56% of US consumers prefer like the idea of remote healthcare (source: Price Waterhouse Cooper)41% prefer care delivered via mobile devices (PWC)40% of office visits could be replaced by eVisit (source: Mayo Clinic)30% of the 9000+ healthcare apps available are targeted at physicians at clinicians (PWC)900+ hospitals are actively using social networking tools to communicate with patients (MC)
Mobile marketing is defined as interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. Examples of “interactive wireless media” are smartphones, mobile websites, tablets (iPads), apps, SMS messaging and mobile social networking.
Does it generate value? The facts suggest mobile marketing should have transformation impact on healthcare. However, return on investment (ROI) in healthcare is accountable to multiple standards – profits and patient health outcomes.
Does mobile marketing “Show Me the Money.” Here are 8 case studies that prove the ROI of mobile for healthcare marketers.
Via Russ Merz, Ph.D.