Want to get your company featured in major publications and drive traffic and SEO results? Here's how one startup used simple research and outreach to grow their traffic by over 1,200% in a few months and generate hundreds of high quality backlinks.
Data analysis is quickly becoming a necessary skill for all marketers.
The basic concept of influencer marketing is to target people who have some degree of influence over the public's buying decisions.
A successful influencer campaign starts with seeking out relevant influencers.
In terms of content marketing, these are people who weld the same power through various online platforms ranging from blogs to online review sites.
Identifying and activating influencers in your space is super important for a successful marketing campaign. We've been testing out tools like Traackr as well to find the different influencers in our space.
Influencers are people who not only have large followings, but actually are able to have an impact on that following and influence their behaviors. Sounds easy, right? Wrong! Leveraging existing influencers in your field is much easier than trying to become one from day one. That said, though, building relationships with these influencers will help you gain a similar status in your community.
The Facebook Developers Conference is taking place today in San Francisco. Here's some of the news coming out of it
Anonymous login for third party apps: users can now log into an app via Facebook without actually giving away their information if they just want to check it out. Then, once they do create an account via Facebook, they have more specific choices concerning the information they share with the app.
Facebook Audience Network: allows Facebook advertisers take their ads beyond the Facebook platform and display them within other mobile apps with similar targeting and analytics.
A shift in focus from consumer to software developer tools.
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.
But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation?
The question about how Google views content curation is one that's often debated - and often very passionately.
SEO and curation expert Jayson DeMers has a few solid facts to back up the argument that curation - when done right - can only help SEO.
Did you know that curated content, when combined with original content (like Scoop.it insight) ca rank just as well as original content alone? If not - or even if you did - read this post to find out more.
If you're after a more engaging Facebook page, these 7 stats might change the way you approach it.
While most of these stats aren't exactly new, it's always good to be reminded of what works and what doesn't - especially when you're trying to up the engagement on your Facebook page.
For me, I'm consistently trying to increase engagement so that I have a higher reach which ultimately will lead to higher brand awareness and hopefully conversions into users/paying customers.
One thing I learned from this post that I didn't know before is that use of the words "should and would" garners more responses than "why and how." I think it's because the reader is given the opportunity to give valuable advice, rather than just asking a question. I will definitely be using this technique.
What's your number one technique for increasing Facebook engagement?
Social Media - What are the social media plans of small to midsize businesses (SMBs) this year? Find out in the following LinkedIn infographic.
According to a recent study conducted by LinkedIn, SMBs are "driving the economy" (creating jobs and making money) and "getting social."
Some interesting stats from the infographic:
61% of small businesses find that social media solves the problem of finding new customers
89% say that social media is effective for content marketing
Ahh, Influencers. A key component to your social media and inbound marketing success. Not only do we need them to propel our marketing efforts to the next level, but they also play a large part of your relationship marketing strategy. An Influencer campaign should be a part of your social media engagement strategy.
An interesting exercise could be to either (a) consider what type of influencer you are (I'm a social butterfly!) or (b) consider what types of influencers you should be targeting to help achieve your business goals through a social engagement strategy.
Here are some of my best tips on what your business goals can tell you about the types of influencers you should target:
Goal: Host events, parties, networking functions to spread brand awareness
Influencers to target: Social Butterflies. Chances are, they know people in almost any major city you'd want to host an event in, and are likely to have large networks of people who will show up. You can take it from there!
Goal: Launch a new technology
Influencers to target: Early Adopters. They spend all of their days on Kickstarter and TechCrunch trying to figure out what the next gadget, site, or invention is going to be and how soon they can get it. If you let them in on your next big idea, they're the ones who will be the most psyched about trying it out and sharing how great it is with the world.
Goal: Validate your value prop/need for your offering.
Influencers to target: Experts/Gurus. These are the ones who people turn to for advice on certain things. If you're trying to convince the market that your product is necessary for social media, then you're going to want a social media expert to agree with you.
Goal: Get popular.
Influencers to target: Celebrities. Everyone loves pop culture. It's human to admire celebrities, and they're the ones that become influencers without even trying. Think about the fanbases of people like Beiber and Lady GaGa. Whatever they say, their fans do. Like Stephanie points out, this could get pricey, but if you've got the money, will result in massive publicity.
Goal: Spend less time & money on word of mouth marketing and online content.
Influencers to target: Content Creators. These are the ones who are constantly writing, blogging, etc. They love spreading the word about things they like, and also make great guest bloggers (hello, #leancontent!)
Goal: Promote your content
Influencers to target: Broadcasters. If your content leads to business leads, you're going to want it to promote it as much as possible. Broadcasters might not always be the ones using your product/service or even maintaining relationships with your brand, but they are the ones who are sharing as much content as they possibly can, and usually have lots and lots of followers. (Sometimes, though, like Stephanie says, they over-share and get lost in the noise. Extra tweets can never hurt, though!)
Goal: Engage your existing audiences and create new influencers & ambassadors
Influencers to target: Your customers! Your customers might not be influencers yet, but they're the ones who will require the least amount of effort to connect with. Once you communicate with them enough, they'll become the next generation of brand ambassadors, and eventually, influencers of your own!
Just recently, Scoop.it announced that Scoop.it curators will be able to connect their personal profiles for the purpose of Google Authorship, and at the same time, can now connect a Google+ Business Page for sharing curated content. This is really exciting news, as busy business owners and social media managers can now use Scoop.it to curate and share great content to all of their branded social media profiles - Facebook, Twitter, LinkedIn and now Google+.
In case you weren't sure why you needed to be using Google Plus pages (and you should!), here's a great list of some of the business benefits put together by @Mike Allton.
Some benefits of using Google Plus Pages include
An increased brand presence
Personalized search results
Ability to host live Hangouts with your community
Ability to target messaging via circles
Worth noting, also, is that you can now post directly to Google Plus pages with Scoop.it!
Great point: if search engines yield results leading to slow sites, people will be discouraged from trusting said search engines.
As a consequence, sites with slower load times are less likely to appear in search results. If you're not sure how your load time measures up, or how to fix it if it doesn't, check out some of the tools listed in this Kissmetrics blogpost.
Of course, the Super Bowl is a unique event in terms of advertising, but I'm sure that some of these concepts can be applied to traditional advertising at other times of year as well.
Interesting stats include:
-56% of viewers will be posting on FB about the Super Bowl during the game.
-38% of viewers look up Super Bowl ads before the game, mostly because they're interested in the brands or because the brands announced their ads in advance.
-73% of viewers are more likely to follow the brands from the advertisements they see during the game rather than the teams themselves on social media. (Could this be applicable to TV shows in general?)
- Emails with social sharing buttons increase click through rates by 158%
- 67% of B2B content marketers consider event marketing the most effective strategy
- Videos on landing pages increase conversions by 86%
- B2B companies that blog generate 67% more leads than those who don't
- Visual data is processed 60K times faster by the brain than text
The social marketing imperative and the trust revolution
One of Rangaswami's themes is the impact of the social login. "I go to concerts regularly and I was one of the earliest account holders at Ticketmaster.
Coordinating social logins and using information from other social networks can help you further understand your customers. However, there's an important line between using this information to help your customers have a better experience and breaching their privacy.
As a user, I'm always open to connecting with Facebook or Twitter to help make my experiences easier, similar to the Ticketmaster example in this post.
Statisticians look for clarity in numbers. Artists understand how color and shape appeal to, and influence, people. Marketing professionals can combine the clarity of numbers with the appeal of graphics, using data visualization (DV) tools.
Tips to making a great infographic:
Figure out what data you want, collect the data, organize it into a story, lay it out visually, enhance the appearance to make it intriguing, throw in some personality to make it shareable.
Include easily extractable, shareable tidbits of data
Divide the infographic into sections to allow for reuse and sharing
Choose colors strategically
The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB).
Now that's a lot of marketing technology. Like @marketingIO, hopefully will have the time to dig deeper into this over the next few days, and looking forward to finding some awesome new tools and tech.
One of the effects of the rise of popularity in content marketing has been a surge in content curation; the practice of aggregating similar content into one place in an attempt to create new value.
The lesson: curation is an excellent strategy to increase SEO rankings given that it's done right - aggregation can seem useful in providing lots of content, but it's ultimately a non-value-adding collection of content that means nothing to search engines and even less to readers. When quality content is hand-selected, editorialized, and given value, curation wins audiences and search engines alike.
Email marketing is an art. It takes strategy, skill and focus. From subject lines to segmenting, here are proven tips to become an email marketing master.
Email is an increasing part of my digital marketing these days, too! Great to learn any tips and tricks to make it more useful. Thanks @Christina Guenther!
Retargeting, the future of social advertising (in my humble opinion), is the use of browsing history to target users with advertisements.
Twitter is finally joining the crew and allowing marketers to submit their cookie data through an advertising program - likely one that they're already using for Facebook - to retarget users with their ads.
This is big for Twitter following their IPO which left something to be desired, especially with their lack of revenue.
Content curation makes some marketers sweat because of the old duplicate content rule. Here's what Matt Cutts, Google's head of webspam, has to say on the subject.
From the article:
Don’t let aggregation give curation a bad name, though. Cutts points out that it’s a different story if your curated content is “content that nobody else has access to, or if you’re writing your own content, or if you’re really putting a lot of effort into curation.”