What can you do? How can you guide Google to improve the ranking of a page for the keywords you want?
The simple answer is that you need to make sure that Google “receives” the right signals from your page to optimize it, but this is not always easy.A thin line separates optimization and over-optimization.
Optimization is good, as it will increase the page’s rankings, while over-optimization is bad, as it can generate exactly the opposite results.
Let’s see how you can optimize a page for a keyword and improve its rankings in an efficient way by avoiding over-optimization mistakes....
Via Jeff Domansky