We fully understand where this skepticism is coming from because we’ve encountered it so many times in the past four decades. That’s how long social marketing has been around when it was first introduced by Professor Philip Kotler of Northwestern University in 1971.
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Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Giuseppe Fattori
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This article shares links to excellent brand-building articles- everything from marketing statistics to how to use Facebook Offers or run web-based contests. Clearly organized summaries for each link allow you to assess the focus and access the related infographics. Topics covered include:
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