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The Future of Healthcare is Social

Networked devices + connected people = healthier communities


(...) "Using networked devices and tapping into networks of people, Susan manages her own health
and the health of her family. Her healthcare team is comprised of her friends, her husband, her parents, her siblings, her pharmacists, her traditional healthcare providers, along with online “friends” from around the world. This broad team, coupled with more personalized data collected from mobile phones, wireless health devices, and ongoing information exchanges, will lead to better health for her and her family. Susan no longer has to rely upon the infrequent office visit to yield health information; instead, she can draw from a steady stream of useful and personally relevant data, some of which may trigger the need for an office visit." (...)

 

"The technological advancements in networked devices and personal health networks are enlarging
healthcare teams and changing way healthcare is delivered. Research and clinical studies by companies like Qualcomm and West Wireless Health, GE, and Intel, to name a few, are yielding new medical technologies in the areas of screening, monitoring, and RFID among others. These developments require substantial innovation, validation, and adoption of a standardized, security backbone that providers can trust with their patient’s data and that patients can trust to allow them consistent access to their medical histories. 

 

With self-diagnostics, automated schedulers, and e-prescriptions, healthcare will become more
efficient for common maladies and will not entail hours of waiting and frustration. Retail clinics will offer flexible, cost effective, and immediate options when the family doctor is unavailable. Patient results and data will stream into a consolidated healthcare record that patients and healthcare providers can access and view from any location. And for people like Susan, this offers more efficient access to the information and services she needs as well as potential cost savings." (...)

 

Future-of-Healthcare.pdf

 

CE: Futuristic outlook on the evolution of ICTs integrated into everyday activities to manage health. Unlike other 'personalistic' reports, this also draws on the potential increased connectivity, sense and wellbeing, and coordinated community actions that new technologies can nurture.


Via Marie Ennis-O'Connor, Lionel Reichardt / le Pharmageek, Camilo Erazo, Mariano Fernandez S.
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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Rescooped by Giuseppe Fattori from FIASO
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eHealth Promotion: Social media "Patient included"

#e-HealthPromotion: social media “Patient included” Giuseppe Fattori Laboratorio promozione della salute: organizzazione, nuovi media, indicatori.


Via Giuseppe Fattori
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Healthy Lifestyle Behaviors of Breast Cancer Survivors

The purpose of this secondary analysis was to describe the extent to which women with breast cancer, who participated in a randomized control trial on exercise, adopted American Cancer Society (ACS) guidelines for healthy lifestyle behaviors. Women in the study exercised during cancer treatment and for 6 months after completion of treatment. The sample included 106 women, average age 50.7 years (SD = 9.6). Adherence to guidelines for 5 servings of fruits and vegetables ranged from 36% (n = 28) to 39% (n = 36). Adherence with alcohol consumption guidelines was 71% (n = 28) to 83% (n = 30). Adherence with meeting a healthy weight ranged from 52% (n = 33) to 61% (n = 31). Adherence with physical activity guidelines ranged from 13% (n = 30) to 31% (n = 35). Alcohol and healthy weight guidelines were followed by more than half of the participants, but physical activity and dietary guidelines were followed by far fewer women. Further prospective clinical studies are indicated to determine whether interventions are effective in producing a healthy lifestyle in cancer survivors.

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The environmental cost of protein food choices - Sabaté &al (2014) - Public Health Nutr

The environmental cost of protein food choices - Sabaté &al (2014) - Public Health Nutr | Health promotion. Social marketing | Scoop.it

To investigate the resource efficiency and environmental impacts of producing one kilogram of edible protein from... plant- and... animal-protein sources... data were collected and applied... to calculate the indices required to compare the environmental impact of producing 1 kg of edible protein from kidney beans, almonds, eggs, chicken and beef.


Inputs included land and water for raising animals and growing animal feed, total fuel, and total fertilizer and pesticide for growing the plant commodities and animal feed. Animal waste generated was computed for the animal commodities. 


To produce 1 kg of protein from kidney beans required approximately eighteen times less land, ten times less water, nine times less fuel, twelve times less fertilizer and ten times less pesticide in comparison to producing 1 kg of protein from beef. Compared with producing 1 kg of protein from chicken and eggs, beef generated five to six times more waste (manure) to produce 1 kg of protein.


The substitution of beef with beans in meal patterns will significantly reduce the environmental footprint worldwide and should also be encouraged to reduce the prevalence of non-communicable chronic diseases. Societies must work together to change the perception that red meat (e.g. beef) is the mainstay of an affluent and healthy diet.

 

http://dx.doi.org/10.1017/S1368980014002377

 


Via Alexander J. Stein
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Looking Back at the “Health Reality,” and Looking Forward to Your Behavior Change | IFIC Foundation

Looking Back at the “Health Reality,” and Looking Forward to Your Behavior Change | IFIC Foundation | Health promotion. Social marketing | Scoop.it
Looking Back at the “Health Reality” Campaign, and Looking Forward to Your Behavior Change This month, we introduced three consumer profiles corresponding with stages along the behavior change continuum based on analysis of our 2014 Food & Health Survey:
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Designing Smarter Pay-for-Performance Programs

Designing Smarter Pay-for-Performance Programs | Health promotion. Social marketing | Scoop.it
Over the past decade, public and private payers have experimented with the use of financial incentives to motivate physicians to achieve quality and efficiency. The idea behind pay for performance is simple. Because individuals and organizations respond to incentives, physicians whose patients achieve desirable outcomes should be paid more as an incentive to improve their performance. Yet the results of pay-for-performance programs have been largely disappointing.1 One argument is that neither the right set of incentives nor the right set of metrics has been identified.2 Another explanation, which has received far less attention, is that the right set of patients has not been identified for targeted efforts.
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Rescooped by Giuseppe Fattori from Transformation digitale, ecommerce, stratégie marketing, Knowledge Management, eLearning
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Brands need to stop advertising and start storytelling | The Future of Commerce

Brands need to stop advertising and start storytelling | The Future of Commerce | Health promotion. Social marketing | Scoop.it

Traditional advertising campaigns just don't make the grade anymore, and here's why.Advertising has helped many brands become category leaders. Brands such as Coca-Cola, McDonald’s, Kellogg’s, General Motors, Microsoft and more have produced ad campaigns that have made their products household favorites.So what could be wrong with following proven advertising techniques such as theirs? Plenty.More than ever before, people are tuning out advertising campaigns. The traditional approach to “telling is selling” and using creative techniques to grab consumer attention really don’t work anymore.Let’s consider the stories of two fast-food brands.


Via Jeff Domansky, Celine Sportisse
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Jeff Domansky's curator insight, September 19, 9:48 AM

It's a story that compares McDonald's with Chipotle and how storytelling won the marketing day.

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Gaming Addiction, Gaming Engagement, and Psychological Health Complaints Among Norwegian Adolescents

Gaming Addiction, Gaming Engagement, and Psychological Health Complaints Among Norwegian Adolescents | Health promotion. Social marketing | Scoop.it
Abstract Distinguishing high engagement with games from gaming addiction has been a challenge for researchers. We present evidence that an established self-report instrument can be used to distinguish addicted gamers from highly engaged gamers. The study used data from the World Health Organization's survey, Health Behaviour in School-Aged Children. A nationally representative sample of Norwegian eighth graders completed the Game Addiction Scale for Adolescents. Respondents who endorsed all four of the core criteria for addiction (relapse, withdrawal, conflict, and problems) were categorized as addicted gamers. Respondents who endorsed two or three of the core criteria were categorized as problem gamers. Those who endorsed all three peripheral criteria (salience, tolerance, and mood modification), but not more than one of the addiction criteria, were categorized as highly engaged gamers. Controlling for gender and physical exercise, gaming addicts and problem gamers had greater risk of feeling low, feeling irritable or in a bad mood, feeling nervous, feeling tired and exhausted, and feeling afraid. The highly engaged gamers did not have greater risk of psychological health complaints. This suggests that it is possible to distinguish addicted and problem gamers with psychological health complaints from adolescents who are merely highly engaged gamers.
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Severity, Efficacy, and Evidence Type as Determinants of Health Message Exposure

Severity, Efficacy, and Evidence Type as Determinants of Health Message Exposure | Health promotion. Social marketing | Scoop.it
Abstract This cross-cultural experiment examined the effectiveness of three health message characteristics to foster or inhibit selective exposure to health information. An online magazine was created with eight articles about various health risks. Four articles were manipulated regarding (1) severity of the described health threat (low versus high), (2) suggested efficacy to avoid or minimize negative consequences (low versus high) and (3) type of evidence presented (statistical information versus exemplar information). Respondents from the U.S. and from Germany (n = 301/298) browsed through the magazine while selective exposure was unobtrusively logged. Findings reveal country-specific exposure patterns. A positive main effect of severity was only found for U.S. respondents. Independent of respondents' country, significantly more time was spent with low-severity/high-efficacy messages and high-severity/low-efficacy messages than with articles featuring the often-recommended high-severity/high-efficacy message combination. Respondents generally read more exemplar messages than those with statistical evidence, especially when high efficacy was suggested. Implications of these exposure patterns for the real-life effectiveness of health messages are discussed and an improved theoretical conceptualization of message effectiveness is proposed.
Attracting the target audience's attention to messages about health risks remains one of the most challenging objectives in health communication (Pease, Brannon, & Pilling, 2006Rimal & Adkins, 2003). Even though many factors have been established as affecting selective exposure in the contexts of political communication, general news, and entertainment (see overviews byDonsbach, 2009, and Knobloch-Westerwick, 2006, 2008), much less evidence is at hand for the realm of health information. Many health campaigns are hindered by insufficient exposure (Hornik, 2002Noar, 2008), and very little is known about the potential of health message features to foster or inhibit selective exposure. Building on persuasion theories and research, the current investigation addresses this research gap and focuses on three health message characteristics that have been repeatedly postulated to influence health behavior and are thus frequently used in health message design. As related effects research was often conducted in forced-exposure settings, it is not clear yet to what extent the observed effectiveness patterns also apply to everyday media use: “Although laboratory studies can tell us a great deal about how to develop persuasive appeals that have maximum impact on individuals who are exposed to them, they provide only limited information about the effectiveness of persuasion in a mass media context. In real life, audiences can actively or passively avoid exposure to health messages” (Stroebe, 2000, 64).
Based on a thorough literature review, three frequently incorporated health message characteristics were chosen to be included in this analysis: the severity of a health risk, the efficacy to avoid a threat or to minimize its negative outcome, and finally the type of presented evidence (statistical information versus exemplar information). Drawing on persuasion research, these characteristics and their presumed relationship to health message exposure and avoidance are discussed next. The derived hypotheses are then tested in a cross-cultural experiment.
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Using Twitter to Examine Smoking Behavior and Perceptions of Emerging Tobacco Products

Using Twitter to Examine Smoking Behavior and Perceptions of Emerging Tobacco Products | Health promotion. Social marketing | Scoop.it

Conclusions: Novel insights available through Twitter for tobacco surveillance are attested through the high prevalence of positive sentiment. This positive sentiment is correlated in complex ways with social image, personal experience, and recently popular products such as hookah and electronic cigarettes. Several apparent perceptual disconnects between these products and their health effects suggest opportunities for tobacco control education. Finally, machine classification of tobacco-related posts shows a promising edge over strictly keyword-based approaches, yielding an improved signal-to-noise ratio in Twitter data and paving the way for automated tobacco surveillance applications.

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Communication About Childhood Obesity on Twitter

Communication About Childhood Obesity on Twitter | Health promotion. Social marketing | Scoop.it
AbstractObjectives. Little is known about the use of social media as a tool for health communication. We used a mixed-methods design to examine communication about childhood obesity on Twitter.

Methods. NodeXL was used to collect tweets sent in June 2013 containing the hashtag #childhoodobesity. Tweets were coded for content; tweeters were classified by sector and health focus. Data were also collected on the network of follower connections among the tweeters. We used descriptive statistics and exponential random graph modeling to examine tweet content, characteristics of tweeters, and the composition and structure of the network of connections facilitating communication among tweeters.

Results. We collected 1110 tweets originating from 576 unique Twitter users. More individuals (65.6%) than organizations (32.9%) tweeted. More tweets focused on individual behavior than environment or policy. Few government and educational tweeters were in the network, but they were more likely than private individuals to be followed by others.

Conclusions. There is an opportunity to better disseminate evidence-based information to a broad audience through Twitter by increasing the presence of credible sources in the #childhoodobesity conversation and focusing the content of tweets on scientific evidence.

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5 outils pour savoir qui ne vous suit plus sur Twitter

5 outils pour savoir qui ne vous suit plus sur Twitter | Health promotion. Social marketing | Scoop.it

Twitter peut parfois se transformer en addiction compulsive. Beaucoup d’utilisateurs qui ont vu leur communauté croître doucement mais surement ont leurs yeux rivés régulièrement sur leurs chiffres. Combien de nouveaux followers et surtout combien de followers sont partis. C’est la règle sur Twitter on gagne des followers mais on en perd aussi au fil du temps et des hauts et des bas de sa timeline.


Via Frédéric DEBAILLEUL, Celine Sportisse
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Effects of a Multidisciplinary Educational Rehabilitative Intervention in Breast Cancer Survivors: The Role of Body Image on Quality of Life Outcomes

Effects of a Multidisciplinary Educational Rehabilitative Intervention in Breast Cancer Survivors: The Role of Body Image on Quality of Life Outcomes | Health promotion. Social marketing | Scoop.it
Abstract

In breast cancer survivors, own body image may change due to physical and psychological reasons, worsening women's living. The aim of the study was to investigate whether body image may affect the functional and quality of life outcomes after a multidisciplinary and educational rehabilitative intervention in sixty women with primary nonmetastatic breast cancer who have undergone conservative surgery. To assess the quality of life was administered The European Organization for Research and Treatment of Cancer Study Group on Quality of Life core questionnaire, while to investigate the psychological features and self-image were administered the following scales: the Body Image Scale, the Hamilton Rating Scale for Depression, and the State-Trait Anxiety Inventory. To assess the recovery of the function of the shoulder were administered: the Disabilities of the Arm, Shoulder, and Hand Questionnaire and the Constant-Murley Score. Data were collected at the baseline, at the end of the intervention, and at 3-month follow-up. We found a general improvement in the outcomes related to quality of life, and physical and psychological features after treatment (P< 0.001). During follow-up period, a higher further improvement in women without alterations in body image in respect of those with an altered self-perception of their own body was found (P = 0.01). In conclusion, the body image may influence the efficacy of a rehabilitative intervention, especially in the short term of follow-up.

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Risk Factors for the Development of Uterine Cancer in Breast Cancer Survivors: An Army of Women Study


BACKGROUND:

Our study compares breast cancer survivors without a secondary diagnosis of uterine cancer (BC) to breast cancersurvivors with a diagnosis of uterine cancer (BUC) to determine clinical characteristics that increase the odds of developing uterine cancer.

METHODS:

A total of 7,228 breast cancer survivors were surveyed. A case-control study was performed with 173 BUC patients matched by age and race in a 1:5 ratio to 865 BC patients. Multivariable logistic regression examined which factors influence the odds of developing uterine cancer.

RESULTS:

A total of 5,980 (82.3 %) women did not have a previous hysterectomy at the time of breast cancer diagnosis, of which 173 (2.9 %) subsequently developed uterine cancer. There was no significant difference in body mass index (BMI) (34.4 vs. 34.1, p = 0.388) or age (52.3 vs. 52.3 years, p = 0.999) between the two groups. Increased odds for developing uterine cancer were found in patients with a personal history of hypertension [odds ratio (OR) = 1.62, 95 % confidence interval (CI) 1.45-2.70, p < 0.001], gallbladder disease (OR = 1.30, 95 % CI 1.14-1.55, p = 0.005), and thyroid disease (OR = 1.55, 95 % CI 1.37-1.69, p < 0.001). More than 80 % of women in both groups expressed a desire for a blood test to estimate the risk of uterine cancer (80.4 % BUC vs. 91.2 % BC, p < 0.001).

CONCLUSIONS:

Hypertension, gallbladder disease, and thyroid disease in breast cancer survivors increase the odds of developing uterinecancerBreast cancer survivors also express significant interest in potential serum tests to assess the risk of developing uterine cancer.

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Rescooped by Giuseppe Fattori from Santé, eSanté, mSanté, santé numérique, Quantified Self et télémédecine... Toute l'actualité sur la santé de demain (en français)
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L'inactivité physique est la 1ère cause de mortalité évitable - Journal du Net

L'inactivité physique est la 1ère cause de mortalité évitable - Journal du Net | Health promotion. Social marketing | Scoop.it
L'Etat pourrait économiser 500 millions d'euros par an, dans le cas où seul 5 % des personnes "sédentaires" se mettraient à une pratique sportive hebdomadaire.

Via Marie Françoise de Roulhac, Emmanuel Capitaine , Celine Sportisse
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Michel Mazuez's curator insight, November 9, 12:21 PM

Raisonnement fréquent : "si je prends des médicaments en prévention , je peux éviter de faire des efforts physiques ( ou je peux manger des charcuteries tous les jours ... ) " ...  C'est d'ailleurs plus ou moins le raisonnement inconscient des soignants qui passent plus de temps à renouveler des médicaments  qu'à démontrer  que l'activité physique a un effet préventif majeur , sans commune mesure avec les traitements . Les médicaments ne font que modifier  la probabilité d'accident cardio-vasculaire ( du genre 10 infarctus de moins  si on traite 100 patients durant 10 ans ) alors que marcher tous les jours améliore directement la santé de la personne concernée , sans compter sur la chance ... Bien entendu , si les facteurs de risque cardio-vasculaires sont élevés , activité physique + traitement adapté à ces facteurs de risque est la meilleure stratégie ...

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Deepening income inequality

Deepening income inequality | Health promotion. Social marketing | Scoop.it

Inequality is one of the key challenges of our time. Income inequality specifically is one of the most visible aspects of a broader and more complex issue, one that entails inequality of opportunity and extends to gender, ethnicity, disability, and age, among others. Ranking second in last year’s Outlook, it was identified as the most significant trend of 2015 by our Network’s experts. This affects all countries around the world. In developed and developing countries alike, the poorest half of the population often controls less than 10% of its wealth. This is a universal challenge that the whole world must address

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Philanthrocapitalism, past and present: The Rockefeller Foundation, the Gates Foundation, and the setting(s) of the international/global health agenda

Philanthrocapitalism, past and present:  The Rockefeller Foundation, the Gates Foundation, and the setting(s) of the international/global health agenda | Health promotion. Social marketing | Scoop.it

In recent years the Bill and Melinda Gates Foundation has emerged as this era’s most renowned, and arguably its most influential, global health player. A century ago, the Rockefeller Foundation—likewise founded by the richest, most ruthless and innovative capitalist of his day—was an even more powerful international health actor. This article reflects critically on the roots, exigencies, and reach of global health philanthropy, comparing the goals, paradigms, principles, modus operandi, and agenda-setting roles of the Rockefeller and Gates Foundations in their historical contexts. - See more at: http://www.hypothesisjournal.com/?p=2503#sthash.QSeYtp4P.dpuf

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Psychosocial interventions for supporting women to stop smoking in pregnancy - The Cochrane Library

Psychosocial interventions for supporting women to stop smoking in pregnancy - The Cochrane Library | Health promotion. Social marketing | Scoop.it
Authors' conclusions

Psychosocial interventions to support women to stop smoking in pregnancy can increase the proportion of women who stop smoking in late pregnancy, and reduce low birthweight and preterm births.

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Forget Ebola, it's soda that should terrify you

Forget Ebola, it's soda that should terrify you | Health promotion. Social marketing | Scoop.it
Regularly drinking soda can age the body just as much as a regular smoking habit, a new study finds.
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From evidence into action: opportunities to protect and improve the nation’s health

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YOUTUBE, TWITTER AND THE OCCUPY MOVEMENT

YOUTUBE, TWITTER AND THE OCCUPY MOVEMENT | Health promotion. Social marketing | Scoop.it
Abstract Videos stored on YouTube served as a valuable set of communicative resources for publics interested in the Occupy movement. This article explores this loosely bound media ecology, focusing on how and what types of video content are shared and circulated across both YouTube and Twitter. Developing a novel data-collection methodology, a population of videos posted to YouTube with Occupy-related metadata or circulated on Twitter alongside Occupy-related keywords during the month of November 2011 was assembled. In addition to harvesting metadata related to view count and video ratings on YouTube and the number of times a video was tweeted, a probability sample of 1100 videos was hand coded, with an emphasis on classifying video genre and type, borrowed sources of content, and production quality. The novelty of the data set and the techniques adapted for analysing it allow one to take an important step beyond cataloging Occupy-related videos to examine whether and how videos are circulated on Twitter. A variety of practices were uncovered that link YouTube and Twitter together, including sharing cell phone footage as eyewitness accounts of protest (and police) activity, digging up news footage or movie clips posted months and sometimes years before the movement began; and the sharing of music videos and other entertainment content in the interest of promoting solidarity or sociability among publics created through shared hashtags. This study demonstrates both the need for, and challenge of, conducting social media research that accommodates data from multiple platforms.
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A Meta-Analysis of Web-Delivered Tailored Health Behavior Change Interventions

A Meta-Analysis of Web-Delivered Tailored Health Behavior Change Interventions | Health promotion. Social marketing | Scoop.it
Abstract Web-based tailored intervention programs show considerable promise in effecting health-promoting behaviors and improving health outcomes across a variety of medical conditions and patient populations. This meta-analysis compares the effects of tailored versus nontailored web-based interventions on health behaviors and explores the influence of key moderators on treatment outcomes. Forty experimental and quasi-experimental studies (N =20,180) met criteria for inclusion and were analyzed using meta-analytic procedures. The findings indicated that web-based tailored interventions effected significantly greater improvement in health outcomes as compared with control conditions both at posttesting, d =.139 (95% CI = .111, .166, p <.001, k =40) and at follow-up, d =.158 (95% CI = .124, .192, p <.001, k =21). The authors found no evidence of publication bias. These results provided further support for the differential benefits of tailored web-based interventions over nontailored approaches. Analysis of participant/descriptive, intervention, and methodological moderators shed some light on factors that may be important to the success of tailored interventions. Implications of these findings and directions for future research are discussed.
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The “Sugar Pack” Health Marketing Campaign in Los Angeles County, 2011-2012

As part of a comprehensive approach to combating the obesity epidemic, the Los Angeles County Department of Public Health launched the “Sugar Pack” health marketing campaign in fall 2011. Carried out in three stages, the campaign sought to educate and motivate the public to reduce excess calorie intake from sugar-sweetened beverage consumption

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Reduction in Purchases of Sugar-Sweetened Beverage Among Low-Income Black Adolescents After Exposur to Caloric Information

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The Social Media Lifecycle

The Social Media Lifecycle | Health promotion. Social marketing | Scoop.it

The Social Media Lifecycle provides an insight into the stimuli that propel the process of converting content and conversations into business and transforms satisfied customers into ambassadors.


Via Frédéric DEBAILLEUL, Sandrine Josso, Hélène Introvigne, EuroHealthNet, Celine Sportisse
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Claude Emond's curator insight, October 22, 9:58 PM

Very nice infographics on creating an audience on social media

Ajo Monzó's curator insight, October 23, 2:32 AM

Thanks!

Roberto Aníbal Arce's curator insight, October 23, 7:24 AM

El desafío de siempre actualizado por las nuevas tecnologías: me sabe a ¡Oportunidades!