Health promotion. Social marketing
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Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Case study: Big data improves cardiology diagnoses by 17%

Case study: Big data improves cardiology diagnoses by 17% | Health promotion. Social marketing | Scoop.it

Big data analytics technology has been able to find patterns and pinpoint disease states more accurately than even the most highly-trained physicians.

 

The human brain may be nature’s finest computer, but artificial intelligences fed on big data are making a convincing challenge for the crown. In the realm of healthcare, natural language processing, associative intelligence, and machine learning are revolutionizing the way physicians make decisions and diagnose complex patients, significantly improving accuracy and catching deadly issues before symptoms even present themselves.

 

In this case study examining the impact of big data analytics on clinical decision making, Dr. Partho Sengupta, Director of Cardiac Ultrasound Research and Associate Professor of Medicine in Cardiology at the Mount Sinai Hospital, has used an associative memory engine from Saffron Technology to crunch enormous datasets for more accurate diagnoses.

 

Using 10,000 attributes collected from 90 metrics in six different locations of the heart, all produced by a single, one-second heartbeat, the analytics technology has been able to find patterns and pinpoint disease states more quickly and accurately than even the most highly-trained physicians.

 

more at http://healthitanalytics.com/2014/07/07/case-study-big-data-improves-cardiology-diagnoses-by-17/

 


Via nrip, Rémy TESTON
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Rescooped by Giuseppe Fattori from All about Pharma by Pharmacomptoir
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Top health industry issues of 2014

Implications of integrating technology:


Under increasing pressure to keep costs down, providers should promote technologies that help manage patients’ health outside of costly care settings.


Shouldering more of their medical costs, health-conscious consumers may be more willing to pay for mobile and other technologies to help manage their health.


Drug and device companies must understand consumer behavior and satisfaction in the social media era.


Reimbursing non-traditional, mobile-enabled therapies may allow insurers to reduce medical costs.


Via nrip, Pharmacomptoir / Corinne Thuderoz
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