By Mike Stiles If you're a marketing leader, you often need to think like an artist. Using the right tone and pitch in your Facebook messages; crafting the storyboard for your 25-second YouTube video; evoking an emotional response with one simple tweet--these things require intuition, a sense of taste, and the [...]
On the surface, the idea of getting clinicians to interact with patients on social media comes with much apprehension and worry. HIPAA privacy laws are at the forefront of these concerns, and additionally, doctors have to be very careful about how they construct responses on a social networking forum for patients who might not even be their own. After all, this wouldn’t be the first time the healthcare industry has dealt withsocial media and privacy concerns.
Have you found yourself lying awake at night, wondering, “What exactly is social and behavior change communication, and how does it differ from product promotion in social marketing? Which one will solve my behavior change challenges?” If so, wonder no more – the Bureau for Global Health has invited experts from both fields to share their thoughts on the similarities, differences, and untapped areas of synergy between the two disciplines. Senior technical specialists from PSI, Ogilvy PR, and JHU-CCP who are all part of the Health Communication Capacity Collaborative will offer their perspectives in a panel discussion that promises to be lively, surprising, and perhaps even a little contentious. - See more at: http://www.healthcommcapacity.org/blog/social-marketing-and-behavior-change-communication-friends-foes-or-collaborators#sthash.wawP28Sz.dpuf
PSI is a leading global health organization with programs targeting malaria, child survival, HIV and reproductive health. Working in partnership within the public and private sectors, and harnessing the power of the markets, PSI provides life-saving products, clinical services and behavior change communications that empower the world's most vulnerable populations to lead healthier lives.
Does social marketing work? It's a question PSI often has to answer. That's why we created the Social Marketing Evidence Base. Now all that evidence is even more accessible, thanks to this new infographic document from PSI.
Games are part of peoples’ lives in the 20-teens. Gamification has been used in military and business training and now is a growing method to help change peoples’ behavior across a variety of issues — health, among them.
Remember those great, “This Is Your Brain on Drugs,” commercials? New neuroscience research shows benefits of your brain on content curation may be equally startling: I think there are some promising avenues of discovery in the work of Gary Marcus that could one day help address how we learn. Gary Marcus describes deep learning this …
What About You? Are you seeing conversations and social media becoming increasingly important to your marketing? Share your experiences, fears, concerns, comments here, on CrowdFunde's blog or social media (linked on the post).
The rising burden of chronic disease poses a challenge for all public health systems and requires innovative approaches to effectively improve population health. Persisting inequalities in health are of particular concern. Disadvantage because of education, income, or social position is associated with a larger burden of disease and, in particular, multimorbidity. Although much has been achieved to enhance population health, challenges remain, and approaches need to be revisited. In this paper, we join the debate about how a new wave of public health improvement might look. We start from the premise that population health improvement is conditional on a health-promoting societal context.
This article reviews trends in lifestyle factors and identifies priorities in the fields of prevention and health promotion in the current economic recession. Several information sources were used, including a survey of 30 public health and primary care experts. Between 2006 and 2012, no significant changes in lifestyle factors were detected except for a decrease in habitual alcohol drinking. There was a slight decrease in the use of illegal drugs and a significant increase in the use of psychoactive drugs.
he Gazette (Cedar Rapids, Iowa) announced that the number of human papillomavirus (HPV)-related cancers reported in Iowa from 2006 to 2011 was 24 percent higher than the number recorded between 1988 and 1993. The State Health Registry of Iowa counted 2,107 HPV-related cancers from 2006 to 2011; cervical cancer accounted for 46 percent of HPV-related cancers among women, and oropharynx cancer totaled 79 percent of all HPV-related cancers among men. Iowa reported 788 oropharynx cancers from 2006 to 2011.
Exposure to takeaway food outlets in home, work, and commuting environments combined was associated with marginally higher consumption of takeaway food, greater body mass index, and greater odds of obesity. Government strategies to promote healthier diets through planning restrictions for takeaway food could be most effective if focused around the workplace.
Le Monde Combattre le cancer en lui disant « Fuck », avec le sourire Le Monde Fuck Cancer ne récolte pas de fonds pour financer la recherche, son credo est d'encourager un dépistage le plus tôt possible, en y associant les jeunes, « une population...