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Rescooped by Wallace Chen from Social Media Content Curation
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The Role of Curation in Content Marketing

Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.

 

"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."

 

Original Presentation on SlideShare:

http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing

 


Via Giuseppe Mauriello
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Adam Donkus's curator insight, May 9, 2013 1:21 PM

Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well.

Luke Hancock - H&H Social Design's curator insight, May 13, 2013 4:13 PM

Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda. 

 

The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy

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The Ultimate Guide To Understanding Digital Marketing [Infographic]

The Ultimate Guide To Understanding Digital Marketing [Infographic] | social marketing | Scoop.it
Do you understand exactly what digital marketing is? It's an often misunderstood & misused term. Learn about it in this infographic that explains it well.
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Hans Börjesson's curator insight, September 27, 2013 9:50 AM

Digital marknadsföring

Progressive training's curator insight, November 18, 2013 10:25 AM

The Ultimate Guide To Understanding Digital Marketing 

 

http://goo.gl/ivsB2S

 

Roberto Nocera's curator insight, January 7, 2014 12:24 PM

Digital Marketing Infographic