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Social Marketing Definition

Definition of Social Marketing, first published in Dann, S “Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into
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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Social marketing guide for public health programme managers and practitioners

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Méditation : à chaque méthode ses bienfaits

Méditation : à chaque méthode ses bienfaits | Health promotion. Social marketing | Scoop.it

Une équipe scientifique s'est penchée sur la différenciation en matière de techniques de méditation, une première.

L'équipe de chercheurs néerlandais s'est d'abord demandé si la méditation permettait d'opérer des changements de comportement immédiats, même chez les novices.

"Il existe deux grands types de méditation et leurs effets sont différents", explique Lorenza Colzato de l'université de Leiden aux Pays-Bas, qui a participé à la rédaction du papier.


La première technique est la pleine conscience (Open Monitor Meditation ou OMM). Elle consiste à être réceptif à chaque pensée et à chaque sensation.

L'autre, appelée technique d’attention focalisée (Focused Attention Meditation ou FAM) implique de se concentrer sur une pensée ou une sensation en particulier.

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Four reasons you need to engage communications professionals in your global health programming | Christine A. Newman's Blog

Four reasons you need to engage communications professionals in your global health programming | Christine A. Newman's Blog | Health promotion. Social marketing | Scoop.it

Everyone is communicating in multiple ways every day. It seems simple enough – you communicate with your colleagues, to an audience at a conference, to your friends on Facebook and to the people you interact with in passing every day. So, “communications” is something anyone should be able to do, right? Definitely not. “Communicating” and “Communications” are two completely separate concepts. The former allows us to navigate daily life and even have successful careers; the latter involves strategy and skill. Here are four reasons why hiring strategic communications professionals is a good investment, an essential investment even:

 1. Strategic communications is a profession.

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Costruire salute: l'intervento dell'Assessore Sergio Venturi

Costruire salute: l'intervento dell'Assessore Sergio Venturi | Health promotion. Social marketing | Scoop.it

L'intervento dell'Assessore alle Politiche per la Salute della Regione Emilia-Romagna Sergio Venturi, nel corso del Convegno: "Il nuovo Piano regionale della prevenzione: strumenti per la progettazione" svoltosi a Bologna il 17 aprile 2015.

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The Acute Electrocortical and Blood Pressure Effects of Chocolate | NeuroRegulation

The Acute Electrocortical and Blood Pressure Effects of Chocolate | NeuroRegulation | Health promotion. Social marketing | Scoop.it
Objective: The present study investigated the effects of consuming chocolate on electroencephalograph (EEG) frequencies and localization and on blood pressure. Method: Across six conditions, 122 participants consumed either higher (60%) cacao chocolate, low (0%) cacao chocolate, higher cacao chocolate + L-theanine, high sugar water, low sugar water, or water. EEGs, blood pressure, and mood were measured before and after a 60-min digestion period. Results: Analyses indicated a decrease in frontal, parietal, and temporal theta and an increase in occipital beta EEG following the consumption of a 60% cacao confection compared with control conditions. Diastolic blood pressure increased with the consumption of higher cacao chocolate when compared to water alone and to higher cacao chocolate + L-theanine. Diastolic and systolic blood pressure decreased following consumption of higher cacao + L-theanine chocolate, averaging 4–8 mmHg. No condition-specific mood changes or gender differences were found. Conclusions: This study suggests an acute stimulating effect of cacao on the human brain and vasoconstrictive effects on peripheral vasculature, the latter of which appear to be offset by an L-theanine additive. Significance: This is the first known study to investigate acute EEG effects of consuming chocolate and suggests a potential attention-enhancing effect.
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Infographic: Marketing Healthcare to Baby Boomers

Infographic: Marketing Healthcare to Baby Boomers | Health promotion. Social marketing | Scoop.it

Baby Boomers make up more than a quarter of the population of the United States and as they reach retirement age, are seeking information and answers to questions about Medicare insurance plans. Healthcare marketers should be capitalizing on this incredible growth opportunity, advises OHO Interactive.

OHO's Marketing Healthcare to Baby Boomers Infographic gives healthcare marketers valuable insight into how Baby Boomers like to receive information about health-related matters, their online usage behaviors, and how they envision themselves.


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Smoking in pregnancy. Huffing and puffing

Smoking in pregnancy. Huffing and puffing | Health promotion. Social marketing | Scoop.it
CIGARETTE packets in France will soon carry a logo warning pregnant women of the dangers of smoking. The addition was prompted by recent data finding that 18% of French expectant mothers admit to smoking right through pregnancy—more than in many other rich countries, where fewer women smoke to start with (see chart). The true figure may be higher: blood tests suggest that many pregnant smokers lie about their habit—in studies in Scotland, as many as a quarter.
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How can we bring public health in all policies? Strategies for healthy societies | Bert | Journal of Public Health Research

How can we bring public health in all policies? Strategies for healthy societies | Bert | Journal of Public Health Research | Health promotion. Social marketing | Scoop.it
New scenarios are emerging in the European and worldwide context: the ageing of society, the climate changes, the increasing of health inequalities and the financial crisis. In this context, the scientific community and the decision-makers agree on the role of health in all policies (HiAP) strategy in improving the population's health. The HiAP takes into account factors not strictly related to health but with important health consequences. To bring public health in all policies a change is needed, but there are some obstacles to overcome: for instance, the lack of evidence regarding the governance tools and frameworks for HiAP, the difficulty of convincing stakeholders and producing a cultural change in the political positioning of decision-makers. Consequently, it is necessary: i) to implement stronger and responsible decision-support approaches, such as health impact assessment and health technology assessment; ii) to encourage and coordinate all relevant sectors in playing their part in reducing health gaps within the European Union; iii) to strengthen cooperation and make better use of existing networks and existing public health and related institutions. The final aim will be to monitor the impact of the health determinants in order to promote the effective implementation of HiAP approach. Significance for public healthThis paper makes public health professionals aware of the pivotal role that they could play in reducing health inequalities and in helping to overcome the crisis of the European health systems. It discusses how, thanks to a systematic approach based on new instruments like health impact assessment and health technology assessment, and thanks also to a stronger cooperation among stakeholders and policy makers, it is possible to monitor the health determinants and consequently to bring health in all policies.
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CDC - The Truth About Tanning Infographic - Skin Cancer

CDC - The Truth About Tanning Infographic - Skin Cancer | Health promotion. Social marketing | Scoop.it
Indoor tanning has been linked with skin cancers including melanoma (the deadliest type of skin cancer), squamous cell carcinoma, and cancers of the eye (ocular melanoma). 

Myth: I have to get a tan to look good.
Truth: You should know your skin will pay a price! Fine lines and wrinkles, cataracts, sagging skin, and brown spots.

Myth: Only old people get cancer.
Truth: Young women are getting skin cancer more often. The risk is real! Melanoma—the deadliest kind—is the third most common cancer in people from 15 to 39. You can get melanoma in your eyes.

Myth: Having a good base tan will protect my skin from the sun.
Truth: A tan is a sign of damaged skin.

Myth: Tanning beds are a good way to get vitamin D.
Truth: Tanning beds are risky, and most people get enough vitamin D from food and sunlight during daily activities.

You can get more than a tan from a tanning bed! If the tanning bed isn’t clean, you could pick up a serious skin infection with symptoms like genital warts, skin rashes, skin warts, and flaky discolored patches on your skin.

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First HIV self-testing kits go on sale in UK

First HIV self-testing kits go on sale in UK | Health promotion. Social marketing | Scoop.it

The first legally approved HIV self testing kit has gone sale in the UK. The BioSURE HIV Self Test will enable people to test themselves when and where they like, with a 99.7 per cent accuracy rate.An estimated 26,000 people in the UK have HIV but are unaware of it, making them unknowingly responsible for the majority of onwards transmissions.

Due to developments in treatments available, HIV is now a manageable disease but late diagnosis can have a devastating impact on health and life expectancy.

The self test kit uses a small amount of blood from a finger prick sample to detect the presence of HIV antibodies and offers a result in just 15 minutes.

BioSure founder Brigette Bard said its launch is a significant step towards normalising HIV testing

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Cancer du sein : le sport limite les effets secondaires de la chimio

Cancer du sein : le sport limite les effets secondaires de la chimio | Health promotion. Social marketing | Scoop.it
L’exercice physique aide les femmes atteintes d’un cancer du sein à mieux supporter les effets secondaires engendrés par la chimiothérapie. Et selon une étude récemment publiée dans le Journal of Clinical Oncology, le bénéfice est tel qu’il n’est ...

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Sida, des autotests disponibles en pharmacie en juillet 2015 | La-Croix.com - France

Sida, des autotests disponibles en pharmacie en juillet 2015 | La-Croix.com - France | Health promotion. Social marketing | Scoop.it
La ministre de la santé, Marisol Touraine, a annoncé que des autotests de dépistage du virus du sida (VIH) seront disponibles dans les pharmacies à partir ...
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UK's teenage girls are biggest binge drinkers in Europe as more than half of 15-year-olds drink to excess at least once a month

UK's teenage girls are biggest binge drinkers in Europe as more than half of 15-year-olds drink to excess at least once a month | Health promotion. Social marketing | Scoop.it
Teenage girls in Britain are more likely to be binge drinkers than anywhere else in Europe, according to a devastating dossier on our nation’s problems with alcohol.

More than half of girls aged 15 and 16 say they drink to excess at least once a month. 

The shocking figure also means the UK is one of the few countries where the girls binge-drink more than boys.

The paper, drawn up by the Department of Health, also revealed that the debilitating effects of drink cost the UK economy more than £21billion a year.

The NHS now spends £3.5billion a year dealing with drink – up 30 per cent in just three years – thanks to a relentless rise in the number of alcohol-related hospital admissions. In 2003, our death rate from chronic liver disease overtook that of France for the first time.



Read more: http://www.dailymail.co.uk/news/article-2167463/Uks-teenage-girls-biggest-binge-drinkers-Europe.html#ixzz3YLp6uTkY 
Follow us: @MailOnline on Twitter | DailyMail on Facebook
 
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Prevenzione dell’obesità nella scuola: indicazioni a partire dalle evidenze della letteratura

PRESENTAZIONE A febbraio 2014, i Paesi membri dell’Unione Europea, tra cui anche l’Italia, hanno voluto dare il loro contributo per rispondere all’esigenza di arrestare, entro il 2020, l’aumento di sovrappeso e obesità nei bambini e ragazzi (0-18 anni) lanciando l’Action Plan on Childhood Obesity 2014-2020. Questo Piano d’azione fornisce una base su cui lavorare per implementare delle politiche nazionali di contrasto all’obesità, individuando aree prioritarie di intervento: dalla pubblicità rivolta ai bambini, all’informazione delle famiglie, al monitoraggio del fenomeno e alle attività di prevenzione. Sovrappeso e obesità infantili, infatti, possono rappresentare un rischio concreto per lo sviluppo di patologie cronico-degenerative in età adulta anche dall’esito infausto e, secondo quanto riportato nel Global Status Report on Non-Communicable Diseases 2010 della Organizzazione Mondiale della Sanità, circa 2,8 milioni di morti l’anno nell’Unione Europea sono dovuti a cause associate all’eccesso ponderale. Questo fenomeno, oltre ad essere influenzato da fattori genetici, è imputabile prevalentemente a cambiamenti negli stili di vita (scorretta alimentazione, sedentarietà, inattività fisica). Su queste tematiche nel nostro Paese già a partire dal 2007, grazie al programma governativo “Guadagnare Salute”, si è sviluppato il sistema di sorveglianza OKkio alla SALUTE, che rivolge la sua attenzione ai bambini in età scolare raccogliendo informazioni su importanti fattori di rischio: l’eccesso di peso, le scorrette abitudini alimentari, la scarsa attività fisica e la sedentarietà. OKkio alla SALUTE è coordinato, a livello nazionale, dal Centro Nazionale di Epidemiologia, Sorveglianza e Promozione della Salute (CNESPS) dell’Istituto Superiore di Sanità e rappresenta uno strumento fondamentale per monitorare lo stato di salute e avere quindi informazioni importanti per progettare interventi di sanità pubblica efficaci e indirizzati a target specifici della popolazione. La sorveglianza, oltre a garantire la raccolta periodica di dati utili per la descrizione del fenomeno nei bambini, ha messo in luce l’esigenza da parte degli operatori sanitari coinvolti di avere strumenti efficaci che permettano di orientarsi tra le possibili strategie e modalità di intervento implementate nelle scuole volte a prevenire l’obesità infantile e di identificarne di efficaci in modo da poter programmare interventi di prevenzione strutturati Il Comitato Tecnico di OKkio alla SALUTE, costituito da esperti professionisti in quest’ambito, accogliendo la richiesta pervenuta dal territorio, ha realizzato, insieme al gruppo di lavoro dell’ISS, la revisione della letteratura presentata in questo rapporto. Il presente lavoro, infatti, attraverso una lettura critica delle evidenze scientifiche su interventi di prevenzione del sovrappeso e dell’obesità realizzati nel setting scolastico dal 2008 al 2012, intende supportare gli operatori nell’individuazione delle strategie di prevenzione più efficaci e adatte al nostro contesto nazionale. Il rapporto si divide in due parti: la prima fornisce un quadro generale sul fenomeno dell’obesità infantile, presentandone anche un focus epidemiologico relativo al contesto italiano, attraverso i dati nazionali di OKkio alla SALUTE 2012; e la seconda parte presenta i risultati della ricerca. In particolare nella seconda parte, dopo la descrizione degli aspetti metodologici in base ai quali è stata condotta la revisione, sono presentate le evidenze che emergono dagli studi realizzati per valutare l’efficacia degli interventi di prevenzione dell’obesità infantile condotti nelle scuole. Rapporti ISTISAN 15/1 vi Si tratta della sistematizzazione e sintesi dei risultati relativi alle 27 revisioni degli studi primari e ai 10 studi clinici controllati e che sono stati selezionati nell’ambito della presente ricerca. Tale sistematizzazione e sintesi è stata fatta attraverso tabelle che mettono in evidenza parole chiave e aspetti salienti degli articoli analizzati e schede descrittive che ne illustrano più nel dettaglio le caratteristiche. Sono riportate anche delle schede di approfondimento per 5 interventi che ricorrono più frequentemente negli articoli inclusi nella revisione. Nelle conclusioni sono sottolineati e discussi i principali fattori caratterizzanti gli interventi condotti nelle scuole che contribuiscono a determinare una maggiore efficacia per la prevenzione dell’obesità infantile e vengono fornite alcune indicazioni operative utili per la programmazione di interventi analoghi. Completa la restituzione del lavoro di ricerca condotto la lista dei 468 studi primari inclusi nelle revisioni selezionate (Appendice A) e la presentazione degli articoli esclusi dalla revisione con la relativa motivazione dell’esclusione (Appendice B). L’auspicio è che questo lavoro possa contribuire allo sviluppo di buone pratiche per la realizzazione di interventi di prevenzione dell’obesità infantile e facilitare tutti gli attori coinvolti a declinare in ogni contesto interventi di prevenzione appropriati.

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Finding the sweet spot in medicine - The Lancet

Finding the sweet spot in medicine - The Lancet | Health promotion. Social marketing | Scoop.it

Earlier this year, the disputatious Dallas billionaire Mark Cuban stirred controversy when he called for universal quarterly blood testing “for everything available…so you have a baseline of your own personal health”. Around the same time, the US state of Arizona passed a law allowing consumers to obtain any laboratory test directly from licensed laboratories—without a physician's order. Theranos, a California company pioneering cheap, complete blood analysis with just a fingerstick, has advocated for such laws. The founder of Theranos, Elizabeth Holmes, has stated: “Our purpose is to give people access to the basic right of being tested when they need to or want to.”

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Cell phones have emerged as potentially powerful tools to engage patients in the safety net

Cell phones have emerged as potentially powerful tools to engage patients in the safety net | Health promotion. Social marketing | Scoop.it
Patient-centered technologies have emerged as a way to actively engage patients in care. The reach and potential of cell phones to engage diverse patient populations is great. Evidence of their effectiveness in improving health-related outcomes is limited. Researchers conducted an online survey of community health centers and clinics to assess if and how health care providers in the safety net use cell phones to support patient engagement. The findings indicate that the use of cell phones in patient care is at an early stage of deployment across the safety net. Organizations identify chronic disease management as an area where cell phones offer considerable potential to effectively engage patients. To promote widespread adoption and use, technical assistance to support the implementation and management of interventions, evidence-based or best practice models that highlight successful implementation strategies in care delivery, and the introduction of new payment or reimbursement policies will be essential.
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#invecedifumare : challenge fotografico con @igersmodena

#invecedifumare : challenge fotografico con @igersmodena | Health promotion. Social marketing | Scoop.it
La community @igersmodena lancia una gara di creatività a sostegno del concorso per diventare non fumatori "Scommetti che smetti?

Trasformare una scelta di salute in uno scatto fotografico. Originale, acuto, evocativo. Questa la sfida lanciata da#invecedifumare , challenge fotografico a premi promosso da Instagramers Modena in collaborazione con l'Azienda USL di Modena, nell'ambito di "Scommetti che smetti?", concorso per diventare non fumatori. 
Il tema è nel titolo stesso: quale alternativa di salute suggerisci al posto delle sigarette?
L'Ipermercato Conad c/o Centro Commerciale La Rotonda di Modena mette in palio tre buoni acquisto per i vincitori. 
E' possibile partecipare fino al 24 maggio 2015
Info e regolamento

 
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Friends and social networks valued by heart failure patients and healthcare providers

Friends and social networks valued by heart failure patients and healthcare providers | Health promotion. Social marketing | Scoop.it

Study Highlights: 

  • Most patients consult family first in assessing their heart failure symptoms.
  • Meanwhile, healthcare providers say a network allowing physicians to share and consult is valuable.  

Patients consult family members for advice about their heart failure symptoms; while health care providers engage in social networks to improve communication and heart failure care, according to separate studies from the American Heart Association’s Quality of Care and Outcomes Research 2015 Scientific Session being published in the AHA Journal, Circulation, Cardiovascular Quality and Outcomes.

In a study from Kansas and Missouri (abstract 125), researchers sought to understand patients’ perceptions of symptoms, and how and when they decide to seek professional care. After interviewing 90 patients, researchers found more than 80 percent said they talked to people from their social networks – a spouse, life partner, or adult children – about their symptoms prior to hospitalization.

“Symptoms in chronic illnesses are often subtle in onset, wax and wane over time, and may not be particularly bothersome until patients are acutely ill. So, a symptomatic person might first discuss his or her symptoms with close and trusted people from their social networks ˗˗ namely, family members and friends ˗˗ to garner their opinions,” said Katherine M. Reeder, Ph.D., RN, lead author of the study on heart failure self-management and research assistant professor at Goldfarb School of Nursing at Barnes-Jewish College, St Louis, Missouri.

Researchers also found:

  • Most often (76 percent), lay consultants attributed patients’ symptoms to heart problems.

  • About 77 percent of patients received advice from lay consultants about what to do for symptoms, and in 83 percent of cases that advice was to seek medical care.

  • Women consulted with adult children about their symptoms significantly more often than men (48 percent vs. 8 percent).

“Our findings shed light on the importance of patients’ interactions with persons from their social network,” said Reeder who is also adjunct assistant professor at Kansas University School of Medicine in Kansas City, Kansas. “Better understanding the post-discharge environment context of self-care, including social interactions about health concerns is needed to enhance effectiveness of healthcare provider conversations with patients and families, as well as to optimize self-management interventions, improve outcomes, and reduce hospital readmissions,” she said.

In a separate independent study from California (abstract 241), researchers evaluated the Department of Veterans Affairs’ Heart Failure (HF) Provider Network, a network of healthcare providers who share heart failure best practices, collaborate and exchange ideas on evidence-based programs, and share resources to improve heart failure care. More than 1,200 multi-disciplinary/multi-level healthcare providers from throughout the VA Health Care System have participated as members of the HF Network. They include leadership from VA Central Office, regional hospitals, chiefs of cardiology, staff physicians, nurses, quality managers, pharmacists, researchers and others. The HF network operates via bi-monthly web-based meetings/conference calls, an annual in-person meeting, emails and web-based surveys.

“Social networks offer an effective platform for the implementation of evidence-based practices to improve the quality of care from local, regional to national levels. Members perceive the social network as a valuable forum for the exchange of both explicit and tacit knowledge regarding effective activities to implement best evidence-based practices and improve clinical care,” said Anju Sahay, Ph.D., lead author of the study and Implementation Research Coordinator for the VA Chronic Health Failure QUERI Center in Palo Alto, California.

Researchers gathered 219 survey and 25 interview responses from network members. They found that members participated in the HF Network to stay informed and maintain or enhance their knowledge in heart failure. Researchers also found:

·         90 percent of members reported that the HF Network helped them establish collaborations and/or network among members.

·         63.8 percent of members also reported that their participation in the HF Network provided them with names of contacts for networking and potential problem solving.

  • 94 percent of the members found attending the web-based meetings and conference calls helpful in learning about barriers and facilitators in setting up or running HF programs.

Sahay said this social network expands the community of medical practitioners and other providers by offering valuable perspectives that can improve research-based care based on the latest scientific evidence. The HF Network is also used to implement interventions that can lead to improved quality of care.

Researchers said the next step is to understand the concept of a community-of-practice within the social network, then leverage this connectedness to recognize the importance of professional norms, consensus and team care to facilitate shared knowledge and quality improvement for clinical practices.



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Global Surgery 2030: evidence and solutions for achieving health, welfare, and economic development - The Lancet

Remarkable gains have been made in global health in the past 25 years, but progress has not been uniform. Mortality and morbidity from common conditions needing surgery have grown in the world's poorest regions, both in real terms and relative to other health gains. At the same time, development of safe, essential, life-saving surgical and anaesthesia care in low-income and middle-income countries (LMICs) has stagnated or regressed. In the absence of surgical care, case-fatality rates are high for common, easily treatable conditions including appendicitis, hernia, fractures, obstructed labour, congenital anomalies, and breast and cervical cancer.

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Quelle est l'influence de la publicité sur les préférences alimentaires des enfants ?

Quelle est l'influence de la publicité sur les préférences alimentaires des enfants ? | Health promotion. Social marketing | Scoop.it

Après avoir organisé, en collaboration avec l'université de Liverpool, un séminaire sur « L'impact du marketing alimentaire sur les modes de consommation des enfants » en mars 2014, l'Inpes a commandité une étude à deux intervenantes du séminaire :...


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Pharma their own worst enemy

Pharma their own worst enemy | Health promotion. Social marketing | Scoop.it

KEY POINTS: Worldwide spending on cancer medicines reached $100 billion in 2014, an increase of 10.3 percent from 2013 and up from $75 billion five years earlier, according to IMS Health’s Global Oncology Trend Report.  Drugmakers worried about a backlash over soaring drug prices are increasingly talking with insurers ahead of time about paying for new therapies that could cost six figures a year. 14 drugs cost the federal government and Medicare beneficiaries more than $1 billion each, accounting for nearly a quarter of Medicare prescription drug spending in 2013.
With the upcoming election just a little more than a year away you can bet that one of the key issues is going to be the cost of prescription drugs and big pharma has done very little to help patients get the medications they need at a price they can afford."


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Australian alcohol consumption at 50-year low, ABS says

Australian alcohol consumption at 50-year low, ABS says | Health promotion. Social marketing | Scoop.it
Australians appear to be drinking less alcohol now than at any time in the past 50 years, according to figures released on Wednesday by the Australian Bureau of Statistics.

Via ReGenUC
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ReGenUC's curator insight, May 6, 7:30 PM

These findings reflect previous data indicating a downward trend in overall levels of consumption. What they don't reflect is the increase in alcohol related harm at a population level (as pointed out by Nadine Ezard) concentration of short-term harm amongst those people engaged in binge drinking.

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How Much Nature Should The Doctor Order?

How Much Nature Should The Doctor Order? | Health promotion. Social marketing | Scoop.it
Being in green spaces makes you physically and mentally healthier. But how long do you have to stay out there? And what even counts as nature, anyway?  Doctors and researchers are now realizing that getting outside is more and more important to our physical, mental, and emotional health. It’s why we flock to beaches, mountains, and forests for vacations—and feel better after (the not working may also help). There is now even an informal term—"nature deficit disorder"—that describes the growing absence of nature in our lives and the damage it does.
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HIV home test kit goes on sale in UK - BBC News

HIV home test kit goes on sale in UK - BBC News | Health promotion. Social marketing | Scoop.it

The first legally approved HIV self-test kit that allows people to get a result in 15 minutes at home has gone on sale in England, Scotland and Wales.

Unlike other kits, these tests do not need to be sent off to a lab to get the results.

It works by detecting antibodies on a small drop of blood, which are often only detectable three months after the infection is caught.

Experts warn that any positive tests must be reconfirmed at clinics.

Charities hope it will reduce some of the 26,000 people estimated to have undiagnosed HIV in the UK.


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Cancer Survivors and Physical Activity | Cancer Trends Progress Report

Cancer Survivors and Physical Activity | Cancer Trends Progress Report | Health promotion. Social marketing | Scoop.it

As the number of cancer survivors grows and expected survival time increases, the health behaviors of these individuals is becoming an important focus of attention. Adoption or maintenance of healthy lifestyles after cancer has the potential to reduce both cancer- and non-cancer-related morbidity. Tracking these behaviors permits evaluation of how well cancer control efforts are working to reduce unnecessary disability and death among those with a history of cancer.

To enhance the length and health-related quality of life of cancer survivors, efforts are needed to encourage adequate physical activity. Physical activity may reduce the risk of several types of cancer, including breast, colon, endometrium (lining of the uterus), and advanced prostate cancers, and it may also lower a person’s risk of other health problems such as heart disease, high blood pressure, diabetes, and osteoporosis (bone thinning). Being active may also help to prevent weight gain and obesity, which can reduce the risk of developing cancers that have been linked to excess body weight.

Examination of survivors’ physical activity is new to the Cancer Trends Progress Report this year.

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Decreases in adolescent weekly alcohol use in Europe and North America: big falls in UK Denmark & Italy

Decreases in adolescent weekly alcohol use in Europe and North America: big falls in UK Denmark & Italy | Health promotion. Social marketing | Scoop.it

Background: This study examined trends in adolescent weekly alcohol use between 2002 and 2010 in 28 European and North American countries. Methods: Analyses were based on data from 11-, 13- and 15-year-old adolescents who participated in the Health Behaviour in School-Aged Children (HBSC) study in 2002, 2006 and 2010. Results: Weekly alcohol use declined in 20 of 28 countries and in all geographic regions, from 12.1 to 6.1% in Anglo-Saxon countries, 11.4 to 7.8% in Western Europe, 9.3 to 4.1% in Northern Europe and 16.3 to 9.9% in Southern Europe. Even in Eastern Europe, where a stable trend was observed between 2002 and 2006, weekly alcohol use declined between 2006 and 2010 from 12.3 to 10.1%. The decline was evident in all gender and age subgroups. Conclusions: These consistent trends may be attributable to increased awareness of the harmful effects of alcohol for adolescent development and the implementation of associated prevention efforts, or changes in social norms and conditions. Although the declining trend was remarkably similar across countries, prevalence rates still differed considerably across countries.

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