Social marketing. Health promotion

Cory Doctorow: The government wants to make all publicly funded research available – but the same must be demanded of pharmas also...

And that's why big pharma needs to show its work: because regardless of their bottom line, their products mustn't be allowed into the market without such a showing. It's important to get publicly funded work into the public's hands, but that's where the open access story starts, not where it ends