Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment
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The UK PM: Social investment can be a great force for social change ...

Last week the team at SG were incredibly inspired to read the text of a recent speech by the UK PM on social investment and social change. Below are the first couple of paragraphs and a link to the full text.
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And why social investments in marketing for change are so important.

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Creative People Say No

Creative People Say No | Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment | Scoop.it
A Hungarian psychology professor once wrote to famous creators asking them to be interviewed for a book he was writing.
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"Creators do not ask how much time something takes but how much creation it costs."

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Forrester: Consumers Prefer Organic Search, Not Search Ads, For Discovery

Forrester: Consumers Prefer Organic Search, Not Search Ads, For Discovery | Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment | Scoop.it
Forrester, in its annual report on how consumers found websites during the past year, discovered that 54% of respondents found websites through natural search results in 2012, up from 50% in 2011.

Via Fred Zimny
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Measuring Social Change at Yangon's Iconic Shwedagon Pagoda - Huffington Post

Huffington Post Measuring Social Change at Yangon's Iconic Shwedagon Pagoda Huffington Post YANGON, Myanmar -- On the first morning we set out into Myanmar to discover how the country is changing, we went to one of the places in Yangon that for...
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Ringing in social change - Deccan Herald

Ringing in social change
Deccan Herald
Kat-Katha was of Pravah and CYC's Change Looms Learning and Leadership Journey, a programme that supports young people who have started their own social initiatives.
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Coca-Cola Leveraging Social To Drive Leadership in Social Media Marketing - Forbes

Coca-Cola Leveraging Social To Drive Leadership in Social Media Marketing - Forbes | Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment | Scoop.it
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Coca-Cola Leveraging Social To Drive Leadership in Social Media Marketing
Forbes
Gone are the days when companies like Coca-Cola Coca-Cola could rest on their laurels and rely on their global brand image to capture market share.
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Traditional Practices and Community-Based Social Change in ...

Women as Agents of Change: Traditional Practices and Community-Based Social Change in Ethiopia. June 20, 2013 // 3:00pm — 4:30pm. RSVP. Download to your calendar. iCal · Google · Outlook · Email Event.
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Juggling Innovation around Business Model Design

Juggling Innovation around Business Model Design | Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment | Scoop.it
There seems a lot at present going on around the Business Model and formulating its design. Following on from the Business Design Summit held in Berlin in April of this year there seems to be a gat...

Via Fred Zimny
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The go-to topic for social marketers and social entrepreneurs who want to get out of the box they are trapped in (at least the ones who know they are).

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10 Ways Social Change Agents Can Use Storytelling To Engage Audiences | feliciapride

10 Ways Social Change Agents Can Use Storytelling To Engage Audiences | feliciapride | Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment | Scoop.it

Remember the last great story that you heard? Your community does too. So the question that social change agents should continually ask is, what story are we telling?

 

Wondering where to begin, or where to continue?  Read the full article to find out about these 10 ways social change agents can use storytelling as a valuable tool:

1. Amplify Challenging Causes

2. Give Your Issue a Face

3. Highlight Your Supporters

4. Tell Your Whys

5. Share Your Successes

6. Document the Event

7. Tell Stories through Social Media

8. Data Storytelling

9. Teach Storytelling

10. Invite Your Community to Share Their Story


Via Kim Zinke (aka Gimli Goose)
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How Social Media Changes Everything You Know about Marketing

How Social Media Changes Everything You Know about Marketing | Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment | Scoop.it
Social media has become integral part of our society. No business can survive without having a robust social media marketing strategy. Learn how to implement it here.

Via Wendy Forbes
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Why Shared Value is the Future of Social Change - Huffington Post Canada

Why Shared Value is the Future of Social Change
Huffington Post Canada
Last week I had the incredible opportunity to participate in the CGI America conference as Co-Founder and General Manager of AIR MILES for Social Change.
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Revolution, Evolution or Spiralution? From Vision to Social Change | The 7 Graces of Marketing - ethical marketing for social entrepreneurs

Revolution, Evolution or Spiralution? From Vision to Social Change | The 7 Graces of Marketing - ethical marketing for social entrepreneurs | Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment | Scoop.it
Do we want to change the world? Or does the world want US to change? Lynn Serafinn discusses how social change moves in a spiral motion greater than ourselves. (3 Ways You Can Help Build a New Generation of Ethical Entrepreneurs.
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