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Social marketing for SMBs: Tools, tactics, and strategies
Cost-effective platforms for engaging in value-based communications
Curated by Jared Byer
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Email Volume Up 5%; Opens Highest on Saturdays, Sundays

Email Volume Up 5%; Opens Highest on Saturdays, Sundays | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it
Email Marketing - Email volume increased 5.4% in the fourth quarter of 2012 vs. the same period a year earlier, though volume levels varied dramatically by industry, according to the Experian Marketing Services ...
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10 Stats Brands Should Know About Facebook

10 Stats Brands Should Know About Facebook | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it
There are 2.5 billion pieces of content shared on Facebook every day.
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How to Create an eBook from Wikipedia Articles

How to Create an eBook from Wikipedia Articles | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it
You can bundle your favorite Wikipedia articles in a nicely formatted ebook and read it offline on any mobile phone, ebook reader or Tablet.
Jared Byer's insight:

Assemble multiple articles to create one-stop resources for your clients and staff

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Google Reader is dying, but we have five worthy alternatives

Google Reader is dying, but we have five worthy alternatives | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it
With Google Reader on its way out, many users will be in need of a replacement for their RSS subscriptions. Here's a roundup of what we think are the best alternatives available. Read this article by Jaymar Cabebe on CNET.
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Six Steps to Using Six-Second Videos in Business Marketing

Six Steps to Using Six-Second Videos in Business Marketing | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it
Video app Vine's simple design and integration with Twitter have helped create buzz in the business and marketing world. Interested? Here are six steps to help you get started with Vine
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12 Months of Content Marketing Ideas for SlideShare

Content itself is the biggest obstacle keeping marketers from taking better advantage of SlideShare — that is, the obstacle of coming up with content ideas fo
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Image Editing Tools | 22 Image Editors to Make Your Pictures Pop! -

Image Editing Tools | 22 Image Editors to Make Your Pictures Pop! - | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it
Need to boost your social media presence with some shareable images. These image editing tools will help you get the look you want every time.
Jared Byer's insight:

great to have the abiity to artfully craft images...

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How Does YouTube Fit into Your Small Biz Marketing Plan?

How Does YouTube Fit into Your Small Biz Marketing Plan? | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it
YouTube is one of the most popular websites online and it provides you with a number of opportunities from a small business marketing perspective.
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How to Run a Poll on Google Plus

How to Run a Poll on Google Plus | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it
Learn a simple workaround that will help you conduct polls and surveys on your Google Plus profiles and business pages.
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Fractional vs. Immutable – Part 1 | 2TEN, LLC

Fractional vs. Immutable – Part 1 | 2TEN, LLC | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it
» Fractional vs. Immutable – Part 1 | Professional Content Marketing
Jared Byer's insight:

The fractional business develoment model developed by BioAlliance Strategies allows companies to direct focused, value-based messages at high-value, high-probability targets...on an affordable, consistent basis

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7 tips to maximize your conference attendance using Twitter at TweetReach Blog

7 tips to maximize your conference attendance using Twitter at TweetReach Blog | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it
Thoughts on Twitter reach analysis and metrics from the makers of TweetReach
Jared Byer's insight:

Use Twitter to amplify your presence at conferences

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Fractionalized Business Development | 2TEN, LLC

Fractionalized Business Development | 2TEN, LLC | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it
» Fractionalized Business Development | Professional Content Marketing
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February 2013: Best of Search Engine Journal - Search Engine Journal

February 2013: Best of Search Engine Journal - Search Engine Journal | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it
Here's the SEJ posts that brought in the most traffic last month. We thank our hardworking guest writers for their contributions! #1. 6 Free Google Docs
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Visual.ly Launches Tool to Turn Your Google Analytics Stats into an Infographic - SocialTimes

Visual.ly Launches Tool to Turn Your Google Analytics Stats into an Infographic - SocialTimes | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it
A new visual reporting tool from Visual.ly can turn insights from Google Analytics into an infographic. Unlike most of the infographics on Visual.ly, these are meant to be used internally.
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How to Use Twitter Vine for Business

How to Use Twitter Vine for Business | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it
What exactly can Vine do for your business? Check out these great examples on how to best use the latest social media craze to benefit your company.
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Hey, B2B: Grow Up and Get a Social Media Strategy, Will You?

Hey, B2B: Grow Up and Get a Social Media Strategy, Will You? | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it
Social Media - Many B2B marketers are still avoiding social media. They wonder whether it works and how in the world they can tell whether it's working. Let's put that excuse to rest ...
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Gordon Gower's curator insight, March 15, 2013 8:51 AM

Collecting thoughts on this subject

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Fractional vs. Immutable Part 2 | 2TEN, LLC

Fractional vs. Immutable Part 2 | 2TEN, LLC | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it

Fractional vs. Immutable Part 2 | Professional Content Marketing

Jared Byer's insight:

Fractionalized social marketing/BD will help you maximize your social marketing / BD resources. Contact BioAlliance to learn more!

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How To Use Pinterest’s Group Boards To Get More Exposure For Your Business | Jeffbullas's Blog

How To Use Pinterest’s Group Boards To Get More Exposure For Your Business | Jeffbullas's Blog | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it
In case you hadn’t noticed, Pinterest has been in the news a lot recently. Earlier this month, Pinterest quietly raised a cool $200 million at an astonishing $2.5 billion valuation.
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Beginner’s Guide to SEO: Best Practices – Part 1/3

Beginner’s Guide to SEO: Best Practices – Part 1/3 | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it
Search engine optimization is a complex subject, especially when you consider all the information and misinformation readily available online. Unfortunately it’s often hard to tell which is which. Does the latest tactic you’re reading about work?
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10 amazing scientific facts about lists

10 amazing scientific facts about lists | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it
Dean Burnett: List-based articles are very popular on the internet. Here are 10 amazing scientific facts that help explain this
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Gordon Gower's curator insight, March 15, 2013 8:54 AM

9. Some entries on a list are likely to be just padding <-classic!

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6 Free Google Docs Every SEO Needs To Have - Search Engine Journal

6 Free Google Docs Every SEO Needs To Have - Search Engine Journal | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it
One of my favorite parts of being in the online marketing community is how people within the community are so generous in sharing tips, strategies, and too
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7 Free Guest Posting Cheatsheets for Bloggers #MyBlogGuest

7 Free Guest Posting Cheatsheets for Bloggers #MyBlogGuest | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it
We are well aware of the fact that we have to deal with quite complicated concept and tools. There are too many questions we are trying to answer at MyBlogGuest
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Twitter Now Reducing Some Tweets To 117 Characters

Twitter Now Reducing Some Tweets To 117 Characters | Social marketing for SMBs: Tools, tactics, and strategies | Scoop.it
Starting Wednesday, Twitter is reducing any tweet sent with a URL to 118 characters, or 117 for https links.
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