Social media marketing gained an exceptional amount of steam in 2012, as parties ranging in size from international brands to local businesses jockeyed to start (or grow) their efforts and presence here.
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue: 2012 Edition: Shama Kabani, Chris Brogan: Amazon.com: Kindle Store (The 2nd edition of The Zen of Social Media Marketing (Kindle version) is...
Organizations still have a long way to go to to fully integrate the social web to connect to their customers. Here are some great examples, curated by Hult International Business School and Center for Innovation, Excellence ...
It's simple enough to set up social profiles for businesses but getting shoppers to not only like but to engage with the content? A much bigger issue. That is where Plyfe comes in - the platform is set up to help amplify social ...
LinkedIn infuses social into B2B marketingDirect Marketing NewsLinkedIn recently launched a new API program, an enhancement to its LinkedIn Ad platform, to help B2B marketers bring a social element to targeting specific customers, uncovering leads,...
Business branding as a tool to profitable business is becoming more and more evident as time progresses. We all need to make money and make a living, plain and simple; and that cannot occur without the help of effective brand positioning and marketing.
Via The Fish Firm II
'Social Media Marketing: To do in-house or to outsource?' is one of the most common questions being discussed today among marketing professionals. If you are se (RT @pradeepchopra: Puzzled about 'Social Media: In-house or Outsource?
There's a growing army of unhappy, sometimes bitter and angry customers who take to social media to vent their frustrations about a brand's products or services. (How do you deal with an angry customer on social media?
‘Who is your target market?’ Your answer to that question is supposed to dictate your product, your promotion, your price, and your distribution strategy. We have all learned that such ‘focus’ is critical for any successful business.
So, at this point, the availability of tools is generally not the issue when it comes to determining the impact that your social media marketing efforts are having. Instead, the problem is how to best apply them.
Social media technologies give marketers solve both problems, or at least they appear to on the surface. Social media technologies give marketing teams a way to invest relatively small dollars to generate tangible results ...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.