The recently-concluded event made an enormous global impact on social media, communications, advertising and information technology. Why……I said so? See the proofs below.
“Advertising started to flow ahead of the event, creating early discussions in the social space,” says Eric Johnson, President of Ignited, a digital advertising agency that buys digital ads for brands such as NBC Universal.
“It’s almost like there’s a competition among advertisers to get the most famous athlete shot in the most beautiful way, doing the most amazing stuff or doing it in the most clever fashion, in and around soccer,” Johnson says. “I think it brings more visibility to the sport. I think the advertising effect is going to be meaningful.” CIO.com
There have been more tweets about the 2014 World Cup, before a ball has been kicked, than for the entire tournament in 2010.
CNN says it was the biggest social media event ever.
The tournament’s first week, June 12 to 18, spurred 459 million posts, likes and comments on Facebook, according to the company. Compare that to 185 million interactions about the Super Bowl, 120 million for the Sochi Winter Olympics and 25.4 million for the Academy Awards in March. Then, you realize the World Cup inspired more activity than the other three events combined.
Above all these world breaking statistics, there are plenty of takeaways that can be learned and applied in our marketing plans. It’s not just all about the splendors and the victory. Let’s observe and reflect upon the happenings of the event.
You can join numerous social media sites beside Facebook, MySpace, LinkedIn, and Twitter. There are sites on Ning.com, Spruz, Scribd, Digg, and StumbleUpon to name just a few.
The question is, “Is quantity better than quality?”
The point should be to follow, also followed by individuals or businesses relevant to your business, and keep things professional. If you want something personal, get a second account and keep it for things about family and friends.
1. Your costumers need to be able to find your business in Twitter. Consider the following:
- Add your Twitter username on your business cards, store windows, vehicles and other marketing materials -Make sure your Twitter username also appears on your website. You can also embed your Tweets on your business blogs, add tweet buttons on product pages and videos on your site.
2. Link your email account with your Twitter account to import your current customers contact list
3. Follow industry leaders and professional organizations
4. Re-Tweet things you find interesting
5. Use hashtags. This allows people to find Tweets about specific events, topics or conversations happening on Twitter. It’s also a great way for your business to join and participate in broader conversations that relate to your product, service or industry.
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