Health promotion. Social marketing
10.3K views | +3 today
Follow
 
Scooped by Giuseppe Fattori
onto Health promotion. Social marketing
Scoop.it!

Prostate cancer screening and the management of clinically localized disease | BMJ

Prostate cancer screening and the management of clinically localized disease | BMJ | Health promotion. Social marketing | Scoop.it
Who is at risk of prostate cancer?Established risk factors for prostate cancer include increasing age, black ethnic origin, and a family history of prostate cancer in a close male relative. The last two factors convey modest risk compared with age.
more...
No comment yet.
Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
Your new post is loading...
Your new post is loading...
Rescooped by Giuseppe Fattori from Marketing Sociale - Newsletter 140
Scoop.it!

Social marketing guide for public health programme managers and practitioners

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

How Health Care Professionals Use Social Media to Create Virtual Communities: An Integrative Review

How Health Care Professionals Use Social Media to Create Virtual Communities: An Integrative Review | Health promotion. Social marketing | Scoop.it
ABSTRACT

Background: Prevailing health care structures and cultures restrict intraprofessional communication, inhibiting knowledge dissemination and impacting the translation of research into practice. Virtual communities may facilitate professional networking and knowledge sharing in and between health care disciplines.

Objectives: This study aimed to review the literature on the use of social media by health care professionals in developing virtual communities that facilitate professional networking, knowledge sharing, and evidence-informed practice.

Methods: An integrative literature review was conducted to identify research published between 1990 and 2015. Search strategies sourced electronic databases (PubMed, CINAHL), snowball references, and tables of contents of 3 journals. Papers that evaluated social media use by health care professionals (unless within an education framework) using any research design (except for research protocols or narrative reviews) were included. Standardized data extraction and quality assessment tools were used.

Results: Overall, 72 studies were included: 44 qualitative (including 2 ethnographies, 26 qualitative descriptive, and 1 Q-sort) and 20 mixed-methods studies, and 8 literature reviews. The most common methods of data collection were Web-based observation (n=39), surveys (n=23), interviews (n=11), focus groups (n=2), and diaries (n=1). Study quality was mixed. Social media studied included Listservs (n=22), Twitter (n=18), general social media (n=17), discussion forums (n=7), Web 2.0 (n=3), virtual community of practice (n=3), wiki (n=1), and Facebook (n=1). A range of health care professionals were sampled in the studies, including physicians (n=24), nurses (n=15), allied health professionals (n=14), followed by health care professionals in general (n=8), a multidisciplinary clinical specialty area (n=9), and midwives (n=2). Of 36 virtual communities, 31 were monodiscipline for a discrete clinical specialty. Population uptake by the target group ranged from 1.6% to 29% (n=4). Evaluation using related theories of “planned behavior” and the “technology acceptance model” (n=3) suggests that social media use is mediated by an individual’s positive attitude toward and accessibility of the media, which is reinforced by credible peers. The most common reason to establish a virtual community was to create a forum where relevant specialty knowledge could be shared and professional issues discussed (n=17). Most members demonstrated low posting behaviors but more frequent reading or accessing behaviors. The most common Web-based activity was request for and supply of specialty-specific clinical information. This knowledge sharing is facilitated by a Web-based culture of collectivism, reciprocity, and a respectful noncompetitive environment. Findings suggest that health care professionals view virtual communities as valuable knowledge portals for sourcing clinically relevant and quality information that enables them to make more informed practice decisions.

Conclusions: There is emerging evidence that health care professionals use social media to develop virtual communities to share domain knowledge. These virtual communities, however, currently reflect tribal behaviors of clinicians that may continue to limit knowledge sharing. Further research is required to evaluate the effects of social media on knowledge distribution in clinical practice and importantly whether patient outcomes are significantly improved.

 

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Comunicazione della salute e marketing sociale. Le nuove prospettive del web. - Giulio Sarti

more...
No comment yet.
Rescooped by Giuseppe Fattori from Cancer Contribution
Scoop.it!

Après le charbon, Axa éradique le tabac de ses actifs

Après le charbon, Axa éradique le tabac de ses actifs | Health promotion. Social marketing | Scoop.it

L'assureur français Axa a décidé lundi de se débarrasser de ses propres actifs liés au tabac, qui pèsent environ 1,8 milliard d'euros, une grande première dans le secteur de l'assurance saluée par des défenseurs de la lutte contre le tabagisme et des promoteurs de l'investissement durable.

"La poursuite de nos investissements dans des entreprises de l'industrie du tabac n'a plus de sens", a expliqué l'Allemand Thomas Buberl, qui prendra les rênes du groupe dès septembre.

Axa, dont l'ensemble des primes santé s'est élevé à "près de 12 milliards d'euros" en 2015, est le "premier assureur global" à faire ce choix, a affirmé à l'AFP un porte-parole de l'entreprise.

Le groupe, qui se présente comme un "assureur santé et investisseur responsable", souhaite jouer un rôle dans la "prévention" et "soutenir les efforts des gouvernements" de la planète pour enrayer le tabac et ses effets désastreux sur la santé, selon un communiqué.

"Cette décision a un coût, mais notre conviction est claire: le coût humain du tabac est dramatique, son coût économique est énorme", écrit M. Buberl dans ce document.

Axa, qui avait annoncé le retrait de ses investissements dans le secteur du charbon à hauteur d'environ 500 millions d'euros, il y a tout juste un an en vue de la COP21, va cette fois encore plus loin dans sa politique d'investissement responsable.

La compagnie d'assurances, qui s'est engagée l'an dernier à tripler ses investissements "verts" d'ici 2020, va "immédiatement céder" les actions qu'elle détient dans des entreprises du secteur du tabac, et dont la valeur actuelle s'élève à environ 200 millions d'euros.


Via Giovanna Marsico
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Public Health Takes on Anti-Vaccine Propaganda: Damage done, Challenges Ahead | Public Health

Public Health Takes on Anti-Vaccine Propaganda: Damage done, Challenges Ahead | Public Health | Health promotion. Social marketing | Scoop.it
Editor's Note: PLOSBLOGS invited independent science journalist Beth Skwarecki to assess and contextualize the controversy which errupted in the US surrounding last month's release of Vaxxed, a documentary film made by and about anti-vaccine proponent and discredited doctor Andrew Wakefield. Our purpose in publishing the post that follows is not to review this film (problematic in any event since preview copies were not made available to press), but rather to provide a context for the reignited debate about vaccines that it has already provoked--and may still cause as its distribution expands to Asia. We want to help our readers--including parents attempting to make the correct decision about vaccinating their children, public health providers responding to vaccine hesitancy on the part of worried parents and public health researchers charged to provide evidence-based guidance on best practices for communicating vaccine efficacy and safety--to counter the current re-emergence of anti
more...
No comment yet.
Rescooped by Giuseppe Fattori from Pharma Hub
Scoop.it!

“En santé, les deux plus grandes évolutions à venir seront l’Intelligence Artificielle et le Big Data"

“En santé, les deux plus grandes évolutions à venir seront l’Intelligence Artificielle et le Big Data" | Health promotion. Social marketing | Scoop.it
Réseaux sociaux et pros de santé, ça vous évoque quoi ?

Les réseaux sociaux ont pris une place croissante dans la vie des Français ces dernières années et les professionnels de santé n’y échappent pas. De plus en plus de communautés de médecins, infirmières ou pharmaciens émergent sur le web, de façon structurée avec des plateformes dédiées ou de manière spontanée et informelle sur les médias sociaux existants (groupe Facebook ou LinkedIn, hashtag sur twitter…).

On constate aujourd’hui que les professionnels de santé, et notamment les médecins, ont de moins en moins de temps pour se rencontrer et échanger. Les réseaux sociaux répondent donc à différents besoins importants comme : la création d’un réseau de partenaires dans le cadre des parcours de soins (notamment pour les jeunes praticiens), le partage d’expertise et d’avis sur des cas patients ou l’échange autour de l’actualité médicale.

 


Via Philippe Marchal
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Epatite C: prevenirla o frenarla con lo stile di vita - Fondazione Allineare Sanità e Salute 

Epatite C: prevenirla o frenarla con lo stile di vita - Fondazione Allineare Sanità e Salute  | Health promotion. Social marketing | Scoop.it
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

What public health hates to admit: being 'overweight' is perfectly healthy | Spectator Health

What public health hates to admit: being 'overweight' is perfectly healthy | Spectator Health | Health promotion. Social marketing | Scoop.it

One of the subtler sleights of hand used by obesity crusaders is to talk about obesity while using figures that refer to people who are obese or overweight. Health reporters do it all the time and subeditors frequently put the word ‘obesity’ in the headline when the story is actually about people who are overweight (see here and here, to pick two examples at random).

Since there are more overweight people than there are obese people, the effect — and probably the intention — of this blurring of the lines is to inflate the number of supposed victims of the obesity ‘epidemic’. A quarter of Britons are obese, but if you add in people who are merely overweight this rises to 60 per cent.

 

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

 The BMJ » Blog Archive » Julie Wood: Yoga and asthma

 The BMJ » Blog Archive » Julie Wood: Yoga and asthma | Health promotion. Social marketing | Scoop.it
I am not at all surprised that new Cochrane evidence showed yoga may be beneficial to those with asthma. I am a devoted yogi who has practised a combination of hot power and bikram yoga about twice a week for the past two years.
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Big Pharma Innovation in Small Places

Big Pharma Innovation in Small Places | Health promotion. Social marketing | Scoop.it

As more new drugs are bred in little biotechs, executives at giant firms are decamping to startups.

As a vice president of the $38 bil­lion (sales) French drug company Sanofi, Victoria Richon witnessed constant reorganizations that affected her oncology drug development program. Teams shuffled, priorities shifted, and processes changed. She says she spent far less time on drug discovery and far more time sorting out the changes and persuading committees to keep her programs going. “That’s just the nature of a big company,” says Richon, whose 28-year career has included roles at cancer research centers and Merck MRK -0.44% .

 

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Community-Based Prevention Marketing for Policy Development: A New Planning Framework for Coalitions” | Partecipasalute.it

Community-Based Prevention Marketing for Policy Development: A New Planning Framework for Coalitions” | Partecipasalute.it | Health promotion. Social marketing | Scoop.it

Promuovere il consumo di cibo sano: un nuovo modello di marketing sociale per identificare e promuovere politiche basate sulle evidenze, per la promozione della salute e la prevenzione di malattie.

Il Community-based prevention marketing (CBPM) applica strategie e tecniche del marketing alla progettazione, all’implementazione e alla valutazione di programmi o politiche per la promozione della salute o per la prevenzione di malattie.
Data la mancanza di un quadro sistematico per l'identificazione, la selezione e la promozione di politiche basate sull'evidenza, risulta necessario un cambio di prospettiva.

Nell’articolo “Community-Based Prevention Marketing for Policy Development: A New Planning Framework for Coalitions” apparso sulla rivista Social Marketing Quarterly (SMQ) (1) viene descritta l’adozione e l’applicazione pratica di un nuovo modello di riferimento: il Community-Based Prevention Marketing for Policy Development (CBPM-Policy Development) con l’obiettivo ultimo di migliorare la capacità della Comunità nell’identificare e promuovere politiche basate sulle evidenze.

Il progetto, guidato dai principi di ricerca/azione, ha rafforzato un legame già esistente tra i ricercatori universitari esperti di marketing sociale del Florida Prevention Research Center e l’insieme di partner della Tweens Nutrition and Fitness Coalition, impegnati da anni nella prevenzione dell’obesità infantile.

Il risultato di questa partnership accademica consiste in un nuovo modello di riferimento da otto punti così intitolati: 1.“Creare le basi”, 2.“Che cosa dovremmo cambiare?”, 3.“Quale politica dovremmo promuovere?”, 4.“Identificare il pubblico”, 5.“Ascoltare”, 6.“Sviluppare un piano strategico”, 7.“Monitorare e valutare”, 8.“Stiamo seguendo il piano?”.

 

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

2 Alarming Findings About How Poor Sleep Hurts Your Heart

2 Alarming Findings About How Poor Sleep Hurts Your Heart | Health promotion. Social marketing | Scoop.it
Multiple studies have shown that poor sleep can up your risk of cardiovascular disease, obesity and cancer. But two new studies published last week — one in the journal Annals of Behavioral Medicine and the other in the journal Scientific Reports — uncover two more pieces of the puzzle. One reports poor sleep may actually increase the risk for engaging in behaviors that put a person at risk for these chronic diseases to begin with. And the second reports that poor sleep actually changes the way the body gets rid of cholesterol, and likely plays a role in increasing your risk of developing heart disease.
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Faith-based health promotion program successful with older Latinas, study finds

Faith-based health promotion program successful with older Latinas, study finds | Health promotion. Social marketing | Scoop.it

A culturally sensitive lifestyle intervention showed promise at motivating Latinas living in the U.S. to eat better and exercise more by connecting healthy-living behaviors with the lives of saints and prominent religious figures, new studies found.

Several recent papers about the project, including a new study published in the Journal of Aging and Health, add to a growing body of research that indicates health interventions may have greater success promoting lifestyle changes among the nation’s rapidly growing Latino population if the content is culturally sensitive, integrating the spiritual and family values that are central to these women’s lives.

Kinesiology and community health professor Andiara Schwingel of theUniversity of Illinois developed the program, called Abuelas en Acción(Grandmothers in Action). Geared toward Latinas ages 50 and older, Abuelas en Acción promotes physical activity, nutrition and stress management using the principl

 

more...
No comment yet.
Rescooped by Giuseppe Fattori from Social Media, Mobile, Wearable News & Views
Scoop.it!

Too Many mHealth Apps Are Failing the Usability Test

Too Many mHealth Apps Are Failing the Usability Test | Health promotion. Social marketing | Scoop.it

A new UCSF study finds that some of the most popular apps for diabetes, depression and caregivers are too difficult to use, especially by underserved populations.

 

The study, published this week in the Journal of General Internal Medicine, finds that the apps aren’t easy to use, especially by low-income and underserved users who should be their target audience. And if they’re too difficult, the user will get frustrated and ditch them.

 

Gourley and Urmimala Sarkar, MD, a UCSF associate professor of medicine, led a team of researchers in the study at The Priscilla Chan and Mark Zuckerberg San Francisco General Hospital and Trauma Center, a UCSF partner hospital. The team introduced 26 patients to three or four apps apiece, each focused on their condition, be it diabetes or depression; some of the users were caregivers to elderly patients, and were asked to try caregiver apps.

 

In many cases, patients had difficulty accessing features or entering data, and in almost every case the patient didn’t get far enough to use that data. Over the course of the study, the patients only completed about half of the data-entry tasks, and only 43 percent were able to retrieve data from the apps.

 

“We have such a great opportunity now for patients to use mobile technology to interact with their medical providers and to become more involved in their own care – which we know results in improved health outcomes,” Sarkar said in the press release. “Nowhere is this more important than for vulnerable populations who often suffer disproportionately from a multitude of chronic, serious conditions. If we can give them the tools to manage their health between medical visits, the benefits could be tremendous.”


Via Pharma Guy
more...
Pharma Guy's curator insight, July 18, 7:49 AM

This is not good news for pharma companies that wish to use mHealth apps to collect data from clinical trial participants. GSK, for example Developed a Rheumatoid Arthritis App for Clinical Trial Using Apple's ResearchKit (http://sco.lt/5j773J). Even using this type of advanced technology does not guarantee that the app will be used to its full extent. It will be interesting to see if GSK reports on the usability of its app in the real world of clinical trials.

Jeff French's curator insight, July 19, 3:34 AM
Tec alone will not cut it
Scooped by Giuseppe Fattori
Scoop.it!

Social Marketing - Newsletter 140: Community Based Prevention Marketing .....

Social Marketing - Newsletter 140: Community Based Prevention Marketing ..... | Health promotion. Social marketing | Scoop.it
Marketing Sociale - Newsletter 140
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Health between Education and Social Marketing. Community Based Prevention Marketing: uno dei possibili futuri?

SUMMARY

Objectives: reflecting upon which incentives social marketing and health education are based on, and their differences

and interconnections becomes essential to promote healthy lifestyles and ensure a free and sustainable future.

Methods: in order to promote health, it is necessary to use all the incentives that contribute to achieving this end.

Health education, social marketing and laws (expression of the policy) are to be considered the functional medium

of health promotion to be used generally or individually, according to the targets/contexts.

Results: the methods used to promote health are work in progress, the Community Based Prevention Marketing is

such an expression.

Conclusions: considering health as a resource for everyday life means externalizing it from what is seen as the sole

responsibility of the health system. Health should become the purpose of actions which, through cross-sector

synergies, concern the different components of civil society, particularly political agendas.

 

more...
No comment yet.
Rescooped by Giuseppe Fattori from Health Informatics
Scoop.it!

There's A Wearable That Monitors Your Blood Alcohol Level

There's A Wearable That Monitors Your Blood Alcohol Level | Health promotion. Social marketing | Scoop.it

It’s like a FitBit for your sweat, detecting your blood alcohol level.

Skyn is a wristband from breathalyser company BACtrack, and it detects alcohol using a fuel cell technology not unlike that used by your friendly roadside RBT.

The device is worn on the wrist and offers continuous, real-time, and non-invasive monitoring of your TAC (Transdermal Alcohol Content). Alcohol is detected and measured with transdermal monitoring, which tracks the ethanol molecules escaping through the skin.

TAC samples are then converted into a history of your BAC (Blood Alcohol Content) with BACtrack’s proprietary algorithm. BACtrack Skyn uses an electrochemical sensor and connects via Bluetooth to an app on your smartphone.

Since it can take up to 45 minutes for alcohol to be transmitted through the skin its accuracy for some applications (like replacing traditional breathalysers) is unreliable. But what it can reliably be used for is continuous monitoring.

You can relay data to your doctor, it can warn you if you’ve had too much to drink.

Basically, you can passively track alcohol consumption in real-time. There’s no need to take a breath alcohol test — your estimated BAC result is on their wrist, continuously. For instance, your phone could vibrate to notify you that you’re approaching 0.04 per cent BAC and remind you to slow down your drinking.

If you’re aiming for sobriety, a nominated contact could receive a notification when your BAC has gone above 0.00 per cent.

Based in San Francisco, BACtrack won the “Wearable Alcohol Biosensor Challenge” competition held by the National Institute on Alcohol Abuse and Alcoholism with the Skyn, which came with a $200,000 prize. The competition aimed to uncover wearable technologies that can be used comfortably by everyday people, and was judged on accuracy.

“A limited quantity” of Skyn devices with be available later in the year, says BACtrack, who have opened registrations for pre-order availability notifications.


Via Adrian Adewunmi Ph.D
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

The future of health communication. Innovating through partnerships. Written by Scott C. Ratzan

The future of health communication. Innovating through partnerships. Written by Scott C. Ratzan | Health promotion. Social marketing | Scoop.it

The Preamble of the Constitution of the World Health Organization reminds us that «Informed opinion and active cooperation on the part of the public are of the utmost importance in the improvement of the health of the people» (Grad, 2002). Nonetheless, nearly seven decades later, the conditions under which people can be informed and actively participate in their health management in a meaningful way are being globally challenged. Drawing from experience in a variety of areas that I will delve into in this article, I remain a believer that we can marshal the necessary forces to advance the communication of health issues and create a base for a health-literate population to make smart(er), healthier decisions that advance health and well-being.

Keywords: health communication, health literacy, Ebola, vaccines, innovation.

 The ultimate goal of health communication is to advance an informed and empowered individual who can make smart choices for themselves, their families and communities whether it be in daily life, business and/or public policy. While the goal and practice may seem elusive, a simple fundamental tenet is that we need to advance our communication prowess to develop health literacy from individuals to the body politic. Ideally, an ethical, evidence-based communication approach can build upon historical challenges of how we address issues in science and health – from creationism to the heliocentric theory of the universe to nuclear physics to climate change. While Darwin, Galileo, Copernicus and others challenged the conventional wisdom and the «faith-based» approach of their time, countless others joined then and now in advancing science-based approaches to make the world a better place.

 

more...
No comment yet.
Rescooped by Giuseppe Fattori from Cancer Contribution
Scoop.it!

Avis défavorable au dépistage du cancer du poumon chez les fumeurs

Avis défavorable au dépistage du cancer du poumon chez les fumeurs | Health promotion. Social marketing | Scoop.it
(AFP) - Le Haute autorité de santé (HAS) s'est prononcé contre le dépistage systématique du cancer du poumon par scanner chez les fumeurs, estimant que les conditions n'étaient pas réunies à ce stade pour un tel dépistage.Sollicitée pa...
Via Giovanna Marsico
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Patient Engaged: Preventing and Managing Disease With Mobile Technology

Patient Engaged: Preventing and Managing Disease With Mobile Technology | Health promotion. Social marketing | Scoop.it

According to a Pew Research Center report released last month, Americans are engaged and connected like never before. Nearly 70 percent own a smartphone, and 45 percent have a tablet-like device. It’s clear that almost all of us interact with mobile devices on a daily basis. Wearable sensor technology as well as connected watches and other mobile monitors are becoming more commonplace. And these new devices have the potential to significantly impact health care delivery in the U.S. today. 

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Pregnant women who opt for diet soft drinks 'more likely to have overweight children' | Spectator Health

Pregnant women who opt for diet soft drinks 'more likely to have overweight children' | Spectator Health | Health promotion. Social marketing | Scoop.it

Drinking diet (or sugar free) fizzy drinks during pregnancy makes women more likely to give birth to overweight children, according to research from the University of Manitoba in Canada.

The researchers found that mothers who drink sugar free, artificially sweetened beverages during pregnancy are twice as likely to have an overweight baby by the age of 12 months.

The findings suggest the possibility that children who are exposed to artificial sweeteners in the womb could develop a sweet tooth, leading them to eat foods higher in calories — but cautioned that this was not a biological study, and that they had merely observed a link.

 

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Dietary fats: a new look at old data challenges established wisdom

Replacing saturated fat with polyunsaturated fat might not prolong life

It is widely accepted that diets rich in polyunsaturated fats protect against heart disease. Recently, the Global Burden of Disease team reported that each year insufficient intake of omega-6 polyunsaturated fats, the most common subgroup of polyunsaturated fats, results in over 700 000 deaths from coronary heart disease.1 Or does it? A linked study by Ramsden and colleagues (doi:10.1136/bmj.i1246) adds to the doubts around the health benefits of replacing saturated fat with polyunsaturated fats.2

This new study re-examines recovered data from a double blind randomised controlled trial that took place 45 years ago. The Minnesota Coronary Experiment (MCE) followed 9423 participants from state mental hospitals and a nursing home for 4.5 years. The trial tested whether replacement of saturated fat with vegetable oil rich in linoleic acid (an omega-6 polyunsaturated fat) reduces the risk of coronary heart disease and death through a reduction in serum cholesterol concentration.

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing | Health promotion. Social marketing | Scoop.it
McKenzie-Mohr and Associates, based in Fredericton, Canada, provides online forums where information regarding fostering sustainable behavior and community-based social marketing can be freely exchanged.

This book is about making the transition gracefully. It provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behavior. It introduces the five steps of communitybased social marketing (selecting behaviors, identifying barriers & benefits, developing strategies, conducting a pilot, and broad-scale implementation), and showcases numerous programs illustrating its use. In this third edition, each chapter has been updated. Further, Selecting Behaviors has been added as a new first step in community-based social marketing. As well, a new behavior change tool—social diffusion—has been added to the array of tools already covered.

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Salute e partecipazione della comunità. Una questione politica - di Angelo Stefanini e Chiara Bodini

Health and community partecipation. A political issue 

“Siamo partiti dal presupposto che scopo

della medicina è la difesa della salute, di

tutti e di ciascuno: perciò i soggetti del sistema

non possono essere che i cittadini,

oggi troppo spesso considerati invece come

oggetto passivo della società consumistica

anche in questo settore vitale. […] Questa

responsabilizzazione dei cittadini nella gestione

dei servizi… è insomma l’essenza

stessa della democrazia…” (1).

Questo è quanto scriveva oltre quarant’anni

fa Alessandro Seppilli intravvedendo quello

che avrebbe dovuto essere il funzionamento

di un Servizio Sanitario Nazionale

(SSN) basato sui principi di “rispetto della

dignità e della libertà della persona umana…

eguaglianza dei cittadini nei confronti

del servizio… garantendo la partecipazione

dei cittadini” (2).

Con l’obiettivo di analizzare l’evoluzione del

concetto e delle pratiche di “partecipazione

dei cittadini” a livello nazionale e interna-

zionale, questo articolo ripercorre brevemente

la storia, il dibattito e le problematiche

emerse negli ultimi decenni intorno al tema

del coinvolgimento della popolazione nella

programmazione e gestione dei servizi pubblici,

arrivando a contestualizzare la situazione

odierna e le sfide che essa pone alla

società tutta.

more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Outbreak of measles declared in London after spate of cases

Outbreak of measles declared in London after spate of cases | Health promotion. Social marketing | Scoop.it
An outbreak of measles has been declared in London after 76 cases in the last two months.

Public health chiefs today advised teenagers and adults to check whether they were fully vaccinated, as about  50 of the cases were in people aged 15 or older.

The sudden outbreak is about seven times greater than normal and coincides with a wider spike in cases of the highly infectious virus across England.

London has the lowest take-up of the MMR vaccine across the country, with 87 per cent of children protected.
more...
No comment yet.
Scooped by Giuseppe Fattori
Scoop.it!

Income, Life Expectancy, and Community Health
Underscoring the Opportunity

Income, Life Expectancy, and Community Health<br/>Underscoring the Opportunity | Health promotion. Social marketing | Scoop.it

Protecting health, saving lives—millions at a time” is the motto of the Johns Hopkins Bloomberg School of Public Health. Although not the principal motivation for or lesson from the assessment by Chetty and colleagues published in JAMA,1 encouraging prospects for community health strategies are suggested by the findings in this article on income and life expectancy.

In an impressive analysis based on mortality data and deidentified tax records with more than 1.4 billion person-year observations and nearly 7 million deaths among individuals living in the United States during the 15 years between 1999 and 2014, Chetty et al confirm the long-observed association between higher income and longer life expectancy, as well as the recent increase in the gap in life expectancy between the richest and poorest 5% of the US population.1 Looking specifically at the lowest income quartile, Chetty et al also found little association between life expectancy and various measures of access to medical care, physical environments, employment conditions, or levels of income inequality.

 

more...
No comment yet.