and of the intervention being developed, implemented or evaluated. This review looks at measuring, estimating and perceiving the magnitude of burdens and costs with reference to immunization, as illustrative of many of the issues which confront public health... 


The tensions between public perceptions and scientific evidence relating to vaccines, which began during the nineteenth-century arguments over smallpox vaccination, remain with us today. Public perceptions are influenced greatly by the media... 


Some will recall a television programme which was shown in this country in 1974 - a consultant at the Great Ormond Street Hospital showed a child with severe brain damage and attributed it to the child's recent pertussis vaccination. As a consequence of this programme, the coverage of pertussis vaccine fell rapidly from close to 90% down to 35%, with the inevitable result that pertussis case numbers increased immensely. It took 20 years for the coverage to return to the previous level before. That television programme killed a lot of children... 

 

But inappropriate and negative media coverage is not restricted to vaccines, and includes many aspects of health. It is an important and constant aspect of all aspects of public health. Misinformation itself is a major public health problem. Among the issues that come up, in this context, are the several motives behind bad tabloid science... 

 

The most obvious solution is surely education e teaching people how to evaluate things critically, how to evaluate evidence. A headline from just a few weeks ago mentions the shortage of science and maths teachers: and this too is a public health problem, in at least two ways. A shortage of science teachers means fewer students being well trained in maths and the sciences subjects required for them to become our successors. We need there to be a lot of good teachers and students for our subject to prosper in the future. And a shortage of teachers will have broad implications on the ability of the public to evaluate scientific data... 


http://dx.doi.org/10.1016/j.puhe.2014.06.021



Via Alexander J. Stein
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Active Video Games to Promote Physical Activity

Active Video Games to Promote Physical Activity | Health promotion. Social marketing | Scoop.it

Objectives  To systematically review levels of metabolic expenditure and changes in activity patterns associated with active video game (AVG) play in children and to provide directions for future research efforts.

Data Sources  A review of the English-language literature (January 1, 1998, to January 1, 2010) via ISI Web of Knowledge, PubMed, and Scholars Portal using the following keywords: video game, exergame, physical activity, fitness, exercise, energy metabolism, energy expenditure, heart rate, disability, injury, musculoskeletal, enjoyment, adherence, and motivation.

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‘Gamification’: Influencing health behaviours with games

Every month at Google Campus in London, dozens of software developers, clinicians, behavioural scientists and investors get together to discuss new strategies to influence health behaviours. The collective aim of these networking events is to develop digital ‘games with purpose’ that can improve health by integrating software design and game mechanics with public health theory and behavioural insights. Gamification is a purposely-broad umbrella term used to encompass the process of using ‘gaming’ elements to motivate and engage people in non-game contexts.1 Enhanced opportunities now exist to deliver behaviour change interventions through game platforms on new smartphone devices.

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Walking to better health: the anatomy of ambulation

Walking to better health: the anatomy of ambulation | Health promotion. Social marketing | Scoop.it

Via Andrew Spong
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Quasi un terzo della popolazione del mondo è in sovrappeso

Quasi un terzo della popolazione del mondo è in sovrappeso | Health promotion. Social marketing | Scoop.it
L’America non è l’unico paese la cui popolazione ha un problema di peso. Gli americani ricevono molte critiche per essere grassi, ma uno studio pubblicato il mese scorso su The Lancet mostra che l’obesità è in realtà un problema globale. Circa un terzo della popolazione mondiale è obesa o in sovrappeso, e negli ultimi 33 anni, nessun paese […]
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Understanding differences in health behaviors by education

Abstract

Using a variety of data sets from two countries, we examine possible explanations for the relationship between education and health behaviors, known as the education gradient. We show that income, health insurance, and family background can account for about 30 percent of the gradient. Knowledge and measures of cognitive ability explain an additional 30 percent. Social networks account for another 10 percent. Our proxies for discounting, risk aversion, or the value of future do not account for any of the education gradient, and neither do personality factors such as a sense of control of oneself or over one's life.

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WHO - Fortification of condiments and seasonings with vitamins and minerals in public health: from proof of concept to scaling up

WHO is currently working on the development of global guidelines on fortification of several staple foods with vitamins and minerals as part of public health programmes. Food fortification at the industrial level has been considered as a safe and cost-effective strategy to prevent vitamin and mineral malnutrition in populations. Industry-based mass fortification aims to reach larger populations at a minimum marginal cost, particularly when produced by medium to large scale industries.
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Decluttering the company

Decluttering the company | Health promotion. Social marketing | Scoop.it
PETER DRUCKER once observed that, “Much of what we call management consists of making it difficult for people to work.” Nine years after the management guru’s...
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Florida jury awards $23.6 billion to widow in smoking lawsuit - YouTube

A Florida jury awarded a widow $23.6 billion in punitive damages in her lawsuit against tobacco giant R.J. Reynolds Tobacco Company, her lawyer said. Cynthia...
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Qual è la causa dell’obesità? Una domanda lunga un secolo

Qual è la causa dell’obesità? Una domanda lunga un secolo | Health promotion. Social marketing | Scoop.it
L’obesità rappresenta uno dei modelli più interessanti e impegnativi per comprendere l’influenza di genetica e ambiente. Dopo oltre cent’anni, ancora oggi è aperto il dibattito su quale fattore sia prevalente.
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Smartwatches will revolutionise treatment for chronic conditions

Smartwatches will revolutionise treatment for chronic conditions | Health promotion. Social marketing | Scoop.it
Google, Apple, and Samsung are racing to develop wearable technology that could be used to to monitor and track personal health and diagnose disease, explains Chris Duffey

Via Alex Butler, ChemaCepeda
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ChemaCepeda's curator insight, July 28, 10:43 AM

¿Se convertirán estos dispositivos de cuantificación en tecnologías de acercamiento? Aún les queda mucho camino por recorrer, aunque seguro que vemos cosas interesantes

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In vacanza lasciamo il nostro cervello “senza rete”. L'ansia da non connessione è una sorta di transfer che ci rende schiavi di strumenti che dovrebbero essere al nostro servizio. Solo staccando ri...

In vacanza lasciamo il nostro cervello “senza rete”. L'ansia da non connessione è una sorta di transfer che ci rende schiavi di strumenti che dovrebbero essere al nostro servizio. Solo staccando ri... | Health promotion. Social marketing | Scoop.it

Devo mandare tante mail, rileggere ricerche e fare teleconferenze. In vacanza manderei il mio post-doc. Ma mia moglie non vuole!”. Si può riassumere così il senso della vignetta “Professor Vacation” apparsa su www.phdcomics.com, che descrive alla perfezione come ormai le ferie estive per molti non siano altro che il momento per le “beghe” professionali che non si sono risolte nel periodo canonico. Ma soprattutto, sia pure se in tono umoristico, la vicenda dell’accademico che manderebbe volentieri l’associato in vacanza con la moglie pur di mantenersi in contatto con il suo mondo è una trasposizione del nostro modo di essere, sempre più “multitasking” per la moltiplicazione degli strumenti di connessioni, che rubano spazio alla riflessione a ai rapporti umani. - See more at: http://nova.ilsole24ore.com/esperienze/in-vacanza-lasciamo-il-nostro-cervello-senza-rete-2#sthash.nqK9n7HP.dpuf

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El marketing de contenidos en eSalud

El marketing de contenidos en eSalud | Health promotion. Social marketing | Scoop.it
El marketing de contenidos es la clave que me ha llevado a obtener mis resultados en internet. Creo que es esencial para todos los profesionales sanitarios.

Via ChemaCepeda
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ChemaCepeda's curator insight, July 26, 1:05 PM

Si los profesionales de la salud queremos ser visibles a los ojos de Google y en definitiva, de los usuarios hacia los que nos dirigimos, no nos queda otra que aprender a optimizar el conocimiento que aportamos.

Y no hace falta ser un experto en posicionamiento en buscadores, basta con tener cuatro ideas claras.