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mHealth Nonprofit Saves Lives Delivering Medical Education to Clinicians In Underserved Regions

mHealth Nonprofit Saves Lives Delivering Medical Education to Clinicians In Underserved Regions | Health promotion. Social marketing | Scoop.it
Learn how this mHealth nonprofit saves lives delivering medical education to clinicians in underserved regions to enhance healthcare around the world.
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Health promotion. Social marketing
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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eHealth Promotion: Social media "Patient included"

#e-HealthPromotion: social media “Patient included” Giuseppe Fattori Laboratorio promozione della salute: organizzazione, nuovi media, indicatori.


Via Giuseppe Fattori
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L'inactivité physique est la 1ère cause de mortalité évitable - Journal du Net

L'inactivité physique est la 1ère cause de mortalité évitable - Journal du Net | Health promotion. Social marketing | Scoop.it
L'Etat pourrait économiser 500 millions d'euros par an, dans le cas où seul 5 % des personnes "sédentaires" se mettraient à une pratique sportive hebdomadaire.

Via Marie Françoise de Roulhac, Emmanuel Capitaine , Celine Sportisse
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Michel Mazuez's curator insight, November 9, 12:21 PM

Raisonnement fréquent : "si je prends des médicaments en prévention , je peux éviter de faire des efforts physiques ( ou je peux manger des charcuteries tous les jours ... ) " ...  C'est d'ailleurs plus ou moins le raisonnement inconscient des soignants qui passent plus de temps à renouveler des médicaments  qu'à démontrer  que l'activité physique a un effet préventif majeur , sans commune mesure avec les traitements . Les médicaments ne font que modifier  la probabilité d'accident cardio-vasculaire ( du genre 10 infarctus de moins  si on traite 100 patients durant 10 ans ) alors que marcher tous les jours améliore directement la santé de la personne concernée , sans compter sur la chance ... Bien entendu , si les facteurs de risque cardio-vasculaires sont élevés , activité physique + traitement adapté à ces facteurs de risque est la meilleure stratégie ...

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Deepening income inequality

Deepening income inequality | Health promotion. Social marketing | Scoop.it

Inequality is one of the key challenges of our time. Income inequality specifically is one of the most visible aspects of a broader and more complex issue, one that entails inequality of opportunity and extends to gender, ethnicity, disability, and age, among others. Ranking second in last year’s Outlook, it was identified as the most significant trend of 2015 by our Network’s experts. This affects all countries around the world. In developed and developing countries alike, the poorest half of the population often controls less than 10% of its wealth. This is a universal challenge that the whole world must address

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Philanthrocapitalism, past and present: The Rockefeller Foundation, the Gates Foundation, and the setting(s) of the international/global health agenda

Philanthrocapitalism, past and present:  The Rockefeller Foundation, the Gates Foundation, and the setting(s) of the international/global health agenda | Health promotion. Social marketing | Scoop.it

In recent years the Bill and Melinda Gates Foundation has emerged as this era’s most renowned, and arguably its most influential, global health player. A century ago, the Rockefeller Foundation—likewise founded by the richest, most ruthless and innovative capitalist of his day—was an even more powerful international health actor. This article reflects critically on the roots, exigencies, and reach of global health philanthropy, comparing the goals, paradigms, principles, modus operandi, and agenda-setting roles of the Rockefeller and Gates Foundations in their historical contexts. - See more at: http://www.hypothesisjournal.com/?p=2503#sthash.QSeYtp4P.dpuf

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Psychosocial interventions for supporting women to stop smoking in pregnancy - The Cochrane Library

Psychosocial interventions for supporting women to stop smoking in pregnancy - The Cochrane Library | Health promotion. Social marketing | Scoop.it
Authors' conclusions

Psychosocial interventions to support women to stop smoking in pregnancy can increase the proportion of women who stop smoking in late pregnancy, and reduce low birthweight and preterm births.

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Forget Ebola, it's soda that should terrify you

Forget Ebola, it's soda that should terrify you | Health promotion. Social marketing | Scoop.it
Regularly drinking soda can age the body just as much as a regular smoking habit, a new study finds.
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From evidence into action: opportunities to protect and improve the nation’s health

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YOUTUBE, TWITTER AND THE OCCUPY MOVEMENT

YOUTUBE, TWITTER AND THE OCCUPY MOVEMENT | Health promotion. Social marketing | Scoop.it
Abstract Videos stored on YouTube served as a valuable set of communicative resources for publics interested in the Occupy movement. This article explores this loosely bound media ecology, focusing on how and what types of video content are shared and circulated across both YouTube and Twitter. Developing a novel data-collection methodology, a population of videos posted to YouTube with Occupy-related metadata or circulated on Twitter alongside Occupy-related keywords during the month of November 2011 was assembled. In addition to harvesting metadata related to view count and video ratings on YouTube and the number of times a video was tweeted, a probability sample of 1100 videos was hand coded, with an emphasis on classifying video genre and type, borrowed sources of content, and production quality. The novelty of the data set and the techniques adapted for analysing it allow one to take an important step beyond cataloging Occupy-related videos to examine whether and how videos are circulated on Twitter. A variety of practices were uncovered that link YouTube and Twitter together, including sharing cell phone footage as eyewitness accounts of protest (and police) activity, digging up news footage or movie clips posted months and sometimes years before the movement began; and the sharing of music videos and other entertainment content in the interest of promoting solidarity or sociability among publics created through shared hashtags. This study demonstrates both the need for, and challenge of, conducting social media research that accommodates data from multiple platforms.
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A Meta-Analysis of Web-Delivered Tailored Health Behavior Change Interventions

A Meta-Analysis of Web-Delivered Tailored Health Behavior Change Interventions | Health promotion. Social marketing | Scoop.it
Abstract Web-based tailored intervention programs show considerable promise in effecting health-promoting behaviors and improving health outcomes across a variety of medical conditions and patient populations. This meta-analysis compares the effects of tailored versus nontailored web-based interventions on health behaviors and explores the influence of key moderators on treatment outcomes. Forty experimental and quasi-experimental studies (N =20,180) met criteria for inclusion and were analyzed using meta-analytic procedures. The findings indicated that web-based tailored interventions effected significantly greater improvement in health outcomes as compared with control conditions both at posttesting, d =.139 (95% CI = .111, .166, p <.001, k =40) and at follow-up, d =.158 (95% CI = .124, .192, p <.001, k =21). The authors found no evidence of publication bias. These results provided further support for the differential benefits of tailored web-based interventions over nontailored approaches. Analysis of participant/descriptive, intervention, and methodological moderators shed some light on factors that may be important to the success of tailored interventions. Implications of these findings and directions for future research are discussed.
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The “Sugar Pack” Health Marketing Campaign in Los Angeles County, 2011-2012

As part of a comprehensive approach to combating the obesity epidemic, the Los Angeles County Department of Public Health launched the “Sugar Pack” health marketing campaign in fall 2011. Carried out in three stages, the campaign sought to educate and motivate the public to reduce excess calorie intake from sugar-sweetened beverage consumption

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Reduction in Purchases of Sugar-Sweetened Beverage Among Low-Income Black Adolescents After Exposur to Caloric Information

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The Social Media Lifecycle

The Social Media Lifecycle | Health promotion. Social marketing | Scoop.it

The Social Media Lifecycle provides an insight into the stimuli that propel the process of converting content and conversations into business and transforms satisfied customers into ambassadors.


Via Frédéric DEBAILLEUL, Sandrine Josso, Hélène Introvigne, EuroHealthNet, Celine Sportisse
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Claude Emond's curator insight, October 22, 9:58 PM

Very nice infographics on creating an audience on social media

Ajo Monzó's curator insight, October 23, 2:32 AM

Thanks!

Roberto Aníbal Arce's curator insight, October 23, 7:24 AM

El desafío de siempre actualizado por las nuevas tecnologías: me sabe a ¡Oportunidades!

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Improving Obesity Prevention at the Local Level — NEJM

Thanks to a coalescence of available scientific evidence and new regulatory possibilities, there is currently substantial opportunity for local innovation in addressing the public health problem of obesity. One promising example stems from a recent federal obesity-prevention initiative: the menu-labeling provisions of the Affordable Care Act (ACA), which require chain restaurants operating 20 or more locations to provide calorie information on their menus and menu boards, along with a statement addressing daily recommended caloric intake.
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The environmental cost of protein food choices - Sabaté &al (2014) - Public Health Nutr

The environmental cost of protein food choices - Sabaté &al (2014) - Public Health Nutr | Health promotion. Social marketing | Scoop.it

To investigate the resource efficiency and environmental impacts of producing one kilogram of edible protein from... plant- and... animal-protein sources... data were collected and applied... to calculate the indices required to compare the environmental impact of producing 1 kg of edible protein from kidney beans, almonds, eggs, chicken and beef.


Inputs included land and water for raising animals and growing animal feed, total fuel, and total fertilizer and pesticide for growing the plant commodities and animal feed. Animal waste generated was computed for the animal commodities. 


To produce 1 kg of protein from kidney beans required approximately eighteen times less land, ten times less water, nine times less fuel, twelve times less fertilizer and ten times less pesticide in comparison to producing 1 kg of protein from beef. Compared with producing 1 kg of protein from chicken and eggs, beef generated five to six times more waste (manure) to produce 1 kg of protein.


The substitution of beef with beans in meal patterns will significantly reduce the environmental footprint worldwide and should also be encouraged to reduce the prevalence of non-communicable chronic diseases. Societies must work together to change the perception that red meat (e.g. beef) is the mainstay of an affluent and healthy diet.

 

http://dx.doi.org/10.1017/S1368980014002377

 


Via Alexander J. Stein
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Looking Back at the “Health Reality,” and Looking Forward to Your Behavior Change | IFIC Foundation

Looking Back at the “Health Reality,” and Looking Forward to Your Behavior Change | IFIC Foundation | Health promotion. Social marketing | Scoop.it
Looking Back at the “Health Reality” Campaign, and Looking Forward to Your Behavior Change This month, we introduced three consumer profiles corresponding with stages along the behavior change continuum based on analysis of our 2014 Food & Health Survey:
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Designing Smarter Pay-for-Performance Programs

Designing Smarter Pay-for-Performance Programs | Health promotion. Social marketing | Scoop.it
Over the past decade, public and private payers have experimented with the use of financial incentives to motivate physicians to achieve quality and efficiency. The idea behind pay for performance is simple. Because individuals and organizations respond to incentives, physicians whose patients achieve desirable outcomes should be paid more as an incentive to improve their performance. Yet the results of pay-for-performance programs have been largely disappointing.1 One argument is that neither the right set of incentives nor the right set of metrics has been identified.2 Another explanation, which has received far less attention, is that the right set of patients has not been identified for targeted efforts.
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Brands need to stop advertising and start storytelling | The Future of Commerce

Brands need to stop advertising and start storytelling | The Future of Commerce | Health promotion. Social marketing | Scoop.it

Traditional advertising campaigns just don't make the grade anymore, and here's why.Advertising has helped many brands become category leaders. Brands such as Coca-Cola, McDonald’s, Kellogg’s, General Motors, Microsoft and more have produced ad campaigns that have made their products household favorites.So what could be wrong with following proven advertising techniques such as theirs? Plenty.More than ever before, people are tuning out advertising campaigns. The traditional approach to “telling is selling” and using creative techniques to grab consumer attention really don’t work anymore.Let’s consider the stories of two fast-food brands.


Via Jeff Domansky, Celine Sportisse
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Jeff Domansky's curator insight, September 19, 9:48 AM

It's a story that compares McDonald's with Chipotle and how storytelling won the marketing day.

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Gaming Addiction, Gaming Engagement, and Psychological Health Complaints Among Norwegian Adolescents

Gaming Addiction, Gaming Engagement, and Psychological Health Complaints Among Norwegian Adolescents | Health promotion. Social marketing | Scoop.it
Abstract Distinguishing high engagement with games from gaming addiction has been a challenge for researchers. We present evidence that an established self-report instrument can be used to distinguish addicted gamers from highly engaged gamers. The study used data from the World Health Organization's survey, Health Behaviour in School-Aged Children. A nationally representative sample of Norwegian eighth graders completed the Game Addiction Scale for Adolescents. Respondents who endorsed all four of the core criteria for addiction (relapse, withdrawal, conflict, and problems) were categorized as addicted gamers. Respondents who endorsed two or three of the core criteria were categorized as problem gamers. Those who endorsed all three peripheral criteria (salience, tolerance, and mood modification), but not more than one of the addiction criteria, were categorized as highly engaged gamers. Controlling for gender and physical exercise, gaming addicts and problem gamers had greater risk of feeling low, feeling irritable or in a bad mood, feeling nervous, feeling tired and exhausted, and feeling afraid. The highly engaged gamers did not have greater risk of psychological health complaints. This suggests that it is possible to distinguish addicted and problem gamers with psychological health complaints from adolescents who are merely highly engaged gamers.
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Severity, Efficacy, and Evidence Type as Determinants of Health Message Exposure

Severity, Efficacy, and Evidence Type as Determinants of Health Message Exposure | Health promotion. Social marketing | Scoop.it
Abstract This cross-cultural experiment examined the effectiveness of three health message characteristics to foster or inhibit selective exposure to health information. An online magazine was created with eight articles about various health risks. Four articles were manipulated regarding (1) severity of the described health threat (low versus high), (2) suggested efficacy to avoid or minimize negative consequences (low versus high) and (3) type of evidence presented (statistical information versus exemplar information). Respondents from the U.S. and from Germany (n = 301/298) browsed through the magazine while selective exposure was unobtrusively logged. Findings reveal country-specific exposure patterns. A positive main effect of severity was only found for U.S. respondents. Independent of respondents' country, significantly more time was spent with low-severity/high-efficacy messages and high-severity/low-efficacy messages than with articles featuring the often-recommended high-severity/high-efficacy message combination. Respondents generally read more exemplar messages than those with statistical evidence, especially when high efficacy was suggested. Implications of these exposure patterns for the real-life effectiveness of health messages are discussed and an improved theoretical conceptualization of message effectiveness is proposed.
Attracting the target audience's attention to messages about health risks remains one of the most challenging objectives in health communication (Pease, Brannon, & Pilling, 2006Rimal & Adkins, 2003). Even though many factors have been established as affecting selective exposure in the contexts of political communication, general news, and entertainment (see overviews byDonsbach, 2009, and Knobloch-Westerwick, 2006, 2008), much less evidence is at hand for the realm of health information. Many health campaigns are hindered by insufficient exposure (Hornik, 2002Noar, 2008), and very little is known about the potential of health message features to foster or inhibit selective exposure. Building on persuasion theories and research, the current investigation addresses this research gap and focuses on three health message characteristics that have been repeatedly postulated to influence health behavior and are thus frequently used in health message design. As related effects research was often conducted in forced-exposure settings, it is not clear yet to what extent the observed effectiveness patterns also apply to everyday media use: “Although laboratory studies can tell us a great deal about how to develop persuasive appeals that have maximum impact on individuals who are exposed to them, they provide only limited information about the effectiveness of persuasion in a mass media context. In real life, audiences can actively or passively avoid exposure to health messages” (Stroebe, 2000, 64).
Based on a thorough literature review, three frequently incorporated health message characteristics were chosen to be included in this analysis: the severity of a health risk, the efficacy to avoid a threat or to minimize its negative outcome, and finally the type of presented evidence (statistical information versus exemplar information). Drawing on persuasion research, these characteristics and their presumed relationship to health message exposure and avoidance are discussed next. The derived hypotheses are then tested in a cross-cultural experiment.
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Using Twitter to Examine Smoking Behavior and Perceptions of Emerging Tobacco Products

Using Twitter to Examine Smoking Behavior and Perceptions of Emerging Tobacco Products | Health promotion. Social marketing | Scoop.it

Conclusions: Novel insights available through Twitter for tobacco surveillance are attested through the high prevalence of positive sentiment. This positive sentiment is correlated in complex ways with social image, personal experience, and recently popular products such as hookah and electronic cigarettes. Several apparent perceptual disconnects between these products and their health effects suggest opportunities for tobacco control education. Finally, machine classification of tobacco-related posts shows a promising edge over strictly keyword-based approaches, yielding an improved signal-to-noise ratio in Twitter data and paving the way for automated tobacco surveillance applications.

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Communication About Childhood Obesity on Twitter

Communication About Childhood Obesity on Twitter | Health promotion. Social marketing | Scoop.it
AbstractObjectives. Little is known about the use of social media as a tool for health communication. We used a mixed-methods design to examine communication about childhood obesity on Twitter.

Methods. NodeXL was used to collect tweets sent in June 2013 containing the hashtag #childhoodobesity. Tweets were coded for content; tweeters were classified by sector and health focus. Data were also collected on the network of follower connections among the tweeters. We used descriptive statistics and exponential random graph modeling to examine tweet content, characteristics of tweeters, and the composition and structure of the network of connections facilitating communication among tweeters.

Results. We collected 1110 tweets originating from 576 unique Twitter users. More individuals (65.6%) than organizations (32.9%) tweeted. More tweets focused on individual behavior than environment or policy. Few government and educational tweeters were in the network, but they were more likely than private individuals to be followed by others.

Conclusions. There is an opportunity to better disseminate evidence-based information to a broad audience through Twitter by increasing the presence of credible sources in the #childhoodobesity conversation and focusing the content of tweets on scientific evidence.

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5 outils pour savoir qui ne vous suit plus sur Twitter

5 outils pour savoir qui ne vous suit plus sur Twitter | Health promotion. Social marketing | Scoop.it

Twitter peut parfois se transformer en addiction compulsive. Beaucoup d’utilisateurs qui ont vu leur communauté croître doucement mais surement ont leurs yeux rivés régulièrement sur leurs chiffres. Combien de nouveaux followers et surtout combien de followers sont partis. C’est la règle sur Twitter on gagne des followers mais on en perd aussi au fil du temps et des hauts et des bas de sa timeline.


Via Frédéric DEBAILLEUL, Celine Sportisse
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Rescooped by Giuseppe Fattori from ON QUANTIFIEDSELF, MHEALTH & CONTECTED DEVICES....
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Trends in Wearable Technology & Preventative Healthcare #hcsmeu #quantifiedself

Trends in Wearable Technology & Preventative Healthcare #hcsmeu #quantifiedself | Health promotion. Social marketing | Scoop.it
We surveyed over 900 U.S. adults to determine the size of the wearable fitness market, and how the healthcare industry can encourage personal tracking.

Via IHEALTHLABS EUROPE
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John R. Amelia's curator insight, October 24, 9:25 AM
#mHealth #eHealth
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Blood Donation: Comparing Individual Characteristics, Attitudes, and Feelings of Donors and Nondonors

Blood Donation: Comparing Individual Characteristics, Attitudes, and Feelings of Donors and Nondonors | Health promotion. Social marketing | Scoop.it
The shortage of blood donors and increased demand for blood is an important health issue. Finding ways to increase donor recruitment and retention is a priority and, thus, an important area for research. This article aims to better understand donors and nondonors on the basis of their social responsibility, susceptibility to interpersonal influence, involvement in and attitude towards the blood donation issue, and their aroused feelings. The data from 345 completed surveys were collected via a web-based, self-administered method. Mean differences were examined and the conceptual model was tested via structural equation modeling. The findings provide important clarification of donation and nondonation behavior.
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