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Oms, 1 paese su 2 'bocciato' in prevenzione e gestione dei tumori - Adnkronos Benessere

Oms, 1 paese su 2 'bocciato' in prevenzione e gestione dei tumori - Adnkronos Benessere | Health promotion. Social marketing | Scoop.it
Roma, 04 feb. (Adnkronos Salute) - L’Oms boccia in prevenzione e gestione dei tumori il 50% dei Paesi
 
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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Social marketing guide for public health managers and practitioners - Edizione italiana- Parte 1

L’ European Centre for Disease Prevention and Control (ECDC) con “Social marketing guide for public health programme managers and practitioners” fornisce ai responsabili dei programmi di salute pubblica una sintesi dei principali concetti e approcci del marketing sociale nelle attività di prevenzione delle malattie e promozione della salute.

Il Marketing sociale è una disciplina che integra i concetti del marketing commerciale con altri tipi di approcci per influenzare i comportamenti a beneficio degli individui e delle comunità. 

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How can we provide context, improve understanding, and generate empathy between physician and patient? - Flip the Clinic

How can we provide context, improve understanding, and generate empathy between physician and patient? - Flip the Clinic | Health promotion. Social marketing | Scoop.it
Although whole health and wellness is the goal for both physicians and patients, we occasionally seem disconnected from—or even at odds with—each other. A health care provider’s best intentions can be crushed by time constraints. A patient’s desire to be well can get lost in the mix of misunderstanding. If you could openly offer any… Read more »
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WHO calls on countries to reduce sugars intake among adults and children

A new WHO guideline recommends adults and children reduce their daily intake of free sugars to less than 10% of their total energy intake. A further reduction to below 5% or roughly 25 grams (6 teaspoons) per day would provide additional health benefits.
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Supervised Walking Groups to Increase Physical Activity in Type 2 Diabetic Patients

Supervised Walking Groups to Increase Physical Activity in Type 2 Diabetic Patients | Health promotion. Social marketing | Scoop.it

To evaluate the impact of an exercise program organized into supervised walking groups in subjects with type 2 diabetes.

RESEARCH DESIGN AND METHODS

Fifty-nine diabetic subjects were randomized to a control group receiving standard lifestyle recommendations or an intervention group assigned to three supervised walking sessions per week and counseling. Changes in metabolic features, weight, 6-min walk test, prescription of antidiabetic medications, and overall physical activity were assessed.

RESULTS

Functional capacity and overall physical activity were higher in the intervention group, whereas metabolic changes were not different between groups after 4 months. However, in subjects who attended at least 50% of scheduled walking sessions, changes in A1C and fasting glucose were greater than in control subjects. Discontinuation or reduction of antidiabetic drugs occurred in 33% of these patients versus 5% of control subjects (P < 0.05).

CONCLUSIONS

Supervised walking may be beneficial in diabetic subjects, but metabolic improvement requires adequate compliance.

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Gait Speed and Survival in Older Adults

Gait Speed and Survival in Older Adults | Health promotion. Social marketing | Scoop.it
Context

Survival estimates help individualize goals of care for geriatric patients, but life tables fail to account for the great variability in survival. Physical performance measures, such as gait speed, might help account for variability, allowing clinicians to make more individualized estimates.

Objective

To evaluate the relationship between gait speed and survival.

Design, Setting, and Participants

Pooled analysis of 9 cohort studies (collected between 1986 and 2000), using individual data from 34 485 community-dwelling older adults aged 65 years or older with baseline gait speed data, followed up for 6 to 21 years. Participants were a mean (SD) age of 73.5 (5.9) years; 59.6%, women; and 79.8%, white; and had a mean (SD) gait speed of 0.92 (0.27) m/s.

Main Outcome Measures

Survival rates and life expectancy.

Results

There were 17 528 deaths; the overall 5-year survival rate was 84.8% (confidence interval [CI], 79.6%–88.8%)and 10-year survival rate was 59.7% (95%CI, 46.5%–70.6%). Gait speed was associated with survival in all studies (pooled hazard ratio per 0.1 m/s, 0.88; 95% CI, 0.87–0.90; P<. 001). Survival increased across the full range of gait speeds, with significant increments per 0.1 m/s. At age 75, predicted 10-year survival across the range of gait speeds ranged from 19% to 87% in men and from 35% to 91% in women. Predicted survival based on age, sex, and gait speed was as accurate as predicted based on age, sex, use of mobility aids, and self-reported function or as age, sex, chronic conditions, smoking history, blood pressure, body mass index, and hospitalization.

Conclusion

In this pooled analysis of individual data from 9 selected cohorts, gait speed was associated with survival in older adults.

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Tobacco smoking and all-cause mortality in a large Australian cohort study: findings from a mature epidemic with current low smoking prevalence

Tobacco smoking and all-cause mortality in a large Australian cohort study: findings from a mature epidemic with current low smoking prevalence | Health promotion. Social marketing | Scoop.it
The smoking epidemic in Australia is characterised by historic levels of prolonged smoking, heavy smoking, very high levels of long-term cessation, and low current smoking prevalence, with 13% of adults reporting that they smoked daily in 2013. Large-scale quantitative evidence on the relationship of tobacco smoking to mortality in Australia is not available despite the potential to provide independent international evidence about the contemporary risks of smoking.
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Physical activity in the mass media: an audience perspective

Physical activity’s role in promoting health is highlighted in public health campaigns, news and current affairs, reality television and other programs. An investigation of audience exposure, beliefs and reactions to media portrayals of physical activity offers insights into the salience and influence of this communication. An audience reception study was conducted involving in-depth interviews with 46 adults in New South Wales, Australia. The sample was stratified by gender, age group, area of residence and body mass index. Most respondents could only recall media coverage of physical activity with prompting. Television was the primary channel of exposure, with reality television the dominant source, followed by news programs and sports coverage. The messages most readily recalled were the health risks of inactivity, especially obesity, and the necessity of keeping active. Physical activity was regarded as a matter of personal volition, or for children, parental responsibility. Respondents believed that the media had given physical activity inadequate attention, focused too heavily on risks and not provided practical advice. In Australia, there is a need to counter the framing of physical activity by reality television, and engage the media to generate understanding of the socioecological determinants of inactivity. Physical activity campaigns should deliver positive and practical messages.

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I media e la percezione dei rischi: il caso Ebola - Giuseppe Fattori

Airespa School 2014 Bologna, 22-25 ottobre 2014 @ SAV Hotel, Bologna Fiera - Via Parri, 9 - Bologna Tavola rotonda dal tema I MEDIA E LA PERCEZIONE DEI RISCH...
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Health promotion in the digital era: a critical commentary

A range of digitized health promotion practices have emerged in the digital era. Some of these practices are voluntarily undertaken by people who are interested in improving their health and fitness, but many others are employed in the interests of organizations and agencies. This article provides a critical commentary on digitized health promotion. I begin with an overview of the types of digital technologies that are used for health promotion, and follow this with a discussion of the socio-political implications of such use. It is contended that many digitized health promotion strategies focus on individual responsibility for health and fail to recognize the social, cultural and political dimensions of digital technology use. The increasing blurring between voluntary health promotion practices, professional health promotion, government and corporate strategies requires acknowledgement, as does the increasing power wielded by digital media corporations over digital technologies and the data they generate. These issues provoke questions for health promotion as a practice and field of research that hitherto have been little addressed.

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Oms Europa,basta a spot cibo spazzatura contro obesità bimbi - Sanità - Salute e Benessere

Oms Europa,basta a spot cibo spazzatura contro obesità bimbi - Sanità - Salute e Benessere | Health promotion. Social marketing | Scoop.it
E' questa la via per proteggere i bambini dall'aggressività del marketing proposta dalla sezione
europea dell'Oms, che ha pubblicato le nuove tabelle per capire quali cibi è possibile promuovere
sulla base delle sostanze, dai grassi al sale, che contengono

(ANSA)
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Communicating health messages: assess, do, describe

Communicating health messages: assess, do, describe | Health promotion. Social marketing | Scoop.it

Click here to edit the title


Via Andrew Spong
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Andrew Spong's curator insight, February 19, 11:14 AM

Excerpted from the World Innovation Summit for Health 2015 report (pp.14-15), available as a free download (without a data scrape) here:

 

http://dpnfts5nbrdps.cloudfront.net/app/media/1426

 

See also #WISH2015

Sunnie Southern's curator insight, February 20, 2:15 PM

Appreciate this insight graphic.  If we expect patient outcomes to improve with education then we need to be more strategic about our approach to how we educate and what we educate with! Thanks Andrew!

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The effectiveness of community engagement i public health interventions for disadvantage groups: a meta-analysis

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Dr. Google steps up its medical search game again

Dr. Google steps up its medical search game again | Health promotion. Social marketing | Scoop.it

By better leveraging its Knowledge Graph smart search algorithm, Google is giving its health-related search functions a shot in the arm.


Via Olivier Delannoy
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Too much medicine

Overdiagnosis means different things to different people, say S M Carter and colleagues in their exploration of the social and ethical dimensions of too much medicine (doi:10.1136/bmj.h869). Born out of the Preventing Overdiagnosis 2014 conference in Oxford, their article and others in this special collection (thebmj.com/specialties/digital-theme-issue-overdiagnosis) serve to presage the next conference in Washington, DC, in October 2015, for which registration is now open (www.preventingoverdiagnosis.net). There is much to discuss: how should we define overdiagnosis and its ugly siblings overtreatment, medicalisation, and disease mongering; what do we know of their causes; and what evidence based solutions are available, both general and specific? Above all, who gets to judge when care is inappropriate in any individual case? Pulling this theme issue together, Helen Macdonald and Elizabeth Loder conclude that decisions on what constitutes “just right” medicine are best made by individual patients in true collaboration with their doctors, armed as far as possible with relevant, reliable, and independent information about benefits and harms (doi:10.1136/bmj.h1163).

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WHO launches tool to help countries reduce marketing of foods with too much fat, sugar and salt to children

WHO launches tool to help countries reduce marketing of foods with too much fat, sugar and salt to children | Health promotion. Social marketing | Scoop.it
Across the WHO European Region, children are still regularly exposed to marketing that promotes foods and drinks high in energy, saturated fats, trans fatty acids, free sugars or salt. Despite progress in some countries, government action to restrict such marketing remains less than optimal. One of the reasons for this is the challenge of identifying foods whose marketing should be restricted, whether on television, the Internet, billboards or any other channel. A first step in developing policies to restrict marketing to children is to establish the criteria that identify such foods and drinks.
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Comparative efficiency of healt systems, corrected for selecte lifestyle factors. Final report

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Pharmacological Treatment of Disruptive Behavior in Children with Fetal Alcohol Spectrum Disorder - Online First - Springer

Pharmacological Treatment of Disruptive Behavior in Children with Fetal Alcohol Spectrum Disorder - Online First - Springer | Health promotion. Social marketing | Scoop.it

Fetal alcohol spectrum disorder (FASD) is considered to be the most common cause of developmental disability, affecting more than 1 % of the general population in North America.Inattention, hyperactivity, and impulsivity afflict 50–90 % of children with FASD and are 3–9 times more common than in the general population. Of importance, a large proportion of children with FASD are affected by oppositional defiant/conduct disorder (ODD/CD), including lack of social judgment and failure to learn from experience. These devastating numbers are contrasted by almost no pharmacological research into treatment of these pervasive conditions in FASD. This review focuses on analyzing the published evidence on the effectiveness and safety of therapy for disruptive behaviors in FASD. Often, the child afflicted by FASD will not be allowed to participate in class activities without such therapies, which makes such analysis critical.

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Lung Cancer Screening Guidelines Exclude Patients | Diagnostic Imaging

Lung Cancer Screening Guidelines Exclude Patients | Diagnostic Imaging | Health promotion. Social marketing | Scoop.it
Changing smoking habits may require more sensitive lung cancer screening criteria to include as many high-risk individuals as possible.
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Breast Cancer Prevention (PDQ®). Who Is at Risk?

Besides female sex, advancing age is the biggest risk factor for breast cancer. Reproductive factors that increase exposure to endogenous estrogen, such as early menarche and late menopause, increase risk, as does the use of combination estrogen-progesterone hormones after menopause. Nulliparity and alcohol consumption also are associated with increased risk.

Women with a family history or personal history of invasive breast cancer, ductal carcinoma in situ or lobular carcinoma in situ, or a history of breast biopsies that show benign proliferative disease have an increased risk of breast cancer.

Increased breast density is associated with increased risk. It is often a heritable trait but is also seen more frequently in nulliparous women, women whose first pregnancy occurs late in life, and women who use postmenopausal hormones and alcohol.

Exposure to ionizing radiation, especially during puberty or young adulthood, and the inheritance of detrimental genetic mutations increase breast cancer risk.

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Twitter campaign highlights top women in global health - The Lancet

Twitter campaign highlights top women in global health - The Lancet | Health promotion. Social marketing | Scoop.it

A social media campaign asking people to nominate leading women in global health is underway with 100 women nominated so far. Sharmila Devi reports.

list of leading women working in global health is being compiled by people around the world who are nominating their choices via Twitter as part of an effort to showcase female leadership.

A preliminary list of 100 women has been created and the list is now being expanded to 200 women, said Ilona Kickbusch, director of the Global Health Programme at the Graduate Institute of International and Development Studies in Geneva.

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Heart Health After Cancer: A Growing Concern

Heart Health After Cancer: A Growing Concern | Health promotion. Social marketing | Scoop.it
It’s the kind of problem a person who’s had cancer, or a doctor who’s prescribed generally helpful treatment, may not want to think about.
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CONTRACCEZIONE: LE UNDER 30 SI INFORMANO SOLO SUL WEB AL VIA LA CAMPAGNA SIGO SUL CORRETTO USO DI INTERNET - Medinews - Agenzia di stampa medico scientifica

CONTRACCEZIONE: LE UNDER 30 SI INFORMANO SOLO SUL WEB AL VIA LA CAMPAGNA SIGO SUL CORRETTO USO DI INTERNET - Medinews - Agenzia di stampa medico scientifica | Health promotion. Social marketing | Scoop.it
Il sito mette a disposizione, comunicati e cartelle stampa, newsletter, riviste, opuscoli e libri sui temi della salute e della comunicazione medico scientifica, il progetto è curato dall'agenzia Intermedia.
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Health Promotion: Planning & Strategies: Jackie Green, Keith Tones, Ruth Cross, James Woodall

Health Promotion: Planning & Strategies: Jackie Green, Keith Tones, Ruth Cross, James Woodall | Health promotion. Social marketing | Scoop.it

The definitive text on health promotion, this book covers both the knowledge-base and the process of planning, implementing and evaluating successful health promotion programmes. This new edition features a companion website developed with an international team of contributors to support teaching and enhance learning.

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Don't rely on apps for melanoma checks: expert - Health

Don't rely on apps for melanoma checks: expert - Health | Health promotion. Social marketing | Scoop.it
A world-leading melanoma expert is warning Kiwis not to rely on a raft of new smartphone apps that claim to detect the potentially deadly skin cancer. - New Zealand Herald
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Analysis of Pharma Engagement on Twitter – Pfizer, Sanofi and Novartis lead the race

Analysis of Pharma Engagement on Twitter – Pfizer, Sanofi and Novartis lead the race | Health promotion. Social marketing | Scoop.it
While Pfizer leads in followers, Sanofi US leads the way # of tweets and Novartis leads in engagement on Twitter

It is quite an obvious f

Via Philippe Marchal/Pharma Hub, Lionel Reichardt / le Pharmageek, Giuseppe Fattori
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Are some diets “mass murder”? Mediterranean diet is not to blame for increased carbohydrate intake

Smith implied that much of the blame for the harmful increase in carbohydrate intake was attributable to Ancel Keys’s promotion of the Cretan Mediterranean diet.1

However, this diet is not a low fat one, being high in beneficial fat (~40% of calories from fat, mainly olive oil)2; low in harmful animal fat and cholesterol; and high in fruits, …

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