Images are part of why B2B social media marketing is creating more awareness for products and services. Which leads to more demand generation.
Ask yourself this question, why did you stop to read this post?
Now look around this post and which ones grab your eye. Go to other social sites and see what stops you 1st, the "lead" to the story, or the image.
My guess, the images will stop you first, not the "lead".
It has to do with how we are wired. While on social media sites, whether B2B or B2C, we tend to be using our emotions more than linear thinking. Some will say this is because we are "in" the right side of our brain at the time.
Yet the facts are not as important as "self-validation". If you are still reading, odds are something has stuck with you.
If you are in a B2B marketing role, the next time you finish an article, figure out what images need to be added to help tell your story visually.