social marketing & communication
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How General Electric uses Facebook, Twitter, Pinterest and Google+

How General Electric uses Facebook, Twitter, Pinterest and Google+ | social marketing & communication | Scoop.it

B2B companies can often struggle to make social work as people don’t tend to use Facebook and Pinterest for professional reasons.

 

There’s always Linkedin of course, but that presents an entirely different challenge from the four main consumer networks.

 

General Electric has managed to buck the trend and achieve a strong social presence, though it’s true that the company blurs the lines between B2B and B2C.

 

In an interview with Digiday last year, GE’s executive director of global digital marketing Linda Boff said that social platforms have allowed the company to get closer to its customers and tell stories about the human impact of what it does.

 

We’ve found when we’re able to tell relevant stories - both about our challenges as well as our successes - in always-on channels, people reach out to us and share their experiences as well. That’s allowed us to build relationships over time.

 

So to find out more about GE’s social strategy, here’s a look at how it uses Facebook, Twitter, Pinterest and Google+.


Via Russ Merz, Ph.D.
TweetBosses's insight:

#socialcorporate #corporatecommunication #beingsocial 

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Russ Merz, Ph.D.'s curator insight, May 8, 2013 1:03 PM

Insightful case study about how a B2B company uses social media to solidify relationships with customers and influencers.

Rescooped by TweetBosses from The MarTech Digest
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The Top 20 Most Social CMOs | Visual.ly

The Top 20 Most Social CMOs | Visual.ly | social marketing & communication | Scoop.it
The Top 20 Most Social CMOs: The study revealed that the following individuals have social influence which distinguishes them from their peers.

Via marketingIO
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marketingIO's curator insight, May 8, 2013 6:45 AM

We look at this and say: "You've got to be kidding?!?!?!" Take a look at the number of Followers from those ranked just outside the top 10 and the honorable mentions. Is that the best they can do? Either the data behind this graphic is flawed, or CMOs are not setting the right example.


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