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Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel | Social Marketing | Scoop.it
Rather than spending your time trying to figure out every little nuance of Google's search algorithm and seeking shortcuts, Matt Cutts says you should build a fantastic site people love and have a well-rounded portfolio of ways to get leads/traffic.

Via Bonnie Burns
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Add social marketing to reduce your google dependency

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Bonnie Burns's curator insight, October 16, 2013 11:47 AM

You wondered if you should just throw in the hat when it comes to trying to rank in organic search results and maybe spend more time on other avenues of traffic generation, such as social media leads or pay per click? This is actually the topic of the latest Google webmaster help video from Google's Distinguished Engineer Matt Cutts.

uberwp's curator insight, October 16, 2013 9:50 PM

Now this is intriguing!

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Tweet from @charlesmyara

Tweet from @charlesmyara | Social Marketing | Scoop.it
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Customer Profile Data Management & Single Sign-On Solutions | Janrain

Customer Profile Data Management & Single Sign-On Solutions | Janrain | Social Marketing | Scoop.it
Janrain specializes in customer profile data management and social login systems so businesses know their customers and leverage data to deliver personalized marketing.
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Over-Graph, Social Media Management

Over-Graph, Social Media Management | Social Marketing | Scoop.it
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Marketing | Selligent | Marketing multicanal piloté par les données

Marketing | Selligent | Marketing multicanal piloté par les données | Social Marketing | Scoop.it
Chaque marque souhaite axer son marketing à 100% sur le client.
Avec Selligent, c'est possible. Nous vous offrons des capacités
d'automatisation …
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Cookies Tell You A Lot About Your Audience, But Most of it is Wrong - The Next Web

Cookies Tell You A Lot About Your Audience, But Most of it is Wrong - The Next Web | Social Marketing | Scoop.it
Cookies Tell You A Lot About Your Audience, But Most of it is Wrong The Next Web Understanding context requires the ability to understand the relationships between things, which is why social networks are built on graph databases, where...
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3 Must-Dos For Landing Page Testing

3 Must-Dos For Landing Page Testing | Social Marketing | Scoop.it
Great landing pages do not happen overnight or as a lucky happenstance. They are developed through many rounds of testing — some successful, some not.
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The Funnel is Dead, Long Live the Loop? - Digiday

Omnichannel marketing has killed the traditional purchase funnel and replaced it with an infinite loop where the shopping, and marketing, never stops. Presented by MediaMath.
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must read this

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Man vs. Algorithm: When Media Companies Need a Human Touch

Man vs. Algorithm: When Media Companies Need a Human Touch | Social Marketing | Scoop.it
Before Amazon evolved into the ecommerce behemoth we know today, it functioned more like an online literary publication. For the first few years after launching in 1995, it reli...
Entropic-Synergies's insight:

L'importance des algorithmes dans la recommandation personnalisée (éditoriale ou non). Pensez-y lorsque vous concevez vos applications de réseaux sociaux internes ou externes.

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We Will Block You - Humans Are Changing So Should Your Marketing - Brian Halligan Hubspot CEO

We Will Block You - Humans Are Changing So Should Your Marketing - Brian Halligan Hubspot CEO | Social Marketing | Scoop.it

Startups Listen To This
Startups live in a bubble. We believe our ideas will change the world. We are passionate and devoted. Problem is most people have LIVES (lol). To capture attention startups must understand "inbound marketing". Inbound marketing is creating great content and THEN talking to customers who come to you.

The nature of the conversation you can have with "customers who come to you" is very different than cold calling a VC. Reminds me of a Channel Advisor story. In the early days of the compnay Scott Wingo, its founder, couldn't figure out how to get Sand Hill Road VC to call him.

He went out to San Francisco and observed where major VC worked, drove and parked. Then he populated their route with signs with his logo. Sure enough THEY called HIM. When THEY call YOU the deal flow is better by a factor of 10. You give up LESS of your company to get the money you need to change the world.

Hubspot is a powerful "marketing automation" tool. Here Brian Halligan takes you through 4 wise inbound marketing tips (with some easier to execute than others):

* Create amazing content (this would be the hard one).

* Put your content into context (read this carefully).

* Go beyond marketing automation (agree).

* Use Social to create "leverage" and support for your content (AGREE).

I'm working on a post about why startups must have robust social media presence that will discuss inbound marketing's many advantages too. This post is a great primer.  

PS. If you watch the video skip the first two minutes.  Great riff about the "science of marketing" around 14minutes into the video. 


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Content Marketing, Storytelling and UGC are the New SEO

Content Marketing, Storytelling and UGC are the New SEO | Social Marketing | Scoop.it

Startups Can Jump The Class
If you are new to content marketing understanding how content marketing's four gears create a "virtual cycle" can help you jump the class. Content marketing's gears:

* Curation.
* Creation.
* Social.

* Ecommerce.

Clean Slate content marketers, thos so new to the game they have few preconceived ideas, can move to the head of the class by organizing their marketing differently and in alignment with ideas shared in Content Marketing's Gears.  


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Marco Gabrielli's curator insight, September 15, 2013 6:21 AM

"Curation is LISTENING. Curation is listening with intent. When, like Robin Good, you curate an important pool of information such as "cool new social media and Internet marketing tools" followers can spend LESS time worrying about finding new cool tools themselves. We learn where to go WHEN we need certain kinds of information."

 

 

 -- But curation is also a Great WORK, which allows us to understand the economics of information on the web. :-)


(Ringrazio Stefano per il link)

Level343's comment, September 17, 2013 1:14 PM
Hey Angela, until we no longer use content to communicate It will continue to be King :-)
Level343's comment, September 17, 2013 1:15 PM
Marco, grazie a lei :-)
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How To Find & Engage Your Target Audience Online For Profit

How To Find & Engage Your Target Audience Online For Profit | Social Marketing | Scoop.it
Discover how I found & engaged my target audience to attract 6,643 unique visitors and earn $5,826 in less than 2 months and how you can do it as well!
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Infographies

Infographies | Social Marketing | Scoop.it
#réseaux sociaux et #e-commerce
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Postman - A powerful HTTP client to test web services

Postman - A powerful HTTP client to test web services | Social Marketing | Scoop.it
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Great tool for API creation productivity

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Building customer segments using Principal Component Analysis (PCA) | Canopy Labs: Insights - Research on customer data and analytics.

Building customer segments using Principal Component Analysis (PCA) | Canopy Labs: Insights - Research on customer data and analytics. | Social Marketing | Scoop.it
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Artificial Intelligence: Facebook wants more relevance - Racers Republic

Artificial Intelligence: Facebook wants more relevance - Racers Republic | Social Marketing | Scoop.it
Artificial Intelligence: Facebook wants more relevance
Racers Republic
He will lead the team (divided between offices in New York, London and Menlo Park) responsible for improving management algorithms and data use the social network.
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Teens In The UK Are Calling It: Facebook Is Dead And Buried

Teens In The UK Are Calling It: Facebook Is Dead And Buried | Social Marketing | Scoop.it
UK teens are flocking the social network and heading elsewhere.
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Google's 200 ranking factors: The complete list [infographic]

Google's 200 ranking factors: The complete list [infographic] | Social Marketing | Scoop.it
Google's stayed mum of the secret of their rankings, but Single Grain and Backlinko have compiled the most complete information they can find on the Internet to expose the secret of ranking success...
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How to Get Cheap Facebook Ads

Visit http://www.douglaslim.org for more info. The power behind Facebook advertising and Facebook ads lies in the fact that Facebook has a massive amount of ...
Entropic-Synergies's insight:

See this before starting your facebook campaign

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Steve Jobs On How Content Is Truly King [video] ScentTrail Marketing

Steve Jobs On How Content Is Truly King [video] ScentTrail Marketing | Social Marketing | Scoop.it

The Lost Steve Jobs Interview
Found two minutes of the best product development vs. process discussion in this amazing Steve Jobs interview. The "lost" interview takes place when Jobs is out of Apple and running Next and it is chock a block full of incredible thoughts and masterful insight (as one would expect).

I copied 2 minutes out of the middle because it was the best two minutes I've ever heard about how creating greatness is always under attack and what you have to do about it (to create magical products).

 


Via Martin (Marty) Smith
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Hanin Abu Al Rub's curator insight, September 24, 2013 2:18 AM

The man said so...

Will Arnett's curator insight, September 24, 2013 7:09 AM

smashsolutions.com

Ellen Naylor's curator insight, September 27, 2013 3:03 PM

This is insightful. As companies get larger they let process dictate more than content, that is creativity and pushing things ahead. That's what Steve goes into.

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Internet Marketing's Biggest Secret Isn't What You Think ScentTrail Marketing

Internet Marketing's Biggest Secret Isn't What You Think ScentTrail Marketing | Social Marketing | Scoop.it

The Secret To Internet marketing isn't what you think. In fact there is no single "sliver bullet" secret. TEAM comes cloest and here is what to look for in great Internet marketing teams:

Prefer ACTION to JUDGEMENT.LISTEN more than they TALK.Great TALKERS (writers, communicators) too.Less EGO more CURATION. More CURATION than CREATION. Respect each other. Know the TEAM is the thing.
Via Martin (Marty) Smith
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Thomas Faltin's comment, October 8, 2013 11:57 AM
yw :-)
Timothy Jacquet's curator insight, October 9, 2013 5:17 PM

Another great article

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Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel | Social Marketing | Scoop.it
Rather than spending your time trying to figure out every little nuance of Google's search algorithm and seeking shortcuts, Matt Cutts says you should build a fantastic site people love and have a well-rounded portfolio of ways to get leads/traffic.

Via Bonnie Burns
Entropic-Synergies's insight:

Add social marketing to reduce your google dependency

more...
Bonnie Burns's curator insight, October 16, 2013 11:47 AM

You wondered if you should just throw in the hat when it comes to trying to rank in organic search results and maybe spend more time on other avenues of traffic generation, such as social media leads or pay per click? This is actually the topic of the latest Google webmaster help video from Google's Distinguished Engineer Matt Cutts.

uberwp's curator insight, October 16, 2013 9:50 PM

Now this is intriguing!