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Vegetarians 'cut heart risk by 32%'

Vegetarians 'cut heart risk by 32%' | Health promotion. Social marketing | Scoop.it
Ditching meat and fish in favour of a vegetarian diet can have a dramatic effect on the health of your heart, research suggests.
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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Social marketing guide for public health managers and practitioners - Edizione italiana- Parte 1

L’ European Centre for Disease Prevention and Control (ECDC) con “Social marketing guide for public health programme managers and practitioners” fornisce ai responsabili dei programmi di salute pubblica una sintesi dei principali concetti e approcci del marketing sociale nelle attività di prevenzione delle malattie e promozione della salute.

Il Marketing sociale è una disciplina che integra i concetti del marketing commerciale con altri tipi di approcci per influenzare i comportamenti a beneficio degli individui e delle comunità. 

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Twitter campaign highlights top women in global health - The Lancet

Twitter campaign highlights top women in global health - The Lancet | Health promotion. Social marketing | Scoop.it

A social media campaign asking people to nominate leading women in global health is underway with 100 women nominated so far. Sharmila Devi reports.

list of leading women working in global health is being compiled by people around the world who are nominating their choices via Twitter as part of an effort to showcase female leadership.

A preliminary list of 100 women has been created and the list is now being expanded to 200 women, said Ilona Kickbusch, director of the Global Health Programme at the Graduate Institute of International and Development Studies in Geneva.

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Heart Health After Cancer: A Growing Concern

Heart Health After Cancer: A Growing Concern | Health promotion. Social marketing | Scoop.it
It’s the kind of problem a person who’s had cancer, or a doctor who’s prescribed generally helpful treatment, may not want to think about.
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CONTRACCEZIONE: LE UNDER 30 SI INFORMANO SOLO SUL WEB AL VIA LA CAMPAGNA SIGO SUL CORRETTO USO DI INTERNET - Medinews - Agenzia di stampa medico scientifica

CONTRACCEZIONE: LE UNDER 30 SI INFORMANO SOLO SUL WEB AL VIA LA CAMPAGNA SIGO SUL CORRETTO USO DI INTERNET - Medinews - Agenzia di stampa medico scientifica | Health promotion. Social marketing | Scoop.it
Il sito mette a disposizione, comunicati e cartelle stampa, newsletter, riviste, opuscoli e libri sui temi della salute e della comunicazione medico scientifica, il progetto è curato dall'agenzia Intermedia.
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Health Promotion: Planning & Strategies: Jackie Green, Keith Tones, Ruth Cross, James Woodall

Health Promotion: Planning & Strategies: Jackie Green, Keith Tones, Ruth Cross, James Woodall | Health promotion. Social marketing | Scoop.it

The definitive text on health promotion, this book covers both the knowledge-base and the process of planning, implementing and evaluating successful health promotion programmes. This new edition features a companion website developed with an international team of contributors to support teaching and enhance learning.

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Don't rely on apps for melanoma checks: expert - Health

Don't rely on apps for melanoma checks: expert - Health | Health promotion. Social marketing | Scoop.it
A world-leading melanoma expert is warning Kiwis not to rely on a raft of new smartphone apps that claim to detect the potentially deadly skin cancer. - New Zealand Herald
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Analysis of Pharma Engagement on Twitter – Pfizer, Sanofi and Novartis lead the race

Analysis of Pharma Engagement on Twitter – Pfizer, Sanofi and Novartis lead the race | Health promotion. Social marketing | Scoop.it
While Pfizer leads in followers, Sanofi US leads the way # of tweets and Novartis leads in engagement on Twitter

It is quite an obvious f

Via Philippe Marchal/Pharma Hub, Lionel Reichardt / le Pharmageek, Giuseppe Fattori
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Are some diets “mass murder”? Mediterranean diet is not to blame for increased carbohydrate intake

Smith implied that much of the blame for the harmful increase in carbohydrate intake was attributable to Ancel Keys’s promotion of the Cretan Mediterranean diet.1

However, this diet is not a low fat one, being high in beneficial fat (~40% of calories from fat, mainly olive oil)2; low in harmful animal fat and cholesterol; and high in fruits, …

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Sida: le Brésil fait de la prévention masquée sur Tinder

Sida: le Brésil fait de la prévention masquée sur Tinder | Health promotion. Social marketing | Scoop.it
Le ministère de la Santé a alerté les jeunes sur les dangers des rapports sexuels non protégés via de faux profils sur deux applications de rencontres amoureuses.
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How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr | Health promotion. Social marketing | Scoop.it

A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms.

This article shows how different social media sites make use of hashtags. Most importantly, it shares some insight into how you can make the most effective use of hashtags for your brand.

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Alcohol and pregnancy.This patient information leaflet provides advice about the effects of drinking alcohol during pregnancy.

This information is for you if you’re pregnant or planning on becoming pregnant. It outlines the effects of drinking alcohol during pregnancy and provides advice about what is thought to be a safe amount to drink before and during your pregnancy. It also tells you about:

  • A safe limit when you are not pregnant
  • A safe limit when you are pregnant (both before and after the pregnancy is confirmed)
  • Available information and support if you are drinking above a safe limit
  • The effect of drinking above a safe limit on the baby’s development in the womb
  • The effect of drinking above a safe limit while breastfeeding

This information will help you to make informed choices about your own drinking. It aims to help you and your healthcare team make the best decisions about your care.

This patient information leaflet is based on Nice Guideline Antenatal care: Routine care for the healthy pregnant woman.

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Social Media Monitoring and Engagement in Pharma | InTouchMD

Social Media Monitoring and Engagement in Pharma | InTouchMD | Health promotion. Social marketing | Scoop.it

Are you aware of what people are saying about your brand online? How can you protect your brand in the mass of social media outlets?

Prior to the January release of the FDA Guidance Draft for the industry, numbers of pharma companies engaging in social media were relatively low. The IMS Institute for Healthcare Informatics (IMS Health), reported in January that ‘ Among the top 50 pharmaceutical companies worldwide, half do not engage with consumers or patients on healthcare-related topics through social media, and only 10 companies utilized all three assessed channels. Twitter is utilized by 22 of the 50 companies studied, followed by YouTube which is used by 17 companies, and Facebook is used as a channel by 15 companies.’

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Lifestyle as Medicine: Culture, Collusion and Pseudo-Confusion - US News

Lifestyle as Medicine: Culture, Collusion and Pseudo-Confusion - US News | Health promotion. Social marketing | Scoop.it

As a preventive medicine specialist and current president of the American College of Lifestyle Medicine, the second most frustrating thing in my world is how little we do with what we know. We know how to prevent fully 80 percent of all chronic disease and premature death in the United States, and in industrialized countries around the world. We know how to add years to life and life to years. The failure to do it is the second most frustrating thing in my world.

I trust this begs the obvious question. What on earth could possibly be the first most frustrating thing?

Quite simply, knowing that we are paying for the second with the literal lives of our children and our grandchildren.

Yes, of course, we are paying with our own lives, too. But the most frustrating thing of all is looking on, in what at times feels like almost helpless despair, as we consign the medical destinies of the offspring we love to dark clouds, dark woods and dark shadows.

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Physical activity in the mass media: an audience perspective

Physical activity’s role in promoting health is highlighted in public health campaigns, news and current affairs, reality television and other programs. An investigation of audience exposure, beliefs and reactions to media portrayals of physical activity offers insights into the salience and influence of this communication. An audience reception study was conducted involving in-depth interviews with 46 adults in New South Wales, Australia. The sample was stratified by gender, age group, area of residence and body mass index. Most respondents could only recall media coverage of physical activity with prompting. Television was the primary channel of exposure, with reality television the dominant source, followed by news programs and sports coverage. The messages most readily recalled were the health risks of inactivity, especially obesity, and the necessity of keeping active. Physical activity was regarded as a matter of personal volition, or for children, parental responsibility. Respondents believed that the media had given physical activity inadequate attention, focused too heavily on risks and not provided practical advice. In Australia, there is a need to counter the framing of physical activity by reality television, and engage the media to generate understanding of the socioecological determinants of inactivity. Physical activity campaigns should deliver positive and practical messages.

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I media e la percezione dei rischi: il caso Ebola - Giuseppe Fattori

Airespa School 2014 Bologna, 22-25 ottobre 2014 @ SAV Hotel, Bologna Fiera - Via Parri, 9 - Bologna Tavola rotonda dal tema I MEDIA E LA PERCEZIONE DEI RISCH...
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Health promotion in the digital era: a critical commentary

A range of digitized health promotion practices have emerged in the digital era. Some of these practices are voluntarily undertaken by people who are interested in improving their health and fitness, but many others are employed in the interests of organizations and agencies. This article provides a critical commentary on digitized health promotion. I begin with an overview of the types of digital technologies that are used for health promotion, and follow this with a discussion of the socio-political implications of such use. It is contended that many digitized health promotion strategies focus on individual responsibility for health and fail to recognize the social, cultural and political dimensions of digital technology use. The increasing blurring between voluntary health promotion practices, professional health promotion, government and corporate strategies requires acknowledgement, as does the increasing power wielded by digital media corporations over digital technologies and the data they generate. These issues provoke questions for health promotion as a practice and field of research that hitherto have been little addressed.

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Oms Europa,basta a spot cibo spazzatura contro obesità bimbi - Sanità - Salute e Benessere

Oms Europa,basta a spot cibo spazzatura contro obesità bimbi - Sanità - Salute e Benessere | Health promotion. Social marketing | Scoop.it
E' questa la via per proteggere i bambini dall'aggressività del marketing proposta dalla sezione
europea dell'Oms, che ha pubblicato le nuove tabelle per capire quali cibi è possibile promuovere
sulla base delle sostanze, dai grassi al sale, che contengono

(ANSA)
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Communicating health messages: assess, do, describe

Communicating health messages: assess, do, describe | Health promotion. Social marketing | Scoop.it

Click here to edit the title


Via Andrew Spong
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Andrew Spong's curator insight, February 19, 11:14 AM

Excerpted from the World Innovation Summit for Health 2015 report (pp.14-15), available as a free download (without a data scrape) here:

 

http://dpnfts5nbrdps.cloudfront.net/app/media/1426

 

See also #WISH2015

Sunnie Southern's curator insight, February 20, 2:15 PM

Appreciate this insight graphic.  If we expect patient outcomes to improve with education then we need to be more strategic about our approach to how we educate and what we educate with! Thanks Andrew!

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The effectiveness of community engagement i public health interventions for disadvantage groups: a meta-analysis

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Dr. Google steps up its medical search game again

Dr. Google steps up its medical search game again | Health promotion. Social marketing | Scoop.it

By better leveraging its Knowledge Graph smart search algorithm, Google is giving its health-related search functions a shot in the arm.


Via Olivier Delannoy
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Sugar’s web of influence: Why the responsibility deal is a “dead duck” for sugar reduction

New evidence suggests that food companies are unlikely to meet a pledge under the government’s voluntary scheme to reduce the calories in their products by 5%. So what hope is there for the campaign to reduce sugar by 40% without regulation, asks Jonathan Gornall?

Since its launch in March 2011, the voluntary “responsibility deal” with industry has been the mainstay of the government’s public health policy in England. It has also been one of the most valuable tools at the disposal of a sugar industry keen to persuade would be regulators that it is a good corporate neighbour that can keep its own house in order.

Under the umbrella of the deal’s food network, all the major supermarkets and key manufacturers—including Coca-Cola, PepsiCo, and leading confectionery companies—have signed up to one or more of nine collective “pledges.” These have included commitments to introduce front of pack nutrition labelling and remove trans fats from products. But the main initiative, inspired by the government’s 2011 “Call to action” over obesity, has been calorie reduction.

Thirty nine companies signed up to “support and enable our customers to eat and drink fewer calories through actions such as product/menu reformulation, reviewing portion sizes, education and information, and actions to shift the marketing mix towards lower calorie options.”

Whether any of this has had any meaningful impact on public health will remain unclear until at least late 2015, when the Department of Health says it plans to publish the findings of an independent evaluation of the deal it has commissioned from the London School of Hygiene and Tropical Medicine.

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Research Misconduct Identified by the US Food and Drug Administration

Research Misconduct Identified by the US Food and Drug Administration | Health promotion. Social marketing | Scoop.it
Importance 
Every year, the US Food and Drug Administration (FDA) inspects several hundred clinical sites performing biomedical research on human participants and occasionally finds evidence of substantial departures from good clinical practice and research misconduct. However, the FDA has no...
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CONTRO LO STIGMA Alessandro Bergonzoni - YouTube

CONTRO LO STIGMA Alessandro Bergonzoni - YouTube | Health promotion. Social marketing | Scoop.it
... fare il voto di vastità.... La Rivista Psychiatry on line Italia promuove una campagna video contro lo Stigma Sociale e l'emarginazione che affligge anco...
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THE DIGITAL HEALTH REVOLUTION

THE DIGITAL HEALTH REVOLUTION | Health promotion. Social marketing | Scoop.it
Digital technologies have transformed the way we work, shop, and socialize. Now health care providers are beginning to deploy digital tools to better understand and serve their patients. The prospect that digital technologies will make care more convenient, more coordinated, and more responsive to consumers' needs is something The Commonwealth Fund explores in the report, A Vision for Using Digital Health Technologies to Empower Consumers and Transform the U.S. Health Care System. To realize this vision, health care stakeholders will need to partner with technology developers to ensure that new tools focus on the areas of greatest need. How to achieve such collaborations is the subject of a companion report, Taking Digital Health to the Next Level: Promoting Technologies That Empower Consumers and Drive Health System Transformation.
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Alcohol proposals are not about blame or punishment

Alcohol proposals are not about blame or punishment | Health promotion. Social marketing | Scoop.it

The Government’s announcement this week of new measures to reduce alcohol consumption is a watershed.

The health and social impacts of our patterns of alcohol use have been well documented. Numerous reports have been commissioned, medical research papers written and there has been regular reporting of terrible human suffering .

Problem alcohol use has been linked to liver failure, road deaths, family violence, suicide, homicide and very risky behaviour among our teenagers and young adults. Our hospitals’ emergency departments are struggling to cope with the added impact of drink-related problems.

Our social norms around alcohol are damaging us. One in 10 Irish drinkers is dependent on alcohol and over half of us drink at levels that are harmful or hazardous to our health and wellbeing.

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Grâce à ses bracelets connectés, Withings cartographie l'activité physique en France

Grâce à ses bracelets connectés, Withings cartographie l'activité physique en France | Health promotion. Social marketing | Scoop.it
Les Franciliens sont de loin les plus actifs…
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