How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas.
When I was first asked to speak about this topic my initial reaction was… are they kidding? Is this for real? I always believed that social marketing was about the marketing of social issues and that they are equally important but playdifferent roles.
I remember when we first hooked up with Philip Kotler in the eighties when we were trying to bring social marketing to Health Canada. Kotler explained: “we marketers need to think about applying marketing concepts to social problems”
The prescription drug cost curve is bending…for the time being. Spending on medicines fell by 3.5% in 2012 and will continue to fall below overall health spending over the next five years to 2017.
But different from general health spending, there’s a new game in town called specialty medicines, and they cost a whole lot more than the generics and the aging brands that bent the cost curve in 2012.
“We have always been clear that we do not see telemedicine options as an alternative to the establishment and maintenance of patient care delivered by primary care physicians,” said Slavin. “Rather, we see that telemedicine may complement the patient-physician relationship by making it easier for physicians to deliver care effectively and efficiently, facilitate communication with patients and help improve patient safety.”
Today, the advance of social and digital technologies, as well as the convergence of social software, mobile devices and data analytics, has led many organizations to pursue new strategies to connect with and educate consumers. More than ever, these organizations use gamification – the process of using game-related dynamics and thinking on apps and social networks to influence and reward behavior.
Gamification often consists of tools that leverage a person's desire for achievement, recognition, reward, status and self-expression. These elements of desire are then incorporated into social websites and apps such as Foursquare, Weight Watchers and Nike+ that rely on badges and point systems to reward consumers for their actions, while also driving engagement and tracking data.
Given its name, it’s not surprising the University of Iowa College of Public Health is keen on serving the public. One way it’s doing that is through an initiative called the Business Leadership Network.
By: Rachael Rettner, MyHealthNewsDaily Senior Writer Published: 04/29/2013 04:04 PM EDT on MyHealthNewsDaily Children who move to the United States have a lower risk of allergies than kids born in this country, a new study suggests.
In recent years, even Healthcare in Italy reported a considerable application of the methods and techniques of social marketing, above all for health prevention and promotion. Recently the association for health promotion "Social marketing and health communication" has been established to promote an active dialogue between professionals of social marketing and public health communication, as well as among professionals in the field of communication of the companies involved in the "health sector"
Nearly 60 percent of moms said they believe giving birth is a natural process that should not be interfered with unless medically necessary, however the same women reported significant intervention when they were in labor, according to a new...
I'll be in Zurich next month for The Economist's Healthy Europe conference, where we'll get to grips with a tough question: how, in a context of financial crisis, to reform Europe's healthcare systems to cope with an ageing population and the rising burden of chronic (physical and mental) disease.
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