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From the Abstract Book of the World Social Marketing Conference Toronto 2013 (ISBN 978-0-9576830-0-6).
"In literature, Social marketing has different classifications. Lefebvre (2011) distinguishes between Developed Countries, where the main goal is the behaviour change and Developing Countries where the focus is on products/services. Jeff French (2010) makes a distinction between the culture of social marketing in North America and that in the United Kingdom. We propose considering the differences in financing: in universal public health systems, paid largely from taxation, a priority setting which involves all the social actors is necessary, and the Public Sector is responsible for “Social Good”. Where the health system is based on social insurance, this determines what “Social Good” is. In addition to this organizational division between the individualistic model and the model of solidarity, the complexity that characterizes the contemporary world obliges us to consider additional factors, such as the type of choice with respect to the coverage (mandatory or voluntary) and the quantification of the cost for the citizen (linked to health risk, to income or fixed)
It is generally accepted that valid consent must be obtained before providing invasive or risky treatment – indeed it is a legal and ethical requirement – but there is much debate about how best to do it in clinical practice.1 In England, the Department of Health and the General Medical Council (GMC) have provided guidance on the general principles, but there is no consensus on how much information about treatment benefits and harms should be provided, how these should be communicated, or whether, when and how information about alternative treatments should be made available
This post comprises an excerpt from an article I wrote called, The Role of Marketing in Public Health Change Programs, first published in the Australian Review of Public Affairs in 2011. It is the “goal of societal wellbeing that distinguishes social marketing from all other marketing applications and defines what is and what is not social marketing. This excerpt presents my overview of marketing prior to my developing a framework for social marketing in public health.
Breast cancer afflicts women of all backgrounds, but minority patients still receive worse care than their white counterparts. Dr. Rache M. Simmons on confronting the treatment gap.
Via Giovanna Marsico
For the past few years San Francisco-based Sessions has been developing a direct-to-consumer, mobile-enabled program for inactivity and nutrition. Sessions, which was a member of digital health accelerator Rock Health’s second class in 2012, is currently enrolling about 80 people on a rolling basis for a randomized control trial of its coaching program at the Mayo Clinic. Sessions first did an internal pilot at Mayo last year, which apparently went well enough to lead to the RCT opportunity.
Conclusions-This review indicates the disconnection between the burden of NCDs and national policy responses in LMICs. Policy makers urgently need to develop comprehensive and multi-stakeholder policies to improve dietary quality and physical activity.
The International Network of Health Promoting Hospitals (HPH) was initiated more than 10 years ago with the aim to reorient health care institutions to integrate health promotion and education, disease prevention and rehabilitation services in the curative care.1 An increasing number of chronic patients, requiring continuous support, and hospital staff frequently being exposed to physical and emotional strains pushed in this direction.
BibliografiaAAVV, What role can social marketing play in tackling the social determinants of health inequalities?, NSMC 2012.Andreasen A.R., Social Marketing in
Kaiser Permanente announced today the launch of its first application programming interface program, InterchangeSM by Kaiser Permanente.
Last week the World Health Assembly adopted some tough targets for NCD, including reducing deaths among those under 70 by 25% by 2025. The r
If you were under the impression that building links on social media would be quick, automated and easy, now is the time to shed the illusion. This is a time-consuming, painstaking process. We all expected that computers would make our jobs easier and faster through automation. Now the time we saved must be spent on relationship building. It does pay off in the end. Successful link building requires a clear understanding of Google’s criteria for a high PageRank. Sites are rewarded for good, original content and what Google views as “natural” link development. Find out more: http://www.business2community.com/digital-marketing/how-to-improve-seo-with-link-building-and-social-media-0516064
Via Antonino Militello
The Department of Health (DoH) has published a new guide to help councils get local businesses involved with promoting public health.
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Preventing Overdiagnosis Conference 10-12 September 2013, United States, hosted by The Dartmouth Institute for Health Policy and Clinical Practice
The National Conference on Health Communication, Marketing, and Media brings together academia, public health researchers and practitioners from all levels of government and private sectors, and provides a forum for cross-disciplinary dialogue. Come meet with colleagues and shape the practice of health communication, marketing, and media.
Ever since the observation in 1995 that hunger and obesity co-existed among children, a flurry of research has sought to answer the question of whether those who are more "food insecure" are most l...
La diatriba nasce dalla stima del CNR di Pisa che indica nell’8% del totale gli studenti utilizzatori di psicofarmaci dopo prescrizione medica.
More than 222 million women need access to contraception right now. What is the US waiting for to pitch in?
his paper draws on a review of the literature about the types of health promotion activities conducted by health promoting hospitals and an observation of how some Australian hospitals have structured the organizational arrangements to be more health promoting. This paper also draws on the experiences of one of the authors (A.J.) in managing and evaluating an organizational change process at a major specialist hospital in Adelaide, South Australia, that sought to re-orientate the hospital towards placing more emphasis on health promotion.
One of the critical questions within the connected healthcare movement is whether or not personal health data will actually catalyze and then incentivize lasting behavioral change and better wellness. Will any kind of data serve to motivate behavioral change? Does it matter if we see our data on a smartphone versus a laptop screen? Do all people respond in the same way? Early on, we realized that our ability to transcend our customer base, from highly-engaged, “quantified self” early adopters to the mainstream world of the “frustrated sleepers”, would require far more than just the raw data itself. It turns out that the gift wrapping matters as much as the present inside.
Via ehealthgr, dbtmobile
Sheila Hollins’ and Irene Tuffrey-Wijne’s editorial on premature deaths amongst people with a learning disability disregards the violation of health rights inherent in the inadequate standards of healthcare to which some are subjected (1). Not so Graham Thornicroft’s editorial on premature deaths in people with a mental illness (which encompasses people with a learning disability) which blamed a combination of socioeconomic, healthcare, and clinical risk factors, and charactarised the scandal a human rights disgrace (2)
I am an active international keynote speaker and workshop facilitator on the topics of strategic marketing, modern communications, new media, social media engagement, government 2.0, and the importance of developing a strategy before executing...
Recent public health policy has emphasized the promotion of behavioural change and the achievement of healthy lifestyles as central to tackling deeply ingrained health inequalities in the UK and beyond. These approaches contrast with more upstream structural strategies that aim to address material determinants of health. A current exemplar of the behaviourist approach is the use of social marketing as a methodology in public health. Social marketing is posited as a strategy for creating ‘social good’ through importing the methods of commercial marketing into health and social policy in a range of settings, in this instance, public health.
Case Study: Ready for Healthcare Anywhere? While many focus on the “what” and “how” of mobile health, it’s also important to understand the “why?”
Via hugh mcclung
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