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Living With Cancer: The Good Patient Syndrome

Living With Cancer: The Good Patient Syndrome | Health promotion. Social marketing | Scoop.it
Being a submissive or dutiful patient doesn't always pay off. Who exactly was I being good for? Sometimes it's good to be bad.
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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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eHealth Promotion: Social media "Patient included"

#e-HealthPromotion: social media “Patient included” Giuseppe Fattori Laboratorio promozione della salute: organizzazione, nuovi media, indicatori.


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Communication About Childhood Obesity on Twitter

Communication About Childhood Obesity on Twitter | Health promotion. Social marketing | Scoop.it
AbstractObjectives. Little is known about the use of social media as a tool for health communication. We used a mixed-methods design to examine communication about childhood obesity on Twitter.

Methods. NodeXL was used to collect tweets sent in June 2013 containing the hashtag #childhoodobesity. Tweets were coded for content; tweeters were classified by sector and health focus. Data were also collected on the network of follower connections among the tweeters. We used descriptive statistics and exponential random graph modeling to examine tweet content, characteristics of tweeters, and the composition and structure of the network of connections facilitating communication among tweeters.

Results. We collected 1110 tweets originating from 576 unique Twitter users. More individuals (65.6%) than organizations (32.9%) tweeted. More tweets focused on individual behavior than environment or policy. Few government and educational tweeters were in the network, but they were more likely than private individuals to be followed by others.

Conclusions. There is an opportunity to better disseminate evidence-based information to a broad audience through Twitter by increasing the presence of credible sources in the #childhoodobesity conversation and focusing the content of tweets on scientific evidence.

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5 outils pour savoir qui ne vous suit plus sur Twitter

5 outils pour savoir qui ne vous suit plus sur Twitter | Health promotion. Social marketing | Scoop.it

Twitter peut parfois se transformer en addiction compulsive. Beaucoup d’utilisateurs qui ont vu leur communauté croître doucement mais surement ont leurs yeux rivés régulièrement sur leurs chiffres. Combien de nouveaux followers et surtout combien de followers sont partis. C’est la règle sur Twitter on gagne des followers mais on en perd aussi au fil du temps et des hauts et des bas de sa timeline.


Via Frédéric DEBAILLEUL, Celine Sportisse
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Trends in Wearable Technology & Preventative Healthcare #hcsmeu #quantifiedself

Trends in Wearable Technology & Preventative Healthcare #hcsmeu #quantifiedself | Health promotion. Social marketing | Scoop.it
We surveyed over 900 U.S. adults to determine the size of the wearable fitness market, and how the healthcare industry can encourage personal tracking.

Via IHEALTHLABS EUROPE
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Blood Donation: Comparing Individual Characteristics, Attitudes, and Feelings of Donors and Nondonors

Blood Donation: Comparing Individual Characteristics, Attitudes, and Feelings of Donors and Nondonors | Health promotion. Social marketing | Scoop.it
The shortage of blood donors and increased demand for blood is an important health issue. Finding ways to increase donor recruitment and retention is a priority and, thus, an important area for research. This article aims to better understand donors and nondonors on the basis of their social responsibility, susceptibility to interpersonal influence, involvement in and attitude towards the blood donation issue, and their aroused feelings. The data from 345 completed surveys were collected via a web-based, self-administered method. Mean differences were examined and the conceptual model was tested via structural equation modeling. The findings provide important clarification of donation and nondonation behavior.
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iHealth Align, le glucomètre connecté compact et mobile

iHealth Align, le glucomètre connecté compact et mobile | Health promotion. Social marketing | Scoop.it
iHealth Align est un glucomètre portable qui permet à l’utilisateur – diabétique - de mesurer en temps réel son taux de glucose et ainsi mieux suivre la maladie au quotidien.

Via Mau, Philippe Marchal/Pharma Hub
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Forum on social media in health explodes on Twitter

Forum on social media in health explodes on Twitter | Health promotion. Social marketing | Scoop.it


A public forum on how social media could be used to connect the general public with health professionals and health policy makers, held in Vancouver in February, generated more than 1.5 million impressions on Twitter and trended strongly in Canada that night.

The session was co-organized by the BC Patient Safety & Quality Council (BCPSQC) and the UBC Faculty of Medicine eHealth Strategy (eHSO) Office. In addition to excellent participation of an in-person audience and an online webcast, the hashtag #sm4health achieved 1.59 million impressions on Twitter.

This enthusiastic online participation via Twitter signified the popularity of this topic and the public’s strong interest in exploring how this medium can contribute to quality of health communication and dialogues.

The public forum opened with BC Minister of Health Terry Lake, and the Executive Associate Dean of the Faculty of Medicine, Dr. David Snadden.

eHSO Director Dr. Kendall Ho welcomed the audience and BCPSQC Executive Director Christina Krause (pictured) gave a keynote presentation to share her personal story of why she became involved in patient safety and quality in healthcare.

In particular, the BCPSQC (@BCPSQC) has used social media to gather best practices and suggestions through World Sepsis Day by engaging global participation via Twitter.

Next on the agenda, Dr. Keith White, physician co-lead for the Shared Care Polypharmacy initiative of the Doctors of BC/MoH, offered a specific case example of how polypharmacy – giving more medications to a patient than clinically required or appropriate – can cause more harm than good.

Dr. White emphasized the need to be vigilant about the judicious use and reduction of medications, and the important role of patients and families as partners with healthcare professionals. A video produced by the Fraser Health Authority was shared on this subject.

Audience members were invited to share their thoughts on this topic, and were asked how social media could be optimally used to improve healthcare and reduce the risks of polypharmacy.

Live Tweets were displayed on the screen with participants from in the room and around the world. Ideas captured included:

• “What about social media reminders to the public/family members to schedule a “Med Review” with primary care MD or Pharmacy?” @NurseNerdy

• “Social media channels would be a great way to disseminate PSA, awareness campaign, etc. on polypharmacy to various audiences #sm4health.” @HelenJoey

• “Twitter or google chat w pharmacists to let families ask questions about #polypharmacy (thought needed around privacy though).” @Gndv

Twitter afforded the ability to capture a large amount of relevant data to inform future practice via crowdsourcing. The use of social media as part of the proceedings extended the discussion from the live audience to virtually anywhere.

Healthcare and Twitter are an excellent match. New studies can be shared instantly (think of Twitter’s 140-character limit as the ultimate book preview), YouTube videos can help spread important messages, blogs and microblogs can give insights and engage others through sharing of reflections.

We hope to leverage these media to reduce the average of 17 years it takes to use medical knowledge generated from medical research for routine and safe use in clinical practice, and improve the community members’ understanding of and participation in health care improvement – one tweet at a time.

During the forum, live polling was used to capture people’s thoughts and uses of social media in their daily lives. Twenty-five per cent of the in-house crowd indicated they use social media daily in their professional work, with many more using social media in their personal and social lives. A challenge and a benefit of social media rests in its ability to blend one’s personal and professional identities, a challenge that can be even more pronounced in healthcare.

Perhaps it was said best in this tweet: “Personal experience makes many of us want to improve the patient experience.” @TerryLakeMLA

The entire evening was captured on webcast and can be viewed at http://bit.ly/1iaUOSa. eHSO has published a listing of social media groups (http://ehealth.med.ubc.ca/harnessingthesocialweb/) and recommended health apps (http://ehealth.med.ubc.ca/resources/resourcesmobileapps/) as resources to help community members get started on their exploration of social media for health. As well, the BCPSQC has a “Twitter for Health Care Professionals Guide” available here: http://bcpsqc.ca/documents/2012/11/Twitter-For-HealthCare-Professionals.pdf.

We welcome and want to hear your ideas and perspectives about Connecting for Quality: Social Media and Health Care. Please drop us a tweet!


Via Plus91
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Un carnet de route pour cheminer avec son cancer

Un carnet de route pour cheminer avec son cancer | Health promotion. Social marketing | Scoop.it
Le premier site collaboratif francophone dédié au cancer. Débats, forums, actualités, enquêtes, sondages, rencontres >> témoignez, participez, contribuez.

Via Giovanna Marsico
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Potential benefits of minimum unit pricing for alcohol versus a ban on below cost selling in England 2014: modelling study

Conclusions The ban on below cost selling, implemented in the England in May 2014, is estimated to have small effects on consumption and health harm. The previously announced policy of a minimum unit price, if set at expected levels between 40p and 50p per unit, is estimated to have an approximately 40-50 times greater effect.

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Social media e gli operatori di sanità pubblica

La comunicazione e l'informazione in rete dei servizi igiene alimenti e nutrizione e servizi veterinari
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Effect of Probiotics on Blood Pressure A Systematic Review and Meta-Analysis of Randomized, Controlled Trials

Effect of Probiotics on Blood Pressure A Systematic Review and Meta-Analysis of Randomized, Controlled Trials | Health promotion. Social marketing | Scoop.it

The present meta-analysis suggests that consuming probiotics may improve BP by a modest degree, with a potentially greater effect when baseline BP is elevated, multiple species of probiotics are consumed, the duration of intervention is ≥8 weeks, or daily consumption dose is ≥1011 colony-forming units.

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Millions of US children do not get the recommended preventive care, CDC reports

Millions of infants, children, and adolescents in the United States are not receiving the recommended preventive care, the Centers for Disease Control and Prevention (CDC) has reported.

The report1 focused on 11 preventive services: prenatal breastfeeding counseling, newborn hearing screening and follow-up, developmental screening, lead screening, vision screening, hypertension screening, dental care and preventive dental services, human papillomavirus vaccination, tobacco use screening and help in quitting, chlamydia screening, and reproductive health services. The report appeared as a supplement to the 12 September issue of the CDC’s

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A Web-Based Intervention to Reduce Alcohol-Exposed Pregnancies in the Community

Despite warnings that drinking during pregnancy is unsafe, many women are still at risk for an alcohol-exposed pregnancy (AEP). This article describes the outcomes of a web-based, self-guided change intervention designed to lower the risk for AEPs in a community. A sample of 458 women, between the ages of 18 and 44 years and at risk for an AEP (i.e., any drinking in the past 30 days and not using reliable contraception), participated in the study. A total of 58% of the women enrolled in the self-guided change intervention were no longer at risk for an AEP at the 4-month follow-up. Sublevel analysis revealed that mail and online versions of the intervention were equally successful at reducing risk for an AEP. This study represents a successful implementation of a web-based, self-guided change intervention to reduce risk for an AEP, an intervention with community-wide reach due to the Internet platform

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The “Sugar Pack” Health Marketing Campaign in Los Angeles County, 2011-2012

As part of a comprehensive approach to combating the obesity epidemic, the Los Angeles County Department of Public Health launched the “Sugar Pack” health marketing campaign in fall 2011. Carried out in three stages, the campaign sought to educate and motivate the public to reduce excess calorie intake from sugar-sweetened beverage consumption

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Reduction in Purchases of Sugar-Sweetened Beverage Among Low-Income Black Adolescents After Exposur to Caloric Information

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The Social Media Lifecycle

The Social Media Lifecycle | Health promotion. Social marketing | Scoop.it

The Social Media Lifecycle provides an insight into the stimuli that propel the process of converting content and conversations into business and transforms satisfied customers into ambassadors.


Via Frédéric DEBAILLEUL, Sandrine Josso, Hélène Introvigne, EuroHealthNet, Celine Sportisse
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laura mata's curator insight, October 9, 2:02 PM

Genial gráfico sobre el ciclo de vida en social media, desde que se inicia la primera interacción o "conversación " hasta que conseguimos transformarlo en un negocio y convertimos a los consumidores en embajadores

Marie Ennis-O'Connor's curator insight, October 19, 7:00 AM

This cycle is relevant to your non-profit marketing too. 

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Improving Obesity Prevention at the Local Level — NEJM

Thanks to a coalescence of available scientific evidence and new regulatory possibilities, there is currently substantial opportunity for local innovation in addressing the public health problem of obesity. One promising example stems from a recent federal obesity-prevention initiative: the menu-labeling provisions of the Affordable Care Act (ACA), which require chain restaurants operating 20 or more locations to provide calorie information on their menus and menu boards, along with a statement addressing daily recommended caloric intake.
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Social marketing of blood donation: an analysis of new donors? predisposition

Social marketing of blood donation: an analysis of new donors? predisposition | Health promotion. Social marketing | Scoop.it

Este artigo objetiva compreender os fatores motivacionais que influenciam os indivíduos a doarem sangue, com a finalidade de subsidiar as ações de marketing social orientadas à captação de novos doadores. Com base em uma revisão teórica, um modelo de hipóteses foi elaborado, para análise de influências e interações de construtos na formação da predisposição das pessoas a serem doadores de sangue. Foi feito o levantamento de campo por meio de um questionário estruturado, junto a uma amostra de 346 pessoas. Para análise, foram usadas técnicas de análise descritiva, avaliação de consistência psicométrica e modelagem de equações estruturais com estimação por mínimos quadrados parciais. Como resultados, verificou-se principalmente que há uma influência negativa do medo e positiva do grupo de referência na predisposição dos sujeitos em doar sangue. Isso indicou que as ações de marketing social para a doação de sangue são mais eficientes em incentivar novos doadores se mantiverem foco nesses dois fatores.

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How to exploit twitter for public health monitoring?

How to exploit twitter for public health monitoring? | Health promotion. Social marketing | Scoop.it

Detecting hints to public health threats as early as possible is crucial to prevent harm from the population. However, many disease surveillance strategies rely upon data whose collection requires explicit reporting (data transmitted from hospitals, laboratories or physicians).


Collecting reports takes time so that the reaction time grows. Moreover, context information on individual cases is often lost in the collection process. This paper describes a system that tries to address these limitations by processing social media for identifying information on public health threats. The primary objective is to study the usefulness of the approach for supporting the monitoring of a population's health status.


The experiments show that the system provides information on health events identified in social media. Signals are mainly generated from Twitter messages posted by news agencies. Personal tweets, i.e. tweets from persons observing some symptoms, only play a minor role for signal generation given a limited volume of relevant messages. Relevant signals referring to real world outbreaks were generated by the system and monitored by epidemiologists for example during the European football championship.


But, the number of relevant signals among generated signals is still very small: The different experiments yielded a proportion between 5 and 20% of signals regarded as "relevant" by the users. Vaccination or education campaigns communicated via Twitter as well as use of medical terms in other contexts than for outbreak reporting led to the generation of irrelevant signals.


Conclusions: The aggregation of information into signals results in a reduction of monitoring effort compared to other existing systems. Against expectations, only few messages are of personal nature, reporting on personal symptoms. Instead, media reports are distributed over social media channels.


Despite the high percentage of irrelevant signals generated by the system, the users reported that the effort in monitoring aggregated information in form of signals is less demanding than monitoring huge social-media data streams manually. It remains for the future to develop strategies for reducing false alarms.


Via nrip
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Social Media para la eSalud

Social Media para la eSalud | Health promotion. Social marketing | Scoop.it
Social Media para posicionar y promocionar empresas y sus productos innovadores en el campo de la Salud y la eSalud.
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Cancers féminins : connaitre, c’est agir !

Le premier site collaboratif francophone dédié au cancer. Débats, forums, actualités, enquêtes, sondages, rencontres >> témoignez, participez, contribuez.

Via Giovanna Marsico
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Un guide alimentaire indépendant

Un guide alimentaire indépendant | Health promotion. Social marketing | Scoop.it

L’élaboration des guides alimentaires nationaux n’est peut-être pas toujours objective. Le chercheur Michel Lucas, lors d’une entrevue très éclairante sur le sujet, propose plutôt de baser notre alimentation sur «l’assiette santé».


Via L'Info Autrement
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Zediet's curator insight, September 30, 3:48 AM

nutrition

Murielle Brees 's curator insight, September 30, 6:24 AM

Voici une nouvelle vision de notre assiette santé…..

Rescooped by Giuseppe Fattori from Cancer Prevention and Awareness
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Don't believe the hype – 10 persistent cancer myths debunked ...

Don't believe the hype – 10 persistent cancer myths debunked ... | Health promotion. Social marketing | Scoop.it
It's also worth pointing out that charities such as Cancer Research UK and government-funded scientists are free to investigate promising treatments without a profit motive. And it's hard to understand why NHS doctors – who ...

Via Ayeshat Ibitoye
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Ayeshat Ibitoye's curator insight, July 12, 11:26 AM

Cancer Research.... you are brilliant!

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Fitbit Dominates Digital Fitness Tracker Market

Fitbit Dominates Digital Fitness Tracker Market | Health promotion. Social marketing | Scoop.it
Fitbit is the early dominant leader in the market for digital fitness trackers with nearly 40% of the market, according to new research Parks Associates announced today in advance of the firm's Connected Health Summit: Engaging Consumers, September 4-5 in San Diego, California.
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Rescooped by Giuseppe Fattori from IOT - CONNECTED DEVICES - QUANTIFIEDSELF by PHARMAGEEK
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Faut-il prendre les bracelets d'activité au sérieux?

Faut-il prendre les bracelets d'activité au sérieux? | Health promotion. Social marketing | Scoop.it

De plus en plus de bracelets pour nous "coacher" sont proposés sur le marché. Cependant, il apparait qu’ils fournissent des résultats approximatifs et leurs mesures sont ainsi à relativiser. Est-il donc pertinent d’être connecté via bracelet ?


Via Esposito Christelle, Celine Sportisse, Lionel Reichardt / le Pharmageek
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Low Carb Beats Low Fat for Weight Loss, CV Risk

Low Carb Beats Low Fat for Weight Loss, CV Risk | Health promotion. Social marketing | Scoop.it
For weight loss and for reducing cardiovascular risk, cutting down on carbs was a more effective strategy than limiting fat intake in a randomized trial, researchers found.
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